I moved here to England from
Rome years ago and Rome if I think about it
I drove like mad max
here in brighton instead today as today
I drive as if it were Peppa’s grandfather
pig because there is an influence
overall rules of people
of the context all that little hand 50
meters away that greet you passat
1 arrows then you become a little more
good and we do not even notice it
indeed one like me, maybe many of you
they think name I always mean with the
my head I only decide everything myself but
this is not how we are influenced by a thousand
things then a date to watch me this
booklet of jonah berger which is that
for you have it in mind the contagion
American marketing professor and
some time ago he wrote invisible
influence as the societal influence
has made a good data collection of
examples of simple searches there
I bring some back to reflect
first concept is that
exposure
we have already seen in many other videos
I did this test, Professor Morgan
what they did they took a class
of students took four girls
and these four girls have
participated in the different lessons
simply leave the extras
they came in when they were all already seated
they showed themselves clearly and then
they were in there they ran away
four girls from what we know
normal were not claudia schiffer e
naomi campbell and at the end all the courses
they showed the slides with the
four photos of the girls to those
they participated some asked
to vote which one seems most familiar to you
which seems more attractive to you, etc.
etc. what is the result is
that the one that participated the most
which was essentially made of
more is what has turned out more
attractive exposure no sea groom
effect is something that often does not
we notice being so hammered by one
some advertising some images logos
and eventually an effect on ours
choices that we want it or not connected and
for example the choice of names pergher ago
notice how after the hurricane katrina in the
united states names with k are great
long increased a defining effect
of moderate similarity in the sense that
feel katrina caterina caterina katrina
A child is born what you call it
katrina no because you’d be crazy
furious but that hood you have it
inside the brain
the day and choose something of
moderately similar, I’ll give you one
example when my child was born more
little that now is three and a half years old
there was not everything we endeavored to
think the names nomen omen or not me
like everyone then choose file lists
a thousand lists in short to make it short to
we called it noa and the thing
crazy that noire in england in
that moment among the most chosen names in
absolute in the top ten and it is also
released a film with rock crocker no a
anything simple even one
parking you have present when you enter
to park in those empty spaces
maybe there’s a festival there’s an event
in the parking lot a little open and the thing
that one does not often notice that you park
based on how they parked the
others
if one arrives and parks like that and then
the other park so is the row yes
form this way if instead to the guy
which arrives at the beginning turns different
maybe he parking so then the
in this way the effect is formed
of the success of what is already
famous is quite obvious berger quotes
the case of rowling who is the author of
harry potter great output with his book
under a pseudonym in that case it is
It was interesting to see how many
copies sold 1,500 to 4,700
castiglionesi mo ranking place
no one has spun it, let’s say it
truth then one day, however, exploded
number one goes the world known quality
prescind
no it was simply discovered that
the author was her and then all the
world has bought the other booklet
examples how much we are influenced by
take coffee at the end
restaurant if we are in a group if it arrives
the waiter says coffee and no one gets up
the hand takes it coffee or not
it depends maybe you wanted coffee provided
the others maybe hints the works are
fifteen people no one takes the
coffee goes well no they do not take it
or maybe you’re a bastian instead
it is this snob effect as nobody
take coffee then I’ll take it myself
paradoxically if you look at the point of
view of an advertising investor
It falls into the category of those who
you already know what they will do the
contrary to what everyone does
others people drink coca cola and you
drink the gazzosa
we already know 6 that market or one
another nice example is google plus
I remember a lot of friends when
google went out to everyone they had
stretch the glasses and all that yes
they took the picture in the google profile
plus he felt a lot of children, though
google plus unfortunately I’m never
worked, they never served anything
the fact is that they did not buy one
made of productivity and they bought
because it was a distinct factor because
if you were a real geek a real nerd you had to
be ahead of others and have before
of the others the last toy of the
time employees in the world to
jobs there was a lot of pressure and
influence to buy google plus hand i
which color we choose based on which
berger parameters makes the pantone example
view which is the pantone publication
or he was not sure if that still publish
collects color trends for the year
next imagine you are one
clothes manufacturer and you have to
guess what colors are like
will be the colors and next year then
what do you do based on a series of
forecasts but not a double one
influence a bit is the forecast that
maybe he guesses maybe not is a bit the
fact that since we are all reading
the same magazine
we will actually apply it more or less
same color and us end user
consumer enough
unconscious we meet each year
a type of color very similar to and
second of what we are more or less
impressionable
we’ll tell you the orange you like a wow
that slam bag
or on the contrary to say that disgusting
all and the reason I dress myself
blue but some experiments done
on the so-called social facilitation you
go running with another if you notice
with another borri or known faster
what is the influence of the surrounding context
to you on a performance when I played
a little I remember that I played or better
when I had so much public watching
when I was in a basement I did not
he looked at no one but sometimes good times
but conclusions of jonah berger that bridegroom
number one is that everyone is different
number 2 which is not necessarily
negative the fact that there is a
influence on the part of society thinks
the menata to decide with their own
head any aspect of ours
life every second we will go out of
capable the important thing is to be
aware and then decide on things
important you decide with your head
and routines on less important things
ari follows some indications of others
without you reinventing the wheel
all times and last conclusion the
fact that the influence of society does not
we can see and can not touch
it does not mean that it is not there
Rome years ago and Rome if I think about it
I drove like mad max
here in brighton instead today as today
I drive as if it were Peppa’s grandfather
pig because there is an influence
overall rules of people
of the context all that little hand 50
meters away that greet you passat
1 arrows then you become a little more
good and we do not even notice it
indeed one like me, maybe many of you
they think name I always mean with the
my head I only decide everything myself but
this is not how we are influenced by a thousand
things then a date to watch me this
booklet of jonah berger which is that
for you have it in mind the contagion
American marketing professor and
some time ago he wrote invisible
influence as the societal influence
has made a good data collection of
examples of simple searches there
I bring some back to reflect
first concept is that
exposure
we have already seen in many other videos
I did this test, Professor Morgan
what they did they took a class
of students took four girls
and these four girls have
participated in the different lessons
simply leave the extras
they came in when they were all already seated
they showed themselves clearly and then
they were in there they ran away
four girls from what we know
normal were not claudia schiffer e
naomi campbell and at the end all the courses
they showed the slides with the
four photos of the girls to those
they participated some asked
to vote which one seems most familiar to you
which seems more attractive to you, etc.
etc. what is the result is
that the one that participated the most
which was essentially made of
more is what has turned out more
attractive exposure no sea groom
effect is something that often does not
we notice being so hammered by one
some advertising some images logos
and eventually an effect on ours
choices that we want it or not connected and
for example the choice of names pergher ago
notice how after the hurricane katrina in the
united states names with k are great
long increased a defining effect
of moderate similarity in the sense that
feel katrina caterina caterina katrina
A child is born what you call it
katrina no because you’d be crazy
furious but that hood you have it
inside the brain
the day and choose something of
moderately similar, I’ll give you one
example when my child was born more
little that now is three and a half years old
there was not everything we endeavored to
think the names nomen omen or not me
like everyone then choose file lists
a thousand lists in short to make it short to
we called it noa and the thing
crazy that noire in england in
that moment among the most chosen names in
absolute in the top ten and it is also
released a film with rock crocker no a
anything simple even one
parking you have present when you enter
to park in those empty spaces
maybe there’s a festival there’s an event
in the parking lot a little open and the thing
that one does not often notice that you park
based on how they parked the
others
if one arrives and parks like that and then
the other park so is the row yes
form this way if instead to the guy
which arrives at the beginning turns different
maybe he parking so then the
in this way the effect is formed
of the success of what is already
famous is quite obvious berger quotes
the case of rowling who is the author of
harry potter great output with his book
under a pseudonym in that case it is
It was interesting to see how many
copies sold 1,500 to 4,700
castiglionesi mo ranking place
no one has spun it, let’s say it
truth then one day, however, exploded
number one goes the world known quality
prescind
no it was simply discovered that
the author was her and then all the
world has bought the other booklet
examples how much we are influenced by
take coffee at the end
restaurant if we are in a group if it arrives
the waiter says coffee and no one gets up
the hand takes it coffee or not
it depends maybe you wanted coffee provided
the others maybe hints the works are
fifteen people no one takes the
coffee goes well no they do not take it
or maybe you’re a bastian instead
it is this snob effect as nobody
take coffee then I’ll take it myself
paradoxically if you look at the point of
view of an advertising investor
It falls into the category of those who
you already know what they will do the
contrary to what everyone does
others people drink coca cola and you
drink the gazzosa
we already know 6 that market or one
another nice example is google plus
I remember a lot of friends when
google went out to everyone they had
stretch the glasses and all that yes
they took the picture in the google profile
plus he felt a lot of children, though
google plus unfortunately I’m never
worked, they never served anything
the fact is that they did not buy one
made of productivity and they bought
because it was a distinct factor because
if you were a real geek a real nerd you had to
be ahead of others and have before
of the others the last toy of the
time employees in the world to
jobs there was a lot of pressure and
influence to buy google plus hand i
which color we choose based on which
berger parameters makes the pantone example
view which is the pantone publication
or he was not sure if that still publish
collects color trends for the year
next imagine you are one
clothes manufacturer and you have to
guess what colors are like
will be the colors and next year then
what do you do based on a series of
forecasts but not a double one
influence a bit is the forecast that
maybe he guesses maybe not is a bit the
fact that since we are all reading
the same magazine
we will actually apply it more or less
same color and us end user
consumer enough
unconscious we meet each year
a type of color very similar to and
second of what we are more or less
impressionable
we’ll tell you the orange you like a wow
that slam bag
or on the contrary to say that disgusting
all and the reason I dress myself
blue but some experiments done
on the so-called social facilitation you
go running with another if you notice
with another borri or known faster
what is the influence of the surrounding context
to you on a performance when I played
a little I remember that I played or better
when I had so much public watching
when I was in a basement I did not
he looked at no one but sometimes good times
but conclusions of jonah berger that bridegroom
number one is that everyone is different
number 2 which is not necessarily
negative the fact that there is a
influence on the part of society thinks
the menata to decide with their own
head any aspect of ours
life every second we will go out of
capable the important thing is to be
aware and then decide on things
important you decide with your head
and routines on less important things
ari follows some indications of others
without you reinventing the wheel
all times and last conclusion the
fact that the influence of society does not
we can see and can not touch
it does not mean that it is not there
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