you should wake up worried terrified
every morning but don’t be worried about
our competitors because they’re never
going to send us any money anyway let’s
see worried about our customers and stay
heads down focused one of my jobs as the
leader of Amazon is to encourage people
to be bold and people love to focus on
things that aren’t yet working and
that’s good it’s human nature that kind
of divine discontent can be very helpful
but you really you know it’s incredibly
hard to get people to take bold bets and
you need to encourage that and if you’re
going to take bold bets they’re going to
be experiments and if their experiments
you don’t know ahead of time though
they’re going to work experiments are by
their very nature prone to failure but
big success is a few big successes
compensate for dozens and dozens of
I’ve made billions of dollars of
failures at amazon.com literally
billions of dollars of failures because
we know from our past experiences that
the biggest oak starts from an acorn and
you’ve got a refuge you want to do
anything new you’ve got to be willing to
let that acorn grow into a little
sapling and then finally into a small
tree it may be one day it’ll be a big
business on its own amazon started as a
very small company it was me and a few
other people I was driving all the
packages to the post office myself and
my 1987 Chevy Blazer you can’t skip
steps you have to put one foot in front
of the other things take time
you are no shortcuts and but but you
want to do those steps with you know
easy to have ideas it’s very hard to
turn an idea into a successful product
but a lot of steps in between it takes
persistence relentless myth
if the stress primarily comes from not
taking action over something that you
[Music]
do something you’re very passionate
about I wanted to project myself forward
to age 80 and is okay now I’m looking
back on my life I want to have minimized
the number of regrets I have and you
know what I knew that when I was 80 I
was not going to regret and having tried
this I was not going to regret having
wanted eNOS trying to participate in
this thing called the Internet that I
thought was going to be a really big
deal I knew that if I failed I wouldn’t regret that
every morning but don’t be worried about
our competitors because they’re never
going to send us any money anyway let’s
see worried about our customers and stay
heads down focused one of my jobs as the
leader of Amazon is to encourage people
to be bold and people love to focus on
things that aren’t yet working and
that’s good it’s human nature that kind
of divine discontent can be very helpful
but you really you know it’s incredibly
hard to get people to take bold bets and
you need to encourage that and if you’re
going to take bold bets they’re going to
be experiments and if their experiments
you don’t know ahead of time though
they’re going to work experiments are by
their very nature prone to failure but
big success is a few big successes
compensate for dozens and dozens of
I’ve made billions of dollars of
failures at amazon.com literally
billions of dollars of failures because
we know from our past experiences that
the biggest oak starts from an acorn and
you’ve got a refuge you want to do
anything new you’ve got to be willing to
let that acorn grow into a little
sapling and then finally into a small
tree it may be one day it’ll be a big
business on its own amazon started as a
very small company it was me and a few
other people I was driving all the
packages to the post office myself and
my 1987 Chevy Blazer you can’t skip
steps you have to put one foot in front
of the other things take time
you are no shortcuts and but but you
want to do those steps with you know
easy to have ideas it’s very hard to
turn an idea into a successful product
but a lot of steps in between it takes
persistence relentless myth
if the stress primarily comes from not
taking action over something that you
[Music]
do something you’re very passionate
about I wanted to project myself forward
to age 80 and is okay now I’m looking
back on my life I want to have minimized
the number of regrets I have and you
know what I knew that when I was 80 I
was not going to regret and having tried
this I was not going to regret having
wanted eNOS trying to participate in
this thing called the Internet that I
thought was going to be a really big
deal I knew that if I failed I wouldn’t regret that
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