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Fatturazione Elettronica: tutto quello che devi sapere


at this moment they are all delirious
only electronic absolutely
question he asked me the other day
I remember who a taxi driver might be
he complained if the revenue was complaining already
billing what now what they want
digital has a nice understanding of protection
reasoning and in practice it started
saying but the pdf pdf was not enough for him
apple sold it to me as if it were one
digital revolution as if it were
understood and high level highs
I did not say anything and why not
the pdf was enough because we need to
this time the pdf is not a standard
simply then from the pdf you do
effort to extract digitally
information because there are infinite
pdf templates for pdf as you can
build from a world by an excel
some fans love a pdf
basically the difference between the
electronic invoicing and a pdf
any other bill is in fact
that there is a standard to be defined
in this case from the agency of the
revenue in xml
specifically where the information
they must stay exactly in that
determined point for each invoice
created by every Italian company
basically if you had to say in
20 seconds since entering the
electronic invoicing first January
rimini 19 not for all more or less for
half of the companies half of them
companies is mandatory from this area
and this means you have to have one
system that transmits and receives the
invoices according to this standard if you are
among other things must have a system that there
he receives even if he is not obliged e
to put them because it is true that only
half of the Italian companies will be
obligated
however, however , companies will start to
receive them because if I have mine
supplier who is obliged to do the
electronic invoicing I am not
yet
he invoice it but in amanda and xml
I must know how to read it I must know
receive ok and the main difficulty
according to you what is in this phase of
adoption but in reality
we announce the situation is not drastic
as it seems because there is really adopted
a software like made link in Rome like
also many others all ours
competitor and you really in a moment
in 5 10 minutes and the possibility to do
invoices practically as you did before
because it’s not that you have to revolutionize the
way of making invoices tool is done that
you always make them the same and the software that
instead of throwing out a pdf tiff at the
xml sends it to the agency system
of revenue
same thing for the reception rather for the
reception even more convenient because if
first you had to go in the mails
take pdf take the invoices that you
they wore scanned paper on paper
etc
now if you have a software integrated with
receipt of electronic invoices
all the gatherings directly there and
as there is a standard
the software tele sapri and networks sa
take all data accurately at
one hundred percent and canvases accounts for
car but never how it works operationally
I ask the stupid questions that they do
all companies
I think it’s useful as it works if
one says ok I did this job and
adding up the bill to date all
the merry e-mail commands with the
envelope gut has maybe there is someone still
question so assured struck instead in
this new model how it works I have to
send the photographer you make the bill
how to read this less and get one
button because taking that button the
invoice is packaged in xml
is signed is sent to the system
of the revenue agencies and then it is that
system called system of
interchange that directs them
directly to your customer for so
your client receives it to suggest
so not even the mandalay anymore
mail if you want then then anyway
send him the copy pf at this point
it has no legal value and we say one
only copy that accompanies the invoice i
ask me, however, love me as always
done if you want
however it is clear that please, however
waiting for this will no longer make sense
because wait everyone will have
clearly of software to manage
this thing and then from the amy they will disappear
the spring invoices good and right
so to say that if the companies thank you
in a few years because it will be much more
easy to manage everything this way you
triangles as if in your system
I would put mails between savo quotes
exact recipient there is no sludge
there is a code of ethics that is that you say
this code that
is unique at the software level of
therefore we receive for example we have
a code that then equals for all the
teamsystem group all the invoices that i
suppliers send our customers
they will have indicated that code they are
these seven alphanumeric characters
basically and at the time when the
our supplier sends the invoice to
system of interchange system of
interchange open them xml sees that there is a
certain code of the software to send
management and the management law the
lamanda matches on the right company
as you think companies are ready
today in Italy is a good question
then we see that there is a tide
of recordings on fractures in the cloud
so let’s say this thing
clearly felt the companies are going
preparing
now surely they are not all yet
ready
the good thing is that clearly when
the company is not ready that leans
accountant and we are working
for example, a lot on accountants
in order to facilitate as much as possible
in making just ready for the first one
January all their companies
because clearly the accountant e
a bit the point of reference the
accountant is happy with this
leaner management or not then
those who clearly understand yes
because only one feel undermined in his
exact exact a shade that there are
two categories of accountants there
the accountants are clearly coeli
a little smarter than they understand and say
pretty cool
because rightly there is software that
it does all the data entry
from ten 3 active and passive I like
accountant I integrate my software
register however in our case is
also free and I have the chance then
to have everything in order I do not have to
look for my client to ask him for it
missing bill to ask him
the missing purchase to tell him that he does not
the accounts on the bank come back to me more
I can not reconcile because it’s all
automatic
clearly these accountants are
those who understood that from here in
then then in ten years
there will only be a job
there is a consultancy on their part
tax advisory work
advice under n points of view that
it will then be the real work of the
accountant all that is the
Data entry
it’s not like he’s going to die he’s already dead
the first of January is already dead
Data entry
all accountants instead of I hope
are a few still that are say one
po against electronic invoicing o
better than they think we are undermining the
they work this is a problem
they did not understand much in their work
because if they think their job
their added value is the date
entry in short there is some problem the
problem is not billing
electronics then if they think that in the
2018 the daf is already a level of
automation then in general makes it disappear and
so much performance makes me come to mind
the doubt about foreign companies, that is
compared to the foreign company that
instead it does not have this system is that the
put the electronic invoice of
put seven times in this code
id code that I told you before
clearly you also send them the pdf
because if you make an invoice
But if you buy it big from America
a stalin company at a foreign company
but it was not this system that by now
pd is correct in that case in that case
for now we do not say there is not yet one
definitive flow
you will probably have to make a car
electronic bill, however, there is not
clearly the problem the foreign company
is not obliged to make an invoice
electronics are all in the system
Italian all to be included in the agency
of the revenue the words on heights
ok ok i’m looking for there will always be a
adaptation period for trucks and
absolutely but anyway already now since
first January there will be no penalties but
the schemes were excluded
therefore all the small ones
VAT not up to 65 thousand euros not
they are still obliged and anyway also
for all those who are not obliged
we have been told up to 65 65 thousand euros
so they raised the roof and have
raised the roof you are them at least until
January 1, 2020 are not required
so anyway, let’s say it’s an entry
gradual is not that the first of January
the world collapses
and incredible as when there is one
change there is always then a lot of people
worried obvious also seen normal
normal some videos on this too
theme that we have done together in the
Incredible comments to see how it is there
people who say bastards like the taxi driver
and keyboard syndrome tell us
bastards as if they had not yes there is that
to say is a certain evolution indeed there
we are caught a bit of insults and the
electronic bill I understand then we say
what is the reason why at the end of the
accounts if you streamline the flow is alone
of the less work you have to do
clearly if they look at you at
negative level of view you have to pay
those 50 euros more than a year
management I understood but the cost that
heidi understood of people who give a matter
to get there to macerate the operation
compared to now is the resume more to
me because I am bound to the fact that
as soon as everyone enters this view it is
as soon as everyone starts to use i
management understand that it’s a nice one
advantage from once they see that
they do not have to go looking for them anymore
invoices in the e-mails that have them all
beautiful there in order in the management both
those masses that then the receipts
Instead all the repayments
nothing is touched, so there is
always presents with the sachet at the end
month the year is expected we are working
even at that time with employees in
cloud to why the funny thing that
I made invoices in the cloud because I
I personally had the problem of
x factor that the videogame company
I was doing so many bills
receiving so many bills I had the
billing problem then
at all done the en cloud then doing
invoices in the cloud as a company and
in short, hiring employees now
we have become twenty then
we have the problem of managing holidays
vigned expenses etc. and their announced
employee graduation to party always to me
I really like it is a problem that I share
in full or part iii from a problem
if a problem you have you say ok
I begged for books was a problem
that I had to say but how I do it
speed up reading never found
a system that I liked to
abstracts of books, things like the netbooks
it could be a solution parts from
a problem that absolutely has also
because at least you know it well, certainly not
has certainly but in fact I think that is
was perhaps the main secret of the
success of factors in the cloud because
often companies leave with
the goal of making money made a in
degree never started with the goal
to make money and match with the goal
to solve a problem
my problem now, however, you have a
customer crash is yes even before
I remember how many you have then must
before electronic invoicing
we had 40,000 fiom and novara 9 million
paying now we have 100,000 gwh a
11 years dominated incredible, however
this will never have made a growth
exponential
maila my name, I asked everyone
groff beautiful that is I was a month
ray and in even my colleagues though
of assistance that you will not see in time of
to make the presentation from
put the chart inside that says
here is our growth curve ce
we have it and we have seen it right
the other day is just so nine dead
that if he leaves a crazy monument first
time I have this experience in the
my life is completely under water
under every point of view
view you know there is this phase of growth
where you see if nothing else day.look
a nice video on maicon b nator mi
I remember who that misery
I’m sorry I had not been anyway
scaled type from 0 to 200 million
turnover in 18 months a thing like that
but grow tina normal rather low for
those that are the standards of
cabinet however the interesting thing
just like a company changes in the various
moments maybe class the people that you
lead to 10 million turnover
they are not the ones that then lead you to
scalar need different skills
also because maybe one never has it
done does not know how to grow it is not
true also the company culture is true
how you keep the company culture alive and alive
active because maybe at the beginning and at the gods
principles then the company grows but let’s say
that my idea is what I try to
I hope I can do it again in the future
is to still maintain a
environment from start up I like it
always say that we are still one
start up but also if we bill 56
millions
we are still a start up and therefore
let’s say it’s a very very lin in environment
which there are no people who do
only their work but to tell you there
they are the customer support people who
they make a tide of other things and to which
however we give the possibility of
grow on marketing webinar on
many initiatives that we do and
the other thing just doing so many
initiatives for example we had launched
life start up that was a whole series
we did in fact see exactly what we were doing
what we did then unfortunately
we put it on standby because yes
finds precisely it is completely underwater
right now it’s out we’re either
I always enjoy this in the bathroom
concept of the principles all say that
a startup must have principles
sell their own culture and there was this
anecdote that I heard but a lot
amused where at a certain point a CEO
of a company you have been relegated to arrive
and he says then it is important to collect
all employees
we have like
behave as if we were a great one
family and all is fine we are one
big family and ends this
meeting and there is a lady with a
child with ice cream in the atrium no
she’s waiting for her husband and her
child to ice cream in his hand and falls down the
ice cream is at this point the mother is there
that is discussing and a person arrives
of the team that pisses as one
panther no and you say but you can not drop
the ice cream here understood in the company
and then this goes to this person
he says we have just said that we must
behave like a big man
family and this says yes but I in
family note writes as if in addition to the
principle then serve the rules
practical and concrete
you have a kind of manual deer
indications we say to keep it culture
save or you are still in that phase where
you are all still enough contact
and so you do not need it either in
Actually for now the second for now
second what I can tell you that
instead we did a good job of
organization because we say that me
I realized that in climbing from one
about ten people more or less
20 that we are now starting to
a little crunching the model of
organization so there are some there
written rules we use wall drive
to exchange things we have some
excel where we organize precisely below
different points of view and this was
a little that fire and was the meal
of the passage we have made precisely
of ten to twenty employees
how you lived your passage by one
man individualist band I do everything myself
I know everything at this point I have to
races I can not have my hands in the dough on
all because otherwise it’s a mess
you are still still centralizer
I imagine of character however as like the
marine must make the story laugh because
first mentioned the acquisition the point
we have investor members who
they acquired 51 percent and year
still 51 percent of the company is
basically when there was that
passage we passed from being
those two people we were
we still worked in the room I was working in
bedroom is also my colleague matteo
to be 345 people immediately let’s say
from the day one from the lecce after
the investment from after the acquisition
because reality there has not even been one
monetary investment and let’s say that in
that moment that in short was a bit
stanchino they would have done a year e
half a year full I managed
even fast tickets and
so in my head there was clearly
the idea of ​​delegating obviously why
the company was growing by force I have to
delegate and then I thought about time
well from the good delego so I mean
I can take a little bit more
to be the CEO is
in short, it reassures me even a little
because they are from March wind to manage it
development marketing assistance
customers and so on
actually from that moment onwards every
the situation worsened the year then the
they make people take more and in the
My head was beautiful now
we take more people grow up
now we have become in 20 it seems to me
to be damaged again
I was studying at the university I was working for
until 3 am and we wake up
at 7am
actually still still physical because
this is a bit of the spirit having a
however, a partner in a big company
structured is not that you can do the fuck
that you want you still need a report yes
I am such one that is to make the budget in
that of soul itself in blogosphere us
the sun 24 hours when he entered he put us
inside a board of statutory auditors every 45
days and we mean that which college
union ie we are a startup in a but
ok, let’s say that from that point of view
we were also lucky to still
having found a partner who is not there
It was not for god’s sake
never hindered it has always helped us
from the point of view of growth
however it is clear that anyway, in short
there are rules, therefore, in fact
you have to close the balance on the day
hicks and then some things are
changed
if before the budget I did not see it until
in March of the year after now the
budget but what really the 5 of the
month later then an aid also be
more to have achieved is really not
helps to be more organized
There is a rule that everyone will go
in the comments on youtube facebook and you speak
start up the standard comment if I had to
averaging is yes but you live in
England while you come here in
Italy as if I understood I was not
there had never been or I had not understood
an Italian branch of a company is e
people talk like that in theory is the
classic lamentation just this here but
Italy instead difficult a mess and
what on the one hand is true in the
sense nor indeed open the branch
Italian is interesting invoices in the cloud
done in the cloud as cialis said
you must use, however, it is crazy to see
how much more bureaucratic it is
just open a company here that that
if you say it’s easy for the state
however, I note the usual stuff of
20 years ago compared to England
where in ten seconds one is open
company but then I want to say if you do
business
you do it all the time
rules listen or not make a company though
in fact you see a lot of today
Italian companies will be so many Italians
work
despite the rules there are
absolutely then we say that from one
part I agree and on the other side
no then it is true that there is a lot of
in fact, according to me, the bureaucracy
the main problem is the bureaucracy
problem in Italy before even the
taxes also because then I want to say
let’s face it so that the company does not become
big taxes and taxes
little scrub is not a paolo problem
there is a law but exactly we have
the first three financial statements closed at 0
basically because we all invested in
taxes we paid for in full and
we highly did not do it useful then
that’s not a problem
in short, the bureaucracy breaks the boxes
this is true break the boxes because
clearly if you tell me in England
in ireland the company pre- online three
seconds you have it you have no problems in
Italy is true that there is some cost in
more and some more boxes break
on the other hand, however, this thing
however it is not blocking if you have it in
mind a business that works that is
therefore and end of the day
if however you are doing a business
that works little changes if it does it in
Italy Ireland in England
if you have launched something that does not
it works neither does it work in England
but it does not work even in galanzi
paradox is that you have a barrier
entry compared to all those who
they say no but then throw a mess and
so remove a part of it already
competition of people who do not try
neither is the other advantage you have e
that Italy as a market is much more
easy compared to a market maybe
supercompetitive well at this point of
seen yes, however, we have been a lot
benefit from this thing because
clearly we did not have many competitors
close foreign competitors, however
here they were and we were
advantage of the bureaucracy then
German spring that is a barrier that
maybe assault to consider entry
some foreign competitors never have
not even thought with the
electronic invoicing csiro here
ebooks etc. are not in Italy
he is interested in being in Italy but in the
moment when you grow short
remember memories of uncle mounts
in short, when
when you get the phone call that says
from xero we have a chat from yesterday
we are interested in our reality because
however, in short, it is a sector
I think the problem is often being able to
create in a country like Italy one
start up that puts clarity and
organization in a complicated sector
how can always be billing and
once all the pieces are a
place for a much bigger player
international is very difficult
you want to put all the money you want though
and therefore it becomes much easier
call you say let’s try to
acquire them because you have already solved the
problem and we simply have to
run around turning the wheat on
market or much more for which everything
effort you make at the beginning actually then
you take it back as a final product that you go
to build absolutely what they are
future prospects
from here to the next 12 months to resist
London of resisting not dying of
die as we say the main challenge
that we are facing now is right
really that to dig problem
inverse of the scene of the
the classic Italian company then
that just to be able to climb
be able to hire quickly enough
people and we are coping with it
to this crazy explosion trend e
on the other side the goal too
to launch employees in the cloud
that our first spin off and then
let’s say be successful also with con
that initiative and change one
pochettino also of the paradigm of
management of employees who are now
managed a little all on paper on the
calendars with the marker write the
hours vacations or a little to the good will
change the paradigm a bit and in this
case is really a bluocean parquet
let’s say that if in the billing already
competitor existed
so maybe they were not very well done
they were not online but there were gods
competitor on employee management
I’m talking about managing your employees
company because clearly management
of labor consultants and i
accountants to make payrolls
they already exist and it’s not what we want
let us however give companies also
small even only for 5 10 employees in
hand a tool that allows him to
manage a little bit smarter
the holidays of employees rather than i
reimbursement of expenses and communications
many other things
this is really a gloss jean because
there are not any other startups that
they do this in Italy and then later
this experience if you survive you want
make survive in the cloud that you
will bring success on the part of the
employees of collaborators like you
move I heard an interview a founder
of a fitness company that said that
they often do interviews where
bring some people on stage and
let ‘s say about the group talks and who
he’s not on stage he thinks he’s watching
at an interview the interview
reality they are observing them
reactions of those in the public for
see if it’s people reacting in the way
fair compared to culture
then no company then any company
try to find his
i brigan say dynamics which are i
your ways to recruit new people
you say a clear idea of ​​what
I need people then
those that I can tell you that we are looking for
first of all, people who feel like it
so do not people who are very good
to enter a big company where
they do exactly that job that they do
it is said from there to the rest
of life so let’s try
tend to young people anyway
we are a team of 30 years or so
the average age is 26 and therefore I do not
I could never do like
receptionist I will propose you one day
let’s say that precisely the characteristic
main that we look anyway is a
the desire to put everything yourself
in the company the desire to grow like
therefore to work on multiple areas not
only to provide customer support
rather than even if you look at them
we are looking for developers anyway
of the developers we see that already
in their small way, they personally try
always giving the maximum
so I’ll tell you the latest developers
that we have taken are not gods
developers with so much experience indeed
penultimate developers we have taken
who is very good he just graduated
we took it because in its small way
he had especially made a box
for pokémon go then him while
he was studying the university had done this
bot for pokémon go and as soon as I saw it
that thing I said ok is the person
just let’s take it because the volume is
was launched in doing so a little thing
which however however small is always
and we always say a personal design
and therefore this thing is much appreciated
from my side how do you manage, let’s say
in the flying lot of doing a company and
always interesting from collino turin e
always interesting to understand which ones
are the dynamics which are the routines
habits that one uses to keep say
in equilibrium the madhouse and madness
business in theory because we are not
that I always can is clearly
distinguish all the important things and
urgent things compared to the whole
background noise basically
so let’s say that every day I have gods
tasks that are urgent and therefore on
things that I really have to do that if the
things that keep companies in place
this moment our urgent task
put back a little to redo everything
let’s say the whole organization
of customer support because we are
totally submerged we are doing 40
times registered companies compared to
two months ago
so we are totally submerged
we must create a mechanism to help
people solve problems first
still contact us so
move people to problems
really not solvable in a way
automatic so many people now
they ask us very similar questions or
however there are problems of
user interface interfaces because
clearly we have defects too
we are therefore redoing it
right now and then the goal is
that’s just to work on that
level to prevent it from discharging a
land all this number of companies in
terms of assistance goodies for
example so this is the thing is
urgent that we are doing and then I am
trying to limit all the noise of
background
sometimes there are also things
important but not urgent
like this thing because if this thing
we can not do it in January
we really find the same land with
the exact customer support for which
distinguishes urgent as important as
the exact important is urgent then
clearly there is everything else but if you
you had to say today you focus on that
what your core like how
founder as you enter companies says ok
my priorities are well before
first of all let everything work in
this case we have this criticality
due to scaling and therefore, in short
I have to understand how to make everything work
on the other side, I have to always say
keep a watchful eye on the future then
think a little bit of long term
but this is the short period then
short period we are dealing with
I do a billing cloud
assistance electronics, etc.
on the other side, just one eye
attentive on the long term then where
we want to get from here to 5 years and me
I always reconnect for example with
cloud employees we have
a whole plan of very long period from
which in the years when I imagine that
employees in clown ecosystem in which
we will give each employee in the cloud
free employees of Italy even if the
his company does not use it in order for him
bottom up the company bang ports
gump take him to the accountant for
accountants is free and the company
clearly pay the subscription for
use it on the other side clearly
once we give employees in
cloud to the company the company takes
also bills in the cloud and look at one
once we bring the ecosystem into the ecosystem
accountant the accountant then uses
even made a cloud so a bit
this idea here that I told you now
maybe a little limitative, however, there is just
to create an ecosystem that helps
the whole world of companies and also
however, of accountants in the long run
period under a wide range of
basically how do you do it?
evaluate if a feature really
serve is a good question
or not because often you have maybe
your vision
you have a vision or a team as a team
but requests then determine if
actually the market then uses it because
maybe I told you absolutely need
of this but then it’s not really that
he needs to look at
allow priority and then product is
a good question
and it is very difficult to answer you well
first of all because we do not have it
understood even at this time a lot
well
because I tell you honestly we did
we too have many holes in the water
based on our ideas or
even even based on it directly
on users’ requests, that is, that
what happened is that we came in
mind a spatial idea that is cool
launch the game changer room
in reality they then use it among users
on the other side what happened
recently there was a few months ago
arrived, the request seemed so many
users who want the riba and then there
we are put there we did the riba ii
have launched I have just looked at the
last month when they were
using 2 percent of users
read but as all users wanted it
atc broke the typical boxes
commented on every one of every post of
facebook gets hurt when when
so we did it though
actually then only 2 percent
so use it is difficult this thing is
really very difficult also because a
Sometimes sometimes there are things that
they would use 60 and 70 percent
of users but that’s not the case
important we say that they are not viable
as well as maybe there are some things
vital to use on 2 per
one hundred users therefore the voice of
that 2 percent of users is more
strong voice of that 70 percent
of users who do not find the thing
vital and here is a bit of a trade off no
and clear that the direction in which
we can go like management is that
to be able to satisfy the number
greater than users also because they do not
we can do a management that works
only for a niche of users
in fact it is not a vertical management
invoices in the cloud and a lot of management
horizontal must cover let’s say
exactly eighty percent of the
of the average needs of people
basically and then to a beautiful one
question because it’s hard to understand
actually every feature such as
feature as a promotion
you have some particular strategy today
let’s say you’re inside
in this virtuous role for which you have
probably not even need to
promote in the sense that it is in reality
we have been the same in our idea is
to do everything all then
we started making television from
November of last year we did
we have shot all the Italian networks
we are still on the radio that we already had
tested two years ago and we are current
underground today make television commercials and
radio as results you have seen
time
the thing is very interesting because the
first time we went in
television
I told the agency it’s okay but now
how we measure that I know theirs there
said werner then we do the
mills research we take people
on the street and I told you no, but I want to
good said no, I want the numbers
then I set up a system or with
which I saw the peaks of traffic that
they came from television like
it worked
there was a tracking pixel like
those of facebook and google are put
in websites this pixel of
tracking inserted a line in the
Our whenever a person
new then visited for the first time
the landing page of our site
www.lav.it is basically us
we see a sort of seismograph then
we see bars of this type
when there is a spot there is one
high bar that then come down that yes
see then apple when the spot is seen
and you believe this actually does not
I still knew, however, before leaving
So I said well, put this up
system
whenever there is a spot I alone
time because we clearly know
when we bought the computation spot
the average I know of five minutes
previous ones and those at the baseline I see
the delta due to this further peak
I take off the media is actually me
I know that certain spot that in
cost that I know 3000 remembered China
at least been very good indeed
5,000 five thousand would be a nice pic
in short, a few hundred users
he had brought the site
this thing allows me to do this
allows me to optimize the spots
because clearly if I know that I pay one
a thousand euro spot makes me 100 and then not
I pay another 3 thousand and it makes me do 10
clearly that paid a thousand and better
and therefore this allows me to do ib
testing between time slots programs and
also customer channels basically
this was the first idea but there was a
problem that goes well this
I optimize the spots I know which ones you wear
nationals which are not
but how can I understand how many donations
of strength in the commercials then on the other
part when users then register
a platform I wonder by chance there
you saw on the spot on television yes
where on mediaset on la7 su sky and so on
and so in this way we know that
we spent or that month xd spot them
we have optimized for what we can
optimize immediately second
these traffic peaks and we know
also that these commercials have brought y
registered users on the sample e
reapplying that sample to the whole
population of registered users in
bill in the cloud we know how to estimate more or
less than anyone we have
recorded here when I told
this thing the room the agency have me
said you’re crazy that they told me
absolutely nothing can be done
like that you’re crazy would not succeed
nothing has fired people in fact
it will be on stage but it seems perfect
worked this thing is
have left the agency at home because
make me theater ceiling for others
but basically this thing
it worked that allowed us to
optimize by a factor of 10 the spots and
the first commercials we had done at sint
hours because according to us it was better to go
on one program rather than another
they actually performed ten times
less of the commercials made then for the
numbers because then it is calculated in
substance peak of traffic I go out on la7
I see that 100 or 100 exempt users these
100 users I take off the baseline I see how many
as a song and I know la7 leading analysts
with then and so on with the test
Initial I would have said without this
analysis system no on TV there
we will never go in our whole life again
with all the algorithms I put in
feet to do these analyzes
optimize we have optimized more
10 times and then from April we are
practically live every day in
television for which blu ray points
positive what it was today to plan in
tv indicatively of what budget you
talk to make something sensible 20
thousand euros a week then 80 thousand
euro a month more or less and can do
planning planning
sensible oneself discrete and radio
it works then radio I have to say it’s a
bit more difficult to monitor
because you can not see the peaks because
clearly the radio when you do it
listen to the car so nobody wants
that people do to accidents in
machine because when on the site of
catches in the cloud and then
basically it is clear that you do not have the
possibility to see those peaks that
they come like television because if
the second screen of ge when we say it does
It is king when you look at it
television then anyone on the phone
less than a meter away and then
where advertising interests you what
take the smartphone and point it e
you go with the area of ​​a lot harder
so with the radio we only have the
possibility of relying on the save and of
from where we lack a
piece is therefore much more difficult
optimize and the online part
I see you invest youtube google real
programmatic time bidding is something
that emerges at this moment there is a
I must say that I must say that there is a trend
very positive due to billing
electronics especially on facebook that
I had a little bit given up because it is
the beautiful that I am a party with
facebook imposed however where none
of my competitors was investing
because clearly if you think about b to b
think about linkedin max google not
think about facebook
in fact I had left the other side
so from the facebook because anyway
if you think of pipes, however, however
the person who runs the company and on
facebook and so now I’ll take say from
personal point of view and then to the
I bring it on my software even if it is to be
I started from facebook converting
at 2 euros and 50 per user and numbers
crazy we did hundreds of users
a day a few hundred euros and ea
a certain point, however, we saturated it
that is, not until a few months ago
we could no longer acquire brands now
or they saw us all in all sauces
we also did a lot of videos
that we say is one of the areas that
we are carrying on more heavily
to create video content
compared to the classic advertising with
the image is instead what it is
success with electronic invoicing
is that we say this channel that I had a
pò given for lost has resumed
work
so we are still converting one
sea ​​now from facebook and in general
however from all the proper channels
because there is live billing
electronics ii iii will last until the end
January
ryan then really there is now one
When the then we are growing
also in this way as a hockey stick
because there is just live
then I imagine that at least up to
february march this ai will last in
heavy way
then it is clear that it will be back to normal with
clearly one step higher
compared to people who are
they were interested in before but a world
artificial intelligence all this
what a world you are integrating into
then I must say that we have started
a long time ago to integrate it from a mine
idea that was called genius calls
gini with structure
basically an algorithm that takes
paste the pdf or scan the
invoice and analyze the data then it is obvious
that all this now begins to have
a little bit less sense because
clearly with the electronic invoice
wait for the data will already be
digitized so you do not need to
extract data doxa of f
from the other parish priest of analysis remains valid
exact on the other side attracts me
however, the world is always very much
of artificial intelligence and lo
we will apply on cloud employees for
the reading of the pays then pay more
pay the salaries of employees or
I extract the data and towels say
digitized I can do some
analysis on snow on the tax wedge on
salaries of employees on vacation on a
lots of other very interesting things
on the other side on invoices in the cloud there
it could be useful is an idea of ​​its own
that I have for some time though
clearly we will have to have time for then
develop something that will come in
next years
let’s say help from the point of view of the
business intelligence also with
artificial intelligence companies
so seeing the past trends seeing
all the historian up to that moment
make estimates for the months
subsequent estimates of payments
how much money will be in the bank in three months
knowing that all the customers who haiti
they pay at different times, some pay
late, some pay you in advance
few will probably try to make gods
such systems with a little bit of
machine learning nothing super
space nasa, etc.
but in short, the algorithms of the genre
they could be very expensive, well not it
do if you put me a voice command where
I can tell you
we save and he says player this
you have to earn more and this
it would be a great wolf mouth judgment
for all
thank you
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