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Dr. Jekyll and Mr. Spam…


but how many e-mails you received every day
that are extraordinary breaking of balls
It’s true every day
Look, I ‘m filled with emails that I am
very long, illegible at zero
totally out of context absolutely
unwanted even if they are not spam in the
sense of the term in fact only
a commercial spam but above all
all this overwhelming majority of
mail has a big problem in common
behind the mask behind the tissue paper
of this theoretically useful content
for us in reality they want you
exclusively sell someone and not
There is nothing wrong with selling something
we all have to sell something but the
question is but there is no better way
to approach people why
We understand it when we receive the e-mail
immediately if a mail and storytellers coglion
or not, however, when we send them there
we transform into Dr. Jeckill and Mister
spanna and then which one can be one
good example in my opinion is a good one
example and the old film with bill
murray the day of the marmot
you remember him every day
wake up and always live the same day
his goal is to conquer his
beloved, what does bill murray do?
the film every day begins to apply
a different tactic
this is already a number one lesson if
just you have to send me a mail not
keep sending me the same email
same message and more you get pissed
even if I do not answer every time I do
let me repeat to you if you must
send at least find a corner
different sell me a different idea but
going forward in the film is obviously ve
the spoiler or what is the final solution
at the end of bill murray the solution
final and become a beautiful person
as much as bill murray faces fatigue but
then we also professionals companies
but the solution simply can not
to turn the problem upside down
a beautiful reality a beautiful company a
nice professional who puts himself there and does
something so well done that does not have
not even paradoxically need to
send an email but sorry, take the i
foo fighters in cesena you remember it
video with a flood of musicians for
bring the foo fighters to cesena but
that is an extraordinary example one
Once you do something like that you do not have
you do not even need to send an email or it’s
a bridge only for signaling where
you only need one line of mail if you use
trouble I’ll point out this stuff here
or even better
they are all the people around the foo
fighters around your potential
customer who report that there is one
very strong stuff and that probably the
it is useful to look at more
warning think you’ll get it from one
person around you estimate that you value
for you important and more give us one
eye other than if they give us if mine
sweet half
my children taught me something there
I guarantee that he looks at us then maybe not
I’m really interested in having one
I want to buy that stuff there
but I look at it less mister spam and I know it
because for years or hammered the mother
anybody’s ears
with all my initiatives everything
and I guarantee you the worst road
hammering is right but it must be a
hammering smart stalker areas
people online and on linkedin for which
to the mail and then send him mail to
bomb to sell your stuff for you
it may be convenient but consider that for
who receives them
It’s a big break of balls
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