Le 7 Parole Chiave del Digitale nel 2015 (che non puoi non conoscere)

Put that you were in area 51 and at some point
you’ve been kidnapped by an alien.
Area 51, or 61, or 81, 91, in short, that area there
you know that super secret!
We know that they keep it there ET
They kidnapped you at the beginning of 2015 e
reappear on earth now in December 2015.
The first thing you say what is it?
“Oh but in the digital that happened this year”?
What happened, this happened:
7 keywords that I think have dominated.
(you took it tight and you never know where to put it)
Mobile: still some companies that say
the future is mobile … the future.
How many of you are with a cell phone less than a meter away
away for 24 hours a day?
How many of you go to sleep with your cell phone on?
And who will ** call you at night ?!
How many of you the first thing they do in the morning
is checking the phone?
Here, we understand each other!
Second key word: messenger.
The new operating system is the messenger.
I made a video on the messenger some time ago
if you want to go and see well, if you do not want to go see
The interesting thing is that the main platforms
on the market, of which the two main
WhatsApp and Messenger are owned by mum Facebook
which also has Istagram,
these platforms together make triliards of users.
The conversation takes place there,
purchases will take place there,
that is the place to garrison.
Programmatic: dirty word that, however, among the insiders,
advertising industry has boomed!
Programmatic in extreme synthesis means automation
automation of the processes of purchase and sale of advertising space.
And the fact that I no longer go to buy a space
on a specific site but I buy a profile.
I’m interested in the target: woman, 18/25 who likes strawberry ice cream,
and wherever you see my advertisement,
tagged or retargeted.
The other keyword is: nativ.
What does nativ mean? It means that the contents
they are no longer those unbearable bannerons of the past,
but companies produce content that integrates
in your navigation,
so that you see an article and say:
“mah, this is not bad” and maybe
it is simply a natively sponsored content.
And if the contents are well done objectively
they add value to readers and are not a miss
that annoys your reading.
Subscription: think of Netflix, with the subscription.
YoutubeRed who makes the subscription,
Spotify makes the subscription, Apple makes the subscription,
everyone makes the subscription!
The iPhone will arrive in subscription,
you pay a tot per year and then you give me all the iphone
every volt that changes is not that I have to buy it again!
I’m a subscriber, every time give me the iphone of the next generation.
Make sense
Social, which is not succ … that’s another thing for Emilian friends
Now it’s all social, it’s all about sharing, posting,
likare, sharare, and it is obvious that sooner or later this derives
it will lead to the creation of places that are instead
extremely closed, extremely private,
where you do not have people who break you every two minutes …
with their shares, requests, and everything
no, your place, private.
And then the last key word in the digital world,
regardless of robotics, artificial intelligence,
multiplanetary life, DNA, human longevity,
we’re talking about Tren Digital, for insiders,
those sad things, here … sorry.
Video, of course, video, video, video.
Facebook video, which has grown a lot,
the force that has a video for communication
it is something that historically then
passes over everything else.
If today, a company is still there to say:
“no but I do the blog”, video, video, video,
Video … video!
IS…
video!