and the biggest one is mindset you know
to me the thing that has really become
fascinating you know the reason there’s
not a lot of content that I put out
between 2011 and 2014 if you go back and
look at the Internet is because I needed
to go run and build vaynermedia again
for myself because after writing crush’
and speaking a little bit from 2009 to
2011 I was starting to get into a place
where people were talking about me and
calling me a speaker or a motivational
speaker and or an author which is super
fine and an incredible thing to do but
for me my pride isn’t being a
practitioner and being an entrepreneur
and being a CEO I needed to build
another 100 million dollar plus business
really to be frank with you I need to
feel comfortable standing here and
spitting my two cents on things I think
that you need to have an execution other
than ideas to have the audacity to stand
up here and expect people to waste your
time and money listening to what you
have to say and so I’m proud that over
the last six years I’ve been executing
vaynermedia and while I do this garyvee
thing Gary Vaynerchuk the CEO of 150
million dollar holding company from
scratch is exciting and interesting and
it really has become obvious to me why
that’s happening and it’s around mindset
I I think that there’s way too many
people in this audience that are in the
excuse business IVA and yeah and it’s an
it’s tough because I’m empathetic
there’s always things you know you could
have two parents that were drug addicts
you could have lost your parents in a
car accident when you were a kid you
could have had your money stolen to you
by a partner there’s so many things that
happen in life I’m super empathetic to
it the ultimate problem is though is
that the market the world doesn’t care
right there there’s so much dwelling
going on so many reasons why not and the
thing that has been really interesting
to me is that if you asked me what
works for me it’s optimism and gratitude
and positive mindset like it’s really
interesting to me life is pretty binary
it’s either black or white it’s either
yes or no and the one that matters to me
the most is you’re either on the offense
in your life right now or you’re on the
defense you’re either coming up with
reasons why not all this technology all
this stuff that why not or why yes all
this technology all this stuff you’re
looking at things and you’re making a
decision and so for me a lot of what
I’ve been thinking about is mindset and
why optimism works literally seven
minutes ago in the in the green room I’m
on the phone with executives at
vaynermedia I’m getting texts of a scope
that we expected to sign failed million
dollars literally counting on a million
dollars gone zero not happening right
another pitch ruined a final two eight
million dollars didn’t get it literally
in 47 seconds step back in the back room
I lost nine million dollars and I’ll be
very frank with you I’m pumped
about it I genuinely like losing I like
learning from it I was like thinking
about like why what happened where we go
where it was the misstep why like it’s
really incredible look when you can
afford to lose it and I’m sure people
are thinking this it’s easier I get it
it’s not like I lost nine million Vayner
lost nine million revenue but to me it’s
not about anything other than mindset
and so if I got anything out of this
I’ll go into the tactics I’ll talk to
you about social in a minute I’m about
to tell you why Facebook and Instagram
you know I did a lot of homework on
Saturday about the Australian market on
my thesis is around influencers
Instagram Facebook and snapchat let me
save you a lot of time everything that
you’ve been hearing me talk about how
many people you are consumed by content
raise your hands thank you that was
awesome I’m just gonna do that again how
many people here consume eye contact
yeah so here’s what’s interesting
literally everything that I’m spitting
comes obviously from an American centric
point of view that’s where I operate
obviously we have a UK office we’re
looking at Singapore we’re doing other
things but I’m aware that outside of
Russia and mainland China most most of
this stuff that actually works maybe
there’s a couple of different nuances
what fascinates the out of me is
the consumption patterns of the
Australian and New Zealand
and the underpriced nature extremities
of what I believe in literally
everything that I’ve been talking about
for the last year you can add a
additional twenty to forty percent tax
of up side it is literally twenty to
forty percent even better in this market
and I get so pissed when people are in
any place besides the US market or China
where like well it’s a smaller market
it’s this at Mia that’s where all the
upside is you can only compete against
what you can compete against right and
so I believe that we are living through
the greatest era to be an entrepreneur
ever I think the Internet is grossly
underestimated and I think there’s a ton
of opportunity but if you asked me what
I would want to leave with from this
talk today it’s to shift one or two
persons mindsets you know to me it’s an
incredible feeling to stand up here and
expect nothing from nobody and take full
responsibility for everything I the
Teleco company that gave it house and we
lost it and we in the back room the
eight million I spent zero days and zero
seconds on it I was not part of the
pitch I was not part of the process I
empowered all my people I saw the news
in the back room and I took full 100%
blame and responsibility I am fascinated
by your upbringing both your parents and
the neighborhood and the siblings and
the friends I am fascinated by your
upbringing the era you grew up in the
macro and micro climates that you grew
up in not the weather I mean the
economics and the politics and that
climate I’m fascinated what made me my
mom my dad being an immigrant from
Russia being in America being in Jersey
like like the friends I ran into
baseball cards becoming popular allowing
me to sell something I’m fascinated the
environment that created me in this
completely emotional place of enormous
strength which is the engine and the
oxygen that allows me to be successful
in business and life and then what is it
that other people don’t have or didn’t
have and I see it I see how my
grandmother parented my dad I see my
sisters and brothers DNA different than
mine you know
just timing and things that nature and
so I’m going heady for my opening spot
because I need you to understand too
many of you are gonna take notes
right now and think it’s about a
Facebook ad too many of you are about to
take a note me like okay Google how to
use Instagram influencers we’ll get to
that I’m about to talk about that but if
your foundation isn’t right you have no
shot of long-term success if you’re not
in a place where you believe this and
look this is super like I’m even like
throwing up on my to be very frank
here’s what’s happening my head I’m
listening to what I’m saying right now
I’m like this sucks I’m being
serious I’m being really serious
with you actually and I’m saying that
because I’m like man it’s so what I’m
talking about is like so hard to like
touch right but it’s still my truth it’s
what I believe like you’re either on the
offense or you’re on the defense you
either see all these technologies as the
gateway drug to your entire future or
you’re upset that it was much easier to
do this on email and SEO and you don’t
like this social media thing right I
don’t like these new things either I
build my dad’s business from a three to
a sixty million dollar business on email
and Google AdWords I didn’t want YouTube
to come along I didn’t want Twitter to
come along right I didn’t want Facebook
to come along I didn’t want snapchat to
come along I don’t want voice and Alexa
skills and podcasts to come along I’m
not looking forward to VR the problem is
technology and the way we live doesn’t
care about my opinion or my feelings and
it doesn’t care about yours either and
so you can walk around earth and judge
oh it’s so sad that all these kids can’t
communicate because they’re on the phone
anymore or you can walk out tonight and
have dinner and see people at a table
and nobody’s talking to each other and
they’re all on the phone and you’re
judging and you could talk about a day
and age when it was simpler and nicer
and all this nobody gives a and if
you don’t adjust to the reality of the
situation you will be completely left
behind and that’s it too many people are
executing or hoping or trying to figure
out how to live in a world that used to
be or the way they wish it was versus
attacking the reality of the world and
here is
the reality of the world my friends the
cellphones that you’re all holding right
now or in your pocket are the remote
controls of our society they are the
single most important thing in the world
there’s nothing close literally
literally I would rather have somebody
roll up on me right now stab me with a
knife and steal my wallet then lose my
phone the world is being lived through
that device and you can judge it you can
do anything you want but that’s the
reality and if you sit here today and
have any ambitions professionally
personally whether you want to sell a
course whether you want to sell a
sneaker whether you want to raise money
for the PTA a non-profit gets somebody
elected whatever you want to happen in
life whatever you want to happen in life
you first need somebody’s attention and
then you need to tell them about it in
the written word in audio or video this
is how the world works and always has
you want something to happen you need to
figure out where the people are to tell
them about that thing and then you need
to communicate that to them in a
compelling enough way that they do the
thing that you want them to do you can
do that in the written word you can do
that in audio and you can do that in
video that is how it’s been it was
called the newspaper the television and
the radio now it’s called a blog a vlog
or a podcast it’s the same thing
nothing’s changed except one thing your
attention is moving to a new place and
leaving an old place the other thing is
we have not figured out the creative
strategies to be successful in this
world the other thing is there’s a lot
of people in here who are not self aware
and don’t realize they should only be
writing and not making videos because
they’re not good at it or reversed or
reverse these blanket statements that
everybody needs a personal brand or
everybody should be doing video that is
ludicrous what everybody should be doing
is deploying self awareness and figuring
out who they are
quadruple downing on what they’re
good at and trying to get
resources to support the stuff they suck
at I’ve written for thank you I’ve
written thank you I’ve written for
you know when she was like he’s written
for New York Times best-selling books I
literally was laughing as I was about
together this tears I’m like I can’t put
two sentences together if my
life depended on it
but I know how to hire a ghostwriter and
I definitely know how to sit down for
nine hours straight and record a book in
one sitting right you need to
figure out how you communicate to the
world as an executor which mediums some
of you could do all three some can do
two but watch what’s been happening over
the last ten years in two thousand or
fifteen in two thousand two to four it
was the era of the blog it was bloggers
how many people here were a blogger from
2002 to 2005 at any point raise your
hands so some of these early pioneers
like they felt the impact right right
you were blogging that was it that was
the medium WordPress or you know even
going back further like it was just a
very important medium YouTube had been
yet to be invented you know it costs too
much to stream video online there was no
video players podcasting then came in
2005 and six had a little blip but then
right quickly after that Twitter came
out YouTube came out and everything
shifted to short form writing and video
right and then in the last two years
audio has risen again how many people
here now listen to a podcast raise your
hands
how many of those hands did not listen
to a podcast three years ago raise your
hands
hold them up actually you know what
watch this for visual we’re gonna do
this one more time how many people
watched how many people are listening to
a podcast now raise your hands I want
people in the front to look around see
what I see
all right an insane amount now of those
people of the people that now listen to
a podcast stand up if you did not listen
to a podcast three years ago I need you
look around because if you want to
understand why I’m standing on this
stage right now
I didn’t say sit down I’m just kidding
I’m getting together
if you want to understand why I’m so
blessed to sit on this stage is I have a
unique uncanny get I take no credit my
parents get all the credit ability to
slightly understand what you’re about to
do before you think you’re gonna do it
and so what I do is when I know
something’s coming
I have humility and this is a word that
I would love for people to look up
understand and start really becoming
religious about for all my ego and
peacocking for the ones in here who’ve
been paying attention it is my humility
that has allowed me to be successful not
in the way that I interact with you and
being kind because that’s kindness in
the humility that when I believe
something new is emerging I take the
perceived risk of going there first
spending countless hours with no clear
ROI and the short the only people in
here have left ungodly amounts of money
because when social came along they said
well what’s the ROI of Facebook and Twitter
to me the thing that has really become
fascinating you know the reason there’s
not a lot of content that I put out
between 2011 and 2014 if you go back and
look at the Internet is because I needed
to go run and build vaynermedia again
for myself because after writing crush’
and speaking a little bit from 2009 to
2011 I was starting to get into a place
where people were talking about me and
calling me a speaker or a motivational
speaker and or an author which is super
fine and an incredible thing to do but
for me my pride isn’t being a
practitioner and being an entrepreneur
and being a CEO I needed to build
another 100 million dollar plus business
really to be frank with you I need to
feel comfortable standing here and
spitting my two cents on things I think
that you need to have an execution other
than ideas to have the audacity to stand
up here and expect people to waste your
time and money listening to what you
have to say and so I’m proud that over
the last six years I’ve been executing
vaynermedia and while I do this garyvee
thing Gary Vaynerchuk the CEO of 150
million dollar holding company from
scratch is exciting and interesting and
it really has become obvious to me why
that’s happening and it’s around mindset
I I think that there’s way too many
people in this audience that are in the
excuse business IVA and yeah and it’s an
it’s tough because I’m empathetic
there’s always things you know you could
have two parents that were drug addicts
you could have lost your parents in a
car accident when you were a kid you
could have had your money stolen to you
by a partner there’s so many things that
happen in life I’m super empathetic to
it the ultimate problem is though is
that the market the world doesn’t care
right there there’s so much dwelling
going on so many reasons why not and the
thing that has been really interesting
to me is that if you asked me what
works for me it’s optimism and gratitude
and positive mindset like it’s really
interesting to me life is pretty binary
it’s either black or white it’s either
yes or no and the one that matters to me
the most is you’re either on the offense
in your life right now or you’re on the
defense you’re either coming up with
reasons why not all this technology all
this stuff that why not or why yes all
this technology all this stuff you’re
looking at things and you’re making a
decision and so for me a lot of what
I’ve been thinking about is mindset and
why optimism works literally seven
minutes ago in the in the green room I’m
on the phone with executives at
vaynermedia I’m getting texts of a scope
that we expected to sign failed million
dollars literally counting on a million
dollars gone zero not happening right
another pitch ruined a final two eight
million dollars didn’t get it literally
in 47 seconds step back in the back room
I lost nine million dollars and I’ll be
very frank with you I’m pumped
about it I genuinely like losing I like
learning from it I was like thinking
about like why what happened where we go
where it was the misstep why like it’s
really incredible look when you can
afford to lose it and I’m sure people
are thinking this it’s easier I get it
it’s not like I lost nine million Vayner
lost nine million revenue but to me it’s
not about anything other than mindset
and so if I got anything out of this
I’ll go into the tactics I’ll talk to
you about social in a minute I’m about
to tell you why Facebook and Instagram
you know I did a lot of homework on
Saturday about the Australian market on
my thesis is around influencers
Instagram Facebook and snapchat let me
save you a lot of time everything that
you’ve been hearing me talk about how
many people you are consumed by content
raise your hands thank you that was
awesome I’m just gonna do that again how
many people here consume eye contact
yeah so here’s what’s interesting
literally everything that I’m spitting
comes obviously from an American centric
point of view that’s where I operate
obviously we have a UK office we’re
looking at Singapore we’re doing other
things but I’m aware that outside of
Russia and mainland China most most of
this stuff that actually works maybe
there’s a couple of different nuances
what fascinates the out of me is
the consumption patterns of the
Australian and New Zealand
and the underpriced nature extremities
of what I believe in literally
everything that I’ve been talking about
for the last year you can add a
additional twenty to forty percent tax
of up side it is literally twenty to
forty percent even better in this market
and I get so pissed when people are in
any place besides the US market or China
where like well it’s a smaller market
it’s this at Mia that’s where all the
upside is you can only compete against
what you can compete against right and
so I believe that we are living through
the greatest era to be an entrepreneur
ever I think the Internet is grossly
underestimated and I think there’s a ton
of opportunity but if you asked me what
I would want to leave with from this
talk today it’s to shift one or two
persons mindsets you know to me it’s an
incredible feeling to stand up here and
expect nothing from nobody and take full
responsibility for everything I the
Teleco company that gave it house and we
lost it and we in the back room the
eight million I spent zero days and zero
seconds on it I was not part of the
pitch I was not part of the process I
empowered all my people I saw the news
in the back room and I took full 100%
blame and responsibility I am fascinated
by your upbringing both your parents and
the neighborhood and the siblings and
the friends I am fascinated by your
upbringing the era you grew up in the
macro and micro climates that you grew
up in not the weather I mean the
economics and the politics and that
climate I’m fascinated what made me my
mom my dad being an immigrant from
Russia being in America being in Jersey
like like the friends I ran into
baseball cards becoming popular allowing
me to sell something I’m fascinated the
environment that created me in this
completely emotional place of enormous
strength which is the engine and the
oxygen that allows me to be successful
in business and life and then what is it
that other people don’t have or didn’t
have and I see it I see how my
grandmother parented my dad I see my
sisters and brothers DNA different than
mine you know
just timing and things that nature and
so I’m going heady for my opening spot
because I need you to understand too
many of you are gonna take notes
right now and think it’s about a
Facebook ad too many of you are about to
take a note me like okay Google how to
use Instagram influencers we’ll get to
that I’m about to talk about that but if
your foundation isn’t right you have no
shot of long-term success if you’re not
in a place where you believe this and
look this is super like I’m even like
throwing up on my to be very frank
here’s what’s happening my head I’m
listening to what I’m saying right now
I’m like this sucks I’m being
serious I’m being really serious
with you actually and I’m saying that
because I’m like man it’s so what I’m
talking about is like so hard to like
touch right but it’s still my truth it’s
what I believe like you’re either on the
offense or you’re on the defense you
either see all these technologies as the
gateway drug to your entire future or
you’re upset that it was much easier to
do this on email and SEO and you don’t
like this social media thing right I
don’t like these new things either I
build my dad’s business from a three to
a sixty million dollar business on email
and Google AdWords I didn’t want YouTube
to come along I didn’t want Twitter to
come along right I didn’t want Facebook
to come along I didn’t want snapchat to
come along I don’t want voice and Alexa
skills and podcasts to come along I’m
not looking forward to VR the problem is
technology and the way we live doesn’t
care about my opinion or my feelings and
it doesn’t care about yours either and
so you can walk around earth and judge
oh it’s so sad that all these kids can’t
communicate because they’re on the phone
anymore or you can walk out tonight and
have dinner and see people at a table
and nobody’s talking to each other and
they’re all on the phone and you’re
judging and you could talk about a day
and age when it was simpler and nicer
and all this nobody gives a and if
you don’t adjust to the reality of the
situation you will be completely left
behind and that’s it too many people are
executing or hoping or trying to figure
out how to live in a world that used to
be or the way they wish it was versus
attacking the reality of the world and
here is
the reality of the world my friends the
cellphones that you’re all holding right
now or in your pocket are the remote
controls of our society they are the
single most important thing in the world
there’s nothing close literally
literally I would rather have somebody
roll up on me right now stab me with a
knife and steal my wallet then lose my
phone the world is being lived through
that device and you can judge it you can
do anything you want but that’s the
reality and if you sit here today and
have any ambitions professionally
personally whether you want to sell a
course whether you want to sell a
sneaker whether you want to raise money
for the PTA a non-profit gets somebody
elected whatever you want to happen in
life whatever you want to happen in life
you first need somebody’s attention and
then you need to tell them about it in
the written word in audio or video this
is how the world works and always has
you want something to happen you need to
figure out where the people are to tell
them about that thing and then you need
to communicate that to them in a
compelling enough way that they do the
thing that you want them to do you can
do that in the written word you can do
that in audio and you can do that in
video that is how it’s been it was
called the newspaper the television and
the radio now it’s called a blog a vlog
or a podcast it’s the same thing
nothing’s changed except one thing your
attention is moving to a new place and
leaving an old place the other thing is
we have not figured out the creative
strategies to be successful in this
world the other thing is there’s a lot
of people in here who are not self aware
and don’t realize they should only be
writing and not making videos because
they’re not good at it or reversed or
reverse these blanket statements that
everybody needs a personal brand or
everybody should be doing video that is
ludicrous what everybody should be doing
is deploying self awareness and figuring
out who they are
quadruple downing on what they’re
good at and trying to get
resources to support the stuff they suck
at I’ve written for thank you I’ve
written thank you I’ve written for
you know when she was like he’s written
for New York Times best-selling books I
literally was laughing as I was about
together this tears I’m like I can’t put
two sentences together if my
life depended on it
but I know how to hire a ghostwriter and
I definitely know how to sit down for
nine hours straight and record a book in
one sitting right you need to
figure out how you communicate to the
world as an executor which mediums some
of you could do all three some can do
two but watch what’s been happening over
the last ten years in two thousand or
fifteen in two thousand two to four it
was the era of the blog it was bloggers
how many people here were a blogger from
2002 to 2005 at any point raise your
hands so some of these early pioneers
like they felt the impact right right
you were blogging that was it that was
the medium WordPress or you know even
going back further like it was just a
very important medium YouTube had been
yet to be invented you know it costs too
much to stream video online there was no
video players podcasting then came in
2005 and six had a little blip but then
right quickly after that Twitter came
out YouTube came out and everything
shifted to short form writing and video
right and then in the last two years
audio has risen again how many people
here now listen to a podcast raise your
hands
how many of those hands did not listen
to a podcast three years ago raise your
hands
hold them up actually you know what
watch this for visual we’re gonna do
this one more time how many people
watched how many people are listening to
a podcast now raise your hands I want
people in the front to look around see
what I see
all right an insane amount now of those
people of the people that now listen to
a podcast stand up if you did not listen
to a podcast three years ago I need you
look around because if you want to
understand why I’m standing on this
stage right now
I didn’t say sit down I’m just kidding
I’m getting together
if you want to understand why I’m so
blessed to sit on this stage is I have a
unique uncanny get I take no credit my
parents get all the credit ability to
slightly understand what you’re about to
do before you think you’re gonna do it
and so what I do is when I know
something’s coming
I have humility and this is a word that
I would love for people to look up
understand and start really becoming
religious about for all my ego and
peacocking for the ones in here who’ve
been paying attention it is my humility
that has allowed me to be successful not
in the way that I interact with you and
being kind because that’s kindness in
the humility that when I believe
something new is emerging I take the
perceived risk of going there first
spending countless hours with no clear
ROI and the short the only people in
here have left ungodly amounts of money
because when social came along they said
well what’s the ROI of Facebook and Twitter
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