“Hooked” … Mark knows more than the devil!
The question that the world poses at this moment is:
but why did facebook add smilies ?!
It was not enough just the “like” ?!
The various theories:
in this way facebook collects more data on users.
And so when it sells them to advertisers,
through advertising tools,
advertisers are happier, because
they can perhaps better target their advertisements.
Number 2: that facebook, in general,
has more data on users.
And therefore it can optimize what
it’s the feed, the news you see
scroll in front of your big face every day.
But for me it is the most interesting hypothesis 3.
Habit. Create habit.
Cement a habit.
So you go to facebook every day,
many times a day.
Several times while doing it several times a day …
many times a day (…)
More. A habit.
And if you think about it, it’s crazy!
Because 40% of the activities we do every day
it is the result of habits.
Habit means that it is something that happens
without realizing it too much. 40%!
But let’s discover the behind the scenes.
How do they insert a feature that creates a habit?
How they make innocuous faces
to create a habit, inside of us ?!
If you read a very nice book called “Hooked”,
understand in a very simple way
how today these characteristics are drawn,
these features, from the inside.
There are 4 characteristics to create a “hook”.
And to make sure that we continue to go back to using
that application, or that product or service:
trigger, action, reward, investment.
Trigger means you need something to get an action done.
In this case a smiley face.
Instead of just putting you “like”,
I put you a set of smilies,
which also express emotions.
The second is the action.
In this case my action is to choose which face.
The best trigger, the best way to get something done,
it is associating your emotion, to an action
to do within a platform.
The third step to cement your habit
is: give you a reward.
In the case of the faces express your mood.
Your brain releases: dopamine, poramine,
zeramina, faravina, zerenzina … ahhh!
And you feel relieved!
And the fourth step is the so-called “investment”.
The user must have the feeling and the perception
that is creating something that remains.
Habit. Habit. Habit.
Mannaggia to them!
The question that the world poses at this moment is:
but why did facebook add smilies ?!
It was not enough just the “like” ?!
The various theories:
in this way facebook collects more data on users.
And so when it sells them to advertisers,
through advertising tools,
advertisers are happier, because
they can perhaps better target their advertisements.
Number 2: that facebook, in general,
has more data on users.
And therefore it can optimize what
it’s the feed, the news you see
scroll in front of your big face every day.
But for me it is the most interesting hypothesis 3.
Habit. Create habit.
Cement a habit.
So you go to facebook every day,
many times a day.
Several times while doing it several times a day …
many times a day (…)
More. A habit.
And if you think about it, it’s crazy!
Because 40% of the activities we do every day
it is the result of habits.
Habit means that it is something that happens
without realizing it too much. 40%!
But let’s discover the behind the scenes.
How do they insert a feature that creates a habit?
How they make innocuous faces
to create a habit, inside of us ?!
If you read a very nice book called “Hooked”,
understand in a very simple way
how today these characteristics are drawn,
these features, from the inside.
There are 4 characteristics to create a “hook”.
And to make sure that we continue to go back to using
that application, or that product or service:
trigger, action, reward, investment.
Trigger means you need something to get an action done.
In this case a smiley face.
Instead of just putting you “like”,
I put you a set of smilies,
which also express emotions.
The second is the action.
In this case my action is to choose which face.
The best trigger, the best way to get something done,
it is associating your emotion, to an action
to do within a platform.
The third step to cement your habit
is: give you a reward.
In the case of the faces express your mood.
Your brain releases: dopamine, poramine,
zeramina, faravina, zerenzina … ahhh!
And you feel relieved!
And the fourth step is the so-called “investment”.
The user must have the feeling and the perception
that is creating something that remains.
Habit. Habit. Habit.
Mannaggia to them!
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