hi I’m Evan Carmichael welcome to
another edition of ask Evan today I’m
going to answer a question from one of
my newsletter readers Audrey who wrote
in about asking how she can stand out
from her competition so Sheridan
specifically saying good morning Evan
could you kindly advise us on how does
one make a common product unique when
approaching reputable companies I think
so thanks for the question something a
lot of entrepreneurs will wrestle with
is how to stand out from their
competition it’s especially hard when
there’s nothing different about your
product compared to everybody else and
the way that you are going to send out
is you know it’s not gonna be on the
features because it’s the same product
that everybody else is selling but it
shouldn’t be more on the service side of
things so how can you provide the
absolute best kind of service to your
clients compared to everybody else so
you can think about speed how fast you
get back to customers or prospects when
they contact you by phone or by email
how much do you try to go above and
beyond to service the needs you know of
your clients can really help them out
this delivery are you giving them you
know timely delivery better than your
competition so you got to think about it
the service side how can you make your
customers fall in love with you compared
to your competition a lot of times
companies will have established
suppliers that they use but they may not
you know really be in love with them
they may use them just out of habit so
if you can really come in and wow them
with your service and really go above
and beyond thinking about how you can
help their business beyond just
supplying whatever product it is to them
then you become a really important and
valuable part of their ongoing business
and that becomes really crucial to help
you stand out convert everybody else now
you talked about going up to reputable
companies and how to get established my
favorite favorite favorite way to do it
is to try to start on a really small
project and then over
liver like crazy so try to find you know
you may have an ideal client that you’re
going after and it may be worth a lot of
money to you try to start on a really
small project with them and that project
you may not make a lot of money on I
wouldn’t cut my my pricing down too much
but i would spend a lot of time and
effort on the service and delivery of
whatever product you’re producing you
basically want to take one small project
that’s really low risk for them so you
can say just try me out we do a really
small order let me prove myself to you
let me show you how we can really wow
you right everybody else and you know
because it’s low risk to them they’re
more likely to say yes now you come in
you go crazy on this first order now
make sure they love you try to add a
couple of other things on the service
side to really wild and compared to what
your competition is doing and then when
it’s time to reorder who are they going
to go with your you’re the company who’s
really stood out so they’re going to
want to keep coming back in ordering
from you and this is strategy i use over
and over and over again with my clients
i get hired by corporate clients who
asked me to create content for their
websites for example and they may hire
me as well as 50 other bloggers who are
trying to create content as well and
what I do is always try to go above and
beyond the expectation so you know the
apps your 500 words I’ll usually create
at least a thousand or 1,500 words a lot
of video on top of it I’ll then promoted
and marketed and show you know my
readers what I’m doing and drive traffic
to them and promote them give them a lot
of exposure so that my articles end up
getting you know 10 x plus the amount of
traffic and comments and with everybody
else so then when it’s time to negotiate
an extension they’re going to come to me
for its compared to everybody else
because I’m providing a lot of extra
value and that also allows you to
increase your pricing now if your
product is exactly the same then it can
be hard to charge too much of a premium
but if you provide a lot of extra
service then you might be able to
justify charging
I apprised collect your competition but
you got to start off wowing them and
showing them that you can deliver
compared to everybody else in your
market so hopefully I answers your
question if you like the video it really
appreciate that those are you watching
if you want to look give it a thumbs up
makes you one of the more these videos
for you and if you have a comment about
this video you have a question of your
own for your business you’ll feel leave
it in comments below I always read those
and I try to respond to as many as I can
so thank you and you’ll see you on the
next episode
you
another edition of ask Evan today I’m
going to answer a question from one of
my newsletter readers Audrey who wrote
in about asking how she can stand out
from her competition so Sheridan
specifically saying good morning Evan
could you kindly advise us on how does
one make a common product unique when
approaching reputable companies I think
so thanks for the question something a
lot of entrepreneurs will wrestle with
is how to stand out from their
competition it’s especially hard when
there’s nothing different about your
product compared to everybody else and
the way that you are going to send out
is you know it’s not gonna be on the
features because it’s the same product
that everybody else is selling but it
shouldn’t be more on the service side of
things so how can you provide the
absolute best kind of service to your
clients compared to everybody else so
you can think about speed how fast you
get back to customers or prospects when
they contact you by phone or by email
how much do you try to go above and
beyond to service the needs you know of
your clients can really help them out
this delivery are you giving them you
know timely delivery better than your
competition so you got to think about it
the service side how can you make your
customers fall in love with you compared
to your competition a lot of times
companies will have established
suppliers that they use but they may not
you know really be in love with them
they may use them just out of habit so
if you can really come in and wow them
with your service and really go above
and beyond thinking about how you can
help their business beyond just
supplying whatever product it is to them
then you become a really important and
valuable part of their ongoing business
and that becomes really crucial to help
you stand out convert everybody else now
you talked about going up to reputable
companies and how to get established my
favorite favorite favorite way to do it
is to try to start on a really small
project and then over
liver like crazy so try to find you know
you may have an ideal client that you’re
going after and it may be worth a lot of
money to you try to start on a really
small project with them and that project
you may not make a lot of money on I
wouldn’t cut my my pricing down too much
but i would spend a lot of time and
effort on the service and delivery of
whatever product you’re producing you
basically want to take one small project
that’s really low risk for them so you
can say just try me out we do a really
small order let me prove myself to you
let me show you how we can really wow
you right everybody else and you know
because it’s low risk to them they’re
more likely to say yes now you come in
you go crazy on this first order now
make sure they love you try to add a
couple of other things on the service
side to really wild and compared to what
your competition is doing and then when
it’s time to reorder who are they going
to go with your you’re the company who’s
really stood out so they’re going to
want to keep coming back in ordering
from you and this is strategy i use over
and over and over again with my clients
i get hired by corporate clients who
asked me to create content for their
websites for example and they may hire
me as well as 50 other bloggers who are
trying to create content as well and
what I do is always try to go above and
beyond the expectation so you know the
apps your 500 words I’ll usually create
at least a thousand or 1,500 words a lot
of video on top of it I’ll then promoted
and marketed and show you know my
readers what I’m doing and drive traffic
to them and promote them give them a lot
of exposure so that my articles end up
getting you know 10 x plus the amount of
traffic and comments and with everybody
else so then when it’s time to negotiate
an extension they’re going to come to me
for its compared to everybody else
because I’m providing a lot of extra
value and that also allows you to
increase your pricing now if your
product is exactly the same then it can
be hard to charge too much of a premium
but if you provide a lot of extra
service then you might be able to
justify charging
I apprised collect your competition but
you got to start off wowing them and
showing them that you can deliver
compared to everybody else in your
market so hopefully I answers your
question if you like the video it really
appreciate that those are you watching
if you want to look give it a thumbs up
makes you one of the more these videos
for you and if you have a comment about
this video you have a question of your
own for your business you’ll feel leave
it in comments below I always read those
and I try to respond to as many as I can
so thank you and you’ll see you on the
next episode
you
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