when you see a stuff like that it’s clear that
you are not happy if you are the investor
advertising because you do not want to associate
your brand to what can be one
video that praises hatred or rubbish
varies and then when you hear talk in
these days of the boycott to damage
of youtube from companies we talk
of about 250 companies in the world the reason
this is here that some messages
advertisements have been found in
concurrency of videos that are not for
no media acts we talk about an impact
about $ 750 million
Youtube losses is a rumored wow
a nice figure actually over 10
billions of estimated revenue for YouTube
in 2017 it’s not like I’m too late
and overall it does not go to affect the
google business which is then based on
search that in fact is not impacted
however it is a problem that clearly
you must manage and solve
youtube said he will face it
within a few days they declared
that will pull out something from the
cylinder we try to figure out which one can
be the solution then from a point
of theoretical view
the solution is in twenty-three
net seconds if youtube wanted to find
the solution is the easiest in the world
it puts advertising only on those
channels verified or of which to one
historical
you know what the valid channels are on
youtube pighi thousand thousand thousand are
those there who produce
content every day of quality etc
etc
what is the small problem for which it does not
they can do number 1 they would have one
huge economic loss number 2 i
same investors would say okay but
then you’re like I do not know the bbc or a
another publisher of any kind the fort
of youtube is the fact that they have these
famous 400 million hours of video
charged every minute and then
reach a very large audience
number 3 also the creators of content
let’s say the so-called long of the long
tail and all those little ones that
they produce contents would not be
happy because they already come from
advertising blindside two peanuts it
they would take even less 80 so
we discard this option option 2 and that
instead youtube makes available
more sophisticated algorithms and more
possibility of choice aside
of the advertiser if you are macdonald e
you do not want your advertising
some places appear and I decide
my side as a trigger or whole youtube
the artificial intelligence of the planet
to make sure that I try to know
better where they end up
devil of advertising to date, however, not
that’s how it is and it’s not like a genius
I give you a personal example alive
in England
every time I show youtube in
television to my younger frugals
37 years with the restriction mode
all verified parental protected of
here the thing that strikes me is that
when you see blippy or peppa pig they appear
punctually videogame advertising
prohibited for the 15 18 super violent years e
he says but how is it possible that youtube does not
realize that there are some plates
wrong and more as a parent makes you
even they turn around a little bit that is a
big mess everyone knows but up to
today one has always closed an eye yes
he hopes the boycott with a mess
youtube take this problem
finally seriously
but now the truth if we really want to
to say it all is that upstream there is one
much bigger problem than that
which I would call hypocritical expectation
both sides there is an expectation
hypocrite that was created by youtube
from these platforms where substance
they said look we have one
wonderful audience we have all the
the planet’s public we have a tide
of content we have young people we have
those people do not look at it anymore
TV in robes from us and you will win
the golden sequin of business problems
he obviously does not have a thousand problems
the algorithm is not perfect for nothing
youtube knows it perfectly but trimmed
a very high expectation and therefore
when something like this happens to you
cow companies actually should have
do as the cards credit and
Banks sometimes hoover you away with the
Tina scams online watch the bank you
call does the check puts you back on
grain on the account is part of the game
simply using your beautiful ATM
or your credit card
You know that messes can happen
we have the hypocritical expectation
also from the investors though
my friends for that the investor by one
side says I want the full barrel and the
drunk wife
I want to reach all the public of the
world paying less than that
that pays him on television and I do not want to
having no casinos close a little eye
rather two on the fact that then mine
advertising goes to a who knows where who if
he cares about the important thing we sell more
produce the true problem of each other
if you think about it for many investors do not
for all but for many I guarantee you not
it’s so much that advertising has gone to
finish the problem on inappropriate videos
the image simply can not do
see outside who accept to
associate your brand with some
content but in the truth of the business
every day these gentlemen the most
part of the cases does not sell products I have to
go the champs the carmine that i
give them a try of where it ends up
the important thing they bring home to wine
this story of boycotting
advertisers serve exclusively to
treat best discounts then to pay
less advertising have more tools
control and have a more channel
privileged to avoid or even the
content go city 2 really not me
he cares nothing but at the base there is
a hypocritical expectation in the case of the
investors is a little bit that syndrome
parent with your child with your scooter
problem when he tells a son of not
go on the scooter because you fear that
face accident is not that he goes up
a scooter with a friend on duty
problem is that you do not have to see it
go on the scooter that a different thing
that same thing your problem with
the company is not so much that goes from who knows
where is it
the problem is that one must not see
dinho must know the market but del
know the image of staying linda e
clean
if you wanted a clean and neat image
you were going to advertise on publishers
they do control a little hand rim hume
network of every content
and then why senate is mitigated ago
advertising or men in general
problem is much wider because
hypocritical expectation and towards
of technology in general for which you
think today that you eat like a pig and then
a pill will come to you
become with a physical type brad pitt
in fight club there is a retailer in the
United States 6 closing a tide of
no problem stores
we will solve the problem with digital
technological magic pill if a publisher
which has a business model problem
google facebook will find the algorithm
right and everything will come back to trumpeting
this is not the technology in the business
and an enthusiastic techno speaks to you then
I’m slightly biased is not some
what’s alive to solve the causes you’re going to
resolve to fix the symptom but if
you have a business problem my friend
you must solve it moral of the
fable from this story of the
youtube boycott we do not expect
in general, that technology is that
that solves the problem problem you
you have to solve upstream with choices
business ethics if you want to do them
let’s not expect a tide of
business coglionazzi are
transformed into rita levi montalcini
if anything, technology will transform one
tide of coglionazzi in a tide of
technological coglionazzi
[Music]
you are not happy if you are the investor
advertising because you do not want to associate
your brand to what can be one
video that praises hatred or rubbish
varies and then when you hear talk in
these days of the boycott to damage
of youtube from companies we talk
of about 250 companies in the world the reason
this is here that some messages
advertisements have been found in
concurrency of videos that are not for
no media acts we talk about an impact
about $ 750 million
Youtube losses is a rumored wow
a nice figure actually over 10
billions of estimated revenue for YouTube
in 2017 it’s not like I’m too late
and overall it does not go to affect the
google business which is then based on
search that in fact is not impacted
however it is a problem that clearly
you must manage and solve
youtube said he will face it
within a few days they declared
that will pull out something from the
cylinder we try to figure out which one can
be the solution then from a point
of theoretical view
the solution is in twenty-three
net seconds if youtube wanted to find
the solution is the easiest in the world
it puts advertising only on those
channels verified or of which to one
historical
you know what the valid channels are on
youtube pighi thousand thousand thousand are
those there who produce
content every day of quality etc
etc
what is the small problem for which it does not
they can do number 1 they would have one
huge economic loss number 2 i
same investors would say okay but
then you’re like I do not know the bbc or a
another publisher of any kind the fort
of youtube is the fact that they have these
famous 400 million hours of video
charged every minute and then
reach a very large audience
number 3 also the creators of content
let’s say the so-called long of the long
tail and all those little ones that
they produce contents would not be
happy because they already come from
advertising blindside two peanuts it
they would take even less 80 so
we discard this option option 2 and that
instead youtube makes available
more sophisticated algorithms and more
possibility of choice aside
of the advertiser if you are macdonald e
you do not want your advertising
some places appear and I decide
my side as a trigger or whole youtube
the artificial intelligence of the planet
to make sure that I try to know
better where they end up
devil of advertising to date, however, not
that’s how it is and it’s not like a genius
I give you a personal example alive
in England
every time I show youtube in
television to my younger frugals
37 years with the restriction mode
all verified parental protected of
here the thing that strikes me is that
when you see blippy or peppa pig they appear
punctually videogame advertising
prohibited for the 15 18 super violent years e
he says but how is it possible that youtube does not
realize that there are some plates
wrong and more as a parent makes you
even they turn around a little bit that is a
big mess everyone knows but up to
today one has always closed an eye yes
he hopes the boycott with a mess
youtube take this problem
finally seriously
but now the truth if we really want to
to say it all is that upstream there is one
much bigger problem than that
which I would call hypocritical expectation
both sides there is an expectation
hypocrite that was created by youtube
from these platforms where substance
they said look we have one
wonderful audience we have all the
the planet’s public we have a tide
of content we have young people we have
those people do not look at it anymore
TV in robes from us and you will win
the golden sequin of business problems
he obviously does not have a thousand problems
the algorithm is not perfect for nothing
youtube knows it perfectly but trimmed
a very high expectation and therefore
when something like this happens to you
cow companies actually should have
do as the cards credit and
Banks sometimes hoover you away with the
Tina scams online watch the bank you
call does the check puts you back on
grain on the account is part of the game
simply using your beautiful ATM
or your credit card
You know that messes can happen
we have the hypocritical expectation
also from the investors though
my friends for that the investor by one
side says I want the full barrel and the
drunk wife
I want to reach all the public of the
world paying less than that
that pays him on television and I do not want to
having no casinos close a little eye
rather two on the fact that then mine
advertising goes to a who knows where who if
he cares about the important thing we sell more
produce the true problem of each other
if you think about it for many investors do not
for all but for many I guarantee you not
it’s so much that advertising has gone to
finish the problem on inappropriate videos
the image simply can not do
see outside who accept to
associate your brand with some
content but in the truth of the business
every day these gentlemen the most
part of the cases does not sell products I have to
go the champs the carmine that i
give them a try of where it ends up
the important thing they bring home to wine
this story of boycotting
advertisers serve exclusively to
treat best discounts then to pay
less advertising have more tools
control and have a more channel
privileged to avoid or even the
content go city 2 really not me
he cares nothing but at the base there is
a hypocritical expectation in the case of the
investors is a little bit that syndrome
parent with your child with your scooter
problem when he tells a son of not
go on the scooter because you fear that
face accident is not that he goes up
a scooter with a friend on duty
problem is that you do not have to see it
go on the scooter that a different thing
that same thing your problem with
the company is not so much that goes from who knows
where is it
the problem is that one must not see
dinho must know the market but del
know the image of staying linda e
clean
if you wanted a clean and neat image
you were going to advertise on publishers
they do control a little hand rim hume
network of every content
and then why senate is mitigated ago
advertising or men in general
problem is much wider because
hypocritical expectation and towards
of technology in general for which you
think today that you eat like a pig and then
a pill will come to you
become with a physical type brad pitt
in fight club there is a retailer in the
United States 6 closing a tide of
no problem stores
we will solve the problem with digital
technological magic pill if a publisher
which has a business model problem
google facebook will find the algorithm
right and everything will come back to trumpeting
this is not the technology in the business
and an enthusiastic techno speaks to you then
I’m slightly biased is not some
what’s alive to solve the causes you’re going to
resolve to fix the symptom but if
you have a business problem my friend
you must solve it moral of the
fable from this story of the
youtube boycott we do not expect
in general, that technology is that
that solves the problem problem you
you have to solve upstream with choices
business ethics if you want to do them
let’s not expect a tide of
business coglionazzi are
transformed into rita levi montalcini
if anything, technology will transform one
tide of coglionazzi in a tide of
technological coglionazzi
[Music]
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