200 billion dollars
this would be the advertising cake
that is, how much is spent on advertising
on digital in a year last year
2018 according to as
martin sister is one of the big names
of the digital advertising industry
in the of tas in general this is the
spending 200 miles between brackets if
you have about twenty minutes go to
see martin sisters in conversation
with scott galloway that what he has
written the four that is that always
very lively towards the big ones
player rightly moreover technological
and is at the last of the bill of and the event
nor that it is organized in germany
also interviewed years ago
organizer and founder to tell you but
back to us it is that collects asti 200
billions this is the question ie 300
billions are spent on advertising
online on all possible sites
potential of the planets is that it takes sti
money
you will say but the great publishers these
there is a triopoly that cooks at wheat and there
I made the card
the ready 100 billion lurks them big g
google 50 billion- dollar steaks le becca
facebook mark zuckerberg of a dozen
of billions cows them more or less amazon
in short, given approximate note also
the freccina I also made the logo for
show you that I am a designer
not but practically this tortona
giant of digital advertising if the
pappano these three there is a triopoly that
magna away the rest of the cake
It is distributed among all of them all
publishers of the planet that you imagine all
sites no to sell advertising because from
20 these three companies alone do
indigestion and will be an indigestion
always bigger, so it will always be there
in space for the various editor constraints
Italian media things that want to live
that advertising must stop one
according to reason on this and rooster and ha
reason there is no innovation from this
point of view if you have three subjects
that command more we add alibaba e
tencent Chinese giants that we who
they are still watching but they come to
expand and expand and dominate
the universe is clear that there is not
innovation as it gets into this
market will kill you sooner or later
market will have to change these colonists no
here it can not remain so dominant if
no there is no more oxygen or else until
that moment there they are sleeping
in the bed of our consumer are
they who have a close relationship with
our client are attached to that 24
to our customer until then in
but it does not change all of us, you, me
any company that wants to do in
some way a business related to
advertising or want to think of
to gain by advertising we are
with our hands tied we are extras
in a market so you understand us
we are only the postmen who occasionally
they go knocking on our door
customer we should have the reaction
our client for me to be married to us
but what we are not the
postman we pass italy volabus atina the
door opens one of these 54 looks at us and
he says you gave the package and sorry for this
pacchettino and on iphone to the balls that
your wife will come back to me
this would be the advertising cake
that is, how much is spent on advertising
on digital in a year last year
2018 according to as
martin sister is one of the big names
of the digital advertising industry
in the of tas in general this is the
spending 200 miles between brackets if
you have about twenty minutes go to
see martin sisters in conversation
with scott galloway that what he has
written the four that is that always
very lively towards the big ones
player rightly moreover technological
and is at the last of the bill of and the event
nor that it is organized in germany
also interviewed years ago
organizer and founder to tell you but
back to us it is that collects asti 200
billions this is the question ie 300
billions are spent on advertising
online on all possible sites
potential of the planets is that it takes sti
money
you will say but the great publishers these
there is a triopoly that cooks at wheat and there
I made the card
the ready 100 billion lurks them big g
google 50 billion- dollar steaks le becca
facebook mark zuckerberg of a dozen
of billions cows them more or less amazon
in short, given approximate note also
the freccina I also made the logo for
show you that I am a designer
not but practically this tortona
giant of digital advertising if the
pappano these three there is a triopoly that
magna away the rest of the cake
It is distributed among all of them all
publishers of the planet that you imagine all
sites no to sell advertising because from
20 these three companies alone do
indigestion and will be an indigestion
always bigger, so it will always be there
in space for the various editor constraints
Italian media things that want to live
that advertising must stop one
according to reason on this and rooster and ha
reason there is no innovation from this
point of view if you have three subjects
that command more we add alibaba e
tencent Chinese giants that we who
they are still watching but they come to
expand and expand and dominate
the universe is clear that there is not
innovation as it gets into this
market will kill you sooner or later
market will have to change these colonists no
here it can not remain so dominant if
no there is no more oxygen or else until
that moment there they are sleeping
in the bed of our consumer are
they who have a close relationship with
our client are attached to that 24
to our customer until then in
but it does not change all of us, you, me
any company that wants to do in
some way a business related to
advertising or want to think of
to gain by advertising we are
with our hands tied we are extras
in a market so you understand us
we are only the postmen who occasionally
they go knocking on our door
customer we should have the reaction
our client for me to be married to us
but what we are not the
postman we pass italy volabus atina the
door opens one of these 54 looks at us and
he says you gave the package and sorry for this
pacchettino and on iphone to the balls that
your wife will come back to me
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