if you send a message to someone with
an idea a proposal an offer and this
He does not respond or you bounces
problem in most cases is
a variation problem if there is not a
problem of relationship personal problem
the problem is not so much to us cuts
on the balls or do not like the problem
is that variation you have
proposed at that time not the
I’m interested in making a practical example
on events there is an event that goes for
the greatest at this moment that yes
call web summit first they did it in
ireland now they do it in portugal i have
known some things that the founder
he also interviewed him a few years ago
Irish guy very smart and I have
seen how much they have grown over the years
because I had been the London edition
that was a small edition some
year ago and today they make tens of thousands
of people like they did to grow up
so exponentially they were
clearly very good but a part that
they did very well and the part of
advertising on facebook to acquire
new customers new people who
they bought the ticket this part
the year set so come to have
up to 10,000 variations per week
of their advertisements on
Facebook
every message intended to hit a
very narrow public do not have on the
wide audience go on many micro
niches of people potentially
interested in them should be optimized with
techniques of optimization theories
Combinations similar to this point
you need some kind of publicity to me
they need another one and this is easy
but they continue to vary with analysis of
big data they say to you potentially
it can be interesting to meet this and
this investor to me instead
potentially can affect
meet this journalist
when I land on the landing page myself
you see two different pages in the
list of potential speakers are there
those that interest you are in the
list of potential speakers I see
there are those that interest you
variations variations variations because
then we tend to vary so little
think about it always more or less
same approach should contact a
customer when he writes an email to those
two three variations and then stops there
typically the reasons are two number one
is that we have the feeling that
change takes a long time and then
if I have to continue to vary they must
somehow change me
see me approach continuously and
I think this is a reason why
it takes so much time on this subject
in the game this interesting article
the other day of a neuro scientist e
another team of neuroscientists
Americans who have studied
on the super hearing you have this when
a person is blind who feels a lot of
more and much better than a person
who sees but in the experiment they have
made these gentlemen have noticed that if
all put in total darkness for 48 hours the
your brain your bark that
stuff there in there develops a
heard by bats almost and colocation
you know bat that you say not
they see I kill but I know exactly where
six also true that just resumes
see your hearing from batman you go to
fry quickly however the
concept remains we can
change under any point of view
very very quickly
the second reason why people do not
varied varies little and be able
to vary also requires great
competence plus you are master of the
the more stuff you are capable of in something e
more to the variations available we make
a random example the reverse side to ping
pong to this is my backhand with
hair in a normal backhand event from
heating
now I’ll show you backhand
stronger player in the history of the
ping pong the genius the mozart of tennis
table
the Swedish jan where wallner dominator
of ping pong for 12 14 years at the expense
of any Chinese on a planet
wrong side
crushed backhand stop defense high
block
block with lower effect block with
lower effect on the other side pinecone
backhand exit on the right
impregnable password then
variation variation variation because
as robertas used to say, he makes us
sure but varying makes us free
an idea a proposal an offer and this
He does not respond or you bounces
problem in most cases is
a variation problem if there is not a
problem of relationship personal problem
the problem is not so much to us cuts
on the balls or do not like the problem
is that variation you have
proposed at that time not the
I’m interested in making a practical example
on events there is an event that goes for
the greatest at this moment that yes
call web summit first they did it in
ireland now they do it in portugal i have
known some things that the founder
he also interviewed him a few years ago
Irish guy very smart and I have
seen how much they have grown over the years
because I had been the London edition
that was a small edition some
year ago and today they make tens of thousands
of people like they did to grow up
so exponentially they were
clearly very good but a part that
they did very well and the part of
advertising on facebook to acquire
new customers new people who
they bought the ticket this part
the year set so come to have
up to 10,000 variations per week
of their advertisements on
every message intended to hit a
very narrow public do not have on the
wide audience go on many micro
niches of people potentially
interested in them should be optimized with
techniques of optimization theories
Combinations similar to this point
you need some kind of publicity to me
they need another one and this is easy
but they continue to vary with analysis of
big data they say to you potentially
it can be interesting to meet this and
this investor to me instead
potentially can affect
meet this journalist
when I land on the landing page myself
you see two different pages in the
list of potential speakers are there
those that interest you are in the
list of potential speakers I see
there are those that interest you
variations variations variations because
then we tend to vary so little
think about it always more or less
same approach should contact a
customer when he writes an email to those
two three variations and then stops there
typically the reasons are two number one
is that we have the feeling that
change takes a long time and then
if I have to continue to vary they must
somehow change me
see me approach continuously and
I think this is a reason why
it takes so much time on this subject
in the game this interesting article
the other day of a neuro scientist e
another team of neuroscientists
Americans who have studied
on the super hearing you have this when
a person is blind who feels a lot of
more and much better than a person
who sees but in the experiment they have
made these gentlemen have noticed that if
all put in total darkness for 48 hours the
your brain your bark that
stuff there in there develops a
heard by bats almost and colocation
you know bat that you say not
they see I kill but I know exactly where
six also true that just resumes
see your hearing from batman you go to
fry quickly however the
concept remains we can
change under any point of view
very very quickly
the second reason why people do not
varied varies little and be able
to vary also requires great
competence plus you are master of the
the more stuff you are capable of in something e
more to the variations available we make
a random example the reverse side to ping
pong to this is my backhand with
hair in a normal backhand event from
heating
now I’ll show you backhand
stronger player in the history of the
ping pong the genius the mozart of tennis
table
the Swedish jan where wallner dominator
of ping pong for 12 14 years at the expense
of any Chinese on a planet
wrong side
crushed backhand stop defense high
block
block with lower effect block with
lower effect on the other side pinecone
backhand exit on the right
impregnable password then
variation variation variation because
as robertas used to say, he makes us
sure but varying makes us free
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