you tell me which way this is going
round object and in which direction turn
many of you probably see it
turn left to right
fantastic at this point let’s stop a
second and try to fix
the highest attention is the part
highest
we pay attention to lines and tell me later
how long and if you see it turn
in the other direction
see you see it you see it as you see a
see in that case no problems
more are due to throw the heroes de ma
in most cases if you change the
point the attention where to turn
on the other side these and a thousand others
deviltry is found for example
reported in various neuro experiments
scientists bla bla illusionists one that
I like ball 8 who wrote about
recent you must is a lot of example one
another example is that concerning the
color if you take two squares 2
circle lini of the same color but the
change the context ie the changes the
color that they have around
we begin to perceive them of a color
different you find a dick of a
online example but the basic concept
what interests us is that whatever
object or product
we see we never see it as it is
we always see how we perceive it
coming to bomb in our diabolical
world in marketing we realize
that perception can be altered and
this is altered every day
means that I can alter the
perception of a product and get yourself
believe that a product for example
these headphones team paid 3 euros for
enel sons are worth much more than that
which actually hurt some examples
classics is that even number one is
that of altering the perceived value
increasing the number of benefits that you
I put in regardless of this
advertising that always makes me very much
laugh not being able to compete with the
lamborghini with pedis a quantity of
guys who then put in yours
car but regardless of this this
we see it online when we are there
for example the comparative tables ce
you know, there’s a software and he says
compared to my competitors
I do so I have this list of
functionality and then competitor yes
stop and the new feature list
goes on to infinity applied to
our headphones could make a table
comparative with beats ok and say respect
to the big ones
we have all this this this
the same and then these are made
a brighton yes it’s not these are of a
vernex crackling horrendous and I go ahead
so I rely on the fact of
add a series of benefits
technique number 2 work on design
on the wrapping on the packaging la
pack think when you go in
toy stores this is another
great classic if you have children there
It happens that you see the two products that
they cost the same but one is the box
bigger which you buy from that
bigger card will be in it more
no stuff is just the biggest box
if these headphones are stinking more ne ne
put mine in a box
great perception for some are not
mathematical formulas are inputs
it could be that they are worth more
compared to being a small box
small little number 3 is the classic
It has a value of you have present when
maybe buy a video course and then there
they say included there is also a bonus that
has a value of 1,000 euros the value
has clearly established that the guy
sells but our perception is that a
that point that video course has a
greater value on our tine headphones
what could we do if we say look and
It is also included once you buy it
and relays who has a video course that
the value of this is worth a thousand euros
object changes number 4 in general the
brand is like saying the shirt is
same but if it is written sweet above
gabbana there is nike’s log changes
here the same advice puts the logo of
armani on this item immediately
value 5 rooms I can work
on the price like the wines if I do you
drink a wine and I’ll tell you this here
it is a wine that costs 200 euros a
bottle and bellini if you like more
There are a thousand you on this many there
they contradict many say that they are worth
in any case, the price affects if I tell you
this stuff here costs 1,500 euros the
perceived value of raiola salt
travel on the pear as they will do
it will be their light, nothing is alone
so number 6 is the classic use of
testimonial bla bla bla
I take a celebrity a character
famous and I put them on the headphones like
he did bis
however if you see her lebron james
these cuffs have a value
immediately greater number 7 the technique
so-called khost king framing if i do you
I say that they cost 365 euros ok but if you
I say maybe I want to go on the market
lower one cost one euro
I am reconfiguring you every day
price so you perceive it that costs
less and an advantage we say savings
in this case or when you say you can
pay in convenient installments of 29 euros per month
but fantastic in brackets but they last
30 years small detail but in each
I alter your perception respect
to the fact that I tell you that stuff
costs 300 thousand euros number 8 are
obviously the words I use if I tell you
that these only economic caps are
a little sadness if I tell you that only
an opportunity that has better if instead
I want to go to the top of the
price I will not tell you that they cost a lot
I will tell you that only a premium product
that are something exclusive and number
again another example of alteration of
what your perception compared to
a product that is always the same and
associated for example with charity
we donate 10 euros for each cap
bought at vvf at emergency or what
the identical product but worth more
because I know there is a donation in
this case to keep in mind perception
is the name and surname of the game when
we talk about communication we do not see
never products for what they are but
always and only for how we perceive them
round object and in which direction turn
many of you probably see it
turn left to right
fantastic at this point let’s stop a
second and try to fix
the highest attention is the part
highest
we pay attention to lines and tell me later
how long and if you see it turn
in the other direction
see you see it you see it as you see a
see in that case no problems
more are due to throw the heroes de ma
in most cases if you change the
point the attention where to turn
on the other side these and a thousand others
deviltry is found for example
reported in various neuro experiments
scientists bla bla illusionists one that
I like ball 8 who wrote about
recent you must is a lot of example one
another example is that concerning the
color if you take two squares 2
circle lini of the same color but the
change the context ie the changes the
color that they have around
we begin to perceive them of a color
different you find a dick of a
online example but the basic concept
what interests us is that whatever
object or product
we see we never see it as it is
we always see how we perceive it
coming to bomb in our diabolical
world in marketing we realize
that perception can be altered and
this is altered every day
means that I can alter the
perception of a product and get yourself
believe that a product for example
these headphones team paid 3 euros for
enel sons are worth much more than that
which actually hurt some examples
classics is that even number one is
that of altering the perceived value
increasing the number of benefits that you
I put in regardless of this
advertising that always makes me very much
laugh not being able to compete with the
lamborghini with pedis a quantity of
guys who then put in yours
car but regardless of this this
we see it online when we are there
for example the comparative tables ce
you know, there’s a software and he says
compared to my competitors
I do so I have this list of
functionality and then competitor yes
stop and the new feature list
goes on to infinity applied to
our headphones could make a table
comparative with beats ok and say respect
to the big ones
we have all this this this
the same and then these are made
a brighton yes it’s not these are of a
vernex crackling horrendous and I go ahead
so I rely on the fact of
add a series of benefits
technique number 2 work on design
on the wrapping on the packaging la
pack think when you go in
toy stores this is another
great classic if you have children there
It happens that you see the two products that
they cost the same but one is the box
bigger which you buy from that
bigger card will be in it more
no stuff is just the biggest box
if these headphones are stinking more ne ne
put mine in a box
great perception for some are not
mathematical formulas are inputs
it could be that they are worth more
compared to being a small box
small little number 3 is the classic
It has a value of you have present when
maybe buy a video course and then there
they say included there is also a bonus that
has a value of 1,000 euros the value
has clearly established that the guy
sells but our perception is that a
that point that video course has a
greater value on our tine headphones
what could we do if we say look and
It is also included once you buy it
and relays who has a video course that
the value of this is worth a thousand euros
object changes number 4 in general the
brand is like saying the shirt is
same but if it is written sweet above
gabbana there is nike’s log changes
here the same advice puts the logo of
armani on this item immediately
value 5 rooms I can work
on the price like the wines if I do you
drink a wine and I’ll tell you this here
it is a wine that costs 200 euros a
bottle and bellini if you like more
There are a thousand you on this many there
they contradict many say that they are worth
in any case, the price affects if I tell you
this stuff here costs 1,500 euros the
perceived value of raiola salt
travel on the pear as they will do
it will be their light, nothing is alone
so number 6 is the classic use of
testimonial bla bla bla
I take a celebrity a character
famous and I put them on the headphones like
he did bis
however if you see her lebron james
these cuffs have a value
immediately greater number 7 the technique
so-called khost king framing if i do you
I say that they cost 365 euros ok but if you
I say maybe I want to go on the market
lower one cost one euro
I am reconfiguring you every day
price so you perceive it that costs
less and an advantage we say savings
in this case or when you say you can
pay in convenient installments of 29 euros per month
but fantastic in brackets but they last
30 years small detail but in each
I alter your perception respect
to the fact that I tell you that stuff
costs 300 thousand euros number 8 are
obviously the words I use if I tell you
that these only economic caps are
a little sadness if I tell you that only
an opportunity that has better if instead
I want to go to the top of the
price I will not tell you that they cost a lot
I will tell you that only a premium product
that are something exclusive and number
again another example of alteration of
what your perception compared to
a product that is always the same and
associated for example with charity
we donate 10 euros for each cap
bought at vvf at emergency or what
the identical product but worth more
because I know there is a donation in
this case to keep in mind perception
is the name and surname of the game when
we talk about communication we do not see
never products for what they are but
always and only for how we perceive them
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