
Imagine you have an idea,
but you do not know how to make it. Maybe you want to make a video game
or you want to sell something online, you want to do an e-commerce.
Maybe you’re an artist and you want to let you know from half the world. How to transform
then this idea, which at the moment is only underneath
to the hat, in something concrete, how do you go
from the station to the creation? Three suggestions-Monti.
The first is to experiment imperfectly.
Reid Hoffman, who is the founder of LinkedIn,
some time ago came out with a wonderful sentence: if you launch
your product on the market, and when you launched it you do not really feel
in embarrassment means that you threw it too late.
Instead of waiting for years, decades,
to give birth to a perfect idea that then becomes a project
perfect, then I arrive on the market when I’m perfect,
as soon as you have something that works, and bang it out
and hear what the market says compared to what your idea is.
But before something concrete you have concrete data. Here they are
a thousand theories and a thousand books to read, you have The Lean Startup,
by Erik Ries? He made a bang a few years ago rather than
Steve Blank, and so on, another great … But if you want the truth
truth, the best book to read in absolute,
it’s called experience. The second suggestion
is always to think that a fundamental key
to make sure that then an idea translates into something more or less
it works, it’s time. The timing.
Let’s pretend you’re in Rio de Janeiro
and you get a fantastic idea to make a video blog where you document the Olympics.
You agree with me that if that video blog
you do it during the Olympics, well maybe get well.
But if you wait to do it after the Olympics, that stuff there
it will be difficult to work, right? You must do it during the Olympics.
Clearly preparing yourself first and then afterwards there will be a train,
but during the Olympics you have the core, the moment when people
search all the Olympic information … Samba!
Third advice: one step at a time.
What did Luther King say? He said take the first step
even if you do not see the whole staircase. In your idea,
if you believe in it, you have to believe it before you get results.
You must believe it before the others say: “Eh, phenomenon!”.
No! Do ‘step, the staircase you can not see it, go up.
Looking back a lot, if you get used to thinking like that,
doing many tests, many experiments, many do not work,
someone works, learn from those that work, change
you fit, you adjust, malleably,
you always realize that you have made a thousand paranoias and mental blowjobs
useless … And why did not I do it before? I do not know why you did not do it before!
What am I telling you to do? All with attitude
of the Michael Caine formula. In the part above
proud, determined, determined look, “we gonna change the world!”.
And under the water, in the lower part with the legs
that acted like a bastard and doing everything
to stay afloat.
but you do not know how to make it. Maybe you want to make a video game
or you want to sell something online, you want to do an e-commerce.
Maybe you’re an artist and you want to let you know from half the world. How to transform
then this idea, which at the moment is only underneath
to the hat, in something concrete, how do you go
from the station to the creation? Three suggestions-Monti.
The first is to experiment imperfectly.
Reid Hoffman, who is the founder of LinkedIn,
some time ago came out with a wonderful sentence: if you launch
your product on the market, and when you launched it you do not really feel
in embarrassment means that you threw it too late.
Instead of waiting for years, decades,
to give birth to a perfect idea that then becomes a project
perfect, then I arrive on the market when I’m perfect,
as soon as you have something that works, and bang it out
and hear what the market says compared to what your idea is.
But before something concrete you have concrete data. Here they are
a thousand theories and a thousand books to read, you have The Lean Startup,
by Erik Ries? He made a bang a few years ago rather than
Steve Blank, and so on, another great … But if you want the truth
truth, the best book to read in absolute,
it’s called experience. The second suggestion
is always to think that a fundamental key
to make sure that then an idea translates into something more or less
it works, it’s time. The timing.
Let’s pretend you’re in Rio de Janeiro
and you get a fantastic idea to make a video blog where you document the Olympics.
You agree with me that if that video blog
you do it during the Olympics, well maybe get well.
But if you wait to do it after the Olympics, that stuff there
it will be difficult to work, right? You must do it during the Olympics.
Clearly preparing yourself first and then afterwards there will be a train,
but during the Olympics you have the core, the moment when people
search all the Olympic information … Samba!
Third advice: one step at a time.
What did Luther King say? He said take the first step
even if you do not see the whole staircase. In your idea,
if you believe in it, you have to believe it before you get results.
You must believe it before the others say: “Eh, phenomenon!”.
No! Do ‘step, the staircase you can not see it, go up.
Looking back a lot, if you get used to thinking like that,
doing many tests, many experiments, many do not work,
someone works, learn from those that work, change
you fit, you adjust, malleably,
you always realize that you have made a thousand paranoias and mental blowjobs
useless … And why did not I do it before? I do not know why you did not do it before!
What am I telling you to do? All with attitude
of the Michael Caine formula. In the part above
proud, determined, determined look, “we gonna change the world!”.
And under the water, in the lower part with the legs
that acted like a bastard and doing everything
to stay afloat.
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