How to promote a small service based business – Ask Evan

hi I’m Evan Carmichael welcome to
another edition of ask Evan in today’s
video I’m going to answer questions from
one of my youtube viewers wats cabana
boy who wrote in I have a waxing
business and have no money for
advertising I mainly use postcards and
current clients do you have any ideas
for this type of business so it’s a
service-based business which is great a
lot of entren or set up in the service
industry I think for you your best
opportunity will come from current
clients and over delivering so when you
start off your business it can be priced
competitively you want to make sure you
can attract people to come to the
business and maybe you do your post our
campaigns and you know partner up with
other businesses maybe get a little bit
of media attention to get people into
the store but your best bet of growing
the business will be getting the
customers who do come in to come back
and to refer their friends and how this
happens is by what we’re delivering so
whatever you can do think of ways to add
as much value as you can to that
experience so that they can’t wait to
come back and tell their friends about
it as well so quick example from my own
experience hopefully can help you I have
a service as well and I work with a lot
of brains who are trying to target the
entrepreneur community and i’ll create
content for them so as an example one
client hired me to write 300 to 500
words for their block and there was a
great gig so i started doing that but i
want more than just the 300 to 500 words
and i’ll often write 1500 words so three
times more than what they expected and
then i’ll help promote it so I’ll tell
my newsletter list about it they’ll do a
YouTube video about it I’ll put it in my
forms and put it on Twitter and Facebook
and drive people to that post as well
and not a lot more value than what they
expected of just somebody writing a post
for them and as a result they want to
keep doing work with me and then they
tell other companies that they were
partnered up with and other people see
the results of it and I end up having a
lot more business on my hand and as you
start getting more people coming into
your business because they see what
great service you’re providing you can
then start
increase your price as service-based
business you’re always going to be
limited by how much time you have right
there’s only so many hours in a day when
you can operate your company and you can
expand by bringing new people on but
also your own personal time you start
changing the price you start increasing
the price because you’re adding a lot
more value than just the ordinary person
who is starting up their new company so
I hope that helps I give the biggest way
I think you’re going to be able to grow
that business is again over deliver so I
don’t know too much with the waxing
business but think about anything you
can do to add as much value as you can
and make people love coming to see you I
want to come back and refer their
friends it’s going to be your best bet
so I hope you guys enjoyed the video
please leave your comments if you did
I’d love to hear what you have to say
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thumbs ups and we’ll see you for the
next episode