Brutal truth: if you write to someone and do not answer,
in most cases the fault is not his,
the fault is yours. This is the brutal truth of friends.
Then if one does not want to hear it in the face, I’m sorry for that,
call the blue phone and do not watch this video – it’s like that.
We think about all the times when we have to send an email, a message,
for, what do I know, a job interview, for an offer,
or a proposal, to contact an influencer,
from which we want visibility for our initiative. If we want
contact a journalist if we want to contact a speaker
for one of our events; remember that in most cases
if we send an email to someone and do not answer, it’s not because
he fainted, as he used to say, from how excited he was after reading
our message. Three great classics
major mistakes not to be committed if we want to have an answer.
That does not mean – attention, attention – that if we do
all right at this point we have mathematically answered.
If we do everything right, let’s write to Paperon de ‘Scrooge, him
he answers mathematically, and in addition he sends us the gold doubloons and the access
at the depot … to splash around, let’s have a swim!
No! Head of the number one series at the world championships
of mistakes when writing to someone, is not to include,
in communication, the advantages that there are for that person.
The classic mail that one sends is a spotted one
of advantages, of characteristics,
of functionality, because I’m a crazy cool guy
and you should be interested in my idea, my proposal,
to my solution, and if you think about it it’s the worst
possible setting to get an answer, why?
Because one must always think about the advantage it can have
the other person. I send a proposal to a potential client
what are the advantages for him, what are the benefits for him?
I want to have Al Pacino guest at my event,
what are the advantages for him? Alright, there are
$ 150,000 cachet, visibility on all the partners we have,
we have from Corriere della Sera to Goldrake’s mother, more wonderful journey
in the middle of the unknown Tuscany mills
with a wonderful kitchen and I do not know … Other things!
What are the advantages for Al. Think about this.
Head of serial number two, is the length. The length
it’s being logorrheic when writing,
it’s the worst, the worst, the worst ever
of the solutions you can choose. Personally,
but I’m not the only one, I guarantee you, anyone
a minimum committed adopts the same policy. If a message
it’s long, I do not read it either. I prefer by far
miss an opportunity to spend my life reading
of the Dante poems that already in itself,
denote a big problem: that if you are not able to say
to a stranger in 140 characters
What the fuck you want to talk about, then probably the first one
you do not have clear ideas are you. The first contact
it must be short, shorter, much shorter!
Also out of respect! But because one arrogates
the right to write ‘I Promessi Sposi’ and to claim too
an answer? It is pure madness, it is hallucination.
If one is talkative it’s his problem, it’s not a problem
of whom receives. The first contact must be short.
Shorter, as short as possible. After, when
I have permission to talk, at which point I can also write poems,
enter into merit, projects, strategic plans, but the first contact
very, very much shorter.
And the third big mistake is sending standard communications.
If I write to Airbnb to try and work
from them, I must know life death and wonders of Airbnb.
I have to know the habits of Brian Chesky,
one of the founders, in detail, in the smallest detail.
Not because one must be a stalker, but to send messages
as personalized as possible. What do they understand that company,
that person, who did a work of deepening
true, that there is a true value,
that you want to bring in this collaboration, in this stuff here.
Is it true or not? But they are trivial, obvious, common sense concepts.
Yet I would show you my mailbox, my Messenger. The 80-90%
-90%! – of the messages I receive are novels
infinites with a series of flattery of themselves
that have no meaning and in addition one demands an answer.
In these cases good psychiatrists are needed,
and a little bit of self-criticism.
in most cases the fault is not his,
the fault is yours. This is the brutal truth of friends.
Then if one does not want to hear it in the face, I’m sorry for that,
call the blue phone and do not watch this video – it’s like that.
We think about all the times when we have to send an email, a message,
for, what do I know, a job interview, for an offer,
or a proposal, to contact an influencer,
from which we want visibility for our initiative. If we want
contact a journalist if we want to contact a speaker
for one of our events; remember that in most cases
if we send an email to someone and do not answer, it’s not because
he fainted, as he used to say, from how excited he was after reading
our message. Three great classics
major mistakes not to be committed if we want to have an answer.
That does not mean – attention, attention – that if we do
all right at this point we have mathematically answered.
If we do everything right, let’s write to Paperon de ‘Scrooge, him
he answers mathematically, and in addition he sends us the gold doubloons and the access
at the depot … to splash around, let’s have a swim!
No! Head of the number one series at the world championships
of mistakes when writing to someone, is not to include,
in communication, the advantages that there are for that person.
The classic mail that one sends is a spotted one
of advantages, of characteristics,
of functionality, because I’m a crazy cool guy
and you should be interested in my idea, my proposal,
to my solution, and if you think about it it’s the worst
possible setting to get an answer, why?
Because one must always think about the advantage it can have
the other person. I send a proposal to a potential client
what are the advantages for him, what are the benefits for him?
I want to have Al Pacino guest at my event,
what are the advantages for him? Alright, there are
$ 150,000 cachet, visibility on all the partners we have,
we have from Corriere della Sera to Goldrake’s mother, more wonderful journey
in the middle of the unknown Tuscany mills
with a wonderful kitchen and I do not know … Other things!
What are the advantages for Al. Think about this.
Head of serial number two, is the length. The length
it’s being logorrheic when writing,
it’s the worst, the worst, the worst ever
of the solutions you can choose. Personally,
but I’m not the only one, I guarantee you, anyone
a minimum committed adopts the same policy. If a message
it’s long, I do not read it either. I prefer by far
miss an opportunity to spend my life reading
of the Dante poems that already in itself,
denote a big problem: that if you are not able to say
to a stranger in 140 characters
What the fuck you want to talk about, then probably the first one
you do not have clear ideas are you. The first contact
it must be short, shorter, much shorter!
Also out of respect! But because one arrogates
the right to write ‘I Promessi Sposi’ and to claim too
an answer? It is pure madness, it is hallucination.
If one is talkative it’s his problem, it’s not a problem
of whom receives. The first contact must be short.
Shorter, as short as possible. After, when
I have permission to talk, at which point I can also write poems,
enter into merit, projects, strategic plans, but the first contact
very, very much shorter.
And the third big mistake is sending standard communications.
If I write to Airbnb to try and work
from them, I must know life death and wonders of Airbnb.
I have to know the habits of Brian Chesky,
one of the founders, in detail, in the smallest detail.
Not because one must be a stalker, but to send messages
as personalized as possible. What do they understand that company,
that person, who did a work of deepening
true, that there is a true value,
that you want to bring in this collaboration, in this stuff here.
Is it true or not? But they are trivial, obvious, common sense concepts.
Yet I would show you my mailbox, my Messenger. The 80-90%
-90%! – of the messages I receive are novels
infinites with a series of flattery of themselves
that have no meaning and in addition one demands an answer.
In these cases good psychiatrists are needed,
and a little bit of self-criticism.
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