Dear Apple … too formal maybe …
More personal.
Ok, ok.
Dear Tim, But pig of that [* Beep] Tim, you have to stop it
to do as Sergey Bubka.
You are not Sergey Bubka, who has improved his world record 35 times, when
he could have done it in one go.
But the astute Sergey renewed his world record every year, maybe he improved it
a centimeter, a couple of centimeters and every time all the newspapers in the world: “Great
Bubka! “
The sponsors paid, he was happy, he released his interview saying, “Ok, now there
I will put it all to make myself even better by another centimeter next year “and for
Twenty-one years went on like this.
Now Tim, look me in the eye and repeat with me: “Apple is not Sergey Bubka”.
You can not do an event like yesterday, a misery, where in practice
announce only clones.
The clone of Evernote to take notes, the Flipboard clone for news.
The Spotify clone for streaming, a horrendous name for the new operating system, El
Captain, who made me wear my purple shirt just to bring you a bit of bad luck.
And then, and then, and then …
You have Jimmy Iovine and Dr.
Dre, you overpaid them, you bought them, two of the finest ears on the planet and
what are you going to do?
Radio!
The global radio.
Here is the radio is a good invention, because in fact …
It’s new, that’s … come on, that touch … that’s a nice move.
What do you have to do?
Now I’ll tell you what.
Three possibilities.
Possibility number one: All in!
Just make these micro-modifications, micro-innovations.
You are Apple, you are not the garage start-up, your market is that of time, of attention,
seasoned by emotion, which also rhymes.
All in.
Immediately.
Now, without waiting in twenty years.
I know that in twenty years you will also travel in space, etc., etc., etc., but
there is no time, no time.
Innovations.
Great innovations now.
Second possibility: let’s stop talking about attention to diversity, the big problems
of the world, the social role of Apple, let’s not take for the ass Tim.
Take those $ 197 billion in cash that you had under your chair in April 2015
and solve the debts of the world.
You can put your hand in your wallet and say, “Ah, fuck, I’ve got $ 197 billion …
But what am I doing with those $ 197 billion if I do not make big breakthroughs? “
Use them to pay the debts of the Third World, that is attention to diversity!
Tim, and if you really do not want to play all in, what about?
If you do not want to save the world, the only possibility that remains is to invent a machine that is there
bring Steve back.
Because we are missing.
And then change it I’m logo.
Call Lemon, if you go on like this.
Hi Tim.
Excuse the outburst, but … come on!
More personal.
Ok, ok.
Dear Tim, But pig of that [* Beep] Tim, you have to stop it
to do as Sergey Bubka.
You are not Sergey Bubka, who has improved his world record 35 times, when
he could have done it in one go.
But the astute Sergey renewed his world record every year, maybe he improved it
a centimeter, a couple of centimeters and every time all the newspapers in the world: “Great
Bubka! “
The sponsors paid, he was happy, he released his interview saying, “Ok, now there
I will put it all to make myself even better by another centimeter next year “and for
Twenty-one years went on like this.
Now Tim, look me in the eye and repeat with me: “Apple is not Sergey Bubka”.
You can not do an event like yesterday, a misery, where in practice
announce only clones.
The clone of Evernote to take notes, the Flipboard clone for news.
The Spotify clone for streaming, a horrendous name for the new operating system, El
Captain, who made me wear my purple shirt just to bring you a bit of bad luck.
And then, and then, and then …
You have Jimmy Iovine and Dr.
Dre, you overpaid them, you bought them, two of the finest ears on the planet and
what are you going to do?
Radio!
The global radio.
Here is the radio is a good invention, because in fact …
It’s new, that’s … come on, that touch … that’s a nice move.
What do you have to do?
Now I’ll tell you what.
Three possibilities.
Possibility number one: All in!
Just make these micro-modifications, micro-innovations.
You are Apple, you are not the garage start-up, your market is that of time, of attention,
seasoned by emotion, which also rhymes.
All in.
Immediately.
Now, without waiting in twenty years.
I know that in twenty years you will also travel in space, etc., etc., etc., but
there is no time, no time.
Innovations.
Great innovations now.
Second possibility: let’s stop talking about attention to diversity, the big problems
of the world, the social role of Apple, let’s not take for the ass Tim.
Take those $ 197 billion in cash that you had under your chair in April 2015
and solve the debts of the world.
You can put your hand in your wallet and say, “Ah, fuck, I’ve got $ 197 billion …
But what am I doing with those $ 197 billion if I do not make big breakthroughs? “
Use them to pay the debts of the Third World, that is attention to diversity!
Tim, and if you really do not want to play all in, what about?
If you do not want to save the world, the only possibility that remains is to invent a machine that is there
bring Steve back.
Because we are missing.
And then change it I’m logo.
Call Lemon, if you go on like this.
Hi Tim.
Excuse the outburst, but … come on!
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