in 1969 this advertisement came out
of the beetle’s habit, in short, that
said the sakli various get you there
It’s ugly to green but it takes you to
destination a translation of the kind is
one wonders but why an advertisement
it must be based on the weakness of the product
and not on the strengths
that case the problem was the cars
Germans who were known to be super
efficient but also horrendous from the point of
visual sight and the reason is the so-called
pre fall effect that basically lever
on one of the short circuits we have
in our cabeza to please us a
Product associating us with a product is one
of the many cognitive byas that this
booklet the choice factory puts in
I ‘ll tell you now some later
the sigma you wanted to make fun of
You wanted me to have fun byas
cognitive number 2 used to make us
buy something or ethically used by
all of us to communicate and or sell one
product a service is the so-called
social proof the social proof this is
a theme stravisto strausato the reason
so when there is a row at a store
there is the tail of games what will be there
it will be interesting or go to the library there
a lot of little book of the same kind
My mother how many people I bought
book nobody because then fans all rendered
but it is social proof and this is it
we know , however, we succeed in a junta
interesting based on the research that
they did that social proof
it works better when it is more specific
for example here in England there is a coast
which is a chain of mcdonald’s coffee
of the coffee we put black cost you have
present in their communication klein
substances and we are the most appreciated and
monde coffee lovers among those who love
the coffee I go most specific are not
generic more specific number 3 what
it triggers the impulse to buy
so-called phone rest effect and ne
we talked already in place
for video we basically notice the
different why seth godin has
written the purple cow and was a
great success took the rest was
effect is that the concept number 4 is
very interesting habit this
take care when you go to the supermarket
it always happens does your strolls noe
as always the same things are there
billions of articles produced
available you always buy the same
and how do companies then a
stop this state of
somnambulism various strategies one
particularly interesting is that they have
done these studies on the nine enders
those who have an age that ends up
9 29 39 49 short of the king and the thing
interesting is that it is noticed that when
your age ends for nine starts a
ask you different questions
that is to say, 40 years is the largest
some things
what will I do begins to do the calculations on the
your life among you change what you would like
doing that is a time when
the habit can be interrupted e
I try to get you at that moment
color note a well-known dating site has
noticed that those with the age that ended
for 9 32 39 years perhaps they registered the
higher number of business we say extra
marital translated legal affairs cornaz
to be more practical
another aspect on which you play and the pain
of pain lies the pain of payment
that we all know perfectly well that
what it is and when he took out the
banknote and I see my money go
from my hands to the hands of another
a strong pain to get around
this problem of the company what it does
propose payments as easy as possible
without the slightest pain from paying with
the credit card to pay the card
paz spa that you do not really see to pass
video when removing the symbol in the menu
in the restaurants at the cham price col
price that ends 39 49 999 all
strategies to remove the pain from the mood
it impacts a lot if you’re happy with that
where are you more relaxed understand more
dog but also won the nobel taken
fast slow piro piro pointed out that
there is a more evolutionary motivation
in practice when you’re happy you’re more
quiet and relaxed you can not see any dangers
in the savannah and your logical thinking
critical super careful observer
paranoid and to go down and if
a company wants to sell you something is the
best moment for which you see
all public water lifts
who smile and turned me explain it to me
then another theme but this booklet
China 25 of cognitive vayas if i
interests that of price relativity
in all English terms for all the
book in English is the relativity of the
price is an interesting example that
of nespresso which has positioned itself on the
market and instead of selling you coffee
you know it’s not the usual one
packaging with g 300 grams costs x400
costa y and they are positioned with a stuff
their beautiful waffles totally different
well they were first and foremost but have them
followed however the concept is that the wafer
which costs maybe 30 p 40 p
compared to a robot so that it costs
maybe 4 pounds have a placement
totally different both of configuration
of the product and the price you perceive it
otherwise it creates a new category e
that new category that price I give him
as a consumer, what is the right price
boh I do not know and I follow what it is
the amount of the company that at that point
it seems to me an amount ex but I’m going to
compare what he did inside the
la costa coffee more
the first price is the usual story
when we buy we are always subject i
our own short circuits sometimes
we buy automatically then it is
curious to notice them interesting in
other words when we buy the
answer is within us
but as the wise said, it is wrong
of the beetle’s habit, in short, that
said the sakli various get you there
It’s ugly to green but it takes you to
destination a translation of the kind is
one wonders but why an advertisement
it must be based on the weakness of the product
and not on the strengths
that case the problem was the cars
Germans who were known to be super
efficient but also horrendous from the point of
visual sight and the reason is the so-called
pre fall effect that basically lever
on one of the short circuits we have
in our cabeza to please us a
Product associating us with a product is one
of the many cognitive byas that this
booklet the choice factory puts in
I ‘ll tell you now some later
the sigma you wanted to make fun of
You wanted me to have fun byas
cognitive number 2 used to make us
buy something or ethically used by
all of us to communicate and or sell one
product a service is the so-called
social proof the social proof this is
a theme stravisto strausato the reason
so when there is a row at a store
there is the tail of games what will be there
it will be interesting or go to the library there
a lot of little book of the same kind
My mother how many people I bought
book nobody because then fans all rendered
but it is social proof and this is it
we know , however, we succeed in a junta
interesting based on the research that
they did that social proof
it works better when it is more specific
for example here in England there is a coast
which is a chain of mcdonald’s coffee
of the coffee we put black cost you have
present in their communication klein
substances and we are the most appreciated and
monde coffee lovers among those who love
the coffee I go most specific are not
generic more specific number 3 what
it triggers the impulse to buy
so-called phone rest effect and ne
we talked already in place
for video we basically notice the
different why seth godin has
written the purple cow and was a
great success took the rest was
effect is that the concept number 4 is
very interesting habit this
take care when you go to the supermarket
it always happens does your strolls noe
as always the same things are there
billions of articles produced
available you always buy the same
and how do companies then a
stop this state of
somnambulism various strategies one
particularly interesting is that they have
done these studies on the nine enders
those who have an age that ends up
9 29 39 49 short of the king and the thing
interesting is that it is noticed that when
your age ends for nine starts a
ask you different questions
that is to say, 40 years is the largest
some things
what will I do begins to do the calculations on the
your life among you change what you would like
doing that is a time when
the habit can be interrupted e
I try to get you at that moment
color note a well-known dating site has
noticed that those with the age that ended
for 9 32 39 years perhaps they registered the
higher number of business we say extra
marital translated legal affairs cornaz
to be more practical
another aspect on which you play and the pain
of pain lies the pain of payment
that we all know perfectly well that
what it is and when he took out the
banknote and I see my money go
from my hands to the hands of another
a strong pain to get around
this problem of the company what it does
propose payments as easy as possible
without the slightest pain from paying with
the credit card to pay the card
paz spa that you do not really see to pass
video when removing the symbol in the menu
in the restaurants at the cham price col
price that ends 39 49 999 all
strategies to remove the pain from the mood
it impacts a lot if you’re happy with that
where are you more relaxed understand more
dog but also won the nobel taken
fast slow piro piro pointed out that
there is a more evolutionary motivation
in practice when you’re happy you’re more
quiet and relaxed you can not see any dangers
in the savannah and your logical thinking
critical super careful observer
paranoid and to go down and if
a company wants to sell you something is the
best moment for which you see
all public water lifts
who smile and turned me explain it to me
then another theme but this booklet
China 25 of cognitive vayas if i
interests that of price relativity
in all English terms for all the
book in English is the relativity of the
price is an interesting example that
of nespresso which has positioned itself on the
market and instead of selling you coffee
you know it’s not the usual one
packaging with g 300 grams costs x400
costa y and they are positioned with a stuff
their beautiful waffles totally different
well they were first and foremost but have them
followed however the concept is that the wafer
which costs maybe 30 p 40 p
compared to a robot so that it costs
maybe 4 pounds have a placement
totally different both of configuration
of the product and the price you perceive it
otherwise it creates a new category e
that new category that price I give him
as a consumer, what is the right price
boh I do not know and I follow what it is
the amount of the company that at that point
it seems to me an amount ex but I’m going to
compare what he did inside the
la costa coffee more
the first price is the usual story
when we buy we are always subject i
our own short circuits sometimes
we buy automatically then it is
curious to notice them interesting in
other words when we buy the
answer is within us
but as the wise said, it is wrong
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