Comic Relief
is a charitable association
that organizes the “Red Nose Day”, in England.
So basically, every two years, you buy a big red clown nose
you wear it, and every profit is used for charitable.
They have raised funds for about 76 million pounds
The day-event is planned every two years
and in this day there are many comic comedian, BBC,
It’s a very big show to raise funds for charitable
What’s the focus?
They were completely dissociated from a classical approach of associations
ONLUS, or another charity associations
Instead of using compassion, donation requests without end otherwise you are a bastard
They organized a pleasant event where you have fun, where you can joke and where you get involved
The cunnig is that the event is planned every two years
so you donate and then you can say: “I give you, but don’t disturb me for two years”
In two year you can say: “I feel good to give another time”
“Red Nose Day” is an example of several way to be different about other competitors
All people say: “You need to be different, you need to be unique”
but, how?
Can you give me an example?
… I’ll do seven
I’ll help myself with Brighton, where I live and where everyday I see awesome people that do very strange things
and the new book “Blue Ocean Shift”
written by the two authors of “The blue ocean strategy”
Do you remember, red ocean, blue ocean…
You need to find your business, create a new business… and all about it
They have written “Blue Ocean Shift”
as if it were “Rocky 2: sequel”
I’ve started to read it and I read 120 pages
and it contains several very interesting examples
We are in Brighton, example no°2
How do you distinguish your pastry shop from others cake makers?
Here in Brighton there is a shop called “Choccywoccydoodah”
There is always a long queue
I’ve bought my wedding cake
On the one hand, they make these big cake sculptures
very strange
and then, they have a name completely different
What is the name of a tipical pastry shop?
“Mary’s”, “The old flavours”
They not, their name is “Choccywoccydoodah”
Can you do the spelling when you write their website?
No, I can’t!
Another stupid example for t-shirt
There is a shop in Brighton
that sells only t-shirt, but every t-shirt have stupid or provocative phrases
For example there was a t-shirt for men with two arrows
One up arrow and it says: ” The Myth”
and another one down arrow that says:”The legend”
this was ugly, I know, but the t-shirt was like this
Another example
How do you distinguish yourself if you are a cinema?
You can imagine multiplexes, they are all similar
In Lewes, a town near Bringhton, they have opened a new cinema
There is not advertisements
You know, before the film there is a lot of advertisements
There is not advertisments, you enter, you sit down and the film starts
The idea is to show a refined film
for example “Dunkirk”
films with a good meaning
and you stay with a community, around a table, drinking English tea, eating gluten-free
You can go there and you can live an experience completely different from classical multiplex
The Blue Ocean Shift’s authors have done another interesting example
It’s an orchestra, it is named “National Youth Orchestra of Iraq”
This kids’s orchestra is different from rest of the world
because instead to song common symphony of classical music
in competition with other national orchestras more competent and structured
They focused their attention on traditional music and lyrics of Iraq
Monstly, they expose themself as a messengers
with a message of peace, possibility, opportunity
something of different from the common idea of Iraq
it is commonly associated to war or negative things
and although not being the best orchestra in the world
they have had a large visibility
Another time you distinguish yourself over the business, where there are people better then you
Another two example from Bringhton, then you can write other examples in the comments box, so we can swipe them
There is a shop that sells bag made from plastic material used for camion cover against rain, wind
They made bags and backpacks with this material, so super resistant
We can thought about how many this business sector is busy, and how someone can find its peculiarity
The last example is a hairdresser specializing in children
They are different because every chair has the shape of car, animal, as if going to the playground
I bring a baby, 3-5-6 years old,
I put him on his car, he is very happy and he doesn’t cry while the hairdresser cut his hairs
another great idea to be different in the business crazy crowded
The insteresting thing is final of book
It is the same concept but it is always forgot
Today, the scope is not the competition with other competitors
there is too concurrency
Today the scope and the ability is to be so good, so different, so unique
to make the competitors totally
irrelevant
is a charitable association
that organizes the “Red Nose Day”, in England.
So basically, every two years, you buy a big red clown nose
you wear it, and every profit is used for charitable.
They have raised funds for about 76 million pounds
The day-event is planned every two years
and in this day there are many comic comedian, BBC,
It’s a very big show to raise funds for charitable
What’s the focus?
They were completely dissociated from a classical approach of associations
ONLUS, or another charity associations
Instead of using compassion, donation requests without end otherwise you are a bastard
They organized a pleasant event where you have fun, where you can joke and where you get involved
The cunnig is that the event is planned every two years
so you donate and then you can say: “I give you, but don’t disturb me for two years”
In two year you can say: “I feel good to give another time”
“Red Nose Day” is an example of several way to be different about other competitors
All people say: “You need to be different, you need to be unique”
but, how?
Can you give me an example?
… I’ll do seven
I’ll help myself with Brighton, where I live and where everyday I see awesome people that do very strange things
and the new book “Blue Ocean Shift”
written by the two authors of “The blue ocean strategy”
Do you remember, red ocean, blue ocean…
You need to find your business, create a new business… and all about it
They have written “Blue Ocean Shift”
as if it were “Rocky 2: sequel”
I’ve started to read it and I read 120 pages
and it contains several very interesting examples
We are in Brighton, example no°2
How do you distinguish your pastry shop from others cake makers?
Here in Brighton there is a shop called “Choccywoccydoodah”
There is always a long queue
I’ve bought my wedding cake
On the one hand, they make these big cake sculptures
very strange
and then, they have a name completely different
What is the name of a tipical pastry shop?
“Mary’s”, “The old flavours”
They not, their name is “Choccywoccydoodah”
Can you do the spelling when you write their website?
No, I can’t!
Another stupid example for t-shirt
There is a shop in Brighton
that sells only t-shirt, but every t-shirt have stupid or provocative phrases
For example there was a t-shirt for men with two arrows
One up arrow and it says: ” The Myth”
and another one down arrow that says:”The legend”
this was ugly, I know, but the t-shirt was like this
Another example
How do you distinguish yourself if you are a cinema?
You can imagine multiplexes, they are all similar
In Lewes, a town near Bringhton, they have opened a new cinema
There is not advertisements
You know, before the film there is a lot of advertisements
There is not advertisments, you enter, you sit down and the film starts
The idea is to show a refined film
for example “Dunkirk”
films with a good meaning
and you stay with a community, around a table, drinking English tea, eating gluten-free
You can go there and you can live an experience completely different from classical multiplex
The Blue Ocean Shift’s authors have done another interesting example
It’s an orchestra, it is named “National Youth Orchestra of Iraq”
This kids’s orchestra is different from rest of the world
because instead to song common symphony of classical music
in competition with other national orchestras more competent and structured
They focused their attention on traditional music and lyrics of Iraq
Monstly, they expose themself as a messengers
with a message of peace, possibility, opportunity
something of different from the common idea of Iraq
it is commonly associated to war or negative things
and although not being the best orchestra in the world
they have had a large visibility
Another time you distinguish yourself over the business, where there are people better then you
Another two example from Bringhton, then you can write other examples in the comments box, so we can swipe them
There is a shop that sells bag made from plastic material used for camion cover against rain, wind
They made bags and backpacks with this material, so super resistant
We can thought about how many this business sector is busy, and how someone can find its peculiarity
The last example is a hairdresser specializing in children
They are different because every chair has the shape of car, animal, as if going to the playground
I bring a baby, 3-5-6 years old,
I put him on his car, he is very happy and he doesn’t cry while the hairdresser cut his hairs
another great idea to be different in the business crazy crowded
The insteresting thing is final of book
It is the same concept but it is always forgot
Today, the scope is not the competition with other competitors
there is too concurrency
Today the scope and the ability is to be so good, so different, so unique
to make the competitors totally
irrelevant
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