which customers should focus on and
we speak in this video there is one
very interesting formula that I have
found this book the power of
women’s very cute acronym ok
then or he did this research
out of 120,000 customers were born in various
sectors banks hotels fashion bloggers
she asked me to give customers
a vote from 1 to 7 in respect to the experience
to that product service
the question I ask is knowing the
vote was given on who you go to
focus your power of efforts
women’s simplifies our life because there
gives a nice schemino that is this
here I’ll show you in essence
we have two choices we leave aside
those who rated 7 ok better
so you can not do where you would go
admit it effort you would spend
time to try and turn 123
in 4 or 456 in 7 the result
interesting is that eighty percent
of the companies interviewed by these
gentlemen focus their efforts on
transform of 123 into four, that is, on
take the most dissatisfied and satisfied customers
try to bring them to a level of
half even if we think about one of his own
meaning because you want to avoid i
worst customers the worst word of mouth
people say the deputy or bad now or
never again the truth is that forrester has
done all his calculations he put you
down economic model that shows you
that essentially 456 customers once
bringing them to 7 earn nine
times more than bringing gods
customers from bad to doctors because
then we all make this mistake
because it’s too easy to concentrate
on negative comments like when one there
does a criticism need 10 compliments
to make up for a criticism you have it
present and in work is dramatically
the same thing as we use to say which ones
england that is stronger than gold
we speak in this video there is one
very interesting formula that I have
found this book the power of
women’s very cute acronym ok
then or he did this research
out of 120,000 customers were born in various
sectors banks hotels fashion bloggers
she asked me to give customers
a vote from 1 to 7 in respect to the experience
to that product service
the question I ask is knowing the
vote was given on who you go to
focus your power of efforts
women’s simplifies our life because there
gives a nice schemino that is this
here I’ll show you in essence
we have two choices we leave aside
those who rated 7 ok better
so you can not do where you would go
admit it effort you would spend
time to try and turn 123
in 4 or 456 in 7 the result
interesting is that eighty percent
of the companies interviewed by these
gentlemen focus their efforts on
transform of 123 into four, that is, on
take the most dissatisfied and satisfied customers
try to bring them to a level of
half even if we think about one of his own
meaning because you want to avoid i
worst customers the worst word of mouth
people say the deputy or bad now or
never again the truth is that forrester has
done all his calculations he put you
down economic model that shows you
that essentially 456 customers once
bringing them to 7 earn nine
times more than bringing gods
customers from bad to doctors because
then we all make this mistake
because it’s too easy to concentrate
on negative comments like when one there
does a criticism need 10 compliments
to make up for a criticism you have it
present and in work is dramatically
the same thing as we use to say which ones
england that is stronger than gold
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