hi I’m Evan Carmichael welcome to an
edition of ask Evan today I’m going to
answer a question from one of my
newsletter readers magdalena who wrote
in about trying to figure out how to
market herself better online so she
wrote insane hi Evan I’m so grateful for
having the opportunity to get this
powerful business connection I moved to
Florida less than three years ago i’ve
been in health and wellness for over 18
years and it had my own business for 16
years i work as massage therapist and
wellness practitioner and a wholeness
holistic coach i want to take my
business to a whole new level i’ve
started a new blog my biggest challenge
is marketing my business and myself and
getting known on the platform just
thinking about this idea and taking the
next step can be overwhelming thank you
for your willingness to help others in
business best wishes magdalena so thanks
to the question congrats on having the
courage to go out and start something
new it is a big challenge especially if
you’re not technically savvy i know it
can be hard to set up online and get a
blog going and it can feel very
overwhelming so don’t freak out there
are easy ways to kind of take small
steps to get yourself going if you are
using a platform like wordpress and be
really easy to post make updates and not
feel like you’re always at the mercy of
somebody who knows a lot more from the
technology side a point of view but to
answer your question on how to get more
well-known a couple of ideas for you the
first i would try to look at guest
blogging so this is a really common way
to get yourself more well-known you
basically call up our email or get in
touch with other people who have blogs
who are in your industry so other people
who are talking about health and
wellness our holistic care and offer to
write them a guest post and it helps to
have a couple topics in mind or give
them some samples or show them some of
your really best a really good posts on
your own site and then from there offer
to write a great post for them and then
link back to your site so the idea here
is you’re making partnerships with
people who already have an audience you
can connect with and then have them help
promote you as well and you can get new
readers and then get them
fully signed up to subscribe to your
blog as well so that’s a great way to
get started and usually blog owners are
open to the idea of having guest posting
just because especially as they’ve had a
blog for a while it can be hard to keep
content current right it’s hard to come
up with ideas all the time so having
people who are creating quality content
not just promotional pieces but really
good stuff can be a big boost to help
them out as well so that could be a good
short-term relationship but also
long-term we can contribute on an
ongoing basis as well to help drive
traffic and awareness back to your site
the second thing I would do is try to
get some media so I use a service called
PR leads there are other free services
you can use as well or you can just try
to find local reporters or online
reporters would cover your space
basically idea here is you’ve done this
for 16 years or 18 years you know what
you’re doing right it’s not like you’re
just starting something out from scratch
ideally as an entrepreneur you are an
expert in your field right why are going
to where are people going to buy your
product or services because you know
what you’re talking about so a great way
to get more exposure is to be seen as
that expert for the media so you want to
get on the radar of reporters who are
covering your space now I said I use PR
leads basically what that is the service
it’s a ninety nine dollars a month I
have no affiliation with them other than
I’m a happy customer and you get leads
from reporters who are looking for
experts for stories so it’s a great
opportunity to get into media got me
into the near Times and Forbes and a
whole bunch of other places but short of
that you can also create your own list
and you can try to find people who are
covering these kinds of topics and email
them on a regular basis with new story
ideas or comment on stories you’ve
already put up and the idea here is you
want to showcase yourself as the expert
so the next time they have a story
they’re going to come and talk to you
with reporters with any story that they
create they always want to have an
expert opinion with it all right so why
can’t that expert be you if you are
credible expert and you know what you’re
talking about you’re actually making
reporters lives easier so you really
want to make sure you’re targeting in on
a set of reporters who really focus on
your industry and get
to know you so that’s the second one so
first is guest blog and second is get
media the third thing I would do is try
to start answering people quest people’s
questions so just like I make these
YouTube videos people ask me questions
and I start answering them these are
questions from my own community so you
are on my newsletter list and asking the
question so I responded if you don’t
have a community yet the best question
ants are the ones around the people who
are attached to you but if you don’t
have that community a great way to build
it it’s to go out and start answering
people’s questions who haven’t heard of
you before so I do some research on
Twitter for example I look at forums
that are related to this I look at
YouTube comments see what questions
people are asking and then create a
response for them and it could be in the
form of a blog post on your site it
could be in the form of a video posts
like this if you’re comfortable in front
of the camera you could do a podcast you
can do a screencast whatever it is
you’re basically answering somebody’s
question if somebody has that same
question you’re going to have lots of
other people who have the question as
well and so it shows that you’re a
responsive that you know what you’re
talking about hopefully you you know
have some good answers for them and then
ideally as you start building this
series up you’re going to be able to get
people asking questions directly to use
instead of just answering a random
question on Twitter or in a format and
see people are going to start asking you
questions and you get seen as that
authority figure and people are going to
keep going back and asking more and more
question so it’s a great way to build up
if you’re writing the blog it could be
you know through Friday it’s asked
Magdalena and you’re answering
somebody’s question and the start again
it’s somebody else’s community but as
hopefully you build up your presence
online you’re able to talk to your own
people or could also be from your you’re
offline base so people are your current
customers you can say here is some
frequently asked questions that I get
asked and you can create a post around
it or video or podcast whatever it is so
hopefully that helps I know it can be a
struggle and I can seem very
overwhelming at the start to get this
thing launched remember to take baby
steps do something every day to move it
forward and then it suddenly becomes
less scary when it’s this huge big
project it’s easy to get overwhelmed and
have that fear but as you start getting
into something even though it’s brand
new
becomes easier and easier the more you
do it so just get started again and look
at trying to do guest blogging try to
get in with the media and also try to
answer people’s questions from different
communities online so thanks for
watching guys if you liked the video
please give it a thumbs up it makes you
want to do more of these videos for you
and if you have a question about how to
get noticed online or different question
about your business feel free to leave
it in the comments section below I
always try to read those and try to
comment back as much as I can so thank
you and I’ll see you on the next episode
you
edition of ask Evan today I’m going to
answer a question from one of my
newsletter readers magdalena who wrote
in about trying to figure out how to
market herself better online so she
wrote insane hi Evan I’m so grateful for
having the opportunity to get this
powerful business connection I moved to
Florida less than three years ago i’ve
been in health and wellness for over 18
years and it had my own business for 16
years i work as massage therapist and
wellness practitioner and a wholeness
holistic coach i want to take my
business to a whole new level i’ve
started a new blog my biggest challenge
is marketing my business and myself and
getting known on the platform just
thinking about this idea and taking the
next step can be overwhelming thank you
for your willingness to help others in
business best wishes magdalena so thanks
to the question congrats on having the
courage to go out and start something
new it is a big challenge especially if
you’re not technically savvy i know it
can be hard to set up online and get a
blog going and it can feel very
overwhelming so don’t freak out there
are easy ways to kind of take small
steps to get yourself going if you are
using a platform like wordpress and be
really easy to post make updates and not
feel like you’re always at the mercy of
somebody who knows a lot more from the
technology side a point of view but to
answer your question on how to get more
well-known a couple of ideas for you the
first i would try to look at guest
blogging so this is a really common way
to get yourself more well-known you
basically call up our email or get in
touch with other people who have blogs
who are in your industry so other people
who are talking about health and
wellness our holistic care and offer to
write them a guest post and it helps to
have a couple topics in mind or give
them some samples or show them some of
your really best a really good posts on
your own site and then from there offer
to write a great post for them and then
link back to your site so the idea here
is you’re making partnerships with
people who already have an audience you
can connect with and then have them help
promote you as well and you can get new
readers and then get them
fully signed up to subscribe to your
blog as well so that’s a great way to
get started and usually blog owners are
open to the idea of having guest posting
just because especially as they’ve had a
blog for a while it can be hard to keep
content current right it’s hard to come
up with ideas all the time so having
people who are creating quality content
not just promotional pieces but really
good stuff can be a big boost to help
them out as well so that could be a good
short-term relationship but also
long-term we can contribute on an
ongoing basis as well to help drive
traffic and awareness back to your site
the second thing I would do is try to
get some media so I use a service called
PR leads there are other free services
you can use as well or you can just try
to find local reporters or online
reporters would cover your space
basically idea here is you’ve done this
for 16 years or 18 years you know what
you’re doing right it’s not like you’re
just starting something out from scratch
ideally as an entrepreneur you are an
expert in your field right why are going
to where are people going to buy your
product or services because you know
what you’re talking about so a great way
to get more exposure is to be seen as
that expert for the media so you want to
get on the radar of reporters who are
covering your space now I said I use PR
leads basically what that is the service
it’s a ninety nine dollars a month I
have no affiliation with them other than
I’m a happy customer and you get leads
from reporters who are looking for
experts for stories so it’s a great
opportunity to get into media got me
into the near Times and Forbes and a
whole bunch of other places but short of
that you can also create your own list
and you can try to find people who are
covering these kinds of topics and email
them on a regular basis with new story
ideas or comment on stories you’ve
already put up and the idea here is you
want to showcase yourself as the expert
so the next time they have a story
they’re going to come and talk to you
with reporters with any story that they
create they always want to have an
expert opinion with it all right so why
can’t that expert be you if you are
credible expert and you know what you’re
talking about you’re actually making
reporters lives easier so you really
want to make sure you’re targeting in on
a set of reporters who really focus on
your industry and get
to know you so that’s the second one so
first is guest blog and second is get
media the third thing I would do is try
to start answering people quest people’s
questions so just like I make these
YouTube videos people ask me questions
and I start answering them these are
questions from my own community so you
are on my newsletter list and asking the
question so I responded if you don’t
have a community yet the best question
ants are the ones around the people who
are attached to you but if you don’t
have that community a great way to build
it it’s to go out and start answering
people’s questions who haven’t heard of
you before so I do some research on
Twitter for example I look at forums
that are related to this I look at
YouTube comments see what questions
people are asking and then create a
response for them and it could be in the
form of a blog post on your site it
could be in the form of a video posts
like this if you’re comfortable in front
of the camera you could do a podcast you
can do a screencast whatever it is
you’re basically answering somebody’s
question if somebody has that same
question you’re going to have lots of
other people who have the question as
well and so it shows that you’re a
responsive that you know what you’re
talking about hopefully you you know
have some good answers for them and then
ideally as you start building this
series up you’re going to be able to get
people asking questions directly to use
instead of just answering a random
question on Twitter or in a format and
see people are going to start asking you
questions and you get seen as that
authority figure and people are going to
keep going back and asking more and more
question so it’s a great way to build up
if you’re writing the blog it could be
you know through Friday it’s asked
Magdalena and you’re answering
somebody’s question and the start again
it’s somebody else’s community but as
hopefully you build up your presence
online you’re able to talk to your own
people or could also be from your you’re
offline base so people are your current
customers you can say here is some
frequently asked questions that I get
asked and you can create a post around
it or video or podcast whatever it is so
hopefully that helps I know it can be a
struggle and I can seem very
overwhelming at the start to get this
thing launched remember to take baby
steps do something every day to move it
forward and then it suddenly becomes
less scary when it’s this huge big
project it’s easy to get overwhelmed and
have that fear but as you start getting
into something even though it’s brand
new
becomes easier and easier the more you
do it so just get started again and look
at trying to do guest blogging try to
get in with the media and also try to
answer people’s questions from different
communities online so thanks for
watching guys if you liked the video
please give it a thumbs up it makes you
want to do more of these videos for you
and if you have a question about how to
get noticed online or different question
about your business feel free to leave
it in the comments section below I
always try to read those and try to
comment back as much as I can so thank
you and I’ll see you on the next episode
you
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