hi everyone it’s Evan Carmichael I
wanted to make a quick video today to
answer question from one of my readers
David about a service I used called PR
leads Pierre litas a media service
that’s gotten me into the New York Times
and Forbes magazine a whole bunch of
other media outlets and I wanted to make
this quick video today to talk about how
i use it how you can use it to so first
to David’s question he wrote on one of
my blog posts the pier lead service
looks interesting so perhaps you can
make a video using your own experience
of the service to show us how it works
or how we can use best wishes did there
is a low reader and also active member
in our forum so I wanted to the question
form what do you think about is on
favorable second these ears of all tips
that I use to grow zenus the groom your
base action I could let appearance and
the service again that I use and how it
works if you click on that link
basically what’s going to happen is
reporters sign up for this service and
they’re looking for experts to talk
about the different stories that they’re
working on so reporters will post all
the different stories that working on
and say we need an expert who can talk
about XYZ and as entrepreneurs we should
be experts on our different subject
matters so you want to be able to open
yourself up as the expert to talk about
you know and help them with whatever
story they’re working on so it’s a
service it’s ninety nine dollars a month
here and what’s going to happen is
you’ll get emails every day from
reporters who are looking to potentially
talk to you so what it looks like if I
load up my email program you’ll get
emails from a service called prof net
and that’s PR leads and you can see
it’ll come a couple times a day so you
know if you look three from june seventh
as an example and you can sign up four
different categories for me i signed up
for the business category because that’s
most related to what i talked about and
if you click on the email what it will
show you is all the different stories
that reporters are working on and
they’re looking for experts there’s
different categories so in this one its
business human resources public
relations and it’s all still related to
entrepreneurship and business which is
what I’m interested in and some of them
will be from niche magazine so this one
here is is human resources culturally
fit employees the magazine’s benefits
selling so if I was
HR consultant and I worked about you
know getting the culture fit right at
companies this could be a really cool
article for me to sign up for and talk
to the reporter the next one here is
public relations how to preach is
rebound up to public scandals that’s
from CNN com so if I was in a PR
business this is a great opportunity to
be able to get into CNN so you want to
take a look at those different
opportunities if you scroll down on that
email what you’ll see is more details
about every story that is currently
available so the benefit selling one
here’s a little bit more information it
tells you who the reporter is the
magazine when they’re due date is you
want to pay attention to that make sure
you get it in on time and how to contact
them the email address same thing for
the next one for CNN com it’s by John
Blake from CNN he has a due date and
here’s his email address to get in touch
with him so one of the things that I
found to be really effective is you want
to make sure you’re pitching them not
just how great you are you don’t want to
write to John say hey john i’m a PR
consultant and i can help you you want
to be able to pitch in the story so i’ve
had pretty good success with PR leads
and there are other experts to that
you’re going up against because you
won’t be the only one on this service
but what I found being really useful is
you want to provide them as much of a
story as you can so a good example when
Forbes posted on PR leads it was about
outsourcing and I’ve done a lot of
outsourcing with my business and I
didn’t post and say hey you know I’ve
done a lot of outsourcing please email
me I told him about exactly what I’ve
done I’ve I told them who I have working
for me I told him how I found them what
type of roles they had where they’re
living currently and how I run my
business with all these outsource people
and that turned out to be an interesting
story for him and he had a few follow-up
questions and he posted it on forbes
magazine which is great no I could say
I’ve been in Forbes now you don’t have
to necessarily always go for the top you
can pick niche ones that are really
targeted towards your industry but you
want to try to provide as much detail
and give them a story that they can use
as much as possible so that’s one
example of an email that came through we
can go back again
you can just quickly browse through each
one that’s what I’ll do every morning is
look at each one and see is it
interesting to me or not again you’ll
see them all over the map in terms of
different business backgrounds so HR
magazine here Albany Times Union AOL
small business and you can get into all
sorts of different media again depending
on the story that people are looking for
the other thing I found really useful is
you want to create a media page to talk
about all the experience that you’ve had
so what I’ve done if you go to any page
in my site you’ll notice that the first
page in the navigation is about so if
you click on that it’ll lead you to my
about page and on here the first thing I
show is all the different media that
I’ve been involved in or at least the
bigger ones and more recognizable names
so I’ve been in the New York Times and
Wall Street Journal and Forbes magazine
and it goes on some of the more
respected and well known brands I’ve
also included some of the TV stuff that
I’ve done and just taking screenshots to
show that I’ve been on TV and been
interviewed and then I put below to
arrange interview time you know please
contact me here’s my email address so on
top of having a good story what the
report is looking for is that you really
are an expert so you want to have a page
you can send them to to say hey you know
I really know what I’m talking about and
I’ve been featured before nobody wants
to be the first one to feature you so
it’s great if you’ve been featured
already if you haven’t been featured yet
by anybody then start with the smaller
publications and use those as stepping
stones to get to the bigger ones so if
I’m trying to go up their story what
I’ll do is obviously give them all the
information I have and then i’ll also
include this link and say you can also
check out some of the work that i’ve
done i’ve been featured in all these
different publications and on TV and
that helps provide them a little bit of
a safety net to show that hey you know
this guy really knows what he’s talking
about and he is a establish expert so as
entrepreneurs again we should all be
experts in our industry and we should
know what we’re talking about and media
coverage is great it’s it’s almost free
in this case and it’s ninety-nine bucks
a month it’s a lot cheaper than hiring a
media consultant to help you and it can
get you a lot of a business a lot of
recognition a lot more than advertising
can and again it’s all off the key
our PR leads just click learn more and
you can hopefully go on if you have any
success with it let me know so David I
hope that answers your question I hope
that helps if anybody else has a
question want to see another video from
one of my other tools let me know if you
enjoyed the video please give it a
thumbs up below and leave a comment and
I’d love to hear from you and stay tuned
for the next video Cheers
you
wanted to make a quick video today to
answer question from one of my readers
David about a service I used called PR
leads Pierre litas a media service
that’s gotten me into the New York Times
and Forbes magazine a whole bunch of
other media outlets and I wanted to make
this quick video today to talk about how
i use it how you can use it to so first
to David’s question he wrote on one of
my blog posts the pier lead service
looks interesting so perhaps you can
make a video using your own experience
of the service to show us how it works
or how we can use best wishes did there
is a low reader and also active member
in our forum so I wanted to the question
form what do you think about is on
favorable second these ears of all tips
that I use to grow zenus the groom your
base action I could let appearance and
the service again that I use and how it
works if you click on that link
basically what’s going to happen is
reporters sign up for this service and
they’re looking for experts to talk
about the different stories that they’re
working on so reporters will post all
the different stories that working on
and say we need an expert who can talk
about XYZ and as entrepreneurs we should
be experts on our different subject
matters so you want to be able to open
yourself up as the expert to talk about
you know and help them with whatever
story they’re working on so it’s a
service it’s ninety nine dollars a month
here and what’s going to happen is
you’ll get emails every day from
reporters who are looking to potentially
talk to you so what it looks like if I
load up my email program you’ll get
emails from a service called prof net
and that’s PR leads and you can see
it’ll come a couple times a day so you
know if you look three from june seventh
as an example and you can sign up four
different categories for me i signed up
for the business category because that’s
most related to what i talked about and
if you click on the email what it will
show you is all the different stories
that reporters are working on and
they’re looking for experts there’s
different categories so in this one its
business human resources public
relations and it’s all still related to
entrepreneurship and business which is
what I’m interested in and some of them
will be from niche magazine so this one
here is is human resources culturally
fit employees the magazine’s benefits
selling so if I was
HR consultant and I worked about you
know getting the culture fit right at
companies this could be a really cool
article for me to sign up for and talk
to the reporter the next one here is
public relations how to preach is
rebound up to public scandals that’s
from CNN com so if I was in a PR
business this is a great opportunity to
be able to get into CNN so you want to
take a look at those different
opportunities if you scroll down on that
email what you’ll see is more details
about every story that is currently
available so the benefit selling one
here’s a little bit more information it
tells you who the reporter is the
magazine when they’re due date is you
want to pay attention to that make sure
you get it in on time and how to contact
them the email address same thing for
the next one for CNN com it’s by John
Blake from CNN he has a due date and
here’s his email address to get in touch
with him so one of the things that I
found to be really effective is you want
to make sure you’re pitching them not
just how great you are you don’t want to
write to John say hey john i’m a PR
consultant and i can help you you want
to be able to pitch in the story so i’ve
had pretty good success with PR leads
and there are other experts to that
you’re going up against because you
won’t be the only one on this service
but what I found being really useful is
you want to provide them as much of a
story as you can so a good example when
Forbes posted on PR leads it was about
outsourcing and I’ve done a lot of
outsourcing with my business and I
didn’t post and say hey you know I’ve
done a lot of outsourcing please email
me I told him about exactly what I’ve
done I’ve I told them who I have working
for me I told him how I found them what
type of roles they had where they’re
living currently and how I run my
business with all these outsource people
and that turned out to be an interesting
story for him and he had a few follow-up
questions and he posted it on forbes
magazine which is great no I could say
I’ve been in Forbes now you don’t have
to necessarily always go for the top you
can pick niche ones that are really
targeted towards your industry but you
want to try to provide as much detail
and give them a story that they can use
as much as possible so that’s one
example of an email that came through we
can go back again
you can just quickly browse through each
one that’s what I’ll do every morning is
look at each one and see is it
interesting to me or not again you’ll
see them all over the map in terms of
different business backgrounds so HR
magazine here Albany Times Union AOL
small business and you can get into all
sorts of different media again depending
on the story that people are looking for
the other thing I found really useful is
you want to create a media page to talk
about all the experience that you’ve had
so what I’ve done if you go to any page
in my site you’ll notice that the first
page in the navigation is about so if
you click on that it’ll lead you to my
about page and on here the first thing I
show is all the different media that
I’ve been involved in or at least the
bigger ones and more recognizable names
so I’ve been in the New York Times and
Wall Street Journal and Forbes magazine
and it goes on some of the more
respected and well known brands I’ve
also included some of the TV stuff that
I’ve done and just taking screenshots to
show that I’ve been on TV and been
interviewed and then I put below to
arrange interview time you know please
contact me here’s my email address so on
top of having a good story what the
report is looking for is that you really
are an expert so you want to have a page
you can send them to to say hey you know
I really know what I’m talking about and
I’ve been featured before nobody wants
to be the first one to feature you so
it’s great if you’ve been featured
already if you haven’t been featured yet
by anybody then start with the smaller
publications and use those as stepping
stones to get to the bigger ones so if
I’m trying to go up their story what
I’ll do is obviously give them all the
information I have and then i’ll also
include this link and say you can also
check out some of the work that i’ve
done i’ve been featured in all these
different publications and on TV and
that helps provide them a little bit of
a safety net to show that hey you know
this guy really knows what he’s talking
about and he is a establish expert so as
entrepreneurs again we should all be
experts in our industry and we should
know what we’re talking about and media
coverage is great it’s it’s almost free
in this case and it’s ninety-nine bucks
a month it’s a lot cheaper than hiring a
media consultant to help you and it can
get you a lot of a business a lot of
recognition a lot more than advertising
can and again it’s all off the key
our PR leads just click learn more and
you can hopefully go on if you have any
success with it let me know so David I
hope that answers your question I hope
that helps if anybody else has a
question want to see another video from
one of my other tools let me know if you
enjoyed the video please give it a
thumbs up below and leave a comment and
I’d love to hear from you and stay tuned
for the next video Cheers
you
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