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Nike vs. Adidas vs. Under Armour…Chi (ti con)vince?


nike adidas and under armor for this
video we can say nike adidas e
they will send three black belts
of global marketing for
what about shoes and
sportswear and more
and then let’s try to figure out who
dimensions have these minimal gentlemen
of history a minimum of context and then
what marketing strategies they are
doing to take control of the
planet
we see him after the initials sex bomb sex
bomb your sex bomb
go see some old man in
right to a day when everyone dances
so that tells how he dances if Bob Johnson
the world has changed and something else has changed
the world also for these objects here
then we start from nike nike part in
1964 and starts as a distributor of the
you remember them the old tiger
today the asics are called six e
at the beginning it was not called nike si
calls blue ribbon sport in 1971
officially becomes nike and anecdote
curious the historic logo undine looks like that
it cost only 35 dollars
then it is induced the various are told
and legend you’ll star others numbers though
let’s go to the historical moment of passage
from the point of view of marketing
when the collaboration with
michael day my related the
this year the theme jordan new shoes
different colored, however, curious story
because at first jordan went to talk
with converse e commerce that
sponsored the green lines ng johnson
etc
he offered him a maicon standard contract
do not like it then we’ll take videos on
this however, in short, the curious note
they go to talk to adidas because he never has
court china at the adidas but they were in
this moment of transition with doctors
that there was no longer bla bla bla and alla
end in short nike unequal I put on
7 million dish and passes to the times that
no crazy figure for an athlete in
all things with a thousand clauses
despite that jordan went to adidas
to say if you make a corresponding offer
I still come to you
in the end but nothing is in that in his
what marco boom how big is it?
34 billion dollars in turnover in
2017 is a stuff like 70,000 employees is
the biggest of all these subjects
that we mentioned, let’s move on adidas
founded by adi dassler adidas depart
in 1924 and focus on these
sports shoes historic moment of
passage also for the from the point of
view of the visibility of the notoriety
probably when in 1954
the German soccer team wins
world and everyone has their brave
adidas shoes size the colossus
German are inferior we talk about
it seems 20 21 billion turnover 17 e
50 thousand employees something third law
about 5 billion uncomfortable under armor
turnover we invoiced in short
so to give a dimension regardless
from profits for works of one dimension
$ 4.95 billion went
turnover in 2017 the turning point
that the different young people yes
they will remember with me it was
probably when the brand was seen
under armor within any given
sunday every damn Sunday at pacino
jamie foxx with pond under armo
this made rocketing
great perception
in summary then naiko today is the most
big of all but there are ups and downs
depending on the markets for example in the north
America
adidas grows by 20 percent for nine
quarter in a row something like that and
so there is always this going up and down
fight without quarter what the levers are
marketing of these ladies
the first lever and the extremely spent use of the
sport testimonial above all nike ha
fact history has also made history for
these life term contracts where with
michael jordan lebron james and ronaldo ha
offered a contract to the value of life
I do not know exactly
it is rumored to be
means that nike calls lebron and di
he celebrated for a lifetime
a billionaire is fine and he thought about it
moment that says but yes because but the
sponsorship then is not limited to the
person but also to all the teams
imagine yourself basketball football ladder
cricket of everything double as sportsmen
famous adidas the potassium anas avoiding
the famous football ones being on the
basket has taken james harden for example
plus that very good barbano
talented sardinian killer killer
from three under love instead he put under
schifani contract
however, the management of nodes and celebrities
it’s not easy because for example under
armor when the founder did
the pro trump exit at that point is not
what salary remains silent says yes text
under armor for the shoes though
attention that I do not agree with
the company on this presence in the
not easy management with all these
super is the second strategy that
they are using and I have to say adidas in a way
very strong and is probably the reason
of so interesting north growth
america and who have moved from
being just a sports brand that
use when you go to make your beautiful
activity your corsets or to keep you
in shape that was the benefit
initial have moved into the life of
every day to dress yours
t-shirt your scarped hat
adidas nike the under harbor also out
from sports activity and more streetwear
casual piro piro style at the beginning was
only sports stuff I think 70 years 80 years
add men today instead they are
expanded as a sector to embrace
some time almost and even
as an offer is a woman child kid
what did they do then to change
the perception in the head of us
consumers alone sports has more life than
every day also in this case year
exact testimonial and use the witness
formed in China and there was a mega shop
nor under armor with the rock that is
one is not linked to the theme of sport of the
fitness
you want to frame it here is the picture
but it is also a very well known superstar
famous sympathetic appreciated with one
social presence however crazy or
we take adidas and in that case we have
characters like kanye west rapper people
that goes more on the theme of culture go
where the culture number 3 strategy goes
go to preside over social media has seen
adidas interview the administrator
delegated when he told us now
we put the budget basically
digital end to the story because why
our audience and lily-haired are
there smart people interested in ste
robe the use of instagram influencers of
everything more and this also reflects
one of the three priorities that always
administered regattas of adidas ha
stated what interests us there
we are interested in North America
China where there really is a space of
stuff stores to leaders everywhere and there
therefore, it affects the ecommerce world
even online sales
nike adidas or under armo who will win
this planetary battle
communication
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