[Music]
[Music]
good bags this is the classic phrase of
steve jobs steve jobs character I do not know
where to leave because I saw it and in
all these years all his
evolutions with all its products e
when he has actually gone, he has
left a void then in the second phase
of his career then we see which ones
have been the stages has become a
character for the general public though
at the beginning it was not so that is informatics
it was a lot of stuff for insiders
and those one bags in the race a bit his
characteristic sentence where in the end
of the presentation or in a certain
moment representation said it is
one more thing and we were all there
wait with the was stuff here
he will want to present and he has impressed me a lot
especially a video on youtube that is
the one that best identifies the
character steve jobs where to a certain
point there is an event for developers and
steve jobs answers the question of
audience and get up a guy and say ok
there was a series of things to ask you and
start attacking him brutally because
steve jobs had just come back in
apple
and at this point this developer
He tells what you’ve done in these years
because there’s so much to say you’re not anymore
able and b because you’re changing some
products because you’re doing some
choices put in dispute steve jobs
before the public, then no
comment by barazza does not say wow
he knew he made the estimate here I start from
that video there to understand characters
stars giose because you see one knows that he has
an out of the ordinary vision
his strength was the vision is one this
here that in 1983 he talked about the internet already
he saw the internet of 1983
computer networks were light years ahead
if you work and then the way you respond
see one who knows too much more than you
has already seen all the developments i
joints what can work like
product knows what you probably
I would like to buy you still do not have it
so understood this ability and then
the other according to me incredible element
it was what they called reality
distortion field and rendered distortion field
and this destiny
it is not given within apple for
describe the capacity of steve jobs of
convince you of his vision that
they are all in his head and not
it existed in reality for which he
he could distort reality and
take you on his side even if in
that moment there was none
demonstration verano in fact was not
so the famous who have steve stadiums
jobs to convince the interlocutor or that
they make all objections forget
compared to his thesis
arguing obviously still applies in the
sense that steve jobs’ imprint is
still definitely present above all
in people who have lived his
existence that of what he has
certainly there is no one left
today, Naples is able to do
nothing like that today apple is the company
dominant in the sector in which it operates and
so the products that do but do not enjoy
more than the distortion capacity of the
reality distorts it as they are
dominant of the 20th
the field of distortion of the reality of
apple I do not know if it ever existed because
it’s something that has a lot to do with
the charisma the talent and also then certain
very strong character attitudes
that some people years that others do not
jobs was a person of this type e
so inside the company it’s a lot
difficult to understand if it were predominant
the esteem for his talent is fear for
his often irrational taking of
position outside certainly yes
it was simply a sort of
reverence that many people applied
to a series of products that they thought
magic was nothing more than a kind
of recognition of his talent a
character not the common obviously sub
amor staying there are a lot of stuff
there is a video that collects all the wars
the aforementioned by steve jobs for the most
curious but I would focus on this
part of steve jobs visionary
anticipator one capable of doing the
revolution in many areas there he is
party and maybe he knows it for
the iphone the younger generation but it is
one who left
a wealth of time and information technology
it was this very cumbersome stuff with gods
computer every gigantic reserved to
few
people did not access a computer
it was a stuff for insiders and him
instead he managed to make the revolution
in many years in many computer sectors
the world of the music app you
remember when the app store is out
a stuff that people said but who ever
scheck was an app and instead it was
the telephony is gigantic
clearly no the iphone was one
Revolution
jobs was a revolutionary or a
great producer regarding the
technology but above all has had the
ability to create communication
about technology he himself was a
productive factor of communication
of ar with the way he ran the
complication of apple is definitely a
case ever seen in history yet
probably the company that at least
for ten years he has enjoyed it
free advertising campaigns
we could create an attention
an expectation is almost an anxiety like that
be able to save a lot of money in
communication to make the
much more efficient communication the
underlying concept is that technology is
a part of us we have had and we have
still a lot of technology that
they imagine technology as one
tool then like a gadget like
something we need to do other things
in reality , technology is very often
become a part of us knows that I
I think george has before everyone
understood this close connection
I remember the presentation
dell’iphone because I worked on sky tg24
in my transmission I had to
comment on it then I will always remember
who was in this kind of dressing room a
see the presentation of steve jobs e
he starts with his presentation
saying
the situation today is this here
these cell phones show us
old cell phones with plastic engines
that was that normal for us that
it was a nice cell phone you start doing
his examination and says but instead
it would not be better a stuff than it can
phone can go on the internet
but here begins to give this
lighting then goes out with the product and does
see this contraption and I thought
what is it you do not even touch how you do it
type not to the buttons of the stylus not
he is there and uses his hands he used to use his hands
and immediately I remember the first ones came out
controversy that crazy not think about it
it will never work
because it will dirty the screen and in
effects there was the video I remember with the
simulation of the whole screen
it became unusable euro money
let’s leave the fact that then instead i
materials would have allowed to use it
but it was another total revolution
universe compared to normal cell phone
then all this
This sexy eco design had the
ability to make sexy products that
you say the active bar a billion but it
I want was a status symbol like having
a ferrari and you have the iphone and you were
son only because you had the iphone has
changed some sectors completely
then the ipad the iphone or all this world
incredible revolution that he has
done
steve jobs has attracted so many
criticism obviously was a character
controversial and not particularly good
kind to the world concerns
his ability to be a man of
marketing or ability to be a true one
innovator
I believe that the evolution of the
technology never steps through
of inventions and always a progressive one
improvement of what is there or
a different assembly of things
that already exist surely he had
a great ability to understand
the needs of the user and therefore of
transform something that already changed
there was therefore a product or that
was easily usable if the
game was not a visionary one of the
very few one of great talent
I believe that marketing in these things
centers very little since it exists
internet marketing has a value of one
ability to be some came
discovered very strong so the ten
years of great product success
thought by apple ipod forward are
ten years where there was a vision
of the very strong and winning future and it is
something that rarely happens
amazing character smart man of
business as well as astute man of
marketing and an anecdote that I think
it identifies it well and that of the breakout
who remembers that video game breakout
it was the one with the barretina at the beginning
no at the time of videogames with the ball
that he must destroy the wall
move the bar, however, had one
sort of spinning wheel
uncomfortable in the games room the thing that
one does not samp is usually that one day
atari that produced the videogame decides
to improve videogames and call steve
jobs and wozniak and jobs has always been the
front man business man with
the charming the crazy seller the
marketer the designer but then behind
rowing the products to produce the genius
technician was the old boss no wozniak
and it was in this coupled
improbable with this look
at the beginning with long hair
prestigious that a period did not wash
because they now said they were studying an act
I have to understand a situation, that is, a situation
character out like a marble this
it is the truth but brilliant was already point
atari says best ams videogame steve
jobs does the deal with atari wozniak that
it puts him to work motivating him to do one
excellent work in fact create video games
which then was the famous videogame and the
What’s crazy is that atari pays a bonus
a steve jobs and steve jobs does not say
nothing to wozniak and I saw the interview
let’s say recently where sometimes it also has
said watching it discovered many years later
I did not know all the work but the
so he took one
clearly very smart as difficult as
character I do not have a simple character
I started to approach
the digital world through the mac
certainly him over the years
even in this parable anyway
compelling no to being the creator
then expelled from his creature and then
what is included in the company saves it
and makes it the first company of the
world enough in traits of one
legend charismatic character but
especially I think it was a source of
inspiration for many that they have
decided to make the digital or their
life
jobs according to me represented a
intuition
the impression that was later said by him in
a famous speech of which he said
that apple according to him was at the crossroads
between technology and the liberal arts e
that is to say the arts that derive
even from ancient times since
Middle Ages and then theology and the
philosophy
in other words, it made technology
a part of our experience
cultural this intuition that has lasted
probably a decade maybe even one
little more is what has differentiated
and that created the value of apple
compared to other technology companies
another crazy thing is that steve jobs
has had high and low period has not
had a linear success and had the
exile period was exile
when at one point they hunted him
better this is his reality distorts
off why they did not kick him out
they put him in the conditions to have
fewer powers he certainly did not point to
he resigned from then to a distant period
from apple where it launches next and another
operating system that then turned out
to apple that he still has money
always brought home invests inside
pixar of which it becomes the largest
shareholder at the time thought ie pixar is
a little credible stuff like you did a
make animations that then people
he would have seen the film
instead he invests in pixar and then later
the period of exile is the moment of
great return
and return becomes the steve jobs that
we have all known where he launches
great products great presentations
big business takes an apple
on the edge of the abyss and has it reverted
and the re-launch apple becomes the mega
colossus that today is a parenthesis
stuff like 300 billion dollars in
cash in hand available then
became an extraordinary company
success
steve jobs characterino difficile
clearly this is something from
remembering was not an easy character
I’m a lot of stories about steve jobs
which fires the employee in the elevator
a couple of movies made where you see
this very very difficult character
like all professionals, in short
work together
it did not have to be easy at all
the error was not admitted and was not put
total dedication and above all you had to
adhere to his vision so if
you see a couple of movies and you make it
account of how much 6 jobs were
extremely difficult
the emptiness of steve jobs has been filled
little short with his other deaths
equally charismatic characters do not
there were only one that maybe
is starting on that road but with
a lot in communication skills e
not master who with tesla space six and with
all the innovations on which it stands
working today represents from a certain
point of view the new steve jobs ago
much more like the frontier man
that is not like a man of communication
I believe the emptiness left by steve
jobs has not been filled and everything
added can not be filled in
meaning that there is no prototype of
how the technologist relates to the
society he was inside a certain
historical period we are now in a
another historical period is therefore difficult
think of a substitutive figure that
which certainly did not happen is that there
they were intuitions like this
details similar to his but given to
Current times do not seem to me to the state
there are
the other feature is ignored
neglected are the so-called steve jobs
steve jobs and steve keynote le
presentations the speeches of steve jobs is
was the first in the big speaker background
technological meanwhile the first a
transform into a show the
presentation is a velino product first
of steve jobs if you presented the
refrigerator was a group of insiders
works or are not nokia ago there is the
presentation of our cell phone no
distributors instead steve jobs ha
launched the show presentation
mega prepared screen repeated in
continuation to get super
prepared moments of scene studied ad
hoc the great guests and all the media of the
world ready to see what was new
product with total secrecy ie
secret product maximum confidentiality e
it was only revealed at that time e
then the people outside broke out
from other apple store stores, other ideas
brilliant steve jobs that stood in line for
hours to get his product overpaid
this was the genius of business
of man steve jobs si jobs what to say
man you are
[Music]
good bags this is the classic phrase of
steve jobs steve jobs character I do not know
where to leave because I saw it and in
all these years all his
evolutions with all its products e
when he has actually gone, he has
left a void then in the second phase
of his career then we see which ones
have been the stages has become a
character for the general public though
at the beginning it was not so that is informatics
it was a lot of stuff for insiders
and those one bags in the race a bit his
characteristic sentence where in the end
of the presentation or in a certain
moment representation said it is
one more thing and we were all there
wait with the was stuff here
he will want to present and he has impressed me a lot
especially a video on youtube that is
the one that best identifies the
character steve jobs where to a certain
point there is an event for developers and
steve jobs answers the question of
audience and get up a guy and say ok
there was a series of things to ask you and
start attacking him brutally because
steve jobs had just come back in
apple
and at this point this developer
He tells what you’ve done in these years
because there’s so much to say you’re not anymore
able and b because you’re changing some
products because you’re doing some
choices put in dispute steve jobs
before the public, then no
comment by barazza does not say wow
he knew he made the estimate here I start from
that video there to understand characters
stars giose because you see one knows that he has
an out of the ordinary vision
his strength was the vision is one this
here that in 1983 he talked about the internet already
he saw the internet of 1983
computer networks were light years ahead
if you work and then the way you respond
see one who knows too much more than you
has already seen all the developments i
joints what can work like
product knows what you probably
I would like to buy you still do not have it
so understood this ability and then
the other according to me incredible element
it was what they called reality
distortion field and rendered distortion field
and this destiny
it is not given within apple for
describe the capacity of steve jobs of
convince you of his vision that
they are all in his head and not
it existed in reality for which he
he could distort reality and
take you on his side even if in
that moment there was none
demonstration verano in fact was not
so the famous who have steve stadiums
jobs to convince the interlocutor or that
they make all objections forget
compared to his thesis
arguing obviously still applies in the
sense that steve jobs’ imprint is
still definitely present above all
in people who have lived his
existence that of what he has
certainly there is no one left
today, Naples is able to do
nothing like that today apple is the company
dominant in the sector in which it operates and
so the products that do but do not enjoy
more than the distortion capacity of the
reality distorts it as they are
dominant of the 20th
the field of distortion of the reality of
apple I do not know if it ever existed because
it’s something that has a lot to do with
the charisma the talent and also then certain
very strong character attitudes
that some people years that others do not
jobs was a person of this type e
so inside the company it’s a lot
difficult to understand if it were predominant
the esteem for his talent is fear for
his often irrational taking of
position outside certainly yes
it was simply a sort of
reverence that many people applied
to a series of products that they thought
magic was nothing more than a kind
of recognition of his talent a
character not the common obviously sub
amor staying there are a lot of stuff
there is a video that collects all the wars
the aforementioned by steve jobs for the most
curious but I would focus on this
part of steve jobs visionary
anticipator one capable of doing the
revolution in many areas there he is
party and maybe he knows it for
the iphone the younger generation but it is
one who left
a wealth of time and information technology
it was this very cumbersome stuff with gods
computer every gigantic reserved to
few
people did not access a computer
it was a stuff for insiders and him
instead he managed to make the revolution
in many years in many computer sectors
the world of the music app you
remember when the app store is out
a stuff that people said but who ever
scheck was an app and instead it was
the telephony is gigantic
clearly no the iphone was one
Revolution
jobs was a revolutionary or a
great producer regarding the
technology but above all has had the
ability to create communication
about technology he himself was a
productive factor of communication
of ar with the way he ran the
complication of apple is definitely a
case ever seen in history yet
probably the company that at least
for ten years he has enjoyed it
free advertising campaigns
we could create an attention
an expectation is almost an anxiety like that
be able to save a lot of money in
communication to make the
much more efficient communication the
underlying concept is that technology is
a part of us we have had and we have
still a lot of technology that
they imagine technology as one
tool then like a gadget like
something we need to do other things
in reality , technology is very often
become a part of us knows that I
I think george has before everyone
understood this close connection
I remember the presentation
dell’iphone because I worked on sky tg24
in my transmission I had to
comment on it then I will always remember
who was in this kind of dressing room a
see the presentation of steve jobs e
he starts with his presentation
saying
the situation today is this here
these cell phones show us
old cell phones with plastic engines
that was that normal for us that
it was a nice cell phone you start doing
his examination and says but instead
it would not be better a stuff than it can
phone can go on the internet
but here begins to give this
lighting then goes out with the product and does
see this contraption and I thought
what is it you do not even touch how you do it
type not to the buttons of the stylus not
he is there and uses his hands he used to use his hands
and immediately I remember the first ones came out
controversy that crazy not think about it
it will never work
because it will dirty the screen and in
effects there was the video I remember with the
simulation of the whole screen
it became unusable euro money
let’s leave the fact that then instead i
materials would have allowed to use it
but it was another total revolution
universe compared to normal cell phone
then all this
This sexy eco design had the
ability to make sexy products that
you say the active bar a billion but it
I want was a status symbol like having
a ferrari and you have the iphone and you were
son only because you had the iphone has
changed some sectors completely
then the ipad the iphone or all this world
incredible revolution that he has
done
steve jobs has attracted so many
criticism obviously was a character
controversial and not particularly good
kind to the world concerns
his ability to be a man of
marketing or ability to be a true one
innovator
I believe that the evolution of the
technology never steps through
of inventions and always a progressive one
improvement of what is there or
a different assembly of things
that already exist surely he had
a great ability to understand
the needs of the user and therefore of
transform something that already changed
there was therefore a product or that
was easily usable if the
game was not a visionary one of the
very few one of great talent
I believe that marketing in these things
centers very little since it exists
internet marketing has a value of one
ability to be some came
discovered very strong so the ten
years of great product success
thought by apple ipod forward are
ten years where there was a vision
of the very strong and winning future and it is
something that rarely happens
amazing character smart man of
business as well as astute man of
marketing and an anecdote that I think
it identifies it well and that of the breakout
who remembers that video game breakout
it was the one with the barretina at the beginning
no at the time of videogames with the ball
that he must destroy the wall
move the bar, however, had one
sort of spinning wheel
uncomfortable in the games room the thing that
one does not samp is usually that one day
atari that produced the videogame decides
to improve videogames and call steve
jobs and wozniak and jobs has always been the
front man business man with
the charming the crazy seller the
marketer the designer but then behind
rowing the products to produce the genius
technician was the old boss no wozniak
and it was in this coupled
improbable with this look
at the beginning with long hair
prestigious that a period did not wash
because they now said they were studying an act
I have to understand a situation, that is, a situation
character out like a marble this
it is the truth but brilliant was already point
atari says best ams videogame steve
jobs does the deal with atari wozniak that
it puts him to work motivating him to do one
excellent work in fact create video games
which then was the famous videogame and the
What’s crazy is that atari pays a bonus
a steve jobs and steve jobs does not say
nothing to wozniak and I saw the interview
let’s say recently where sometimes it also has
said watching it discovered many years later
I did not know all the work but the
so he took one
clearly very smart as difficult as
character I do not have a simple character
I started to approach
the digital world through the mac
certainly him over the years
even in this parable anyway
compelling no to being the creator
then expelled from his creature and then
what is included in the company saves it
and makes it the first company of the
world enough in traits of one
legend charismatic character but
especially I think it was a source of
inspiration for many that they have
decided to make the digital or their
life
jobs according to me represented a
intuition
the impression that was later said by him in
a famous speech of which he said
that apple according to him was at the crossroads
between technology and the liberal arts e
that is to say the arts that derive
even from ancient times since
Middle Ages and then theology and the
philosophy
in other words, it made technology
a part of our experience
cultural this intuition that has lasted
probably a decade maybe even one
little more is what has differentiated
and that created the value of apple
compared to other technology companies
another crazy thing is that steve jobs
has had high and low period has not
had a linear success and had the
exile period was exile
when at one point they hunted him
better this is his reality distorts
off why they did not kick him out
they put him in the conditions to have
fewer powers he certainly did not point to
he resigned from then to a distant period
from apple where it launches next and another
operating system that then turned out
to apple that he still has money
always brought home invests inside
pixar of which it becomes the largest
shareholder at the time thought ie pixar is
a little credible stuff like you did a
make animations that then people
he would have seen the film
instead he invests in pixar and then later
the period of exile is the moment of
great return
and return becomes the steve jobs that
we have all known where he launches
great products great presentations
big business takes an apple
on the edge of the abyss and has it reverted
and the re-launch apple becomes the mega
colossus that today is a parenthesis
stuff like 300 billion dollars in
cash in hand available then
became an extraordinary company
success
steve jobs characterino difficile
clearly this is something from
remembering was not an easy character
I’m a lot of stories about steve jobs
which fires the employee in the elevator
a couple of movies made where you see
this very very difficult character
like all professionals, in short
work together
it did not have to be easy at all
the error was not admitted and was not put
total dedication and above all you had to
adhere to his vision so if
you see a couple of movies and you make it
account of how much 6 jobs were
extremely difficult
the emptiness of steve jobs has been filled
little short with his other deaths
equally charismatic characters do not
there were only one that maybe
is starting on that road but with
a lot in communication skills e
not master who with tesla space six and with
all the innovations on which it stands
working today represents from a certain
point of view the new steve jobs ago
much more like the frontier man
that is not like a man of communication
I believe the emptiness left by steve
jobs has not been filled and everything
added can not be filled in
meaning that there is no prototype of
how the technologist relates to the
society he was inside a certain
historical period we are now in a
another historical period is therefore difficult
think of a substitutive figure that
which certainly did not happen is that there
they were intuitions like this
details similar to his but given to
Current times do not seem to me to the state
there are
the other feature is ignored
neglected are the so-called steve jobs
steve jobs and steve keynote le
presentations the speeches of steve jobs is
was the first in the big speaker background
technological meanwhile the first a
transform into a show the
presentation is a velino product first
of steve jobs if you presented the
refrigerator was a group of insiders
works or are not nokia ago there is the
presentation of our cell phone no
distributors instead steve jobs ha
launched the show presentation
mega prepared screen repeated in
continuation to get super
prepared moments of scene studied ad
hoc the great guests and all the media of the
world ready to see what was new
product with total secrecy ie
secret product maximum confidentiality e
it was only revealed at that time e
then the people outside broke out
from other apple store stores, other ideas
brilliant steve jobs that stood in line for
hours to get his product overpaid
this was the genius of business
of man steve jobs si jobs what to say
man you are
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