why I don’t write proposals I got a
great question from one of my face book
readers love you guys rhyme rain who
wrote in to say Evan can you make a
video on making great proposals I’m
sending to be a product designer postals
will be to various companies fortune
500s or startups so this is a great
question I don’t know if I’m the right
or wrong person asked on this because I
don’t write proposals I don’t really
believe in making proposals the reason
is I prefer to build a marketing machine
that attracts ideal customers to my
business instead of me going out and
trying to sell or pitch companies I find
that when people come to you they’d love
what you do they know you’re the right
person for their audience they’re
already pre-sold on you it’s much easier
to start working together then if I’m
going out there trying to sell myself
and making proposals for everybody I
think it’s a much better use of your
time to create lasting content and
materials that people love and relate to
and position yourself as an expert that
will draw people in to want to contact
you i want people saying we have
something that we need to reach
entrepreneurs with who’s I got to talk
to Evan Carmichael’s they got to talk to
that’s what happens instead of me going
out and saying hi mr. company please
work with me I hope you’ll give me some
you know some business and here’s a
proposal this is funny because this this
is something that works on every level
people hear this and say you don’t write
proposals well that would never work for
big clients I don’t ever work with the
clients that I’m working with I work
with some of the biggest clients in the
world i work with Microsoft I work with
Dell I work with American Express I
signed big deals with these guys without
ever having to go through a proposal how
does that happen it’s because I’ve
attracted them to me they’re interested
in talking to me so how do you go out
and do that yourself okay think about
how you can position yourself as an
expert in your field you’re producing
content that people love that people can
relate to the people want to share it’s
the job with these companies to know who
is an expert in these fields right if I
don’t know what you’re selling this is
product you sell it software for example
right if I have a problem and I need
software to solve it I’m gonna go and do
a search I’m gonna go on google I’m
going to go talk to anybody who I know
who might know a company right I’m going
to start doing my research you should be
everywhere you should be coming up as
the authority so when I come and talk to
you I’m already pre-sold like I want to
work with you I’ve heard great things
about you that’s how you bring people in
typically my sales process is very fast
it’s not a long drawn-out six-month
sales process with huge companies but
how it works here’s the thing here’s
like here’s a little trick to avoid
proposals start small pick one tiny
little bit of a project that you could
take on to show yourself and then over
deliver like crazy that’s the secret
when I first started working with
telecommunications company worth
billions of dollars the first thing I
did with him was it’s just tiny one
little project one little project almost
no risk for them and let me prove myself
and they love the results so much that
they wanted to do more and more and more
and more I got upgrades it upgrades
upgrades you kept increasing the budget
kept increasing the scope and I never
had to write a single proposal for you
don’t go in pitching this huge thing
pitch something small you know if you’re
going up against another supplier and
they’re talking to you they’re talking
to other companies find a way to get
started on a really small scale you know
look at look at what their processes now
look at where they have pain right now
and see what little one little thing you
could solve for them be amazing at
because companies want reliable
suppliers and if you’re over delivering
like crazy your competitions not and
they’re going to say wow these guys are
amazing what else can we do with them
and it leads to more and more more more
work it works this stuff works and you
can get hundreds of thousands of dollars
million-dollar contracts you can get
this without proposals because they love
what you’re doing you’re ingrained you
may have to do a contract that’s fine we
have to do a statement of work but it’s
pre-sold right they already want to work
with you so build a marketing machine
stand for something important be the
expert when people do research when
people are talking about you it should
be all amazing things that you are the
guy to talk to in your field and then
when you start talking to clients just
find one simple easy low risk low cost
way to get started and prove yourself
because I guarantee you if you over
deliver like crazy you make them happy
they’re going to be dying to do more
work with you and that’s how you build a
successful business believe those you’re
watching he liked the video give it a
thumbs up below if you love or hate
proposals let me know put it in the
comments underneath and if you want to
see more videos like this subscribe by
clicking on my face thank you so much
and I’ll see you soon
great question from one of my face book
readers love you guys rhyme rain who
wrote in to say Evan can you make a
video on making great proposals I’m
sending to be a product designer postals
will be to various companies fortune
500s or startups so this is a great
question I don’t know if I’m the right
or wrong person asked on this because I
don’t write proposals I don’t really
believe in making proposals the reason
is I prefer to build a marketing machine
that attracts ideal customers to my
business instead of me going out and
trying to sell or pitch companies I find
that when people come to you they’d love
what you do they know you’re the right
person for their audience they’re
already pre-sold on you it’s much easier
to start working together then if I’m
going out there trying to sell myself
and making proposals for everybody I
think it’s a much better use of your
time to create lasting content and
materials that people love and relate to
and position yourself as an expert that
will draw people in to want to contact
you i want people saying we have
something that we need to reach
entrepreneurs with who’s I got to talk
to Evan Carmichael’s they got to talk to
that’s what happens instead of me going
out and saying hi mr. company please
work with me I hope you’ll give me some
you know some business and here’s a
proposal this is funny because this this
is something that works on every level
people hear this and say you don’t write
proposals well that would never work for
big clients I don’t ever work with the
clients that I’m working with I work
with some of the biggest clients in the
world i work with Microsoft I work with
Dell I work with American Express I
signed big deals with these guys without
ever having to go through a proposal how
does that happen it’s because I’ve
attracted them to me they’re interested
in talking to me so how do you go out
and do that yourself okay think about
how you can position yourself as an
expert in your field you’re producing
content that people love that people can
relate to the people want to share it’s
the job with these companies to know who
is an expert in these fields right if I
don’t know what you’re selling this is
product you sell it software for example
right if I have a problem and I need
software to solve it I’m gonna go and do
a search I’m gonna go on google I’m
going to go talk to anybody who I know
who might know a company right I’m going
to start doing my research you should be
everywhere you should be coming up as
the authority so when I come and talk to
you I’m already pre-sold like I want to
work with you I’ve heard great things
about you that’s how you bring people in
typically my sales process is very fast
it’s not a long drawn-out six-month
sales process with huge companies but
how it works here’s the thing here’s
like here’s a little trick to avoid
proposals start small pick one tiny
little bit of a project that you could
take on to show yourself and then over
deliver like crazy that’s the secret
when I first started working with
telecommunications company worth
billions of dollars the first thing I
did with him was it’s just tiny one
little project one little project almost
no risk for them and let me prove myself
and they love the results so much that
they wanted to do more and more and more
and more I got upgrades it upgrades
upgrades you kept increasing the budget
kept increasing the scope and I never
had to write a single proposal for you
don’t go in pitching this huge thing
pitch something small you know if you’re
going up against another supplier and
they’re talking to you they’re talking
to other companies find a way to get
started on a really small scale you know
look at look at what their processes now
look at where they have pain right now
and see what little one little thing you
could solve for them be amazing at
because companies want reliable
suppliers and if you’re over delivering
like crazy your competitions not and
they’re going to say wow these guys are
amazing what else can we do with them
and it leads to more and more more more
work it works this stuff works and you
can get hundreds of thousands of dollars
million-dollar contracts you can get
this without proposals because they love
what you’re doing you’re ingrained you
may have to do a contract that’s fine we
have to do a statement of work but it’s
pre-sold right they already want to work
with you so build a marketing machine
stand for something important be the
expert when people do research when
people are talking about you it should
be all amazing things that you are the
guy to talk to in your field and then
when you start talking to clients just
find one simple easy low risk low cost
way to get started and prove yourself
because I guarantee you if you over
deliver like crazy you make them happy
they’re going to be dying to do more
work with you and that’s how you build a
successful business believe those you’re
watching he liked the video give it a
thumbs up below if you love or hate
proposals let me know put it in the
comments underneath and if you want to
see more videos like this subscribe by
clicking on my face thank you so much
and I’ll see you soon
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