we’re good okay so happy here Freddie uh
we are on with jen again to get her
status update jen how you doing I’m
doing great thank you we’re really busy
I’m at a coffee shop right now can you
hear me okay yeah I can hear you what is
the closest is like room or something
behind you there yeah there’s like a
club that I take it says mechanical room
it’s all right there like a little couch
in the corner and I grabbed it so I can
you know feel like I have a little area
here mamuka room okay i just finished a
one-on-one hang out at my condo and then
ran do this so for the people who are
watching you just watched last one i’m
now at the office of the back drive is
changing okay so it’s been a while ah
December twelfth of their last one we I
know it doesn’t seem like it’s been that
long I think that the holidays is just
been busy because i feel like i just
talked to you which is great what’s
going on give me the update well I just
been super busy rice and copy and um
kind of based on our last conversation
kind of looking at more ways to
incorporate fantasy into my bio and into
twitter updates and facebook updates and
that kind of thing so I’ve been doing a
lot of that and and just writing a lot
of coffee it’s been great so did you did
you change your home page um I did I did
so on my you so much calm website
there’s a new header on there I still
need to incorporate some copy but um
there’s new header on there that says
fantasy copywriter and underneath that I
new tagline to said words make it real
words make it real okay no i’m gonna go
i’m gonna go we’re gonna screen share
this all right let’s see green show you
so much there we go you see it I can’t
see it oh really when you see military
go no it see it there yes you so much
meet there you are okay fantasy
copywriting words make it real and then
what about the rest of this has this
been updated are you still going to I
still need to update that yeah okay and
be about or anything else yeah I need to
be a bad the about is actually ok i just
think any didn’t corpora
if you see into a little bit more um so
my homepage i think i need is we’re
really gonna make most achieve right
okay yeah makes sense i mean you mean
you do see that you so much that the the
fantasy part is is kind of small
compared to everything else and kind of
lost right what if you keep doing it
more you know as part of everything you
do then you’ll be hit asleep yes exactly
let me turn there we go back to me okay
so what else and and then um i also did
several posts on twitter using theistic
quotes and that is kind of cool too
because i tried to do some searches too
especially with some of people that i
follow them to follow me and see if they
ever use fantasy and it’s funny because
most of the time when people use the
word fantasy they were using it for my
canon see sports games football or they
were using it for the fantasy novel
genre so like a lot of policy writers
don’t use it yeah okay yeah so it was
great though because I thought I
couldn’t see any copywriters using it at
all so I love that it’s a little unique
to copy writing so and I also get a
search on Google too and same thing I
didn’t really see it refer to any
copywriting right okay let’s let’s see
your tweets oh boy I want to see things
what do we say this is the one a day
what did we say here well this is what a
week we said what a week but i just i
did a little bit more than I’ve never
won a week okay it’s very ok uh how do I
get through Twitter contact and I’m at
rock star jen says oh here is this it
yeah just click on my Twitter yeah and I
still have to change my twitter handle
we talked about that a little bit no I
got it yet very good at but I did shake
my bio a little bit so you can see it’s
a fancy copywriter on there okay cool
dream taller okay and then 3 2 1 happy
new year where is that day when fantasy
turns you on your community garden into
such good friends so you’re putting
holes of other people good okay oh you
retweeted my stuff I did okay then I
like that one yeah oh cool I didn’t
skate from reality to live understand
you so
these just quotes that you found that
spoke to you is that what happened yeah
exactly I found close to spoke to me and
I had a couple people retweet which was
kind of cool yeah and then I found other
quotes the people that were related like
I think one of them I’m trying over one
of them was referring to dream instead
of um instead of fantasy but it was
close enough to kind of my philosophy
that I i retweeted a couple things that
were you know that were similar whoa
okay yeah um what might help is if you
find clothes that you like this is a
good picture version of it will have a
lot bigger impact than just perform
itself yeah so like this one here I
wrote the quote in the sweet but then
also included okay has a much bigger
lift so that mean is not always a
picture to go with every vote but if you
find anything fantasy related that you
like that also has a picture with it
those tend to get a lot better response
okay that’s good and anytime I see a
quote that has believe in it I’ll
usually switch this here uh-huh I’ll
make that a hashtag okay see okay
because what might happen if somebody
retweets you and your fantasies just at
the end they they may lose that hashtag
in the tweet because it’s cut down or
yeah you name in their soup okay um
anyway little quick tricks your Twitter
but this is yes sorry I would love to
see your own stuff to write so not just
quote some other people but uh but this
is definitely a good start this is good
this is good okay good okay let’s flip
back and it’s good to you’re getting
some applause whoo whoo whoo the type of
people including you I had a couple
people from my own actually spending it
first it was something I thought I
didn’t know but I realized it wasn’t me
for my writing group head retweeted make
perfect somebody that I just didn’t know
retweeted me too and I just I started
following her okay yeah good cool it’s
starting it’s dirty yeah it’s good okay
uh so domain name social-media handles
that still ask yeah yeah
I still like you so much but I think I’m
gonna change my twitter handle so it’s
it’s not rock star time it’ll be more
around you so much i think or much right
they have all these different uh right
too many different ones yeah yeah okay
uh how is the chatting I mean I know
it’s been hard with holidays and
everything but how is the talking with
local business owners going um you know
honestly not not not in a min much
progress with the local business owners
because of the holidays so but I have
been working on some copy just on the
side kind of for them and want to show
them soon and so maybe even create a
video around that which I was gonna ask
you about cuz i know it was one of my
assignments this week was to you know
create a video around some copy i wrote
for my aspirational client which was not
true and company lingerie company and i
didn’t do it yet because i was like I
gotta ask up and said his advice on this
because i feel like its copyright so
should probably have a lot of words on
the screen rather than just me talking
because i feel like it has more impact
than someone’s reading it at the same
time I also feel like when i watch your
videos for example i think you have much
more impact than you’re talking like I
feel like if your personality comes
through you know it’s really much more
engaging and dynamic than just words on
screen you know to mean and so I just
kinda wanted to kind of get your advice
on this cuz I know it’s a little
different and not giving advice i’m sort
of giving advice to this more it’s copy
related right and and to the point of
this is to establish yourself as an
expert have an ongoing series here that
maybe you help that client but in the
process you’re helping a lot of other
people right other business owners who
might not be able to afford a copywriter
i want it on their own or whatever right
and so that that it’s okay i think to
read the copy that is that you
redesigned for them and to read the copy
that that the original at the before and
after yes hopeful for not to say here
here’s the copy that they have now and
here’s what i came up with and when
you’re reading that you can even have it
up on the screen if you want i don’t
know you know if you have the I wouldn’t
get so caught up in a video editing
right prevents you from doing it even if
you’re just reading it that’s fine I
the value ID here is you explaining the
problem and your thought process and
what happened as a result oh ok it’s
great to see the before and after but I
want to walk me through why the before
is wrong and why the after so much
better ok and that’s come that you can
you can get an idea in your head but you
can’t really script that it’s not going
to be a solid if you’re just reading
that out tell but you’re reading
something right yeah yeah what and if
you’re honestly sitting down and you’re
Rebecca do they have a website and
didn’t have a flyer something that you
can get ahold of yeah they have all they
have a website yeah is that what you’re
gonna be doing the copy for well they’re
a copy it’s interesting because their
home page of their website they’re
copies really good but then when you
click through to their products but the
product descriptions are what’s missing
I think that’s a good copy I mean it’s a
DS ok it’s descriptive of the product
but it’s not it’s not it’s famous you
driven as as it could be you know
there’s no story there um and so but
their homepage copies awesome so it’s
really just it makes a change that’s a
lot which is awesome too but their
product descriptions are to me kind of
boring so we’re just looking at the
website and not be oh not another blog
or something like that right look ok I
don’t even know if they do a catalog
that’s a good question i’d be
interesting to find out um because they
do yeah i have a killing us all online
ok um ok so what would be great to see
is going to their website and clicking
on a a page right you can even use this
before to Google right just like I did a
screen share right you can create a
hangout on your own hey Stan I’m helping
you know XYZ company and a talking for a
while and then you switch the screen
chair show their website and what’s
wrong with it and then come back to you
talking and then switch back course we
do a little document or whatever you
wrote the copy in so people can read
along with you as you’re saying it
okay and then come back to you and and
round up the video so I don’t want it’s
boring just to see that kind of here’s
here’s what it is and who’s yeah I agree
yeah some context because a lot of
people watching may not fully understand
everything that went into it right right
so talk about the process a little bit
too not just the reasoning behind it
yeah yeah yeah exactly okay like it’s
showing that you look your very
approachable you’re warm it’s easy to
relate to you and if all you’re doing is
reading the copy of tickets pots right
right absolutely are you ever you have a
great personality that you don’t want to
hide so um yeah that’s what I was
struggling with because I feel like
that’s what the same with you like I
feel like you’re very your personality
comes through in your videos and if I
was just reading off the copy of you so
boring so yeah I totally agree okay yeah
so once I can happen I’m for sure gonna
do it this time no really I am got it I
appreciate your fresh cut I feel like
I’ve direction now so um yeah I’ll do
that in before our next session is the
copy done some of it is it’s a process
yeah yeah and you’re kicking one product
description pig and you’re blowing it up
yeah I’m thinking ticking actually maybe
take taking three products you know just
to show an example of how you know how
you can create a little story penis t
around a product description to make it
so much more interesting have you
thought about the story that you’re
going to tell beyond just before and
after with the facts no not until now
but like I think your idea of talking
about why it’s so much more appealing um
and going to the process that i go
through because when i go through a
product description i’m looking at um
you know like the actual the details of
the product itself you know or the
service define what it is and
descriptive words that you know that
relate to that and then create a little
story around that and so i could talk
about that and what how i go to that
process and and then they’ll see why you
know how I got there I guess essentially
okay so too
back it up and make it a little more
personal more impactful for the viewer
uh-huh I would start with Lynn a quick
overview about yourself so hey I’m Jen
I’m the fantasy copywriter I believe XYZ
okay something passionate just to just
to kick it off but I want like five
minutes you telling your story but just
hey is what I’m doing ah and I thought
it’d be fun to do this review and show
you guys how you can make your copy more
fantasy related and have a great impact
you know on your audience right
something like that but you know put in
your work yeah and then tell me why you
chose this company okay right because
this is we wanted to pick a company that
you actually potentially wanted to work
with like their products so say like
here’s a great company that i bought
from i love them they have a great home
pick three products i buy from them you
know however many times what do they
sell again is it lounger right least a
lingerie yes yeah like hold up something
that you bought from them you know just
love that that’s a great idea no
copywriter is going to do this right
this is what’s going to bring them is it
cool and then you get into like uses you
know it’s got a great company great
product and then you go to their website
and here’s the description even if you
have like take the product that you’re
holding up in your hand and show them
yeah for that page that’s a good idea i
love to have practices right and then
you it may mean now rework you know all
of your coffee that’s okay you’re right
cuz i think different i pick different
products but i love that idea cuz i
could use I know the products that I you
know that I don’t so yeah love that so
right if you can incorporate that
storytelling and drop people into you a
little bit more than it makes it much
more powerful than just the
before-and-after video yeah okay yeah
that’s cool and then and then so
actually you’re done so I mean as you go
through what I guess so you have that
whole intro part then as you’re going to
it you can explain just like what you
said explain what’s wrong with the
current copy
thought process explain how you come up
with new one that’s horrible technical
stuff and then wrap it up at the end so
like why this is all important what is
like the key lesson that you’re taking
from this if maybe they’re not writing
enough or maybe they’re right into
factual or whatever it is i sum it up
for me but I have a take-home nugget
that I can use what’s gonna end up
happening is you gonna have people who
will take your stuff and try to apply to
their business themselves sure and
that’s great like these are the people
who may at some point aspire to higher
up operator like you so you’re still
helping like a mass of people yeah well
you’re all saying that people watching
who love what you’re saying and realize
I can never do this myself and I’ve been
trying to do it myself and every problem
she talked about that’s me okay I need
to hire her right so I having that kind
of some up some people will value their
time and enjoy expertise it bring people
don’t you be the people become your
clients and others will just use the
information to make their business a
little better so you’re helping arrange
of people but also hopefully adventure
daring some business for your company
right no I love that idea cuz you’re
right it helps other people who can’t
hire a copywriter or maybe just don’t
don’t need to like they just have like a
small amount of things as they need to
change on their own but then you’re
right it shows other people who could
hire me what I can do yeah and then if
you had at the end um your logo your
website just a easy way to for people to
touch with you yeah and I can emphasize
the fantasy a little more yeah that’s
like fantasy yeah yeah that’s gonna be
part of the whole video it’s gonna be
part of your intro hi how you chose the
company it’s a lingerie company right
like that ties into fantasy yes how you
work on the copy all of that little
friends you’ll be I mean you can’t help
but include tracks the Train one so it’s
gonna lose out of everything that you
could
cool I love it thank you it’s good i’m
excited for that um and then we’ll see
what happens with that first video yeah
I’m hesitant to give you more
assignments totally we got to kind of
Hammer these these ones out yeah i know
i gotta finish I gotta finish but I am
making good progress yeah and keep doing
keep doing the social media stuff the
twitter stuff i think uh you will
totally develop a rhythm that works for
you mm-hmm as we see people responding
to you as you see kind of what feels
right so it’s okay to experiment with
something you know take your risk with
something um you can share some cocoa
puffs on with you you know relates
somehow um but i’ll definitely start to
you don’t ramp that up a little bit at
least keep what you’re doing and if you
can get it to you know maybe 11 coal per
week and one Jen thought per week yeah I
could do that yeah let’s get even more
than that making notes it I’m making
notes I’m gonna drive it and next time
we talk again come on stop it going
let’s get it’s good this is good don’t I
i I’d great to see you embrace the
concept and feel comfortable in it and
and I’m excited to see where things go
retail you too i love it i know i have
to admit when I first talked to you last
time I was still a little tentative
about the word and now I’m like totally
excited dunno you know what it’s
different and it takes time to sink in I
kind of went through the same thing with
believe when I when I first took it on I
only said it to myself all right yeah
this feels right this feels right and it
became everything yeah good okay any
other thoughts or questions from the
pasta cup
week’s do you want to talk about I don’t
think so i think i was really really
looking for some direction on the video
so i really appreciate that that’s great
okay okay well hopefully we can watch
the video on-screen chair I know what
watching can see two I’m done yeah you
know I will aim to send it to you in
advance so you can look at it first and
then you can screech everybody does look
at at first I don’t know maybe I should
watch it with everybody okay okay let’s
do this I’m ceiling on the spot I do too
actually it’s nice to see your reaction
so yeah I like the idea okay cool oh you
know two weeks here we go videos go
together okay it’s our my main
assignment for the week up for the next
two weeks so I think I can do it alright
thanks Jen good luck Inc you ever get to
see you are too soon all right
we are on with jen again to get her
status update jen how you doing I’m
doing great thank you we’re really busy
I’m at a coffee shop right now can you
hear me okay yeah I can hear you what is
the closest is like room or something
behind you there yeah there’s like a
club that I take it says mechanical room
it’s all right there like a little couch
in the corner and I grabbed it so I can
you know feel like I have a little area
here mamuka room okay i just finished a
one-on-one hang out at my condo and then
ran do this so for the people who are
watching you just watched last one i’m
now at the office of the back drive is
changing okay so it’s been a while ah
December twelfth of their last one we I
know it doesn’t seem like it’s been that
long I think that the holidays is just
been busy because i feel like i just
talked to you which is great what’s
going on give me the update well I just
been super busy rice and copy and um
kind of based on our last conversation
kind of looking at more ways to
incorporate fantasy into my bio and into
twitter updates and facebook updates and
that kind of thing so I’ve been doing a
lot of that and and just writing a lot
of coffee it’s been great so did you did
you change your home page um I did I did
so on my you so much calm website
there’s a new header on there I still
need to incorporate some copy but um
there’s new header on there that says
fantasy copywriter and underneath that I
new tagline to said words make it real
words make it real okay no i’m gonna go
i’m gonna go we’re gonna screen share
this all right let’s see green show you
so much there we go you see it I can’t
see it oh really when you see military
go no it see it there yes you so much
meet there you are okay fantasy
copywriting words make it real and then
what about the rest of this has this
been updated are you still going to I
still need to update that yeah okay and
be about or anything else yeah I need to
be a bad the about is actually ok i just
think any didn’t corpora
if you see into a little bit more um so
my homepage i think i need is we’re
really gonna make most achieve right
okay yeah makes sense i mean you mean
you do see that you so much that the the
fantasy part is is kind of small
compared to everything else and kind of
lost right what if you keep doing it
more you know as part of everything you
do then you’ll be hit asleep yes exactly
let me turn there we go back to me okay
so what else and and then um i also did
several posts on twitter using theistic
quotes and that is kind of cool too
because i tried to do some searches too
especially with some of people that i
follow them to follow me and see if they
ever use fantasy and it’s funny because
most of the time when people use the
word fantasy they were using it for my
canon see sports games football or they
were using it for the fantasy novel
genre so like a lot of policy writers
don’t use it yeah okay yeah so it was
great though because I thought I
couldn’t see any copywriters using it at
all so I love that it’s a little unique
to copy writing so and I also get a
search on Google too and same thing I
didn’t really see it refer to any
copywriting right okay let’s let’s see
your tweets oh boy I want to see things
what do we say this is the one a day
what did we say here well this is what a
week we said what a week but i just i
did a little bit more than I’ve never
won a week okay it’s very ok uh how do I
get through Twitter contact and I’m at
rock star jen says oh here is this it
yeah just click on my Twitter yeah and I
still have to change my twitter handle
we talked about that a little bit no I
got it yet very good at but I did shake
my bio a little bit so you can see it’s
a fancy copywriter on there okay cool
dream taller okay and then 3 2 1 happy
new year where is that day when fantasy
turns you on your community garden into
such good friends so you’re putting
holes of other people good okay oh you
retweeted my stuff I did okay then I
like that one yeah oh cool I didn’t
skate from reality to live understand
you so
these just quotes that you found that
spoke to you is that what happened yeah
exactly I found close to spoke to me and
I had a couple people retweet which was
kind of cool yeah and then I found other
quotes the people that were related like
I think one of them I’m trying over one
of them was referring to dream instead
of um instead of fantasy but it was
close enough to kind of my philosophy
that I i retweeted a couple things that
were you know that were similar whoa
okay yeah um what might help is if you
find clothes that you like this is a
good picture version of it will have a
lot bigger impact than just perform
itself yeah so like this one here I
wrote the quote in the sweet but then
also included okay has a much bigger
lift so that mean is not always a
picture to go with every vote but if you
find anything fantasy related that you
like that also has a picture with it
those tend to get a lot better response
okay that’s good and anytime I see a
quote that has believe in it I’ll
usually switch this here uh-huh I’ll
make that a hashtag okay see okay
because what might happen if somebody
retweets you and your fantasies just at
the end they they may lose that hashtag
in the tweet because it’s cut down or
yeah you name in their soup okay um
anyway little quick tricks your Twitter
but this is yes sorry I would love to
see your own stuff to write so not just
quote some other people but uh but this
is definitely a good start this is good
this is good okay good okay let’s flip
back and it’s good to you’re getting
some applause whoo whoo whoo the type of
people including you I had a couple
people from my own actually spending it
first it was something I thought I
didn’t know but I realized it wasn’t me
for my writing group head retweeted make
perfect somebody that I just didn’t know
retweeted me too and I just I started
following her okay yeah good cool it’s
starting it’s dirty yeah it’s good okay
uh so domain name social-media handles
that still ask yeah yeah
I still like you so much but I think I’m
gonna change my twitter handle so it’s
it’s not rock star time it’ll be more
around you so much i think or much right
they have all these different uh right
too many different ones yeah yeah okay
uh how is the chatting I mean I know
it’s been hard with holidays and
everything but how is the talking with
local business owners going um you know
honestly not not not in a min much
progress with the local business owners
because of the holidays so but I have
been working on some copy just on the
side kind of for them and want to show
them soon and so maybe even create a
video around that which I was gonna ask
you about cuz i know it was one of my
assignments this week was to you know
create a video around some copy i wrote
for my aspirational client which was not
true and company lingerie company and i
didn’t do it yet because i was like I
gotta ask up and said his advice on this
because i feel like its copyright so
should probably have a lot of words on
the screen rather than just me talking
because i feel like it has more impact
than someone’s reading it at the same
time I also feel like when i watch your
videos for example i think you have much
more impact than you’re talking like I
feel like if your personality comes
through you know it’s really much more
engaging and dynamic than just words on
screen you know to mean and so I just
kinda wanted to kind of get your advice
on this cuz I know it’s a little
different and not giving advice i’m sort
of giving advice to this more it’s copy
related right and and to the point of
this is to establish yourself as an
expert have an ongoing series here that
maybe you help that client but in the
process you’re helping a lot of other
people right other business owners who
might not be able to afford a copywriter
i want it on their own or whatever right
and so that that it’s okay i think to
read the copy that is that you
redesigned for them and to read the copy
that that the original at the before and
after yes hopeful for not to say here
here’s the copy that they have now and
here’s what i came up with and when
you’re reading that you can even have it
up on the screen if you want i don’t
know you know if you have the I wouldn’t
get so caught up in a video editing
right prevents you from doing it even if
you’re just reading it that’s fine I
the value ID here is you explaining the
problem and your thought process and
what happened as a result oh ok it’s
great to see the before and after but I
want to walk me through why the before
is wrong and why the after so much
better ok and that’s come that you can
you can get an idea in your head but you
can’t really script that it’s not going
to be a solid if you’re just reading
that out tell but you’re reading
something right yeah yeah what and if
you’re honestly sitting down and you’re
Rebecca do they have a website and
didn’t have a flyer something that you
can get ahold of yeah they have all they
have a website yeah is that what you’re
gonna be doing the copy for well they’re
a copy it’s interesting because their
home page of their website they’re
copies really good but then when you
click through to their products but the
product descriptions are what’s missing
I think that’s a good copy I mean it’s a
DS ok it’s descriptive of the product
but it’s not it’s not it’s famous you
driven as as it could be you know
there’s no story there um and so but
their homepage copies awesome so it’s
really just it makes a change that’s a
lot which is awesome too but their
product descriptions are to me kind of
boring so we’re just looking at the
website and not be oh not another blog
or something like that right look ok I
don’t even know if they do a catalog
that’s a good question i’d be
interesting to find out um because they
do yeah i have a killing us all online
ok um ok so what would be great to see
is going to their website and clicking
on a a page right you can even use this
before to Google right just like I did a
screen share right you can create a
hangout on your own hey Stan I’m helping
you know XYZ company and a talking for a
while and then you switch the screen
chair show their website and what’s
wrong with it and then come back to you
talking and then switch back course we
do a little document or whatever you
wrote the copy in so people can read
along with you as you’re saying it
okay and then come back to you and and
round up the video so I don’t want it’s
boring just to see that kind of here’s
here’s what it is and who’s yeah I agree
yeah some context because a lot of
people watching may not fully understand
everything that went into it right right
so talk about the process a little bit
too not just the reasoning behind it
yeah yeah yeah exactly okay like it’s
showing that you look your very
approachable you’re warm it’s easy to
relate to you and if all you’re doing is
reading the copy of tickets pots right
right absolutely are you ever you have a
great personality that you don’t want to
hide so um yeah that’s what I was
struggling with because I feel like
that’s what the same with you like I
feel like you’re very your personality
comes through in your videos and if I
was just reading off the copy of you so
boring so yeah I totally agree okay yeah
so once I can happen I’m for sure gonna
do it this time no really I am got it I
appreciate your fresh cut I feel like
I’ve direction now so um yeah I’ll do
that in before our next session is the
copy done some of it is it’s a process
yeah yeah and you’re kicking one product
description pig and you’re blowing it up
yeah I’m thinking ticking actually maybe
take taking three products you know just
to show an example of how you know how
you can create a little story penis t
around a product description to make it
so much more interesting have you
thought about the story that you’re
going to tell beyond just before and
after with the facts no not until now
but like I think your idea of talking
about why it’s so much more appealing um
and going to the process that i go
through because when i go through a
product description i’m looking at um
you know like the actual the details of
the product itself you know or the
service define what it is and
descriptive words that you know that
relate to that and then create a little
story around that and so i could talk
about that and what how i go to that
process and and then they’ll see why you
know how I got there I guess essentially
okay so too
back it up and make it a little more
personal more impactful for the viewer
uh-huh I would start with Lynn a quick
overview about yourself so hey I’m Jen
I’m the fantasy copywriter I believe XYZ
okay something passionate just to just
to kick it off but I want like five
minutes you telling your story but just
hey is what I’m doing ah and I thought
it’d be fun to do this review and show
you guys how you can make your copy more
fantasy related and have a great impact
you know on your audience right
something like that but you know put in
your work yeah and then tell me why you
chose this company okay right because
this is we wanted to pick a company that
you actually potentially wanted to work
with like their products so say like
here’s a great company that i bought
from i love them they have a great home
pick three products i buy from them you
know however many times what do they
sell again is it lounger right least a
lingerie yes yeah like hold up something
that you bought from them you know just
love that that’s a great idea no
copywriter is going to do this right
this is what’s going to bring them is it
cool and then you get into like uses you
know it’s got a great company great
product and then you go to their website
and here’s the description even if you
have like take the product that you’re
holding up in your hand and show them
yeah for that page that’s a good idea i
love to have practices right and then
you it may mean now rework you know all
of your coffee that’s okay you’re right
cuz i think different i pick different
products but i love that idea cuz i
could use I know the products that I you
know that I don’t so yeah love that so
right if you can incorporate that
storytelling and drop people into you a
little bit more than it makes it much
more powerful than just the
before-and-after video yeah okay yeah
that’s cool and then and then so
actually you’re done so I mean as you go
through what I guess so you have that
whole intro part then as you’re going to
it you can explain just like what you
said explain what’s wrong with the
current copy
thought process explain how you come up
with new one that’s horrible technical
stuff and then wrap it up at the end so
like why this is all important what is
like the key lesson that you’re taking
from this if maybe they’re not writing
enough or maybe they’re right into
factual or whatever it is i sum it up
for me but I have a take-home nugget
that I can use what’s gonna end up
happening is you gonna have people who
will take your stuff and try to apply to
their business themselves sure and
that’s great like these are the people
who may at some point aspire to higher
up operator like you so you’re still
helping like a mass of people yeah well
you’re all saying that people watching
who love what you’re saying and realize
I can never do this myself and I’ve been
trying to do it myself and every problem
she talked about that’s me okay I need
to hire her right so I having that kind
of some up some people will value their
time and enjoy expertise it bring people
don’t you be the people become your
clients and others will just use the
information to make their business a
little better so you’re helping arrange
of people but also hopefully adventure
daring some business for your company
right no I love that idea cuz you’re
right it helps other people who can’t
hire a copywriter or maybe just don’t
don’t need to like they just have like a
small amount of things as they need to
change on their own but then you’re
right it shows other people who could
hire me what I can do yeah and then if
you had at the end um your logo your
website just a easy way to for people to
touch with you yeah and I can emphasize
the fantasy a little more yeah that’s
like fantasy yeah yeah that’s gonna be
part of the whole video it’s gonna be
part of your intro hi how you chose the
company it’s a lingerie company right
like that ties into fantasy yes how you
work on the copy all of that little
friends you’ll be I mean you can’t help
but include tracks the Train one so it’s
gonna lose out of everything that you
could
cool I love it thank you it’s good i’m
excited for that um and then we’ll see
what happens with that first video yeah
I’m hesitant to give you more
assignments totally we got to kind of
Hammer these these ones out yeah i know
i gotta finish I gotta finish but I am
making good progress yeah and keep doing
keep doing the social media stuff the
twitter stuff i think uh you will
totally develop a rhythm that works for
you mm-hmm as we see people responding
to you as you see kind of what feels
right so it’s okay to experiment with
something you know take your risk with
something um you can share some cocoa
puffs on with you you know relates
somehow um but i’ll definitely start to
you don’t ramp that up a little bit at
least keep what you’re doing and if you
can get it to you know maybe 11 coal per
week and one Jen thought per week yeah I
could do that yeah let’s get even more
than that making notes it I’m making
notes I’m gonna drive it and next time
we talk again come on stop it going
let’s get it’s good this is good don’t I
i I’d great to see you embrace the
concept and feel comfortable in it and
and I’m excited to see where things go
retail you too i love it i know i have
to admit when I first talked to you last
time I was still a little tentative
about the word and now I’m like totally
excited dunno you know what it’s
different and it takes time to sink in I
kind of went through the same thing with
believe when I when I first took it on I
only said it to myself all right yeah
this feels right this feels right and it
became everything yeah good okay any
other thoughts or questions from the
pasta cup
week’s do you want to talk about I don’t
think so i think i was really really
looking for some direction on the video
so i really appreciate that that’s great
okay okay well hopefully we can watch
the video on-screen chair I know what
watching can see two I’m done yeah you
know I will aim to send it to you in
advance so you can look at it first and
then you can screech everybody does look
at at first I don’t know maybe I should
watch it with everybody okay okay let’s
do this I’m ceiling on the spot I do too
actually it’s nice to see your reaction
so yeah I like the idea okay cool oh you
know two weeks here we go videos go
together okay it’s our my main
assignment for the week up for the next
two weeks so I think I can do it alright
thanks Jen good luck Inc you ever get to
see you are too soon all right
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