I was there when e commerce left
the beginning and a few years and criticism
recurrent always the same but figurative
if anyone ever will buy with the card
credit, but it seems to you that you put yours
credit card online that then there are
the three ste bad things then it is commerce
started to take hold and then the
criticism has become works only for
some categories
but how can you even think that the
people will buy shoes online but no
I want to try the dress though
imagine yourself eating stuff
fruit
imagine if one buys peaches online
a peach you want it tam use the
spelled bruino online at this point
let’s move to 2018
and here we are which commerce has taken the
we take over anything
online any in Italy to give two
300 numbers and passes billions of euros of
turnover in 2016 b to b ie if you sell
to companies and more than 20 billion
turnover in 2007 went to see
the name however a fucking yard of wheat
is spent to buy online every 33
seconds closes one of these averages
chain stores that are impossible
imagine it a while ago and then
what do you expect everyone to throw
on e-commerce and sells all online
the truth is that you must see the known data
that few companies actually then sell
in Italy there was a report by the istat
go see me 17 I believe on the
situation at the sites we see that the
small percentage because then so
few sell online there is a bit
certainly a problem of culture that of
food I do not know but it will work
but how it’s done is probably a bit
even the fear of competing with no
these great colossi who hold the
market in hand had seen a given that
in Italy a thousand sites do more than half
million of turnover all others
instead at most between in a few decades
of thousands there is a lot of concentration
other data had hit and what kind of the
95 percent of the offer is given by
first 250 operators the market a lot
closed concentrated hard then you
it leaves a little hesitant but personally
I see it only my appeal every day on
my projects and you if you come online it
you see clearly you must know how to do it
you must know how to communicate
and well to reach potentials
customers and you have to keep some in mind
fundamental aspects today appearance number
one outside the mobile people buy
the cell phone is also a stuff
crazy a heresy years ago but how do you do it with
traces something small
the truth is that people go there biru la
on the phone with between question to be asked is
fundamental how easy it is to buy from
mobile phone on your site
sometimes one forgets says no beautiful
on the right you can see well for the circular
It sucks here is the fundamental one
council number two for those who want to
enter the world of commerce
electronic is all the whole logistics
the organization if it sells a product
physical and not only one came
infoprodotto digital product but it is the
logistics you also clash here with gods
colossi that now have accustomed i
consumers have accustomed us to the fact
that I buy and arrive the goods
almost immediately within a day
within an hour there is even
an expectation of instantaneity you’re in
able to satisfy it is a number 3
this is more and more important
real time expectation if I go on
site I want to have in real time the
answer then you have all the present
chat etc acts neither appearing and I say
name need this does a lot because
in real time I decide whether to buy or not
you can not pay from me, not me
you satisfied goes somewhere else
let’s not forget the product a
product that must be very strongly
wanted by the market urgently and for the
which market is willing to pay
[Music]
the beginning and a few years and criticism
recurrent always the same but figurative
if anyone ever will buy with the card
credit, but it seems to you that you put yours
credit card online that then there are
the three ste bad things then it is commerce
started to take hold and then the
criticism has become works only for
some categories
but how can you even think that the
people will buy shoes online but no
I want to try the dress though
imagine yourself eating stuff
fruit
imagine if one buys peaches online
a peach you want it tam use the
spelled bruino online at this point
let’s move to 2018
and here we are which commerce has taken the
we take over anything
online any in Italy to give two
300 numbers and passes billions of euros of
turnover in 2016 b to b ie if you sell
to companies and more than 20 billion
turnover in 2007 went to see
the name however a fucking yard of wheat
is spent to buy online every 33
seconds closes one of these averages
chain stores that are impossible
imagine it a while ago and then
what do you expect everyone to throw
on e-commerce and sells all online
the truth is that you must see the known data
that few companies actually then sell
in Italy there was a report by the istat
go see me 17 I believe on the
situation at the sites we see that the
small percentage because then so
few sell online there is a bit
certainly a problem of culture that of
food I do not know but it will work
but how it’s done is probably a bit
even the fear of competing with no
these great colossi who hold the
market in hand had seen a given that
in Italy a thousand sites do more than half
million of turnover all others
instead at most between in a few decades
of thousands there is a lot of concentration
other data had hit and what kind of the
95 percent of the offer is given by
first 250 operators the market a lot
closed concentrated hard then you
it leaves a little hesitant but personally
I see it only my appeal every day on
my projects and you if you come online it
you see clearly you must know how to do it
you must know how to communicate
and well to reach potentials
customers and you have to keep some in mind
fundamental aspects today appearance number
one outside the mobile people buy
the cell phone is also a stuff
crazy a heresy years ago but how do you do it with
traces something small
the truth is that people go there biru la
on the phone with between question to be asked is
fundamental how easy it is to buy from
mobile phone on your site
sometimes one forgets says no beautiful
on the right you can see well for the circular
It sucks here is the fundamental one
council number two for those who want to
enter the world of commerce
electronic is all the whole logistics
the organization if it sells a product
physical and not only one came
infoprodotto digital product but it is the
logistics you also clash here with gods
colossi that now have accustomed i
consumers have accustomed us to the fact
that I buy and arrive the goods
almost immediately within a day
within an hour there is even
an expectation of instantaneity you’re in
able to satisfy it is a number 3
this is more and more important
real time expectation if I go on
site I want to have in real time the
answer then you have all the present
chat etc acts neither appearing and I say
name need this does a lot because
in real time I decide whether to buy or not
you can not pay from me, not me
you satisfied goes somewhere else
let’s not forget the product a
product that must be very strongly
wanted by the market urgently and for the
which market is willing to pay
[Music]
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