tell me which of these two chocolates
you would buy this here 15 cents of
quality relief with all those
words that use marketing for
to weave quality or this here one
penny a little slices of course obviously
that bluff that remains a bit attacked
a palate is fine according to air driels
he wrote predictability rational la
people tend to go on the quality I buy
ok 15 cents a penny
I choose the product I perceive as
more qualitative now but we change the
price we remove one cent each
this quality costs 14 cents e
this costs nothing is free
according to the old den people when
there is the free word tends to
move to the free product
what we know is that free is one
magic word some say we live
in the tyranny of the free that there is
always there is from the dawn of time
it works and there are a thousand cases a book
cute of a while ago was
that of chris anderson
among the thousands of examples that was ceva
the example of amazon when he introduced the
free shipping costs introduce
free shipping costs and all
the boom countries make a bang for turnover
except France, like France
does not make a bang for turnover because in
France applied 20 cents that
I agree with you is a figure
minimum compared to a product you buy
but in 20 cents it’s free
there is all the difference in the world
they just moved from 20 cents for free
also in France turnover billing
even there there was this case I do not know
if you’ve seen it with a corporate head
rascal who made a bang from scratch o
from 7 thousand and 700 thousand fans on instagram in
one day in practice they said
we give a bikini for free to everyone
those who share this post that
there were that cut involved of
sharing then exploded in the hand sta
stuff do not know how to handle them though it’s a
example of how the free pull thinks
in the texts I show you two images
of themes such as these two images
convert better converts means which one
of these two images pushes more the
people to crush a boot for
try the triumph to register with
newsletter for piro para in this
case where there is the word free free the
conversion rate is higher than 99
percent that you say yes but does not have
a value
statistics and I agree with you but
look around and try it on
your skin and you will see that when you use it
free word
clearly immediately great results with
a series of problems that we now see
above all, however, because it works
sicolo stuff the cart we resume
some reflection of the good lido arias
number one there is a kind of anesthesia
cognitive when they write to us for free
in front of our brain in baby food is one
like this if you think about it
difference that there is when you ask a
what would you like to read and what?
read for real
what would you like to read international
war and peace white version uk le
analysis what read novella 2000
scrubs the sport
and this difference here in words are
everyone watching the quality of the
product then an output a free stuff
and oh well by the holiday spokesman when
motivation when something is free
we tend to forget the faults and
increase the merits by putting the word
the quality is free in our head
the benefits of a certain product service
magically increase the other
possible motivation always mentioned by
denari is there and that in essence a
cornet vayas and our fear of
lose having shaun los bla bla bla
in essence we do not want to lose
an opportunity is free I’m losing
a great opportunity all beautiful
free magic word and it is obvious that there
are opportunities we have people
who has done a gigantic business
setting a model exclusively on
free exact google facebook
the business model and I have so away
totally free to the end user
service and monetize it with the
investors then one can discuss on
fact that nothing is free or otherwise there
it is putting time but there is not one
commercial transaction
you do not pay any money every time you do
a search or to use facebook if it
explain well it works
take the example of mail you have
present the mail service
electronics give you the same service
quality tell you all
features give you free the
version up to 2,000 users not
you feel that the free product one
fetecchia and the product instead a
payment is good because they have it
explained well and the same product and not
affects the perceived quality other way
to ride the term correctly
free is to give away a
free product that is really a
great product
you remember for the more technical but i
sequel when it ever came out sequel was a
great product for what it was supposed to
make the product speaks for itself in that
case the business model of many is
to say look or a basis of
installed a very user base
wide and my value and that even if not
the monetized someone will come to me
buy because or a hundred thousand million 10
thousand and 100 million users
I did not use the free one as one
litter mirror because here
and the other problem
many use gratuitously for free
and they burn, for example, a reflection
that one should do but who arrives
when you use the word free and people
which then buys or are only the so – called
bargain hunters those who seek only
the hand opportunity will never give you a penny
in their life
for example, remember smau a milano
when it was open to schools or arrived
you had your stretch to go mine
stand a smau and give away the free cd e
all these schoolgirls came to
brush the CD away but never have
bought nothing given in fact to the 30th
hides wine to give it someone did
business let’s ask ourselves who it is that arrives
really when the product free
second consideration is that which there
points out the founder of evernote
if you want to make sure you have a
million paying users the way
better is to have a billion
of non-paying users this means
that the conversion rate when you put
something out for free you owe it
always consider losing the software
trojan conversion rate that goes from the
0 5 to 30 percent to companies
crazy type spotify I saw the year
last converted 27 percent
lacco seen 30 percent but on average
the more you convert maybe a 1 percent
of users 31 45 05 what does it mean
this you must have the infrastructure
to manage everyone, not just those
that pay but the hypothetical billion of
users of which 90 percent do not pay e
then the other consideration of the word
free and the positioning I want to say
if you are a luxury brand, a brand of
high level does not have the want to use the
Free word to disqualify yours
client the opposite does not want to see it
the word free wants quality wants
exclusivity wants reserved brakes uses
the free word in that context closes
shack
free free magic word that
on the one hand it fascinates us conquers us
it seems irresistible and on the other there
makes you suspicious can be one
wonderful opportunity but on the other
part is a very delicate word from
always handle with great care
you would buy this here 15 cents of
quality relief with all those
words that use marketing for
to weave quality or this here one
penny a little slices of course obviously
that bluff that remains a bit attacked
a palate is fine according to air driels
he wrote predictability rational la
people tend to go on the quality I buy
ok 15 cents a penny
I choose the product I perceive as
more qualitative now but we change the
price we remove one cent each
this quality costs 14 cents e
this costs nothing is free
according to the old den people when
there is the free word tends to
move to the free product
what we know is that free is one
magic word some say we live
in the tyranny of the free that there is
always there is from the dawn of time
it works and there are a thousand cases a book
cute of a while ago was
that of chris anderson
among the thousands of examples that was ceva
the example of amazon when he introduced the
free shipping costs introduce
free shipping costs and all
the boom countries make a bang for turnover
except France, like France
does not make a bang for turnover because in
France applied 20 cents that
I agree with you is a figure
minimum compared to a product you buy
but in 20 cents it’s free
there is all the difference in the world
they just moved from 20 cents for free
also in France turnover billing
even there there was this case I do not know
if you’ve seen it with a corporate head
rascal who made a bang from scratch o
from 7 thousand and 700 thousand fans on instagram in
one day in practice they said
we give a bikini for free to everyone
those who share this post that
there were that cut involved of
sharing then exploded in the hand sta
stuff do not know how to handle them though it’s a
example of how the free pull thinks
in the texts I show you two images
of themes such as these two images
convert better converts means which one
of these two images pushes more the
people to crush a boot for
try the triumph to register with
newsletter for piro para in this
case where there is the word free free the
conversion rate is higher than 99
percent that you say yes but does not have
a value
statistics and I agree with you but
look around and try it on
your skin and you will see that when you use it
free word
clearly immediately great results with
a series of problems that we now see
above all, however, because it works
sicolo stuff the cart we resume
some reflection of the good lido arias
number one there is a kind of anesthesia
cognitive when they write to us for free
in front of our brain in baby food is one
like this if you think about it
difference that there is when you ask a
what would you like to read and what?
read for real
what would you like to read international
war and peace white version uk le
analysis what read novella 2000
scrubs the sport
and this difference here in words are
everyone watching the quality of the
product then an output a free stuff
and oh well by the holiday spokesman when
motivation when something is free
we tend to forget the faults and
increase the merits by putting the word
the quality is free in our head
the benefits of a certain product service
magically increase the other
possible motivation always mentioned by
denari is there and that in essence a
cornet vayas and our fear of
lose having shaun los bla bla bla
in essence we do not want to lose
an opportunity is free I’m losing
a great opportunity all beautiful
free magic word and it is obvious that there
are opportunities we have people
who has done a gigantic business
setting a model exclusively on
free exact google facebook
the business model and I have so away
totally free to the end user
service and monetize it with the
investors then one can discuss on
fact that nothing is free or otherwise there
it is putting time but there is not one
commercial transaction
you do not pay any money every time you do
a search or to use facebook if it
explain well it works
take the example of mail you have
present the mail service
electronics give you the same service
quality tell you all
features give you free the
version up to 2,000 users not
you feel that the free product one
fetecchia and the product instead a
payment is good because they have it
explained well and the same product and not
affects the perceived quality other way
to ride the term correctly
free is to give away a
free product that is really a
great product
you remember for the more technical but i
sequel when it ever came out sequel was a
great product for what it was supposed to
make the product speaks for itself in that
case the business model of many is
to say look or a basis of
installed a very user base
wide and my value and that even if not
the monetized someone will come to me
buy because or a hundred thousand million 10
thousand and 100 million users
I did not use the free one as one
litter mirror because here
and the other problem
many use gratuitously for free
and they burn, for example, a reflection
that one should do but who arrives
when you use the word free and people
which then buys or are only the so – called
bargain hunters those who seek only
the hand opportunity will never give you a penny
in their life
for example, remember smau a milano
when it was open to schools or arrived
you had your stretch to go mine
stand a smau and give away the free cd e
all these schoolgirls came to
brush the CD away but never have
bought nothing given in fact to the 30th
hides wine to give it someone did
business let’s ask ourselves who it is that arrives
really when the product free
second consideration is that which there
points out the founder of evernote
if you want to make sure you have a
million paying users the way
better is to have a billion
of non-paying users this means
that the conversion rate when you put
something out for free you owe it
always consider losing the software
trojan conversion rate that goes from the
0 5 to 30 percent to companies
crazy type spotify I saw the year
last converted 27 percent
lacco seen 30 percent but on average
the more you convert maybe a 1 percent
of users 31 45 05 what does it mean
this you must have the infrastructure
to manage everyone, not just those
that pay but the hypothetical billion of
users of which 90 percent do not pay e
then the other consideration of the word
free and the positioning I want to say
if you are a luxury brand, a brand of
high level does not have the want to use the
Free word to disqualify yours
client the opposite does not want to see it
the word free wants quality wants
exclusivity wants reserved brakes uses
the free word in that context closes
shack
free free magic word that
on the one hand it fascinates us conquers us
it seems irresistible and on the other there
makes you suspicious can be one
wonderful opportunity but on the other
part is a very delicate word from
always handle with great care
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