we immediately remove nobody has one
secret magic formula to make a
product that becomes famous no one
you know after passing it first is a mess one
but that actually had many
clues and that he had a lot of
successes rai not him this gentleman here
who is this gentleman here the father
of industrial design and it was one
who reinvented reimagined
redesigned reworked company logos
aircraft interiors almost trains trains
any type of object we use
every day and after doing
fantastiliardi projects the old
raymond came out with his
theory to make products that
they actually broke down and this
adjust call never to most advanced
jett acceptable the design and in this
case must be the most advanced
possible but must be acceptable
let’s start from here first requirement to do
a product that becomes famous that
it breaks through and it is acceptable what it wants
say acceptable to understand it well
let’s jump back
seventy years roberts lions that was
this psychologist did these
experiments to understand why something
he likes people he used to do these
experiments by seeing words
of the Chinese shapes and characters stuff
random and just test head test a
head to head at this point on
good robert comes out with this
theory that calls mer exposures effect
the things you like most at
people are those with whom they enter
contact more frequently in others
words are those with which they are
more familiar we make an example in the
last 16 years
the most watched movie at the cinema for at least
fifteen these sixteen years was a
sequel in one way or another because
but because the public is already
quiet when action sequel ie
present that feeling seems to me
to have the sprint
here’s that stuff there is familiar or
think of PCs and startups when one
new company must be presented on the
market often what happens in
silicon valley in the tech world yes
presents they say I am the airbnb dei
kittens
I’m luger and business cards
they try to appeal to a principle of
familiarity, I say what you already do
you know and then you team what is the thread
reason why among a stuff
derek thompson in hit maker outing
one popular stand out has another anecdote
very cute that is to spotify
weekly discovery as a feature of
spotify points out the idea at the beginning
and the project that was to make you
to hear totally different songs
and strangers though you’ve never heard in
your life
what they realized, however, is
that people did not like so they had
I always need to feel something
familiar and then expand from the beginning
number two
always according to derek thompson hit maker
good book we are in a constant struggle
between neo filia and neofobia on the one hand
think when we were first primates
toy to have the desire to experiment
new things and on the other hand, however, we are
wired to get a fucking fear of the
new because maybe a new stuff there
he was out
we are a complex stuff we want the
new but we are afraid and it is a continuous one
decide change gear change one
change when we launch a product on
new market we take into consideration
that there is this clutch is not that the
people only want the new is not that the
people are just afraid of change and this
mix and change also with respect to age
think of them at least shaved
afraid to change when they want
experiment or come to brighton
put people on the waterfront the proof
great neo row a little neophobia third
characteristic of a product that
it becomes famous is that which in English
it is called fluency that I do not know how
translate maybe smoothness ease
something like that
you know when one explains a concept to you
and you actually say it flows well
here that flows well and fluence e
an experiment that is done in these cases
and you see someone what is your song
fantastic favorite then you tell him that
vote you would give this song and him
think of his vote and then ask him
tell me 567 reasons why it’s yours
favorite song and you will realize it
that the final vote that you ask then
give in the end is often lower than the
initial vote he had thought
despite having asked you to describe
of the positive aspects of that song
because you like it, it also applies to beings
human but do not make that vote you would give yours
boyfriend but tell me ten things that
i like to vote chrome as there is one
friction between the news is the fear of
to change
so there is a friction between what
sliding one that is not sliding
if I make you think too much it does not
sliding reasoning on that product is
for what is called less is in design
more or make it simple stupid you have
present when you make a website
etcetera, etc. in conclusion none
rule magic but between the principles are
absolutely useful familiarity
surprise smoothness comes doubt
derek thompson has a good sentence
remind us if you want to sell something
familiar make it surprising but if
instead we want to sell something of
again absolutely said the
surprising we must first succeed in
make it familiar
secret magic formula to make a
product that becomes famous no one
you know after passing it first is a mess one
but that actually had many
clues and that he had a lot of
successes rai not him this gentleman here
who is this gentleman here the father
of industrial design and it was one
who reinvented reimagined
redesigned reworked company logos
aircraft interiors almost trains trains
any type of object we use
every day and after doing
fantastiliardi projects the old
raymond came out with his
theory to make products that
they actually broke down and this
adjust call never to most advanced
jett acceptable the design and in this
case must be the most advanced
possible but must be acceptable
let’s start from here first requirement to do
a product that becomes famous that
it breaks through and it is acceptable what it wants
say acceptable to understand it well
let’s jump back
seventy years roberts lions that was
this psychologist did these
experiments to understand why something
he likes people he used to do these
experiments by seeing words
of the Chinese shapes and characters stuff
random and just test head test a
head to head at this point on
good robert comes out with this
theory that calls mer exposures effect
the things you like most at
people are those with whom they enter
contact more frequently in others
words are those with which they are
more familiar we make an example in the
last 16 years
the most watched movie at the cinema for at least
fifteen these sixteen years was a
sequel in one way or another because
but because the public is already
quiet when action sequel ie
present that feeling seems to me
to have the sprint
here’s that stuff there is familiar or
think of PCs and startups when one
new company must be presented on the
market often what happens in
silicon valley in the tech world yes
presents they say I am the airbnb dei
kittens
I’m luger and business cards
they try to appeal to a principle of
familiarity, I say what you already do
you know and then you team what is the thread
reason why among a stuff
derek thompson in hit maker outing
one popular stand out has another anecdote
very cute that is to spotify
weekly discovery as a feature of
spotify points out the idea at the beginning
and the project that was to make you
to hear totally different songs
and strangers though you’ve never heard in
your life
what they realized, however, is
that people did not like so they had
I always need to feel something
familiar and then expand from the beginning
number two
always according to derek thompson hit maker
good book we are in a constant struggle
between neo filia and neofobia on the one hand
think when we were first primates
toy to have the desire to experiment
new things and on the other hand, however, we are
wired to get a fucking fear of the
new because maybe a new stuff there
he was out
we are a complex stuff we want the
new but we are afraid and it is a continuous one
decide change gear change one
change when we launch a product on
new market we take into consideration
that there is this clutch is not that the
people only want the new is not that the
people are just afraid of change and this
mix and change also with respect to age
think of them at least shaved
afraid to change when they want
experiment or come to brighton
put people on the waterfront the proof
great neo row a little neophobia third
characteristic of a product that
it becomes famous is that which in English
it is called fluency that I do not know how
translate maybe smoothness ease
something like that
you know when one explains a concept to you
and you actually say it flows well
here that flows well and fluence e
an experiment that is done in these cases
and you see someone what is your song
fantastic favorite then you tell him that
vote you would give this song and him
think of his vote and then ask him
tell me 567 reasons why it’s yours
favorite song and you will realize it
that the final vote that you ask then
give in the end is often lower than the
initial vote he had thought
despite having asked you to describe
of the positive aspects of that song
because you like it, it also applies to beings
human but do not make that vote you would give yours
boyfriend but tell me ten things that
i like to vote chrome as there is one
friction between the news is the fear of
to change
so there is a friction between what
sliding one that is not sliding
if I make you think too much it does not
sliding reasoning on that product is
for what is called less is in design
more or make it simple stupid you have
present when you make a website
etcetera, etc. in conclusion none
rule magic but between the principles are
absolutely useful familiarity
surprise smoothness comes doubt
derek thompson has a good sentence
remind us if you want to sell something
familiar make it surprising but if
instead we want to sell something of
again absolutely said the
surprising we must first succeed in
make it familiar
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