supreme the cult company
of streetwear clothing taken 500
millions of dollars of investment
bringing the company’s rating to
an estimated one billion dollars on first
it’s a crazy case that leads to two
Interesting questions the first is but how
he made a company that sells
clothing for people who go on
skateboard
94 was born in this way to get to value
a billion dollars and the question
number two and if a company that is worth a
billion can still remain
a cult company, a company that creates
this hunger in users anything
bouncer when he drops
at that point people want to buy it
a brick brick for brick
with supreme logo was sold on ebay
a little while ago at $ 1,000 a
minimum of history on supreme start in the
94 james jba new york puts 12 14 thousand
dollars opens shop and is dedicated to
this community of people going on
skate set
from the beginning it has two characteristics
the first is that it is a very tribe
specific and that tribe also the
not a little feature that is a lot
cool and very pussy in other words is a
po like the tribe of surfers who
inspires that sense of freedom of
creativity dependencies of di
something that is strong and these
assumptions from the beginning on first is
a counter-current brand leaves the campaign
and calvin klein and they stick the
their supreme speaker on the patonza of
kate moss 3 the digos and all this
they have carried on with great skill
for more than twenty years with growth
slow instead of accelerating no scale
scale climb a slow growth that them
has made a brand totally of worship
marketing side which levers have
used 11 are the center
seventy-fourth dame champions of the
world champion of the world that
scarcity and urgency the legend tells
that founder James that he had
fear at the beginning not to sell
enough and for which it always produced
less did not want to keep the products that
then he remained on the shelf
if you thought about producing 1,000
it produced 500 what in fact this
at the beginning it was probably true then
over the years it has become their character
badge hold a production
intentionally low the question is a lot
the greater the price of the product increases
supreme in other words is a true one
limited edition or you present the
day of the
in the queue to buy the product or go
on the site that this mega small
you must understand how to buy
I open the diary of the Russian parenthesis
great channel youtube young guy
shaved and knows all about streetwear if
the interest in this theme on the purchase
or take the products that moment there if
no, you’re out and you go on the market
secondary to look for buy it at a
amazing price the third lever of
marketing and identity a brand like that
strong niche cult that makes you
feel totally different but at the same time
same super authentic and authenticity
we know today is the name and surname of the
game all companies try to
convey this authenticity the
problem is that they were authentic offer
red and on first for twenty years is
managed to keep this image of
authenticity
the last lever is a kind of
social competition I push on the soul
competitive of a person I to
product and you do not have it
will succeed at this point on first a
keep this image of worship
despite being a unicorn who had a
billion no will not succeed because
even if they do not change model of
business when they take 500
millions the investor wants to see gods
results and returns as it is right
that is in these results and you return
you have them when you have one
growth and to grow must
necessarily have more products in
circulation and as far as the product is concerned
both cradle becomes a product
necessarily more mass in a plus
reserved a niche we are going to see
but why supreme surprised us for
20 years and maybe even surprise us in
future what is certain however is that
supreme is the confirmation of how a brand
today more than ever it is not the whole like
it is used to say the logo of the site of the
product is the whole of experience
that I’m going to pack and it’s the
demonstration of one of the great mantras
of modern marketing that absolutely
we count the product but for people
that they buy it what it really is
it really matters is being able to do it
feel an emotion
of streetwear clothing taken 500
millions of dollars of investment
bringing the company’s rating to
an estimated one billion dollars on first
it’s a crazy case that leads to two
Interesting questions the first is but how
he made a company that sells
clothing for people who go on
skateboard
94 was born in this way to get to value
a billion dollars and the question
number two and if a company that is worth a
billion can still remain
a cult company, a company that creates
this hunger in users anything
bouncer when he drops
at that point people want to buy it
a brick brick for brick
with supreme logo was sold on ebay
a little while ago at $ 1,000 a
minimum of history on supreme start in the
94 james jba new york puts 12 14 thousand
dollars opens shop and is dedicated to
this community of people going on
skate set
from the beginning it has two characteristics
the first is that it is a very tribe
specific and that tribe also the
not a little feature that is a lot
cool and very pussy in other words is a
po like the tribe of surfers who
inspires that sense of freedom of
creativity dependencies of di
something that is strong and these
assumptions from the beginning on first is
a counter-current brand leaves the campaign
and calvin klein and they stick the
their supreme speaker on the patonza of
kate moss 3 the digos and all this
they have carried on with great skill
for more than twenty years with growth
slow instead of accelerating no scale
scale climb a slow growth that them
has made a brand totally of worship
marketing side which levers have
used 11 are the center
seventy-fourth dame champions of the
world champion of the world that
scarcity and urgency the legend tells
that founder James that he had
fear at the beginning not to sell
enough and for which it always produced
less did not want to keep the products that
then he remained on the shelf
if you thought about producing 1,000
it produced 500 what in fact this
at the beginning it was probably true then
over the years it has become their character
badge hold a production
intentionally low the question is a lot
the greater the price of the product increases
supreme in other words is a true one
limited edition or you present the
day of the
in the queue to buy the product or go
on the site that this mega small
you must understand how to buy
I open the diary of the Russian parenthesis
great channel youtube young guy
shaved and knows all about streetwear if
the interest in this theme on the purchase
or take the products that moment there if
no, you’re out and you go on the market
secondary to look for buy it at a
amazing price the third lever of
marketing and identity a brand like that
strong niche cult that makes you
feel totally different but at the same time
same super authentic and authenticity
we know today is the name and surname of the
game all companies try to
convey this authenticity the
problem is that they were authentic offer
red and on first for twenty years is
managed to keep this image of
authenticity
the last lever is a kind of
social competition I push on the soul
competitive of a person I to
product and you do not have it
will succeed at this point on first a
keep this image of worship
despite being a unicorn who had a
billion no will not succeed because
even if they do not change model of
business when they take 500
millions the investor wants to see gods
results and returns as it is right
that is in these results and you return
you have them when you have one
growth and to grow must
necessarily have more products in
circulation and as far as the product is concerned
both cradle becomes a product
necessarily more mass in a plus
reserved a niche we are going to see
but why supreme surprised us for
20 years and maybe even surprise us in
future what is certain however is that
supreme is the confirmation of how a brand
today more than ever it is not the whole like
it is used to say the logo of the site of the
product is the whole of experience
that I’m going to pack and it’s the
demonstration of one of the great mantras
of modern marketing that absolutely
we count the product but for people
that they buy it what it really is
it really matters is being able to do it
feel an emotion
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