how many of you professional companies in
listening, they think the videos are
fundamental fundamentals for one
communication strategy on hands
they go metrically whenever I do
this question at an event the eighty per
hundred of the professional’s company in
hall raises your hand but you the remaining 20
percent not convinced as convinces the
sea was simply that all
today and visual communication trump and the
clinton debate make it invitations in
that case on television now but e
video is not that they do it by letter
Dear Ilaria I will put you in jail
aldo are undermining democracy
communication and is intended to be
all video not exclusively but
mainly or all platforms
new coming out and musical snapshots on
all v.to are just mainly
video I heard the head of marketing of
facebook a short time ago that rightly
we said on facebook we became
a mobile company
maybe someone remembers zuckerberg
has a crunch tea which was an event of
technology before listing in
bag said from now on mobile
first of all we are real mobile phones today
like today they have done the same shift e
they declared that they are a company
video first video video video for everything
then we are all convinced companies
professionals that the video are
fundamental to communicate very well
then how many of you if this is so
fundamental they make videos every day
on the hand, everything here is the answer
this here I do not even know if the
your little hand in the darkness of yours
you raised it or not but
from experience I tell you that 90 95 99
percent of those who say that the videos are
fundamental then does not make them
there are no studies then
scientific information on what the format is
better to do how to create the video
viral
which may be the best strategy
of videographic programming is not much
simpler than things there are those who make videos
few and who does not make the overwhelming video
majority
in theory everyone convinced everyone agreed
but in practice and then one does not consider it
important it does not consider it a priority
a bit like pre internet when it arrived
Internet
Most companies look at me that
he told that cool now we open one
website that is cool
absolutely communicate online
most left to lose has
said but we have other priorities but
if this stuff to type a half
crap today are all online and tomorrow
what happens is that everyone will do
video and watch that I do not tell you
why it’s a funny thing or that
be a cool thing an interesting trend
to follow I tell you because if it does not
the video is out of the market
that’s all here but how do you compete on
this object here if you do not make videos
explain it to me where you are when yours
potential customer opens this contraption
here shakes her feeds fi doses and
two thousand and pass contents in front of
to choose and must choose 200 more
or less on average and to compete for the
his attention not just yours
compete with all those who
they produce content and you really think that
between your article of written text
lovingly that also umberto eco
would go out side meters would do the
applause and a video made to promote
the new series of netflix and a video
made to explain the recipe for cooking
of texts is a video made by brands
brown there to do the review
of the last gadget your potential
customer will really be such a masochist
choose time evaluated if you are convinced
I wish at least I have personally
nothing I tell you tried on my skin
making videos today is the only key to
survival in online communication
and at the end of this video that stands for
finish do not worry now finished the
99 percent of the people who have it
watched they will trust they will say if maybe he has
reason maybe not and will not do one
one percent off instead of
tomorrow morning and start making video passes
from theory to practice i have the
patience to wait between now and 18 months
every day hammering of video videos
whatever its sector is you
I guarantee that it will become another
category of communication with respect to
all his competitors
lose 99 percent 1 percent
listening, they think the videos are
fundamental fundamentals for one
communication strategy on hands
they go metrically whenever I do
this question at an event the eighty per
hundred of the professional’s company in
hall raises your hand but you the remaining 20
percent not convinced as convinces the
sea was simply that all
today and visual communication trump and the
clinton debate make it invitations in
that case on television now but e
video is not that they do it by letter
Dear Ilaria I will put you in jail
aldo are undermining democracy
communication and is intended to be
all video not exclusively but
mainly or all platforms
new coming out and musical snapshots on
all v.to are just mainly
video I heard the head of marketing of
facebook a short time ago that rightly
we said on facebook we became
a mobile company
maybe someone remembers zuckerberg
has a crunch tea which was an event of
technology before listing in
bag said from now on mobile
first of all we are real mobile phones today
like today they have done the same shift e
they declared that they are a company
video first video video video for everything
then we are all convinced companies
professionals that the video are
fundamental to communicate very well
then how many of you if this is so
fundamental they make videos every day
on the hand, everything here is the answer
this here I do not even know if the
your little hand in the darkness of yours
you raised it or not but
from experience I tell you that 90 95 99
percent of those who say that the videos are
fundamental then does not make them
there are no studies then
scientific information on what the format is
better to do how to create the video
viral
which may be the best strategy
of videographic programming is not much
simpler than things there are those who make videos
few and who does not make the overwhelming video
majority
in theory everyone convinced everyone agreed
but in practice and then one does not consider it
important it does not consider it a priority
a bit like pre internet when it arrived
Internet
Most companies look at me that
he told that cool now we open one
website that is cool
absolutely communicate online
most left to lose has
said but we have other priorities but
if this stuff to type a half
crap today are all online and tomorrow
what happens is that everyone will do
video and watch that I do not tell you
why it’s a funny thing or that
be a cool thing an interesting trend
to follow I tell you because if it does not
the video is out of the market
that’s all here but how do you compete on
this object here if you do not make videos
explain it to me where you are when yours
potential customer opens this contraption
here shakes her feeds fi doses and
two thousand and pass contents in front of
to choose and must choose 200 more
or less on average and to compete for the
his attention not just yours
compete with all those who
they produce content and you really think that
between your article of written text
lovingly that also umberto eco
would go out side meters would do the
applause and a video made to promote
the new series of netflix and a video
made to explain the recipe for cooking
of texts is a video made by brands
brown there to do the review
of the last gadget your potential
customer will really be such a masochist
choose time evaluated if you are convinced
I wish at least I have personally
nothing I tell you tried on my skin
making videos today is the only key to
survival in online communication
and at the end of this video that stands for
finish do not worry now finished the
99 percent of the people who have it
watched they will trust they will say if maybe he has
reason maybe not and will not do one
one percent off instead of
tomorrow morning and start making video passes
from theory to practice i have the
patience to wait between now and 18 months
every day hammering of video videos
whatever its sector is you
I guarantee that it will become another
category of communication with respect to
all his competitors
lose 99 percent 1 percent
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