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“I fatti non cessano di esistere solo perché noi li ignoriamo” – Aldous Huxley.


but you know how many years they laughed at me
in the face every time I went to
present the possibility of investing
or on blogs and social media
think about the social media we had
even made the Turkish social media era
a tour in three cities to present the
wonderful social opportunities
because no one was spinning them social media
the conversation was getting more and more
less so you have a bit of budget from
put on a blog and stay up on facebook on
twitter on these social networks here or not and
on the other side they looked at you more or more
less all with the same expression
very trained at James Bond is the
question that alive there is one was always
more or less the same mountain itself but
but what is the roi and try to sketch
a rhino-grain heroin response
create content contents create
of relations of relations i
relationships that were trust trust
then he will sell you, but he is not
direct is not that you put a euro and
take a 10 euro the same year as well
it was obvious that stuff there
it worked from inside but
from outside a company said not
I can calculate and since the big one
mistake that companies make
professionals in the business is to
evaluate only what they know
easily calculate and ignore that
which is difficult for him to calculate at that
point the company did not invest is still
if you think about it
there is no logical justification
for the investment in it
Television or what we did online
companies continue to invest in the media
that the more I know it is easier for him
calculate and measure regardless of
facts
that’s why companies become c
that in these cases and then pay for them
consequences
and the same reason why it works
forecast cheating that goes more o
less so
imagine that there are championships
World Cup and one in the eighth of
finals I send you an email and says look
Italy will win this match because
Italy plays and wins before the quarterfinals
final I send you another email and you
he says now wins argentina wins
argentina before sowing it
the new Argentine wins and first was
final at that point tells you you want
invest 100 euros we hit the le
previous predictions you say this is
a phenomenon I do my favor
life not telethon has centered one thousand
ethical
and why the grain slips because
you’re only looking at the emails you have
You are looking at you at all
the other emails he sent and he has not got it
nailed it
in practice before the eighths of Amanda
800 400 with the result a and 400 il
result that then in the quarters only
400 that apt that sends 200 with one
200 with each other 100 with 900 with
the other and at the end this game creates
an illusion of a fact but not
there is an effort to decide on the basis of
facts both those easy to calculate t a
those difficult to calculate is one
of the most complicated things to do in
business but it is fundamental because
because as Huxley said, in fact, not
they cease to exist only because we
ignore
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