[Music]
[Applause]
[Music]
marco how can we define expert of
digital savvy communicator expert
I’m a professional amateur this
the truth is work and digital though
I do the entrepreneur launch start up
then as common as I like the world of
communication but let’s say from
amateur but throws himself and prof
but you spoke, you said a lot
of things not only digital, that is
sometimes it is not even philosophy
what he says, that is, a certain point, pull
out of the dove egg and everyone says
cabbage was not the case but it was
so easy
the obvious no verification but no if
green ad ater farben taken from charlot
but what is so you often today ai
these crazy phenomena before
people and do not see them, I’ll give you an example
flipboard you remember the game
friars bird nou where you basically click
there was this little bird that flew
was one of the most downloaded videogames
absolutely ok people were there either
I do not care if you do not tube see
the numbers this guy who honors a
Vietnamese boy was 500 thousand
dollars per week of advertising
it only collected $ 500,000 a
week done that nobody goes to
check but check the numbers but
check what’s behind I do not know
the other is best found on the awnings
to advertise one day a day
I do one a day one a day six
pissed off that since he opened report is
one of the children at school or the slot
let’s say between the morning sector series
they always place destroyed are always
so, however, for example the team of the amp
propaganda no one notes that ad
example to make women smoke for the
bacon and eggs in England but because
because the English eat eggs with
bacon that does not want everyone to be there
good to me also like me
they like, however, go see, go see
and find out that bernnake was the father
public relations nephew of
sigmund freud at some point comes
hired by one of the biggest
ebay Merican companies to say or
you have to convince eating bacon rifece
this scholar too medical survey
saying
think the cunning thing you have to do
a breakfast is served for breakfast
light or a more substantial and the
medical community said in a servant sauna
upgrade serves a breakfast are
It was absolute that if everyone says that
the good culturally I foresee that the
mother of jacko celi , whose note the
cleverly out in all the newspapers
I get attention, I need a beautiful one
hearty breakfast what better than the
beak a breakfast building violated
in culture and therefore behind it there is always
someone who communicates for politics
presence but then thinking of the
beer, for example, of Coronel beer
aguirre sure verona of the lemon
lemon and that became a vehicle
advertising that then is an excuse but it is not
the evil of our time and marketing
but it is for good and bad not dry they say
of the greatest experts in the world of
marketing says marketers all on
the aias all marketers are say
liars yes but you can use it
propaganda you can use in the good to do
a global education campaign for
help children read I do not know
or pause king in evil and say ok
i’m trump i want to become president
of the United States as I do a place
very nice where you said and it was
absolutely written that he became
some evidence was written
I must say I space peace of the videos are
to be able to say the rai had said before
or else it’s easy it’s hateful in what
I thought I told you
while I was talking, I understood that if I were
a comedian and where you structure yours
parody to focus on this
citations of improbable characters
now he also said dusty springfield
because he considers so many opponents that
he said check them two days are
launched a Zionist social type
I’m just passionate about truth
solicitation yes and I must say on the one hand
I like the other side has never
case he said if you never know what of the
things serious sins that recycle of the
brown process the versions
listen to the montemagno code becomes
entrepreneur of himself thanks to the
digital, however, inside the book you talk about a
lots of things are all things that referred
is already spoken no including trump since
he is paid by your ridetto the
trump that eighty percent what
they were fandonia if in reality it was not one
my statement was the study they have
done going to do fact checking with
the control of the facts on the
statements as to how much the amount was
of true statements or how many were
eighty percent more or less false
false but knows the problem is that people
buy and vote not on the facts but in
based on emotions, this is the principle
to consider trump when it came out
clearly having a big following already
on social networks because he was a character from
of the entertainment and billionaire world a
this babylon r need billionaire that
there is not yet him at this point
clearly he began to push himself
partner with this strategy there
shock nou where every time one
statement was firing more and more
the newspapers being a candidate, though
he had to resume the news and for which it is
was his extraordinary propaganda and
shoot the bomb on twitter all
newspapers resumed away saying it was
easy let’s say understand that it was
exploding it is not easy to understand if it were
then became president or not
it was exploding it was easy to understand
because you were going to monitor what I have
made the state to monitor the insights
of facebook that in practice the panel
control because it shows us how much
a page grows in terms of
involvement and I monitored by
day 1 of the clinton and trump campaign
and you saw a curve that was
completely different
clinton grew because clearly
with the budget that make everyone grow up
trump candidates I had the curve that
there seemed to be a fin in the worst
competitor possible that maybe on
social is stronger saunders is
I absolutely do not know if to the numbers anymore
tall, however, is a character more
spendable in that absolutes of thorium there
I must say she did one in my opinion
bad campaign on social networks was not
a good competitor here if there were
was probably michelle obama
the outcome will be another totally different
feel but for many it has become a
guru thank you what
thanks to the fact that they publish these
video through your books with the
conferences is a lot of things but me
I do business as you earn
sunshine praetor I launch start up
digital in Italy made blogosfere years
does this 24 totally becomes for the
same reason of the thing and trump has
the election won you have won
made of entrepreneurship passes into
second special video plan that you do web
true business let’s say my job
make the impruder in addition to an idea of
business
the launch are those digital projects
what I do
I have always communicated but for
passion, here I am not a guru at all
in the sense that I do not have a guru business
those that make you walk it’s about
of burning coals, that is zero, however, you know
maybe one sees a video and the problem
which you sometimes have to talk about too
of the mentality because it is useless for me
tell yourself, look today if you want to communicate
your business you have to use facebook in
this way facebook ads bla bla bla e
then you do not
at that point, mentality is not a reward
technical problem I give you all the
technicalities of the world but it seems not
do
that is, you sometimes make videos more than
mentality and people maybe see me
videos are very popular with the
no big face, however, had nothing to do it
that word became viral
you came from London
6 from brain to bright light directly
from home but you go around a lot is almost
the trip each month was aimed at the month
I ‘m on an airplane ok is accumulating
miles that for other incredible
finalists we talk about business
the other day I read this article
of bloomberg that has impressed me the
business to date of the airlines
American mid- dl of turnover is
fact that the miles program is not
done by selling tickets but this is it
it helps because in the digital world you think
always at new highs of that thing there
and lately a film has been released on the su
mcdonald’s few know for example that
the almost pre-eminent real estate business
so prevalent north or companies
airplanes that advertise things inside
and it is more the business of advertising
some, for example, not having everything remains
they smell you perfumes watches stuff
useless you see only in that plane
linen I need to buy it elsewhere there
they only heard it but you think
since we are living the era of
all instagram bloggers and do not
he understands how real it is
all these contacts these things
girls who advertise bloggers
perfumes there is this will end a good day
will change this bag is a bubble there
we’re all fucking
look at the numbers are true then I do
an example when brown brands ii that lo
most famous youtube in the world of
technology singers the color name
giorgio cry but more
known
here is one so I have more than one that I do
youtube most famous in the world and does
videogames at 40 50 million go master
every time you say a name he would think
if he succeeds who you are you take these
people have millions of people there
they follow
if those are money they are money because
the company if they are money because then
the company takes over or is now
they only do ai ie then lunch is
love and launch money one thousand ways one
once the attention to me say
leonardo di caprio as he earns
leonardo di caprio make a film can do
the testimonial of a watch can do
a video course must teach to cite
however, kevin spacey made it dustin
hoffman you can do it a thousand ways
problem have the attention of the
people
attention is the intention of the
people to buy today is on
mobile phone we say from the point of view
ethical the difference if I can do one
old- fashioned old man as a mentality
I mean the PA in fact the right
I also like it is that the caprio ships have
an incontrovertible talent to make one
what and uses this talent for
to promote itself in other sectors
in some cases instead all that
there is around hiding in fact
that there is no real pause in the sa
tell you something what I learned
I made seven years on my skin
television on sky tg24 is the program
and technology can started making videos
online is immediately said here aim the rocks
it is an experience and seven years there is none
I am neither has ever done video for a
year that no one has ever looked at
none that numbers and none 10
views my son yari again
he tells me from time to time the link
saying ah ah ah
for the link to the video 15 16 never seen ok
a bomb for a year for something that
we have changed because certainly not
point I had say the humidity to the
brand reasoned like that and I said boulders
that are people here but they are more talented than they are
pai recovers while what videogame
but what it takes is the idea you have
said you make numbers so it really is
that is or you really have talent talented in
that sector
I’m certainly not sure
which is a specific skill but that
good there and make cell phone reviews
point by but in that it is the number one up
that format with that kind of length
so when you see someone who is big
numbers pay great attention
music ali is a platform that today stands
picking plates say under 12
years the same but I had to resume
while singing in valeria del have
slowly if you look there are there
some kids who maybe do one
million two million 5 million
turnover per year
ok on that platform and pile up
millions of people watching and one
can you tell a stupid girl that
sing you I guarantee you get better than
people keep it attached to them is a lot
difficult and that say radio do yes
okay anyone can do radio no you have to
know how to do it
who do you say to us, Duke Beach, no
but it’s true and then once you have
the competence then clearly based on the
medium on which you are changes look like
once said Wilfried manzone if I
not winter as you do it
as Tesla says they have paid for
seventh so it will not end this thing
will change the fashions will change
because the impression always that when
I want to win when he told me
this blogger is more what you are
creates around that the true contact is
just there is a company invests on a
character of the genre and to be able to
write later on the newspapers I’ll show
on TV just the clamor that for
those contacts that are not the reason
why a company today in the guise of
these characters are who sell the most is
very simple if today you produce a
cell phone and gives it to someone who does
mobile reviews that followed in
four hands of people you sell more
point cell phones is another dubious duel
so they really sell more on it
case for example of strong because we
we have a million contacts
important must be users a lot
active clearly and it’s weird how to say
Followers will give an example with the
quick flight to me the experience I have
lived on the book impressed me because
the book was premiered on amazon
without any promotion and without the
cover without the description
and he went on top of amazon for one
month and sold in the week from
output was the most non- fiction book
sold in Italy in front of Salviano
So people are not like that
so much to ask you that we have some
neglected the book but you as a great man
and communication in closing you did it
very good because it did not exist in the
digital format
but because the publisher has chosen what
tell exactly in a minute in
What this book tells the meantime there
the book no hat hat arda the
book a transcript of the videos then
first advice is if you already have a look
all my videos you do not need to buy
this is important because if you have
this expectation and between something new
there is not if instead you have never seen i
video
the book that can be there but then a
collection for all people
enterprising who wants to launch a
own project and thinks that digital
can give him a hand maybe have a
greater advantage is an app that is the
better results there is listening to one
twenty years old that the job must do the
great what you must study now but
then he must become very competent
the work that will be great still not
exists you are studying for work in
something that does not exist
this is the first problem then studies
investing on itself for a big one
mental openness and consider that the
world today is on the digital then the
new alphabet the new read writing
and knowing how to communicate online can have one
great idea of anything but if not
You know how to communicate online do not notice
will never know to give you a job and
nobody knows the meter by code
braille bathroom becomes entrepreneur of you
same thanks to the digital marco
montemagno mondadori publisher was a
very pleasant meeting you convinced me
I buy it I already have it
okay says lion of lernia closes
with another city as we can
disturb us too, not just the
radio that sometimes pulls our cousin
and then they will often call you free
thanks to you good luck
[Applause]
[Music]
marco how can we define expert of
digital savvy communicator expert
I’m a professional amateur this
the truth is work and digital though
I do the entrepreneur launch start up
then as common as I like the world of
communication but let’s say from
amateur but throws himself and prof
but you spoke, you said a lot
of things not only digital, that is
sometimes it is not even philosophy
what he says, that is, a certain point, pull
out of the dove egg and everyone says
cabbage was not the case but it was
so easy
the obvious no verification but no if
green ad ater farben taken from charlot
but what is so you often today ai
these crazy phenomena before
people and do not see them, I’ll give you an example
flipboard you remember the game
friars bird nou where you basically click
there was this little bird that flew
was one of the most downloaded videogames
absolutely ok people were there either
I do not care if you do not tube see
the numbers this guy who honors a
Vietnamese boy was 500 thousand
dollars per week of advertising
it only collected $ 500,000 a
week done that nobody goes to
check but check the numbers but
check what’s behind I do not know
the other is best found on the awnings
to advertise one day a day
I do one a day one a day six
pissed off that since he opened report is
one of the children at school or the slot
let’s say between the morning sector series
they always place destroyed are always
so, however, for example the team of the amp
propaganda no one notes that ad
example to make women smoke for the
bacon and eggs in England but because
because the English eat eggs with
bacon that does not want everyone to be there
good to me also like me
they like, however, go see, go see
and find out that bernnake was the father
public relations nephew of
sigmund freud at some point comes
hired by one of the biggest
ebay Merican companies to say or
you have to convince eating bacon rifece
this scholar too medical survey
saying
think the cunning thing you have to do
a breakfast is served for breakfast
light or a more substantial and the
medical community said in a servant sauna
upgrade serves a breakfast are
It was absolute that if everyone says that
the good culturally I foresee that the
mother of jacko celi , whose note the
cleverly out in all the newspapers
I get attention, I need a beautiful one
hearty breakfast what better than the
beak a breakfast building violated
in culture and therefore behind it there is always
someone who communicates for politics
presence but then thinking of the
beer, for example, of Coronel beer
aguirre sure verona of the lemon
lemon and that became a vehicle
advertising that then is an excuse but it is not
the evil of our time and marketing
but it is for good and bad not dry they say
of the greatest experts in the world of
marketing says marketers all on
the aias all marketers are say
liars yes but you can use it
propaganda you can use in the good to do
a global education campaign for
help children read I do not know
or pause king in evil and say ok
i’m trump i want to become president
of the United States as I do a place
very nice where you said and it was
absolutely written that he became
some evidence was written
I must say I space peace of the videos are
to be able to say the rai had said before
or else it’s easy it’s hateful in what
I thought I told you
while I was talking, I understood that if I were
a comedian and where you structure yours
parody to focus on this
citations of improbable characters
now he also said dusty springfield
because he considers so many opponents that
he said check them two days are
launched a Zionist social type
I’m just passionate about truth
solicitation yes and I must say on the one hand
I like the other side has never
case he said if you never know what of the
things serious sins that recycle of the
brown process the versions
listen to the montemagno code becomes
entrepreneur of himself thanks to the
digital, however, inside the book you talk about a
lots of things are all things that referred
is already spoken no including trump since
he is paid by your ridetto the
trump that eighty percent what
they were fandonia if in reality it was not one
my statement was the study they have
done going to do fact checking with
the control of the facts on the
statements as to how much the amount was
of true statements or how many were
eighty percent more or less false
false but knows the problem is that people
buy and vote not on the facts but in
based on emotions, this is the principle
to consider trump when it came out
clearly having a big following already
on social networks because he was a character from
of the entertainment and billionaire world a
this babylon r need billionaire that
there is not yet him at this point
clearly he began to push himself
partner with this strategy there
shock nou where every time one
statement was firing more and more
the newspapers being a candidate, though
he had to resume the news and for which it is
was his extraordinary propaganda and
shoot the bomb on twitter all
newspapers resumed away saying it was
easy let’s say understand that it was
exploding it is not easy to understand if it were
then became president or not
it was exploding it was easy to understand
because you were going to monitor what I have
made the state to monitor the insights
of facebook that in practice the panel
control because it shows us how much
a page grows in terms of
involvement and I monitored by
day 1 of the clinton and trump campaign
and you saw a curve that was
completely different
clinton grew because clearly
with the budget that make everyone grow up
trump candidates I had the curve that
there seemed to be a fin in the worst
competitor possible that maybe on
social is stronger saunders is
I absolutely do not know if to the numbers anymore
tall, however, is a character more
spendable in that absolutes of thorium there
I must say she did one in my opinion
bad campaign on social networks was not
a good competitor here if there were
was probably michelle obama
the outcome will be another totally different
feel but for many it has become a
guru thank you what
thanks to the fact that they publish these
video through your books with the
conferences is a lot of things but me
I do business as you earn
sunshine praetor I launch start up
digital in Italy made blogosfere years
does this 24 totally becomes for the
same reason of the thing and trump has
the election won you have won
made of entrepreneurship passes into
second special video plan that you do web
true business let’s say my job
make the impruder in addition to an idea of
business
the launch are those digital projects
what I do
I have always communicated but for
passion, here I am not a guru at all
in the sense that I do not have a guru business
those that make you walk it’s about
of burning coals, that is zero, however, you know
maybe one sees a video and the problem
which you sometimes have to talk about too
of the mentality because it is useless for me
tell yourself, look today if you want to communicate
your business you have to use facebook in
this way facebook ads bla bla bla e
then you do not
at that point, mentality is not a reward
technical problem I give you all the
technicalities of the world but it seems not
do
that is, you sometimes make videos more than
mentality and people maybe see me
videos are very popular with the
no big face, however, had nothing to do it
that word became viral
you came from London
6 from brain to bright light directly
from home but you go around a lot is almost
the trip each month was aimed at the month
I ‘m on an airplane ok is accumulating
miles that for other incredible
finalists we talk about business
the other day I read this article
of bloomberg that has impressed me the
business to date of the airlines
American mid- dl of turnover is
fact that the miles program is not
done by selling tickets but this is it
it helps because in the digital world you think
always at new highs of that thing there
and lately a film has been released on the su
mcdonald’s few know for example that
the almost pre-eminent real estate business
so prevalent north or companies
airplanes that advertise things inside
and it is more the business of advertising
some, for example, not having everything remains
they smell you perfumes watches stuff
useless you see only in that plane
linen I need to buy it elsewhere there
they only heard it but you think
since we are living the era of
all instagram bloggers and do not
he understands how real it is
all these contacts these things
girls who advertise bloggers
perfumes there is this will end a good day
will change this bag is a bubble there
we’re all fucking
look at the numbers are true then I do
an example when brown brands ii that lo
most famous youtube in the world of
technology singers the color name
giorgio cry but more
known
here is one so I have more than one that I do
youtube most famous in the world and does
videogames at 40 50 million go master
every time you say a name he would think
if he succeeds who you are you take these
people have millions of people there
they follow
if those are money they are money because
the company if they are money because then
the company takes over or is now
they only do ai ie then lunch is
love and launch money one thousand ways one
once the attention to me say
leonardo di caprio as he earns
leonardo di caprio make a film can do
the testimonial of a watch can do
a video course must teach to cite
however, kevin spacey made it dustin
hoffman you can do it a thousand ways
problem have the attention of the
people
attention is the intention of the
people to buy today is on
mobile phone we say from the point of view
ethical the difference if I can do one
old- fashioned old man as a mentality
I mean the PA in fact the right
I also like it is that the caprio ships have
an incontrovertible talent to make one
what and uses this talent for
to promote itself in other sectors
in some cases instead all that
there is around hiding in fact
that there is no real pause in the sa
tell you something what I learned
I made seven years on my skin
television on sky tg24 is the program
and technology can started making videos
online is immediately said here aim the rocks
it is an experience and seven years there is none
I am neither has ever done video for a
year that no one has ever looked at
none that numbers and none 10
views my son yari again
he tells me from time to time the link
saying ah ah ah
for the link to the video 15 16 never seen ok
a bomb for a year for something that
we have changed because certainly not
point I had say the humidity to the
brand reasoned like that and I said boulders
that are people here but they are more talented than they are
pai recovers while what videogame
but what it takes is the idea you have
said you make numbers so it really is
that is or you really have talent talented in
that sector
I’m certainly not sure
which is a specific skill but that
good there and make cell phone reviews
point by but in that it is the number one up
that format with that kind of length
so when you see someone who is big
numbers pay great attention
music ali is a platform that today stands
picking plates say under 12
years the same but I had to resume
while singing in valeria del have
slowly if you look there are there
some kids who maybe do one
million two million 5 million
turnover per year
ok on that platform and pile up
millions of people watching and one
can you tell a stupid girl that
sing you I guarantee you get better than
people keep it attached to them is a lot
difficult and that say radio do yes
okay anyone can do radio no you have to
know how to do it
who do you say to us, Duke Beach, no
but it’s true and then once you have
the competence then clearly based on the
medium on which you are changes look like
once said Wilfried manzone if I
not winter as you do it
as Tesla says they have paid for
seventh so it will not end this thing
will change the fashions will change
because the impression always that when
I want to win when he told me
this blogger is more what you are
creates around that the true contact is
just there is a company invests on a
character of the genre and to be able to
write later on the newspapers I’ll show
on TV just the clamor that for
those contacts that are not the reason
why a company today in the guise of
these characters are who sell the most is
very simple if today you produce a
cell phone and gives it to someone who does
mobile reviews that followed in
four hands of people you sell more
point cell phones is another dubious duel
so they really sell more on it
case for example of strong because we
we have a million contacts
important must be users a lot
active clearly and it’s weird how to say
Followers will give an example with the
quick flight to me the experience I have
lived on the book impressed me because
the book was premiered on amazon
without any promotion and without the
cover without the description
and he went on top of amazon for one
month and sold in the week from
output was the most non- fiction book
sold in Italy in front of Salviano
So people are not like that
so much to ask you that we have some
neglected the book but you as a great man
and communication in closing you did it
very good because it did not exist in the
digital format
but because the publisher has chosen what
tell exactly in a minute in
What this book tells the meantime there
the book no hat hat arda the
book a transcript of the videos then
first advice is if you already have a look
all my videos you do not need to buy
this is important because if you have
this expectation and between something new
there is not if instead you have never seen i
video
the book that can be there but then a
collection for all people
enterprising who wants to launch a
own project and thinks that digital
can give him a hand maybe have a
greater advantage is an app that is the
better results there is listening to one
twenty years old that the job must do the
great what you must study now but
then he must become very competent
the work that will be great still not
exists you are studying for work in
something that does not exist
this is the first problem then studies
investing on itself for a big one
mental openness and consider that the
world today is on the digital then the
new alphabet the new read writing
and knowing how to communicate online can have one
great idea of anything but if not
You know how to communicate online do not notice
will never know to give you a job and
nobody knows the meter by code
braille bathroom becomes entrepreneur of you
same thanks to the digital marco
montemagno mondadori publisher was a
very pleasant meeting you convinced me
I buy it I already have it
okay says lion of lernia closes
with another city as we can
disturb us too, not just the
radio that sometimes pulls our cousin
and then they will often call you free
thanks to you good luck
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