The mass once again shares emotions,
does not share the facts.
When Donald Trump makes one of his statements,
type: we close the entrance of Muslims to the United States,
you have to call Bill Gates and someone else
to close the internet, which broke our balls a bit.
Did you close it? When you closed, let me know!
Clearly the first label is that it is a jerk.
The truth is that Donald Trump is not a jerk at all!
5 million and pass of followers on Twitter,
it’s always on the crest of the media wave,
he spent only about $ 300,000 in budget
right now in TV commercials
while the other candidates have already spent millions!
The truth is that all the media talk about it and everyone talks about it
because he knows how to play the game of communication.
Like it or not!
And it highlights an enormous gap, a chasm
of algorithm in the world of media
and social platforms.
In the media world the problem is before us
it’s there to see!
The media are in crisis, so they need revenue
To get revenue they need users,
and to have users what do they do?
Titles of great effect, sensationalism, fear,
scandals and Trump is perfect on this!
A palimpsest made of provocations, launches, attacks, insults,
Forcing: remember that Donald Trump is one who arrives
from the real estate sector, he is a negotiator,
he is used to making a stretch to see
the other part up to what can be torn off
and then if you ever back down.
But yes, Muslims come on, let us enter them now.
Meanwhile, my media coverage I have already taken.
And one will say: but in doing so people will think that Donald Trump is a jerk!
And the people who share, it is not said that they share positively,
but it shares precisely in protest.
But this from the point of view of communication
it’s totally irrelevant!
Trump’s only interest is to continue to dictate the media agenda,
stay in people’s minds,
that you think well or think badly
and at the time of voting, convert as many people as possible.
And the algorithm is not only kissed from the point of view
media, but also on the platforms.
What is privileged within your Facebook feed?
What is essentially more shared.
And what is more shared?
The mass once again shares emotions,
does not share the facts.
The verification of the facts nobody does it, it makes a niche of people.
The mass shares the “you would never have imagined that …”,
“7 shocking things about Barak Obama …
that you never wanted to know “!
Obviously you will say: there is a sea of people trying to
to expound (do you like to explode ?!)
leverage this trojan horse of communication.
But the Trump product has three particular recipes
that make it particularly intriguing.
The first is that he tells the truth:
“I know I should not say it, but I do not care”!
And Trump is very good at communication,
to pass spontaneity out of sincerity.
People think that as it is spontaneous when it speaks
or read the telepropter, then be honest.
But Robert De Niro when he plays a movie scene
it may seem spontaneous, but it is obviously very prepared, right ?!
And Trump is just like that: very studied
with Justin MacCanney following the social part,
but it seems spontaneous and therefore sincere.
The second characteristic is that he says I am a billionaire
I do not need money,
I do not need to answer anyone!
On this you do not need a comment, because in Italy perhaps
we know something about how this is a great pu **!
And then the third feature is that in a moment
so difficult, of mess, wars, etc.
he has a magic wand, he has a solution for everything.
Follow the uncle who solves the problem!
I have not the faintest idea how I will solve it,
but you meanwhile give me the vote and then we think about it!
Will Donald Trump be the next president of the United States?
I do not care!
does not share the facts.
When Donald Trump makes one of his statements,
type: we close the entrance of Muslims to the United States,
you have to call Bill Gates and someone else
to close the internet, which broke our balls a bit.
Did you close it? When you closed, let me know!
Clearly the first label is that it is a jerk.
The truth is that Donald Trump is not a jerk at all!
5 million and pass of followers on Twitter,
it’s always on the crest of the media wave,
he spent only about $ 300,000 in budget
right now in TV commercials
while the other candidates have already spent millions!
The truth is that all the media talk about it and everyone talks about it
because he knows how to play the game of communication.
Like it or not!
And it highlights an enormous gap, a chasm
of algorithm in the world of media
and social platforms.
In the media world the problem is before us
it’s there to see!
The media are in crisis, so they need revenue
To get revenue they need users,
and to have users what do they do?
Titles of great effect, sensationalism, fear,
scandals and Trump is perfect on this!
A palimpsest made of provocations, launches, attacks, insults,
Forcing: remember that Donald Trump is one who arrives
from the real estate sector, he is a negotiator,
he is used to making a stretch to see
the other part up to what can be torn off
and then if you ever back down.
But yes, Muslims come on, let us enter them now.
Meanwhile, my media coverage I have already taken.
And one will say: but in doing so people will think that Donald Trump is a jerk!
And the people who share, it is not said that they share positively,
but it shares precisely in protest.
But this from the point of view of communication
it’s totally irrelevant!
Trump’s only interest is to continue to dictate the media agenda,
stay in people’s minds,
that you think well or think badly
and at the time of voting, convert as many people as possible.
And the algorithm is not only kissed from the point of view
media, but also on the platforms.
What is privileged within your Facebook feed?
What is essentially more shared.
And what is more shared?
The mass once again shares emotions,
does not share the facts.
The verification of the facts nobody does it, it makes a niche of people.
The mass shares the “you would never have imagined that …”,
“7 shocking things about Barak Obama …
that you never wanted to know “!
Obviously you will say: there is a sea of people trying to
to expound (do you like to explode ?!)
leverage this trojan horse of communication.
But the Trump product has three particular recipes
that make it particularly intriguing.
The first is that he tells the truth:
“I know I should not say it, but I do not care”!
And Trump is very good at communication,
to pass spontaneity out of sincerity.
People think that as it is spontaneous when it speaks
or read the telepropter, then be honest.
But Robert De Niro when he plays a movie scene
it may seem spontaneous, but it is obviously very prepared, right ?!
And Trump is just like that: very studied
with Justin MacCanney following the social part,
but it seems spontaneous and therefore sincere.
The second characteristic is that he says I am a billionaire
I do not need money,
I do not need to answer anyone!
On this you do not need a comment, because in Italy perhaps
we know something about how this is a great pu **!
And then the third feature is that in a moment
so difficult, of mess, wars, etc.
he has a magic wand, he has a solution for everything.
Follow the uncle who solves the problem!
I have not the faintest idea how I will solve it,
but you meanwhile give me the vote and then we think about it!
Will Donald Trump be the next president of the United States?
I do not care!
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