Press "Enter" to skip to content

La lezione di marketing di Apex Legends…


because one of my sector is corked and
there to think about what it takes to
grow as much as it will get us to achieve
the first 100,000 users the first million
of users second then of the business that
make and arrive understood apex legends in three
Belen days cheering 10 million users
they declare that they have achieved
also already understood by those who are not too much
they already have already made a million
simultaneous players to give you a
comparison I was reading that four nights
as a comparison, he did it
same number of users in two weeks
this lively to come back to mind the
law of accelerated kurzweil returns
when I was saying the years ago by now
penetration of new technologies
it becomes faster and faster because it is
understood television maybe it takes 50
75 years to penetrate until you reach
I do not know 50 percent of the population
American then capitulates iphone puts us
a moment and apex legends puts capitone
days for 10 million players a pair
of considerations on the fly on this
number one is clear that they have ridden
as a form of success for fornet 15
battle royal with teams of three and is a
mixed four nights overwatch then
players listening to us give us
a more suitable description, however, come in
with a stretched leg on this shape curve e
that I remember last year did 2
billions of dollars in turnover
total of $ 500 million on
ios and therefore the whole apple world
iphone and going on android it seems like that
they have done less I do not remember who
both the statistic that is estimated
100 million also because cunningly
epic games that the manufacturer of four
nights does not sell inside the play
store ivi bucks known the frills
aesthetic but sells it for his business
because because he wants to avoid the tax of the
30 percent that is in the stores and
so this opens up an interesting theme
but let’s go back to our legends has me
hit the words even three with more
a friend that the videogame industry and that
they completely skipped the logic
marketing that you use not just one
videogame industry but in general ai
pre launch the conference
print the event is all your plan
new nice set them instead of that
they have made it known arrived he said
guys there is free game here it is
go and thank you
word of mouth and of course thanks too
to their network of contacts to them
pi.arc office and anyway made his own
articles to the ambassador network of
players who were nevertheless
involved because they were good at
keep secret to the other side they have
had to test it I’m playing it had
thrown out so then it’s the alpha in the
beta have pulled people in to
test everything at that point though
they managed to create this sort of
instant no this instant success
with a very random logic here it seems
casual rained from the sky has no rivals
instead of doing next launch
imagine goose or microsoft make
and they say no there is not one day at the event
I understand you find it there the new one
Alive can never spoke no
he threw it out today, this is it
unsettling a thing you do not expect and
it worked a lot we will consider that numbers
But these gentlemen will do in the world
the technology now I see just that
classic trend on free product and
any industry is not just video games
I take you to use it is more possible for
make sure that sooner or later who
convert to paid user depending on
of the mode then the payment of
monetization I use is a little the
little by daniel hackett founder of
spotify when he said our logic is
very simple demo rue play the more of
a pay we have not already talked about how much
the more we can keep attached to
listen to music and the more you’ll end up for
subscribe and give us the same ones
what the more we stick to you
play and the more you will end up paying
Please follow and like us: