head on the fly serves pen and paper or the
cell phone what I tell you one
series of words and for each word
try to write which company as
famous character that comes to mind I know
if I say cappellone montemagno between 21
I say we leave no marked by
durability hamburger design animation
search social and commerce messaging
and electric cars tell you my life
but in vain hardly they go down hard of
sweeter burgers mcdonald’s design
apple pixar animation google search
social facebook and commerce amazon
messaging whatsapp electric car
tesla I love the interesting thing which chi
check the word check the purchase
the company that owns the
our head of a single word is
the one that influences the purchase that
it will be done or present or future maybe
in your car head super top and ferrari
but then buy immediately but on the day
that is, wheat t with the theme for ferrara
It’s super interesting for anyone that
maybe he’s a dentist and says I’d like to
my dental practice was associated
to cleaning the teeth or dazzling smile
eroded the reasoning that does not seek to
do as you do to enter the head
of your potential customers for
master a word book that there
comes in help in this case is 22
immutable laws of marketing books for
old but I’m rereading with great
libidine there are those who have libidine a
watch each other’s soccer match
Things I read the book and mike ditka
sad, however, it is very interesting
law 6 and law 7 are those that there
they come to help then first
consideration which word to look for
go to master a mistake that you
above all, many startups see that
they try to be associated with a theme
which is already occupied if I do a
project and the social or research o
messaging there are big giants that
they master that word grace
huge marketing investments
another consideration that the word
that comes to mind depends on many
factors geographically maybe it comes to me
in mind ice cream when I was in the final
Ligurian ice cream small bar was small shop
ice cream manager dear my friend or
change if you are alone or if you are a couple
or if you’re with children
the activity that comes to mind is
totally different words different in
based on different contexts
another interesting consideration always
from the 22 immutable laws of marketing
is that there is a scale and every word
reflection is on a different step
what we have to do in this case is
number one our product service
it’s inside this scale yes or no
it is but an infinite word in theory
the more frequently the product is used
use and more you have a series of words
say at most 7 not for the famous
theory that at most we remember 7 things
like Snow White and the Seven Dwarfs was
settina ion was in snow white 730
analysis in 50 minutes to nano e
the other important reflection linked
to the scale and that the message I send
out must be in line with that
that is my position in the scale
example for years microsoft has tried to
convince the world that it was the place
where to go research with bing
pity that the world is that moment is
still has the associated research
clearly the message that
arrives to the consumer then a
message that is absolutely not
congruent I do not believe you if you tell me that
you are the most talented among the research concept
important to remember that once
that one is an associated word then it is
a mess to change it is
the road is typically very complicated
to find a connected word
where it is easier to position oneself to
example duckduckgo is an engine of
research on the word research can not
compete with google but if you think
anonymous research tac tac has its own
niche 13 to that engine that I need
not to make me track while in the car
the last consideration is that there are
companies that have communicated so well
over the years they have had a product
so successful or they were like that
good at hammering us that they managed to
associate the name of your brand a
what was not the product we think
ai kleenex if you need a handkerchief dc
kleenex of cimino in the product it is
crazy or
a child ion was used the pongo you said
plasticine say step by step I ask myself for it
Scotch tape
the rockets that ultimately saying who
manages to master even one
word inside the cabeza of us user
wins in business wins is the rule
gold in this case to agree is
always the same that marketing is not
a product battle is one
battle of perception
cell phone what I tell you one
series of words and for each word
try to write which company as
famous character that comes to mind I know
if I say cappellone montemagno between 21
I say we leave no marked by
durability hamburger design animation
search social and commerce messaging
and electric cars tell you my life
but in vain hardly they go down hard of
sweeter burgers mcdonald’s design
apple pixar animation google search
social facebook and commerce amazon
messaging whatsapp electric car
tesla I love the interesting thing which chi
check the word check the purchase
the company that owns the
our head of a single word is
the one that influences the purchase that
it will be done or present or future maybe
in your car head super top and ferrari
but then buy immediately but on the day
that is, wheat t with the theme for ferrara
It’s super interesting for anyone that
maybe he’s a dentist and says I’d like to
my dental practice was associated
to cleaning the teeth or dazzling smile
eroded the reasoning that does not seek to
do as you do to enter the head
of your potential customers for
master a word book that there
comes in help in this case is 22
immutable laws of marketing books for
old but I’m rereading with great
libidine there are those who have libidine a
watch each other’s soccer match
Things I read the book and mike ditka
sad, however, it is very interesting
law 6 and law 7 are those that there
they come to help then first
consideration which word to look for
go to master a mistake that you
above all, many startups see that
they try to be associated with a theme
which is already occupied if I do a
project and the social or research o
messaging there are big giants that
they master that word grace
huge marketing investments
another consideration that the word
that comes to mind depends on many
factors geographically maybe it comes to me
in mind ice cream when I was in the final
Ligurian ice cream small bar was small shop
ice cream manager dear my friend or
change if you are alone or if you are a couple
or if you’re with children
the activity that comes to mind is
totally different words different in
based on different contexts
another interesting consideration always
from the 22 immutable laws of marketing
is that there is a scale and every word
reflection is on a different step
what we have to do in this case is
number one our product service
it’s inside this scale yes or no
it is but an infinite word in theory
the more frequently the product is used
use and more you have a series of words
say at most 7 not for the famous
theory that at most we remember 7 things
like Snow White and the Seven Dwarfs was
settina ion was in snow white 730
analysis in 50 minutes to nano e
the other important reflection linked
to the scale and that the message I send
out must be in line with that
that is my position in the scale
example for years microsoft has tried to
convince the world that it was the place
where to go research with bing
pity that the world is that moment is
still has the associated research
clearly the message that
arrives to the consumer then a
message that is absolutely not
congruent I do not believe you if you tell me that
you are the most talented among the research concept
important to remember that once
that one is an associated word then it is
a mess to change it is
the road is typically very complicated
to find a connected word
where it is easier to position oneself to
example duckduckgo is an engine of
research on the word research can not
compete with google but if you think
anonymous research tac tac has its own
niche 13 to that engine that I need
not to make me track while in the car
the last consideration is that there are
companies that have communicated so well
over the years they have had a product
so successful or they were like that
good at hammering us that they managed to
associate the name of your brand a
what was not the product we think
ai kleenex if you need a handkerchief dc
kleenex of cimino in the product it is
crazy or
a child ion was used the pongo you said
plasticine say step by step I ask myself for it
Scotch tape
the rockets that ultimately saying who
manages to master even one
word inside the cabeza of us user
wins in business wins is the rule
gold in this case to agree is
always the same that marketing is not
a product battle is one
battle of perception
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