to stop a robber are driving
the car says give me the key of the gods
My cell phone is how many of you
give the car keys
it depends on the car this is true
However, the answer is this
jokes aside this gadget has
changed everything started in 2007 2008
in fact then the app store is released
ten years has revolutionized everything to
words we all know we are in words
all of the phenomena in words we know that
bale first etcetera etc.
me to say if you want a self-criticism
for years I said yes absolutely absolutely
change the way you communicate with
common with the consumer changes but in the
facts I have always communicated the same
way he did seven years of television
on sky tg24
and when I started making videos three years
ago I made videos for a year like them
I would have done everything on television
set hello my name is days
friends are park monte magno this not
let ‘s say the attitude that clearly
on television and it’s normal and
unfortunately, after a year I said stop
because nobody was looking at them
video one day my son and 16 years old me
stop and say can be sincere
look at your videos are really
unwatchable
I said ok then then explain to me how
you would do it he gave me some
simple directions of a person who
communicate today in a new way that is not
as we communicated before
ok, so I started and in the last ones
two years all exploded in three hundred and e
pass thousand fans
etcetera so excellent
results but because mine has changed
way of communicating with consumers
then I try to in just 8 minutes of
sum up four characteristics that
I learned on my skin of this
new way to communicate what they are
four features that come back to
useful for everyone to express themselves because a
words we all want to innovate
in words everyone says yes we must
to mistake the culture of error but if
then mistakes in Italy you make a bunch
cosine therefore this is very theoretical
what and many companies today 2017
communicate as communicated there
remember the mastrota with the mattresses and
that is, there is still a mastrot in Italy
we are fine but the theme is that it does not
so you can communicate more then four
the first features are important
video video video this is easy
how many of you think videos are
important in communication ok
how many of you make videos every day
to communicate this is this great
problem because not because you are wrong
but because the video is much more difficult
describe the text the update
the image is more complicated though
consider that the book is the channel
driving today snap evaluation of 30
billions is just that stuff
there is not the text if text description is
just facebook videos why push yourself
video because investors
Advertisements put more grain if
invest in a spot on a video part
that if I invest in a text if I have you
I write a post where I describe the
godfather the movie is ridiculous and godfather is
a mafia movie is marlon brando e
kill a lot of people point or if there
I show the godfather is another thing
right then the video has an impact
unbelievable
the video when you do it is difficult
wrong and many disappointments a bit like in
love no someone ever had one
disappointment in love
ok who has not raised his hand or mind or
it will have one very soon and it’s like that
why why companies online with
sorry, the bad verse can not resist the
companies online when they communicate
they divide into two categories those that
they had a disappointment and those that
they will have disappointments for which you must do
count with the fact that when common that
online
today is not everything perfect you’ll have a lot
of problems and the second theme is intimacy
the intimacy for years I have to say they have me
stopped on the street because doing
television stop you on the street and
they say hello she is the one who works
on television with this reverence no
because you are that belongs to one
protected category
today if one stops me on the street one
airport to the other day to come
here in Milan a girl sits down to me
side myth that says hello mounts like
are you OK
fourth problem with my mother I wanted
talk to you ok but meanwhile your name
more just to know the relationship is a
extremely direct intimate relationship
because because if I make videos how many
you use your cell phone when they go
in the bathroom, however, burn in b I do not say
when to listen to music while there
wash then this gadget is the only one
gadget that is less than a meter away
24 hours a day
if I make videos every day you see i
my videos this distance and it’s a lot
intimate as experience this must
change the way you communicate
and how to say if you are al has been gone
in bed to sleep and next to it there is a
your client is not that entered
dressed in a suit and tie with the
glossy shoe and the jellata line that me
I do not know what it means to you
in any case the undershirt the voice pant
that is, you are normal talk normal and
true no
or not what the problem which is
mix this way to communicate more
informal more direct more true more
sincere with the brand there was valentino
Yesterday the person and maybe maybe valentino
in the room and rightly no if if and
valentino is not that can communicate how
a truck driver will have to find the way
to make your own brand with this
expectation will have the pant announces with
the v idea became a reality however
if you do it ok sorry lunch break part
third important feature is the
violation of expectation today like
today you open a facebook feed I give you
a figure that gave the vice president
facebook europe a while ago you have
2000 contents to choose from
user so I open my feed of
facebook and or 2000 options including
to choose
I choose an average of 200 a day then
this means
that to get the attention of the
people I must violate them
expectation I can not do one
standard communication to think of
have exceptional results
I have to communicate differently yesterday
we were an example from the club
they used the same product that is a
razor but a different mode of
communication in that case model of
different business violation
expectation there is an important theme
a phrase that I really like that not
you can be afraid to change when
communicate you must be terrified of
stay the same ok this does a lot
difference the fourth characteristic one
time he can get a message
made in video that intimate and then for
you have to manage because you have
an expectation of that kind
and it’s a different communication then
you are not as standard as other uses
a different mode a different tone a
different format bla bla bla the fourth
feature is a term that I am
invented I liked that I define
incessant incessant smo what
it means that today as any today
company for me is an all news channel
any company must communicate each
day with its users all the
I’ll give you an example
do you really think that by communicating one
once a week putting a nice
articoletto su linkedin or from some
part
I can handle this amount of
competitor with whom I compete to have
attention
I’ll give you an example you know
when you’re in love someone
in love in the hall that sadness
there is also a life out there
ok love you remember when you were
in love, ok
you remember it when you’re madly
in love as you want to talk with the
person you love all the time is a
I’m striving for a continuous obsession
and then here the same thing if you decide
to speak once a week with the
your consumers a little article al
every now and then it’s like being
in love with a person and admit that
when she leaves home every day a
100 people who try
no, if you’re quiet you’re fine with me
I have no problems if you do not talk to him
Someone speaks to your consumer
other is just a matter of time and as
I repeat report is very intimate
very direct private much
clearly meaning this does
a huge difference in video intimacy
violation of expectation and incessant
therefore a constant presence when
he does not tell me how much places you put on
day eight and a half ten and a half twelve
and half two and a half to four and a half yes
and half past eight
I’ll also add ten and a half minutes later
ok I ‘m always present every day I am
always present you do not like what
I do not follow the jumps of the
content tomorrow resume others but
I prefer to be there rather than from
another space
I close that we have little time
reminding us that at the end of the day then
have a great product but what
the difference is the expression and there is
a provocative sentence by stephen fry
that I really like that says a truth
expressed wrong is not a truth one
badly expressed truth is only one
lie
I stop here thanks for your attention
thanks to you
the car says give me the key of the gods
My cell phone is how many of you
give the car keys
it depends on the car this is true
However, the answer is this
jokes aside this gadget has
changed everything started in 2007 2008
in fact then the app store is released
ten years has revolutionized everything to
words we all know we are in words
all of the phenomena in words we know that
bale first etcetera etc.
me to say if you want a self-criticism
for years I said yes absolutely absolutely
change the way you communicate with
common with the consumer changes but in the
facts I have always communicated the same
way he did seven years of television
on sky tg24
and when I started making videos three years
ago I made videos for a year like them
I would have done everything on television
set hello my name is days
friends are park monte magno this not
let ‘s say the attitude that clearly
on television and it’s normal and
unfortunately, after a year I said stop
because nobody was looking at them
video one day my son and 16 years old me
stop and say can be sincere
look at your videos are really
unwatchable
I said ok then then explain to me how
you would do it he gave me some
simple directions of a person who
communicate today in a new way that is not
as we communicated before
ok, so I started and in the last ones
two years all exploded in three hundred and e
pass thousand fans
etcetera so excellent
results but because mine has changed
way of communicating with consumers
then I try to in just 8 minutes of
sum up four characteristics that
I learned on my skin of this
new way to communicate what they are
four features that come back to
useful for everyone to express themselves because a
words we all want to innovate
in words everyone says yes we must
to mistake the culture of error but if
then mistakes in Italy you make a bunch
cosine therefore this is very theoretical
what and many companies today 2017
communicate as communicated there
remember the mastrota with the mattresses and
that is, there is still a mastrot in Italy
we are fine but the theme is that it does not
so you can communicate more then four
the first features are important
video video video this is easy
how many of you think videos are
important in communication ok
how many of you make videos every day
to communicate this is this great
problem because not because you are wrong
but because the video is much more difficult
describe the text the update
the image is more complicated though
consider that the book is the channel
driving today snap evaluation of 30
billions is just that stuff
there is not the text if text description is
just facebook videos why push yourself
video because investors
Advertisements put more grain if
invest in a spot on a video part
that if I invest in a text if I have you
I write a post where I describe the
godfather the movie is ridiculous and godfather is
a mafia movie is marlon brando e
kill a lot of people point or if there
I show the godfather is another thing
right then the video has an impact
unbelievable
the video when you do it is difficult
wrong and many disappointments a bit like in
love no someone ever had one
disappointment in love
ok who has not raised his hand or mind or
it will have one very soon and it’s like that
why why companies online with
sorry, the bad verse can not resist the
companies online when they communicate
they divide into two categories those that
they had a disappointment and those that
they will have disappointments for which you must do
count with the fact that when common that
online
today is not everything perfect you’ll have a lot
of problems and the second theme is intimacy
the intimacy for years I have to say they have me
stopped on the street because doing
television stop you on the street and
they say hello she is the one who works
on television with this reverence no
because you are that belongs to one
protected category
today if one stops me on the street one
airport to the other day to come
here in Milan a girl sits down to me
side myth that says hello mounts like
are you OK
fourth problem with my mother I wanted
talk to you ok but meanwhile your name
more just to know the relationship is a
extremely direct intimate relationship
because because if I make videos how many
you use your cell phone when they go
in the bathroom, however, burn in b I do not say
when to listen to music while there
wash then this gadget is the only one
gadget that is less than a meter away
24 hours a day
if I make videos every day you see i
my videos this distance and it’s a lot
intimate as experience this must
change the way you communicate
and how to say if you are al has been gone
in bed to sleep and next to it there is a
your client is not that entered
dressed in a suit and tie with the
glossy shoe and the jellata line that me
I do not know what it means to you
in any case the undershirt the voice pant
that is, you are normal talk normal and
true no
or not what the problem which is
mix this way to communicate more
informal more direct more true more
sincere with the brand there was valentino
Yesterday the person and maybe maybe valentino
in the room and rightly no if if and
valentino is not that can communicate how
a truck driver will have to find the way
to make your own brand with this
expectation will have the pant announces with
the v idea became a reality however
if you do it ok sorry lunch break part
third important feature is the
violation of expectation today like
today you open a facebook feed I give you
a figure that gave the vice president
facebook europe a while ago you have
2000 contents to choose from
user so I open my feed of
facebook and or 2000 options including
to choose
I choose an average of 200 a day then
this means
that to get the attention of the
people I must violate them
expectation I can not do one
standard communication to think of
have exceptional results
I have to communicate differently yesterday
we were an example from the club
they used the same product that is a
razor but a different mode of
communication in that case model of
different business violation
expectation there is an important theme
a phrase that I really like that not
you can be afraid to change when
communicate you must be terrified of
stay the same ok this does a lot
difference the fourth characteristic one
time he can get a message
made in video that intimate and then for
you have to manage because you have
an expectation of that kind
and it’s a different communication then
you are not as standard as other uses
a different mode a different tone a
different format bla bla bla the fourth
feature is a term that I am
invented I liked that I define
incessant incessant smo what
it means that today as any today
company for me is an all news channel
any company must communicate each
day with its users all the
I’ll give you an example
do you really think that by communicating one
once a week putting a nice
articoletto su linkedin or from some
part
I can handle this amount of
competitor with whom I compete to have
attention
I’ll give you an example you know
when you’re in love someone
in love in the hall that sadness
there is also a life out there
ok love you remember when you were
in love, ok
you remember it when you’re madly
in love as you want to talk with the
person you love all the time is a
I’m striving for a continuous obsession
and then here the same thing if you decide
to speak once a week with the
your consumers a little article al
every now and then it’s like being
in love with a person and admit that
when she leaves home every day a
100 people who try
no, if you’re quiet you’re fine with me
I have no problems if you do not talk to him
Someone speaks to your consumer
other is just a matter of time and as
I repeat report is very intimate
very direct private much
clearly meaning this does
a huge difference in video intimacy
violation of expectation and incessant
therefore a constant presence when
he does not tell me how much places you put on
day eight and a half ten and a half twelve
and half two and a half to four and a half yes
and half past eight
I’ll also add ten and a half minutes later
ok I ‘m always present every day I am
always present you do not like what
I do not follow the jumps of the
content tomorrow resume others but
I prefer to be there rather than from
another space
I close that we have little time
reminding us that at the end of the day then
have a great product but what
the difference is the expression and there is
a provocative sentence by stephen fry
that I really like that says a truth
expressed wrong is not a truth one
badly expressed truth is only one
lie
I stop here thanks for your attention
thanks to you
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