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Harry, Meghan e il Marketing del Matrimonio Reale


royal wedding we are here and we have arrived
here royal wedding is a nice cinema
manage a marriage of the kind from
point of view of communication because
on one side the reggina and unreal here in
England play an important role
for the country the brand england yes
also based on what the queen does
prince so that neither the two of them son
minutes there is a mushroom and then because this
girl the meghan markle no of these
rumored yes so pif was in
continuation is not one that falls
properly in the English canons
American former actress from this denies
fortified and all this poses many
difficulty in communicating a message
let’s say consistent homogeneous and feel already
these words marketing osé consistent with
the dictates of the crown and then we see
after the initials as you communicate a
royal wedding maybe some of you
so you will soon need two ideas
already in the head 50 sica
[Music]
first of all, I was reading the following team
social communication is made up of six
zauri people enne who had done
this request also on linkedin for
find another person to add
in the organic this means that
any kind of communication to us
we see online is orchestrated by the team
jahr who must manage the communication
that comes out clearly then two
shaved will have some voice in
chapter hands facts we take for granted
that all that comes out is in some
studied way there is a calendar
editorial is the moment when
publish the choice such photo is the
moment in which the two future spouses are short
in question they have a cut more
informal compared to the past is not the
classic cut of the royals then this
it poses a new challenge if we think about it
because then this clashes with reality
with the thousand protocols that a real must
face every day imagine yourself being
girl who from one day to the next says
enough now I’m a princess to whom
water ideas you have to learn how to do it
princess to give you the idea i
protocols there are also in events
maybe very modest in Italy when there
they are a series of politicians who
participate in so-called ceremonial
no, you know, there’s a rule of
who speaks first but what happens
just imagine when you do the
prince and princess was the queen
of the rules from which you can not scale for
then balance these two needs from
one side protocols the crown and so on
etc. and on the other side this
girl coming from a context
completely different then you look for a
balancing and one has already been activated
of the moves made was that of
hoeing away zero eradicate all
social account of Miss Marcello
that a future princess can not have
understood account instagram sloppy beautiful
juve
at the same time the team of
I have extrapolated
built what instead the story
that must pass to us and then the
Miss who has always been attentive to
theme of philanthropy and the image
in short, just that it must be
projected said this and knowing that there
clearly the impassable limits is
also true that the new communication
of the British royals and so-called fab four
the fantastic four megan kate and areas
william is a new communication from
to be rightly a communication more
fresh younger have not been 87 years old
167 years ago the genoa reggina is one
communication in a historical context
different you can not wait for it arrives
future princess all in wand
it must be a little bit more loose too
Let’s leave a hair for the forfait
dignified must be absolutely but
accessible and in the case of this couple
megan areas will be easier because it is
very unlikely that good old fathers
become king before they have to pass in
succession all others should
crack all before him while
so it is unlikely as well as
unlikely you will become reggina in
this view they have the possibility
to be more yourself be more
spontaneous and plays a good balance
at that point because they are maybe more
rebels in quotes and beyond instead ai
the quieter ones here and all this
helps to improve
communication the brand of the royals e
therefore in general the perception
of England also abroad
in the end they will certainly have to train
to enter the role above all meghan
But markle, as the queen always said
elisabetta
it’s all true with trading that you come
trained well can learn how to do one
lots of things and with this I declare you
husband and sick wife weigh or kill
click it yourself to command
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