here then let’s say we are juve
we are live we are the real 77 part no
I have to submit I have to always forget them
that on this platform here one can
show only himself first and then
also introduce the guest I go to do the
I usually check to see if there is
someone connected or not
we are live or not is every emotion
Once we are light we are live both a
some grainy then the connection I hope
that today help a little
we did a bit of testing though
always a mess to succeed in having
a perfect line and we’ll see shortly
what happens in time here we are
mario feels immediately live that at least
we are less alone and introduce you to the guest
today then we are ready here we are
marco corradino hello marco how are you
hello marco everything fine thanks
so then the moment we are here
we will try to win against them
connections because in short, we do not have
a perfect perfect audio connection
video works, however, tells us angel
I hail ghelli hello angel I see you
always present always makes me very much
nice to have some people who are
always present in the comments after a
polo not so this then concert with
your friends exalts vegetables how are you
where are you in that part of the world 6
I’m fine I ‘m in the laughing noise that
helen quarter of our quarter’s
of our company
so in reality and to an hour from Milan
I move with the morning train are
I live my family lives in Milan and
so I arrived here with my tilo
like every morning with the most
part of my say most of the
my colleagues then this morning I am
had to get up especially early for
that I saw the great success you have
on facebook I decided to cut myself
hair like you I wanted to understand if it was
a point was this the secret of yours
success other things then I vico lot
I target the act exactly so I have
had to adapt half an hour before for
cut thick bushy moss but for
be acceptable if I get in then
before we begin an anecdote in fact
framework today’s chat if the
line allows us and we do not shell
too much but we’ll make it
the topics I would like to do with you are a
how to create a large company
size bravofly volagratis today last
minute and therefore not the startup in a like that
which maybe makes a few million
turnover but a large company
turnover size seems to me to be a
public data of the pushes if not
we speak of 2 c turnover then us
let’s do yes in tourism you know the data
that is used and what is called
the ct via bros between the old and the
turnover to move a lot
there are two big things that make a big impression
billion to b2b ion yes, however, the turnover
of the company that the real revenue
over € 240 240 million
so we are a medium company say
then as turnover, however, turn 2 billion
on this rule, something more like us is
a bank run much money but what
who earns the margin of
intermediation is two billion 2
billions in the skies pass daily mail
server pay the blame and the bee let’s say
today we open 3 thousand 13 thousand Christians
a day buying something on mine
here in a dozen countries here we say
this is a bit of anger and hatred
perfect day because this is a first
first tia we will treat another
appearance is the competition because the
travel is a supercompetitive sector
very difficult then very hard
understand how to compete and then
add to what yours is
competence on other subjects that are
traffic acquisition
paid organic etcetera and so on
frame because maybe the people who
maybe they know you less they do not know
exactly maybe our relationship
I remember why we are here
known
we are known this opportunity here
you were sponsors of an initiative that we
we do in Rome and inside
initiative
at some point we spoke
of the event mainly in yours
competitor and I will remember if we give it not
go down and I will always remember yours
resource me the communication madona mail
pissed off like the many ride panther
shirts you are freaked out we are the
sponsor and then we met
so and it is therefore good however however
but you were not the ones who went to
rho because from the jellyfish trio that were there
there is a table that in a lot
they said they were buying tickets
on the other stuff stuff said this is not a
problem also because I my first one
work as a digital market like
marketing director actually was in
edreams and I have been the wicked in
number 3 of water in 1998 then the
my story my karma is like us and
edreams we are intertwined in a way
to be born all in newton when we are there
we are when we became when
we went to the market so we are
become public we made the ip o
we never again a week after edreams
that is, we have decided to go in to
ip or the day after the decided also
edreams and finally our ours
carnival I think it is fabio cannavale
that my partner from the flight or gardens the
directed at the great lastminute.com site
second anecdote and then we start marco
that in brackets
every time I launch an initiative
I have a doubt I always call Marco
know these of corsets what it is
you think about doing this and you every time
you say something and in the end I do not
follow me I regret you understand then now
I decided to follow slavishly but
it does not look is a dialectical relationship that
know the maieutics we say platonic
in my opinion this is our port and the other
anecdote and I want to tell and that you are
the only one in the tech world
and with whom I’ve never played ping pong
so there is a local player way
next it seems to me a big word in the
sense that I made a point in three
games let’s say or I could touch
with your hand the fact that you are a player
professional at the extreme level
said this however when you come to the bank
so I have an office there, we have one
their bank office with about eighty
people from a long history and iii
ping pong level there is very high
so marco then seeds if
someone can do two or three points
ask for details you leave them on the table
feel marcora let’s start the flight and take it
on the fly maybe the question of Joseph
on the difficulties no at the beginning six
party we make a minimum of history
backwards and then we go more and more
some practical advice should be heard
speed is difficulty encountered by
coffin I tell you I tell my story
a story as often as a story
so it’s a very special stuff
I did not have any trouble
my story is really that of del
garage because we left
it really is not in a garage but in the
back of a computer store in Milan
mps that still exists and we were three
we left before that 23 stand
time of 2004 doing one thing that
that now they have become chins
search linked to something that
I had found working in the bank then
I had my bank had closed I had
decided to put me on my own
we started doing this thing
he said this could be as always
free instead an episode then the
I do very short so the business is
went well since day 1 has always been
profitable also because it was indeed
really in the back we say of a garage
and without money
we have never raised capital
first capital we have collected is
It was when we were when I wanted to
put something in my pocket but they were already
passed let’s say 34 years we always have
reinvested everything we have
earned and fabio who is now in
television does a little say a way of
half between richard branson and oman e
let’s say it more or less that it is
what here and actually came to work
with me not because as legend says
It will have funded but because
I needed his skills
professional intellectuals e
managerial and I did a good job
so before starting to do the
big cock ride and stop working
fabio worked and was
extremely useful in the growth of the
our of this therefore I deny
even this myth of this is one very much
good and spontaneous that now misleading from
a marco consideration that has me
always struck us today we see I saw
also the data today of hoover
the data is spotify in the listing in
stock exchange are companies that lose a tide
of money
Huber has lost in absolute at 10
millions in this until today
propose take tesla precisely spotify
also still loses grain dropbox
on the other hand, however, they have a model
pointing to a market domination
total to have large numbers take
mas and then how to say I gain further
that is, I do not bother to make money
immediately the absolute factors
you’ve always had but proceed different
where the attention instead to
a default would have been a long time a
this is my big limit and limit
probably from ours
current limit organization or the
very bad this means
really difficult to determine
definitely a totally approach
different is also one of the big problems
according to me in the quote in the sense
that I have found very few companies in
Europe
but let’s say in Italy safe in which
they created value by going to the stock market
that is, the model of mioto for finding
capital that even in the United States is
true up to a certain point because then in
actually the type google facebook for
example were brought because to a
certain point shareholders have pressed
so much on management to be able to
have some cash money that they have
Milan forced to get listed because then
it’s not really like that, let’s say this
also produced in the United States however in
general in the United States of share in
bag and then make a path of growth
and this is what happened with
facebook what happened with
google in the united states in italy no in
particular in particular now these
also our history
we are quoted, they believe very badly
I do not remember that I left right
that year the idiom week before from
republic I left the company then
I came back two years ago
we are brought with valev I do not know
five and six hundred million euros now
we’re worth 200 250 so we’re not
been able to say how in spite of it
the company goes well get better now
how when when we are quoted
however the problem of the quotations of
these things here and a bit like the
boyfriend your husband when you’re engaged
on the first date if the man
best of the world or the living woman of the
world then when you have it every day
things change at home and so we see
how it works a little so it works then
they are two different models
this being said this is this for the
quote what you say in my opinion
it is extremely true I would say the case that
I compare myself with is that of
amazon
what I always say, in short, amazon me
hour delivery the last ball for
I paid € 3 for me and I did gymnastics
they delivered it at random, I believe that
on that they have us
now at least € 10 10 per pear and kisses
so it’s a bit of what I also say
to my shareholders to my collaborators
some guys if I could sell
I would probably be the cheapest
great entrepreneur of the world though if I am
put sell below cost no longer
I mean everything I’m doing, but me
I am marco corradino and that and jeff
bezos and this is a fact then
we can no longer honestly not
I recommend that type of model but not
I believe it is culturally appropriate
especially to a boy who must
start but says fa we have the same
you combable that there
We are content
if you’re interested in another interesting theme for
I take questions on the fly that are related
always at the historical route when it is
turned on the light bulb in your business
when did you see that it’s something that
that worked me every time I always have
I’m tormenting that if something works
cards ie you see that I am brunette
was stunned for the first day
we were the we did not have a site
horrible with us doing a
comparator of flights so I have compared
basically ryanair with easyjet
called ryanair easyjet with alitalia
because at the time the companies were born
low cost a posteriori then I could explain
make a back business plan
fantastic
actually, in fact, it was heroin
the flow and therefore did not succeed well
so compare it to these things here and there
immediately after a week there
we had two or three thousand people two o
three thousand users who at the time 2004 and al
meaning that they came to my site
without doing anything without seo without rope
so there I began to understand that
there was something and then when we
sown of 30 but is where they came from
they appeared from nowhere you did it
communicate those who do not no
basically we started one
a little to do some adwords
obviously a little at the beginning so if
this has always been our flywheel and
then someone who has resumed us
there were say the first blogs an activity
of this type because at the very beginning
we were an attempt that is one
very strange story I was in a bank
that was closing the omaima incubated
bank understood in the sense that they were
closing
You know when a bank closes you have a
year when you do nothing
so there were people who were desperate
not because so much and so much
they placed but because for a year they did not
you really had nothing to do
so I started to do it
business there in the heat I had connection
internet the heat and i also had gods
colleagues who helped me what I did
the jeep was doing what I was doing
things like that and therefore if a political god
for one year he had this incubation
free you are still there today I lost
because you are a freeze
often there are
he waits there are here we are
lost the second but we are still here
Meanwhile, while Marco connects, here we are
now I have heard everything if we are here
we came back clear that a
immigration escort then in
that period there and then after when
I went out I decided not to do
relocate to go on for mine
road and we went on like this and then
just come fabio and we did the
things however immediately confirm it is
immediately understood it was immediately understood question
on manuele’s flight if you still evaluate
start up travel sector
here I am always four
yes no, that’s a fabio stuff
fabio spends his days behind sta
stuff here, no, thanks, you hear a question
that I was interested in doing and then it passes you
the ball of michele was this more in
jump on the adwords theme because you mention it
same and I do not think people
have the understanding today also of
what one can do on adwords
maybe the little one says ok I’ll do it
my self service I put the fish budget
the kiwi I choose the keywords and I do
announce that it comes out when there was someone
the one played on one level ends
totally different give us an idea of
what it means to do it at levels
instead much more advanced
Well then let’s say that I have to say a
back point at the beginning was ours
I have been lucky because in
Italy at that time had been adwords
it’s the biggest direct machine
marketing never invented the history of
two thousand years and a hundred marketing
But for years so we definitely
we were lucky because in that
we have succeeded in the period
manage them to handle it a lot
fast a little bit better than the others there
he gave a big shuttlecock changed
at least three times since I’ve been
returned to the company more or less two years
do the first thing on which I put my hand e
on marketing and in particular I am
realized when of how much this
this this this world has changed
now it’s a world
I mean where automation is extreme
so we manage to give you an idea
more or less altogether 100 million
of keywords then 100 million words
key is something that can not be
managed by human being is a system
let’s say it must be totally
also automated the mode of
result analysis
we work for example on what
we call heroes so we call gods
target
so you are no longer, for example, a hundred for
one hundred euros for us means to invest
one I return to 1
110 I invest a hundred and I return to 110
then
and then and I have some goals
so people who are average goals
because then on keywords loses on
of the other earnings in everything divided by
categories produced and whatever else e
this is what we have
put back on its feet because we had lost it
there are gods in the last two years
attempts to beat let’s say the model
that puts you the tools it puts you
available google for example
adwords a model of machine learning
they give you you as an investor and it is
impossible to beat it even if there is
someone who is trying us too
let’s say we are trying but in my opinion
what is not absolutely beatable
It is done by the companies from the
level we say above mine to mine is
not only this thing here but also all
the customization of the way you
approaches and google
the way the data go to google is
much more limited and therefore amazon
booking.com are much more sophisticated
of these they pose a lot of barriers
much stronger to google in the genre of
information that is passed to it and
so however it is still now we say in the
travel
i mean i mean it’s the biggest
marketing investment of cav
this is all in my opinion it’s a company
healthy must have a 50 percent of
direct or direct traffic
also the seo I put the news on the
traffic from newsletters so a 25 for
one hundred that comes to you from dwars is a 25 for
one hundred to other sources of traffic
payment this is in my opinion when you have
a successful company with some
significant size in the company of
success if you have an addiction to
adwords day to 70 80 percent
it can never be a business
arbitrage and therefore as such
in my opinion dangerous certainly dangerous
it depends on the business for now it seems to me
that is, we are not saying a tail that second
me healthy here looks like a vision
optimal certainly michele pucci to this
question that comes in handy for me
which on which were the first steps
in the creation of the business in general
help us understand from your point of view
when you want to launch a
project a company online in this
case from where he left, that is, parts from
people who must be involved
parts from the idea of the arts from the problem from
market from where he left and like them
structure if I had to say launch
a company I do 123 there are various
answers I would start from the product that
for me the site so for me that is
then let’s say the site must give some
answers to questions and questions
marketing needs however
the first thing for me is the product
and the site what must be the most
fast possible not the best of the
sites possible however the fastest
possible to start working at
understand the metrics the second piece and the
monetization
according to me the monetization and this there
we begin to distinguish from the daughters
Americans and my vision for me
Revenues are more important than the grock
that is, while in the American school e
any approach to the American
anything that makes careful, that is, wants
do a thing to grow up
so at the expense then growth can
being of anything, however, is growth
honestly for me, I’m looking for it
monetization the model of
monetization the optimization of the
monetization and these two pieces must
parallel the optimization of the
website product and optimization let’s say
of monetization because it is in mine
life in my experience these two
things have always been related to
outline of this create a
organization with people
the people you choose at the beginning do not
will be those with which you then arrive at
end people have cycles in
this moment I compare myself with gods
manager and I always need to
managerial skills and I do many of them
a lot of effort to have the same
people who had at the beginning or people
that are maybe and very good in one
startup stop of hybrids or assumed is a
very good boy who is called that a
in my opinion, of the best entrepreneurs
Italians or even sparta because gup kim
who has done so many start ups by eating
much better than crazy
and did another one of travels
maps you never had was but you do not but
excuse me city but to feel ready mapper
Marco
and wonderful as sometimes
it was nothing but a woman now
we recover recover we recover it
here I said it I also heard
smadonnare live that I lost you or
anyway, for example, here I was saying for
find even hybrid people and book is
came because he wanted a child
couple of children had a little broken of the
life from start up to the things I say for
two or three years I want you to be one
a little calmer to have rhythms
even more normal have less stress
so I also realize how much it is
difficult to enter an organization
of a thousand people in a matrix where they do not
you have a hierarchical decision power but
you have to convince others to do some
things therefore influence more than commands
an experience however we say message is
forget to find the person the co
founder yes that in my opinion is a lot
important to find a person that you
Aid therefore here is a model product of
business immediately and then people knowing
that the people with whom you leave then
change over time, however, with cough
Marco if you take me work with you
I would come, that is, give me a 1500 euro per
month a table tennis table understood not
you find me and I made my video that
will be place called the minimum wage in
Swiss are 2490 frankly now but
already you go it’s ok if gb and continues
next some questions in pi a
this question that says with which
criteria evaluates and collaborations e
partnership with other city companies one
volagratis collaboration with cash back
work and I have no idea what it is
confessional now or myself
let’s say
[Music]
we evaluate them for ourselves, that is, for each one
so we do not have a model
default and predetermined and clear
that is, I can see them from two points
at the moment a company wants
come and want to use let’s say mine
traffic what he has produced for me is
a form of monetization of the look at
so and then for me I have to see if I am
it is better to say let’s say this
space rather than using it
of the revenues that others arrive to me
sources therefore on one side while
on the other hand the evaluation can
be more strategic in the sense that
maybe I’m going to occupy a space of
market that interests me or that I create of the
value for the user who first returns
on the brand equity on the other hand though
I would say these are the way
I would evaluate an initiative emil vincent tdt
he asks you said he works at the bank
they were not in the bank and the first one
time the microcar mask that the
brand I used marghe votive market of
a digital bank is burdened with fibers
first real bank or spring bank not
it is never understood that she died in the bud
asks you emil vincent seen and work
in the bank if your skills the pin
they have always been inherent in yours
current work this great never but of the
I have to launch an initiative I choose
initiative based on skills yes no
how does it work
Well let’s say that digital marketing is
it was my job then anyway
before going to the bank and missing
but they had taken to launch this
part let’s say digital before this
she had been marketing director of dreams
which, however, had from which he had come out
because with the twin towers 2001 it was
changed everything so I had these
skills say digital marketing
strong that are the ones that brings me
I carry back behind me even now
then over time the works as often
happens climbing up always reaches
more the level of your incompetence
so let’s say to the noble pyramid more
if at the top plus 6 incompetent we say the
sio and normally the person more
incompetent of the company and I tried
to fill in the gaps
let’s say that now that I did
I am therefore totally incompetent
you need a lot more things that I have
studied when he works instead of
when he worked instead when the
honeycomb of the stuff I was studying there
a question the infinite that I have now
overlaid covering
practically the square way for which
I try to emerge from the question in
substance victor says if he suggests to
do not focus a startup at the beginning
research investment to mate
try to do it with your own strength
let’s say a model plus the status and also
just my limit
that is, I strongly believe in this thing
but here I objectively made myself
remote account now 14 years that
fly for what I say when I do
they call to talk about other volagratis
I say things boxwoods do not know what will
being useful is one is an exception is
an exception is not the rule therefore
from the exception define the rules always
a stuff is a complex and complex
probably inaccurate so it is
clear for me if you want to say deep inside
of myself I am convinced of this
But I also see that when you have 10 20
millions to spend on a stuff maybe
But it is not bad it does not hurt it
saw me there was a cyclical and cyclical crisis
presents are those of the new face
Trojan remixes then moved have already
collected 2 billion and still there is not
the market has not yet been seen
at least one ridge nothing to your kids
I kindly let him in your teens
see a little what I do not tell you
Italy because I understand that it is necessary
a little dreaming you have to see to compositions
let me look at Europe girls
why be one tell him he can
collect 2 million with an idea here
we are a fed
however, we must always see these
stories then who ‘s behind it is behind the
end see that there is all capitola la
silicon valley clique putting yes
signals that I am always then a story to
take super super but it always does
a lot of impression to see how you compete
differently here in europe must
monetize immediately or at least
try it and instead I invest it
I’m trying to get the market
even if we forgive let’s say I have that for
answer also to your first boyfriend
as you know beautiful
it’s not my boyfriend I can not tell you this
I only listen to myself now that it is
our relationship has been unveiled
it happens that it is not
let’s say that I think the collection of
capitals is another trade and is
pure storytelling and it’s a stuff that
the entrepreneur must face must
understanding must understand how to relate but
it’s storytelling so I think then
in the end the results you bring
they must be in support of one
storytelling if you want to make one
storytelling on results
if instead you want to sell a dream you must
have an organization that supports
software storytelling or we are
actually talking about storytelling eliminated
hamsik tutus of with already celebrated being
immediately given a little question a little more
inconvenient because otherwise it is too easy
specific amazon has entered the travels and
so this output said that
we were too unlucky
so it lasted a year and a half
threw these five and six hundred million
of dollars then it disappeared they were all
quite worried about this thing
we already have it here
the amazon of trips that sells below cost
I can give you names and please say
that our friends of google among others
it’s not that they are very far apart
speech a little more complex
I lost you again and miracles
this marco macor
marco I marco sisma rosa here I am ok
perfect for which there are still
let’s say low and I’ll give you one
example historically for example
we take the air ticket market
that the market I started from
when I left, there were in Europe
only in Italy there were 16 low companies
in Europe there were 48 I compare
travel so I compare the way in which
you can find a ticket
an account and compare with 70 are all in and
now there are 5 left to exhale
I earn airlines in the meantime
they do not give me more noble commissions
nothing more proceeds at the beginning but
the damage that divide zero then mine
the only form of the markup therefore gains
the service that the additional services that
I’m going to sell or the price for
charging service the user is speedy
has historically done it to zero because for
her sale of tickets
I am a marketing tool for
acquire customers to sell
something else
so I’m already mine though
advantage that I was born in that
model is my real advantage that
I was born in a model so unlucky
which anyway does not make me any more impression
here is clear very clear feel for
let’s move on to the topic of delegation because
second is an interesting theme that
raises uncertain matteo if it is a method
to delegate or choose people one
recurring question how do you?
select your collaborators and then
there is the problem of not trusting me
delegate how they really do
so let’s say let’s say actually
paradoxically, perhaps that does not
I knew, however, I am very good
normally I do not make mistakes in the
selection I do not know why I do not see a bit
baptists has lowered and then the
girth covers you a little here you are
because he said being people are
pretty good lucky so I have to
tell the truth then I choose enough
fast from a strong in power man e
but then I also take a decision
fast enough if the person does not
it goes
this I learned to do so
I choose maybe one way sometimes
a little more instinctive
but then I react also a lot
fast on this on delegation like everyone
or many less problems to delegate on where
I have more media marketing skills buy
sell that part there on the part
administrative management
since I built it myself
even that I know how I have no problems
to delegate, for example, I hold for myself instead
all the part of iciar organization
now this is something a little bizarre
organizational models 10 models on
that honestly I really do
find it hard to find any one that I can
carry on and in fact for two years what
the interim of this thing and I am
doing me if you were to give a
advice to learn how to delegate better
and I am the first to want to listen to it
this this advice which can be
all things to keep in mind empathy
and compassion if you want to see it
but you have to think about what
you have on the other side for once
an entrepreneur you have to do this
great effort not to think of you
same to your ego but to think about that
what are you saying on the other side
the ideal would be that you talk that
go to this person who you do it to
mirror and then see if you have yourself
understand what you yourself are
asking why sometimes
the magic wand is not enough for
transmit information and it is necessary
then have the patience to support the
your decision in time exactly one
as a wedding it takes a lot
patience and a lot of constancy so not
you simply need the proxy but you have to
be intimately convinced that you want
really doing this thing is a job
in itself therefore for more more
the organization becomes big and more the
knight’s kiss I do not know how
define it you know when the knight
medieval when you or with the broadsword you
consecrates knight and tells you ok he made it
26 knight reggina is never the stuff
more wrong than you can do a company
complex because when you’re a guy
knight the others put themselves there he says
ok, now what has arrived
knight who solves all of us
problems go to the dragon
if you go I’m here then when you come back if
you come back I embrace you if you do not come back a kiosk
and look at another one who then gave in
high realities but also of the delegation ed
empowerment from above is a thing a bit
delicate and also what I explain to
my organizational growth e
complicated
alexander the summer another long question
the so-called webcam lowers a hair
we see a hundred percent in practice
theme of the asi or that it seems to me
interesting I wanted your opinion because
there is great confusion about this
on this subject and on one side you see a
lot of realities that collect a tide
money million million Maronites
telegrams seems to have collected one
videos are not stuff like that talk about
crypt capitalism then in place e
go to the investor from there
I go on to say the final user
collect through nacion
on the other side there is a huge amount
of ice I based on a piece of paper a
as well as at the time of the game in ours
far west of travel down and where
power point you said we are gods
phenomena we will make 600 billion billions
in the space of six months it is ethical before
money and then of course a lot of people have
lost the big then what is yours
opinion
if this can be a good way of
finance your start up and yours
opinion in general you must be
sincere sincere corradin I go out
brutal as you are then
let’s say as an entrepreneur I am
totally favorable, I call him laymen
or let’s say a collection of capital made
on a powerpoint or a few two do not
he is competing in the end to be
a power point no because there are these
here they go around asking for 500 1
million Euros and then make a sio 2
millions and then make one too
I say bagua I think 500 thousand euros
to make a power point fuck that is from
you really make it one beautiful because
she yes or on the power is a power point that
you give a double impersonal storytelling
they are against that no because
however the start ups do well create
experience create what so I do not
I’m going to judge another form of
finding of capital
the theme that I will give you that the most
part of these are just say not
I say scams but they are scammers
as well as an entrepreneur who goes from a
venture capital and less fraudulent
because it sells an idea maybe it is
convinced maybe even though here we are
saying that we are going to raise capital
from the final consumer rather than from
a venture capital then rob one
venture capital in my opinion is good thing
and right and I have no problem
make a robbery on the final consumer
I think we need a regularization
it is a bit like when he intended to sell i
Parmalat bonds to retirees therefore
I think there’s a risk we take a lot
high
let’s add this thing on the crypt
currencies that even there quite complex
where in reality I think it’s one thing
the capacity is very interesting
through the start up of financing of the
protocols as once all types
aipin like the lacquered types I do not know
which memory and then the block chain
for me it is a protocol that in the figata
crazy from this point of view then
have people trying to do
competition on the protocol for me is
the only thing that europe should do
that this thing comes totally
financed by consumers in my opinion
we are a bit on the edge that have 22
nations I add because I have not talked about it
a beautiful article on in fact
protocols versus hardened stroke for
e.coli
those interested in these issues and then I have
seen today’s news coin bass ha
stated that I will do an index fund for
which you can invest in and they make one
index fund type the index fund hill
where you practically do not risk on
single crypto currency but it is a basket
they balance that of these this is a
the risk is that you confuse them
crypto car but for what I am with
a start up with the launch is honestly
there is a lot of sources too, and not yet if
not afraid some questions about
it got stuck
if it came back, the answer seemed to me
perfect if you have heard or if you have it
I say let’s see if the hot night doctor
here you are back tracy 2 1 here they are
616 you organize your day me
immediately with malice said that so much
you’re not fucking so you wanted it
answers me so no look at me means
on this I mean you are what you owe
talk because you are you know that me
all the couples things from you this
stuff here
he at 5 am the gluten the
massage for now I am really
wrong, that is, one’s work, that is, one
the only thing that maybe that but me
others say I do not realize
that I’ve always done this job
quite so distributed
I always work not in the sense that he works
a lot but in the sense that he works in
distributed way so I do not have a schedule
for honorary work for work
I work Saturday morning I can go to
to run
then about two rob that one from
Sunday and Monday pay Monday
afternoon maybe but stuff I go follower
that is, it is constantly a work but not
it’s a job I think is hectic, that is
I have no problem going in
vacation is to check the emails when
I’m in an airport break
then when I need to detach deadlift
coupon 21 and I can not take it anymore
so vincenzo asks you what kind of
training you do a time it was said of
what do you rest instead of what kind of
formation of fi ni fix this it
I take this opportunity to add to the
question and ask yourself if you recommend a
couple of books he recently read
that seem potentially to you
interesting I always like to understand what
people read the formation then
luckily I have to say dealing with
a digital company honestly me
I do a job
because by addressing we say all
problems that are my day and
trying to go some depth to look for
to understand them trying to understand them gives you one
multi disciplinary ability a lot
high and I must say at this point of
seen the first source of my information
to the web
and then now however it is despite the
our problems with videos
however, it counts the capacity of the memo of
have three so I honestly use it
that and I try to dedicate enough
space to meet people
who have dealt with say these
problems to understand from them then
normally I move a lot less for
conferences or meetings debates of this
kind but I try a lot instead of going to
meet people companies inside
of companies that I consider e
interesting to go and understand how
they have faced the problem I have to say
that often an hour we say with one
person who did this thing goes
more than I can see and then
the space that I dedicate instead to
Training and books and whatever else
very little business but much more
related to my interests that are a bit
the more we say general the last book that
I recommend that I do not know if it has anything to do with it
nothing with the business is a book that is
call bound together that we say explains
so we say globalization is
always existed and talk we say is a bit
sapiens and homo deus that kind there though
seen from India and seen from Asia e
as were the relations between say “europa”
and asia of the time then like the Romans
we already say they traded with the
Indians and cash for this gives you
I think it’s a really perspective
interesting about this thing and do
the dawn sandwich brothers and then I send you the
link you are of an Indian and then the other
very interesting that I read that yes
call this prisoner of geography
American creed book and that model
garino always if this I never had
reflected on certain aspects that
in my opinion it is also very useful as
Italians because we are totally
bound by geography, that is , water
geographic imprisonment with the cover
blue with all the mundane country and door
nice little scoop that seems very much to me
funny
listen, I’m stuck, no thomas
hurried asks what was taken
what weight do you think design has
at the beginning for a very early startup
less now it is essential to have
critical of what I do most
fatigue on which we suffer on which I myself
difficulty finding ride skills
but it is fundamental
already in the excuse but I design in the middle
YuiXX wight so we are not
speaking only about design in terms of
graphic design but yuixx and all that
what I can do is fundamental to what he does
the difference is the great limit that for
example to india right now
I found skills in India
extraordinary obviously basic but little
a little eye on design and on the product
they are still very fatigued by them
limit because then everything else
I remind those who were not perhaps an attendant
at work especially when when
mark means that it is not only if
the logo is nice and ugly and white and
red no but heating costs
that is the use of the site ‘s product
of only the single gianluca we remain in
a moment in a bit more technical
gianluca calu tells us that in yours
fairies group already has the I do not know thing that
know but know that you know the ride that goes
theater is a blue stuff is one thing
ugly
where did you get there and what problems there
he took to the shower of these
practices if you explain maybe even the
methodology already is a methodology that
is applied let’s say to the groups of
development therefore not only programming
but that tries to put together precisely
let’s say the needs of a development
fast with the needs of the business
through precisely a methodology that
say, let’s say things, for example
which are called scrum where they are
of meetings done in a certain way
let’s say we got there because mine
problem was mental that has always been
was to climb go more
fast an extreme pressure that me
I always put that which everyone puts
on the technological part and therefore this
this is the answer we say in the methodology
a standard answer
we got there late like everyone else
things in my opinion is seen as the
solution of a problem and it is not a
method through which you can arrive
to solve your problems but it is a
method I do not know and how to learn to
a language or how to learn a subject
it does not solve everything you put in
conditions of an expensive thing
especially in a big organization
the problem that I see that tends to
becoming a religion tends to be
applied so let’s say a lot like
say my parents when they have it
introduced they told me Marco was
exactly what we did but
we did not know that it was called that
when a drama does it and then you
you did already have the without knowing it and then
I sold it so it actually is
a great French people
the great mark is a theme that that
introduces francesca what do you think of the
new way of
[Music]
reconnect me I’ll tell you to me
it is interesting to introduce the theme of yes
I’m an influencer who has a big one
attention as it can take away users
maybe to society for the traditional here
what do you say the trap has reflections me
It seemed like an interesting theme because the
my
in my head if one has understood 20
millions of followers and tomorrow morning he says
guys I launched the miur platforms
travel clearly moves people and
what is your vision on this
So look at this I’m honest
ie enlightened me to have the
conversations of our last two years
I must say I’m still very impressed
from that fast conversation that
we did in london on your model
of business based on the will affect the
travel what i believe i tried to
introducing it into the company is too far ahead
too far we can not manage to
use it according to me there is a big one
potential ie I believe you I mean I want to
say how to say I believe you I see it I have it
I would like to do it in my opinion
we need to put a business model
dedicated for this thing that is to apply
this thing to what he had in mind
for example, to give as many people
who have a large audience but that
maybe it’s very segmented to create gods
products that are customized on
this type of audience
so it is not that I marco montemagno can
become me to sell the south east
myth is the seller of the village a
sharm el sheikh because we are talking
of another thing
and let’s do it, however, this part today
We wanted to present just this
I want to say ok I take mastrota with everything
respect also because it has more hair
that is, however, going to marco could
actually being the person instead
just to go and improve for
example their own training or
trivially the language courses the courses
abroad that is I’m inventing mine thing
like that on that you have to create a
product experience something that
be dedicated therefore to create this
within an organization already
done
my feeling what I felt
on my skin when we tried to
do it and become
use mastrota instead of using
giorgio mastrota lorenzo marco
montemagno to one of the other influences
so there is an opportunity but to understand
how to develop it feel alessandro
ciabattoni
let’s stay on this theme talk about the topic
of the community basically says if you have
never thought of the dear a community where
provide travel information
etc. of course there are one, of course
tide of how loving they work that
impact have the impact of the forum
once how it works then I have it
even bought one they bought me
this company is called last year
wayne and where are you now that one of the
oldest communities have been is not
It was a great acquisition I must say
it did not go very well because I did
anyway a part of my model
monetization on media advertising
so for me the traffic is anyway
important because I have monetized them
communities are those that we those who
in the technical jargon we are the path of
We will call a user a call
for do in the lower fan lower ago in the
when you’re closer to buying for
make it when 6 seeks inspiration
I changed my organization
of my company around the customer
days not just to the fan in the why
normally the travel agencies are hot
and normally the day a lot on
funnel so when you go to work it is
now I lost you again because if
used cock
I want to do
together only the swear words of
mark this direct and I will do the video
more viral than history if I really do
I do not know really stunned though
let’s say I was talking about funnel then
a traditional view of the six you excuse
Marco is called 14 acronyms one next to each other
at the other after I do a job of
translation
in fact I will make a premium video for a fee
where acronyms are explained then the
I calmly repeat it then
then work travel agencies
online online beam law booking
expedia and I’ll put myself there if when
we work and talk about the users we do not
he is mind
we work on the fmnl banner that the
purchase path of a user
ok funnel ok and so is the path to
buying a user the more you are near
to purchase if in what is coming
called lower funnel then the bank
where you put your credit card the most
you’re far from that moment you’re in
for funnel normally all activities
marketing has a return
decreasing based on distance from
so adwords purchase is very close
to the final part breath and one looks for
he wants to buy so it works well
facebook works bad because on
facebook you are doing other things
communities for me are defined
so to make it then to the dai
an inspiration but does not convert
immediately the user then
normally online travel agencies
so they tend to overlook this
phenomenon because they can not measure it
I’m trying to turn mine
company in a stuff where we do not talk
more than fans in but let’s talk about customer
journey and I say the customer days
it starts out of our site and then
we must guard out of our site
including communities
this is said at the end where we preside and
facebook because it’s the easiest thing
the most institutional thing so I do not have
answer your question why
extremely complex and important is
an opportunity someone is using it
well no to tripadvisor part that has us
made a business by itself certainly davide
Scarone says being in Italy you think it is
an obstacle to make it happen
the idea before responding before
answer I tell you that one of the comments
more frequent that arrives while in the meantime
I see myself freeze up maspero month boredom you
I see you feel if I see myself instead
now I’m feeling it’s yours
computer this time you ‘re frizzed now
now they ‘re fucking up
and they are other Marco wines
I’m still hoping you’ll hear me is one
of the most frequent comments that comes out is
always that of chastity but in Italy
I’m a mess I’m lucky
I hear censuses I feel I did not understand it but
look at this I always answer one
stuff nice I also said with Marco
caradonna and that is in my opinion in a world
of blind the guar wax is true Italy
I do not tell you it’s the silicon valley though
it is also true that the level of the
competition is very low
then there are always here
an act that one of the most direct
we will make it difficult
we come marco that is returning theme
Italian nanterre that is always outside me
but it will be possible or it will not be possible
do the startup despite Italy
we are going to see meanwhile collect some
another question I thank you and ne
take the opportunity to remind you within
Friday evening ends with you and the term
to apply for slayers if you go to
link in the description you find everything
now let’s see if Marco falls here
it was really no anyway, according to me
you have to see it on the other side, that is, in
Italy anyway level of the
low competition before they arrive in
Italy also foreigners that is anyway
US funds first go to Spain
so yes it’s true it’s not like saying from
silicon valley but honestly there is di
worse, we are 60 million
there are more or less 20 30 million
people on the web
I want to remind everyone that
politically we are the most modern country
of the world I repeat this for ten
years the last election won a
party that does not exist that there is a blog
I mean now I’m not saying I ‘m
loving is not expressing a judgment
politic
I’m doing an analysis is never a stuff
view does not exist from the other parts the
people can not understand so it’s not
so I do not see it so negative ie if
I honestly would have had many more
problems to make volagratis and uk
also because the competition was immediately
the highest day 1 certain instead in
Italy is much more even for in the market
it is obvious that I was competing on the
marketing manager of alitalia that
he was buying traffic from me it was much less
competent of me probably calls the
easyjet marketing manager and already
then he was better than me and so how
say you understood
Marco, better than you, is impossible
so we do not say immediately then the
next teva phone by daniele
marchetti also worked with a baby
speaks and wins a big data
yes no how you do it you were blindfolded
in the company the big data
let’s say they started talking about it
five years ago, now there are those who want
say the ability of storari of
to store large masses of
information has begun to
talk so many years ago there are now
information the company confirm terabyte
of data that is available there now
we must work on it on these data and
the word we say the keyword now the
basis of the moment is data center date
sanctis data science artificial
intelligence that too would be needed
I consider it a great one
opportunities there too to be honest
honestly with the hunger that is around
just take two courses online and write
on the data science curriculum is a job
anyway that they give it a bit like the
system administrator or the network administrator
now they would also take my daughter
which does a course on say sukur sera
then
his imprecation
thank short for the live
here we are with the anchor
porno 123 here I am
ambac still three minutes and then we wait
the dream was really a direct one
tiring we see if Marco manages to
back around so he latter
question that seemed useful to many
marco marco we will do it again
two minutes for the lady do not invite me
in via caldara where there is the headquarters we say
of telecom there in Milan where it passes the
clan backbone in the anolf work phase
and so you do not tell me it’s my fault
Pergolas connection I know I would say that
with pavia I assure you I will make a
ad hoc video saying
unfortunately the corradino collection here it is
in short, we are the symbolism that there
hear marco last question from what is the
first thing to do if you want to create
a start up but they are not skills
technical
you did not have any tune no no i’m not
a programmer are not saying that
I should become now with this
I should have a problem with the connection
become
let’s stop here a minute we have
finished we arrived in time ce
we almost made it and I wanted the
Marco’s opinion because it seemed to me
just interesting this stuff here
now they become a developer
programmer
the platform was developed by
I wait for the last one to respond
question I am here
beck no ghe is made a nice video
on let the opposite happen after we see
if if we can connect to the north
marco I followed you
no you do not see me name you do not hear me I’m not
just jumped me
She looked so cute, she pays the bill
I am there, what is the last step
towards the question you know what a beautiful memory of the
who at the last question we now see
when I go back to Marco when he connects
skip everything is fine if you hear me
I greet you and see you at the
next
okay bye bye bye
we are live we are the real 77 part no
I have to submit I have to always forget them
that on this platform here one can
show only himself first and then
also introduce the guest I go to do the
I usually check to see if there is
someone connected or not
we are live or not is every emotion
Once we are light we are live both a
some grainy then the connection I hope
that today help a little
we did a bit of testing though
always a mess to succeed in having
a perfect line and we’ll see shortly
what happens in time here we are
mario feels immediately live that at least
we are less alone and introduce you to the guest
today then we are ready here we are
marco corradino hello marco how are you
hello marco everything fine thanks
so then the moment we are here
we will try to win against them
connections because in short, we do not have
a perfect perfect audio connection
video works, however, tells us angel
I hail ghelli hello angel I see you
always present always makes me very much
nice to have some people who are
always present in the comments after a
polo not so this then concert with
your friends exalts vegetables how are you
where are you in that part of the world 6
I’m fine I ‘m in the laughing noise that
helen quarter of our quarter’s
of our company
so in reality and to an hour from Milan
I move with the morning train are
I live my family lives in Milan and
so I arrived here with my tilo
like every morning with the most
part of my say most of the
my colleagues then this morning I am
had to get up especially early for
that I saw the great success you have
on facebook I decided to cut myself
hair like you I wanted to understand if it was
a point was this the secret of yours
success other things then I vico lot
I target the act exactly so I have
had to adapt half an hour before for
cut thick bushy moss but for
be acceptable if I get in then
before we begin an anecdote in fact
framework today’s chat if the
line allows us and we do not shell
too much but we’ll make it
the topics I would like to do with you are a
how to create a large company
size bravofly volagratis today last
minute and therefore not the startup in a like that
which maybe makes a few million
turnover but a large company
turnover size seems to me to be a
public data of the pushes if not
we speak of 2 c turnover then us
let’s do yes in tourism you know the data
that is used and what is called
the ct via bros between the old and the
turnover to move a lot
there are two big things that make a big impression
billion to b2b ion yes, however, the turnover
of the company that the real revenue
over € 240 240 million
so we are a medium company say
then as turnover, however, turn 2 billion
on this rule, something more like us is
a bank run much money but what
who earns the margin of
intermediation is two billion 2
billions in the skies pass daily mail
server pay the blame and the bee let’s say
today we open 3 thousand 13 thousand Christians
a day buying something on mine
here in a dozen countries here we say
this is a bit of anger and hatred
perfect day because this is a first
first tia we will treat another
appearance is the competition because the
travel is a supercompetitive sector
very difficult then very hard
understand how to compete and then
add to what yours is
competence on other subjects that are
traffic acquisition
paid organic etcetera and so on
frame because maybe the people who
maybe they know you less they do not know
exactly maybe our relationship
I remember why we are here
known
we are known this opportunity here
you were sponsors of an initiative that we
we do in Rome and inside
initiative
at some point we spoke
of the event mainly in yours
competitor and I will remember if we give it not
go down and I will always remember yours
resource me the communication madona mail
pissed off like the many ride panther
shirts you are freaked out we are the
sponsor and then we met
so and it is therefore good however however
but you were not the ones who went to
rho because from the jellyfish trio that were there
there is a table that in a lot
they said they were buying tickets
on the other stuff stuff said this is not a
problem also because I my first one
work as a digital market like
marketing director actually was in
edreams and I have been the wicked in
number 3 of water in 1998 then the
my story my karma is like us and
edreams we are intertwined in a way
to be born all in newton when we are there
we are when we became when
we went to the market so we are
become public we made the ip o
we never again a week after edreams
that is, we have decided to go in to
ip or the day after the decided also
edreams and finally our ours
carnival I think it is fabio cannavale
that my partner from the flight or gardens the
directed at the great lastminute.com site
second anecdote and then we start marco
that in brackets
every time I launch an initiative
I have a doubt I always call Marco
know these of corsets what it is
you think about doing this and you every time
you say something and in the end I do not
follow me I regret you understand then now
I decided to follow slavishly but
it does not look is a dialectical relationship that
know the maieutics we say platonic
in my opinion this is our port and the other
anecdote and I want to tell and that you are
the only one in the tech world
and with whom I’ve never played ping pong
so there is a local player way
next it seems to me a big word in the
sense that I made a point in three
games let’s say or I could touch
with your hand the fact that you are a player
professional at the extreme level
said this however when you come to the bank
so I have an office there, we have one
their bank office with about eighty
people from a long history and iii
ping pong level there is very high
so marco then seeds if
someone can do two or three points
ask for details you leave them on the table
feel marcora let’s start the flight and take it
on the fly maybe the question of Joseph
on the difficulties no at the beginning six
party we make a minimum of history
backwards and then we go more and more
some practical advice should be heard
speed is difficulty encountered by
coffin I tell you I tell my story
a story as often as a story
so it’s a very special stuff
I did not have any trouble
my story is really that of del
garage because we left
it really is not in a garage but in the
back of a computer store in Milan
mps that still exists and we were three
we left before that 23 stand
time of 2004 doing one thing that
that now they have become chins
search linked to something that
I had found working in the bank then
I had my bank had closed I had
decided to put me on my own
we started doing this thing
he said this could be as always
free instead an episode then the
I do very short so the business is
went well since day 1 has always been
profitable also because it was indeed
really in the back we say of a garage
and without money
we have never raised capital
first capital we have collected is
It was when we were when I wanted to
put something in my pocket but they were already
passed let’s say 34 years we always have
reinvested everything we have
earned and fabio who is now in
television does a little say a way of
half between richard branson and oman e
let’s say it more or less that it is
what here and actually came to work
with me not because as legend says
It will have funded but because
I needed his skills
professional intellectuals e
managerial and I did a good job
so before starting to do the
big cock ride and stop working
fabio worked and was
extremely useful in the growth of the
our of this therefore I deny
even this myth of this is one very much
good and spontaneous that now misleading from
a marco consideration that has me
always struck us today we see I saw
also the data today of hoover
the data is spotify in the listing in
stock exchange are companies that lose a tide
of money
Huber has lost in absolute at 10
millions in this until today
propose take tesla precisely spotify
also still loses grain dropbox
on the other hand, however, they have a model
pointing to a market domination
total to have large numbers take
mas and then how to say I gain further
that is, I do not bother to make money
immediately the absolute factors
you’ve always had but proceed different
where the attention instead to
a default would have been a long time a
this is my big limit and limit
probably from ours
current limit organization or the
very bad this means
really difficult to determine
definitely a totally approach
different is also one of the big problems
according to me in the quote in the sense
that I have found very few companies in
Europe
but let’s say in Italy safe in which
they created value by going to the stock market
that is, the model of mioto for finding
capital that even in the United States is
true up to a certain point because then in
actually the type google facebook for
example were brought because to a
certain point shareholders have pressed
so much on management to be able to
have some cash money that they have
Milan forced to get listed because then
it’s not really like that, let’s say this
also produced in the United States however in
general in the United States of share in
bag and then make a path of growth
and this is what happened with
facebook what happened with
google in the united states in italy no in
particular in particular now these
also our history
we are quoted, they believe very badly
I do not remember that I left right
that year the idiom week before from
republic I left the company then
I came back two years ago
we are brought with valev I do not know
five and six hundred million euros now
we’re worth 200 250 so we’re not
been able to say how in spite of it
the company goes well get better now
how when when we are quoted
however the problem of the quotations of
these things here and a bit like the
boyfriend your husband when you’re engaged
on the first date if the man
best of the world or the living woman of the
world then when you have it every day
things change at home and so we see
how it works a little so it works then
they are two different models
this being said this is this for the
quote what you say in my opinion
it is extremely true I would say the case that
I compare myself with is that of
amazon
what I always say, in short, amazon me
hour delivery the last ball for
I paid € 3 for me and I did gymnastics
they delivered it at random, I believe that
on that they have us
now at least € 10 10 per pear and kisses
so it’s a bit of what I also say
to my shareholders to my collaborators
some guys if I could sell
I would probably be the cheapest
great entrepreneur of the world though if I am
put sell below cost no longer
I mean everything I’m doing, but me
I am marco corradino and that and jeff
bezos and this is a fact then
we can no longer honestly not
I recommend that type of model but not
I believe it is culturally appropriate
especially to a boy who must
start but says fa we have the same
you combable that there
We are content
if you’re interested in another interesting theme for
I take questions on the fly that are related
always at the historical route when it is
turned on the light bulb in your business
when did you see that it’s something that
that worked me every time I always have
I’m tormenting that if something works
cards ie you see that I am brunette
was stunned for the first day
we were the we did not have a site
horrible with us doing a
comparator of flights so I have compared
basically ryanair with easyjet
called ryanair easyjet with alitalia
because at the time the companies were born
low cost a posteriori then I could explain
make a back business plan
fantastic
actually, in fact, it was heroin
the flow and therefore did not succeed well
so compare it to these things here and there
immediately after a week there
we had two or three thousand people two o
three thousand users who at the time 2004 and al
meaning that they came to my site
without doing anything without seo without rope
so there I began to understand that
there was something and then when we
sown of 30 but is where they came from
they appeared from nowhere you did it
communicate those who do not no
basically we started one
a little to do some adwords
obviously a little at the beginning so if
this has always been our flywheel and
then someone who has resumed us
there were say the first blogs an activity
of this type because at the very beginning
we were an attempt that is one
very strange story I was in a bank
that was closing the omaima incubated
bank understood in the sense that they were
closing
You know when a bank closes you have a
year when you do nothing
so there were people who were desperate
not because so much and so much
they placed but because for a year they did not
you really had nothing to do
so I started to do it
business there in the heat I had connection
internet the heat and i also had gods
colleagues who helped me what I did
the jeep was doing what I was doing
things like that and therefore if a political god
for one year he had this incubation
free you are still there today I lost
because you are a freeze
often there are
he waits there are here we are
lost the second but we are still here
Meanwhile, while Marco connects, here we are
now I have heard everything if we are here
we came back clear that a
immigration escort then in
that period there and then after when
I went out I decided not to do
relocate to go on for mine
road and we went on like this and then
just come fabio and we did the
things however immediately confirm it is
immediately understood it was immediately understood question
on manuele’s flight if you still evaluate
start up travel sector
here I am always four
yes no, that’s a fabio stuff
fabio spends his days behind sta
stuff here, no, thanks, you hear a question
that I was interested in doing and then it passes you
the ball of michele was this more in
jump on the adwords theme because you mention it
same and I do not think people
have the understanding today also of
what one can do on adwords
maybe the little one says ok I’ll do it
my self service I put the fish budget
the kiwi I choose the keywords and I do
announce that it comes out when there was someone
the one played on one level ends
totally different give us an idea of
what it means to do it at levels
instead much more advanced
Well then let’s say that I have to say a
back point at the beginning was ours
I have been lucky because in
Italy at that time had been adwords
it’s the biggest direct machine
marketing never invented the history of
two thousand years and a hundred marketing
But for years so we definitely
we were lucky because in that
we have succeeded in the period
manage them to handle it a lot
fast a little bit better than the others there
he gave a big shuttlecock changed
at least three times since I’ve been
returned to the company more or less two years
do the first thing on which I put my hand e
on marketing and in particular I am
realized when of how much this
this this this world has changed
now it’s a world
I mean where automation is extreme
so we manage to give you an idea
more or less altogether 100 million
of keywords then 100 million words
key is something that can not be
managed by human being is a system
let’s say it must be totally
also automated the mode of
result analysis
we work for example on what
we call heroes so we call gods
target
so you are no longer, for example, a hundred for
one hundred euros for us means to invest
one I return to 1
110 I invest a hundred and I return to 110
then
and then and I have some goals
so people who are average goals
because then on keywords loses on
of the other earnings in everything divided by
categories produced and whatever else e
this is what we have
put back on its feet because we had lost it
there are gods in the last two years
attempts to beat let’s say the model
that puts you the tools it puts you
available google for example
adwords a model of machine learning
they give you you as an investor and it is
impossible to beat it even if there is
someone who is trying us too
let’s say we are trying but in my opinion
what is not absolutely beatable
It is done by the companies from the
level we say above mine to mine is
not only this thing here but also all
the customization of the way you
approaches and google
the way the data go to google is
much more limited and therefore amazon
booking.com are much more sophisticated
of these they pose a lot of barriers
much stronger to google in the genre of
information that is passed to it and
so however it is still now we say in the
travel
i mean i mean it’s the biggest
marketing investment of cav
this is all in my opinion it’s a company
healthy must have a 50 percent of
direct or direct traffic
also the seo I put the news on the
traffic from newsletters so a 25 for
one hundred that comes to you from dwars is a 25 for
one hundred to other sources of traffic
payment this is in my opinion when you have
a successful company with some
significant size in the company of
success if you have an addiction to
adwords day to 70 80 percent
it can never be a business
arbitrage and therefore as such
in my opinion dangerous certainly dangerous
it depends on the business for now it seems to me
that is, we are not saying a tail that second
me healthy here looks like a vision
optimal certainly michele pucci to this
question that comes in handy for me
which on which were the first steps
in the creation of the business in general
help us understand from your point of view
when you want to launch a
project a company online in this
case from where he left, that is, parts from
people who must be involved
parts from the idea of the arts from the problem from
market from where he left and like them
structure if I had to say launch
a company I do 123 there are various
answers I would start from the product that
for me the site so for me that is
then let’s say the site must give some
answers to questions and questions
marketing needs however
the first thing for me is the product
and the site what must be the most
fast possible not the best of the
sites possible however the fastest
possible to start working at
understand the metrics the second piece and the
monetization
according to me the monetization and this there
we begin to distinguish from the daughters
Americans and my vision for me
Revenues are more important than the grock
that is, while in the American school e
any approach to the American
anything that makes careful, that is, wants
do a thing to grow up
so at the expense then growth can
being of anything, however, is growth
honestly for me, I’m looking for it
monetization the model of
monetization the optimization of the
monetization and these two pieces must
parallel the optimization of the
website product and optimization let’s say
of monetization because it is in mine
life in my experience these two
things have always been related to
outline of this create a
organization with people
the people you choose at the beginning do not
will be those with which you then arrive at
end people have cycles in
this moment I compare myself with gods
manager and I always need to
managerial skills and I do many of them
a lot of effort to have the same
people who had at the beginning or people
that are maybe and very good in one
startup stop of hybrids or assumed is a
very good boy who is called that a
in my opinion, of the best entrepreneurs
Italians or even sparta because gup kim
who has done so many start ups by eating
much better than crazy
and did another one of travels
maps you never had was but you do not but
excuse me city but to feel ready mapper
Marco
and wonderful as sometimes
it was nothing but a woman now
we recover recover we recover it
here I said it I also heard
smadonnare live that I lost you or
anyway, for example, here I was saying for
find even hybrid people and book is
came because he wanted a child
couple of children had a little broken of the
life from start up to the things I say for
two or three years I want you to be one
a little calmer to have rhythms
even more normal have less stress
so I also realize how much it is
difficult to enter an organization
of a thousand people in a matrix where they do not
you have a hierarchical decision power but
you have to convince others to do some
things therefore influence more than commands
an experience however we say message is
forget to find the person the co
founder yes that in my opinion is a lot
important to find a person that you
Aid therefore here is a model product of
business immediately and then people knowing
that the people with whom you leave then
change over time, however, with cough
Marco if you take me work with you
I would come, that is, give me a 1500 euro per
month a table tennis table understood not
you find me and I made my video that
will be place called the minimum wage in
Swiss are 2490 frankly now but
already you go it’s ok if gb and continues
next some questions in pi a
this question that says with which
criteria evaluates and collaborations e
partnership with other city companies one
volagratis collaboration with cash back
work and I have no idea what it is
confessional now or myself
let’s say
[Music]
we evaluate them for ourselves, that is, for each one
so we do not have a model
default and predetermined and clear
that is, I can see them from two points
at the moment a company wants
come and want to use let’s say mine
traffic what he has produced for me is
a form of monetization of the look at
so and then for me I have to see if I am
it is better to say let’s say this
space rather than using it
of the revenues that others arrive to me
sources therefore on one side while
on the other hand the evaluation can
be more strategic in the sense that
maybe I’m going to occupy a space of
market that interests me or that I create of the
value for the user who first returns
on the brand equity on the other hand though
I would say these are the way
I would evaluate an initiative emil vincent tdt
he asks you said he works at the bank
they were not in the bank and the first one
time the microcar mask that the
brand I used marghe votive market of
a digital bank is burdened with fibers
first real bank or spring bank not
it is never understood that she died in the bud
asks you emil vincent seen and work
in the bank if your skills the pin
they have always been inherent in yours
current work this great never but of the
I have to launch an initiative I choose
initiative based on skills yes no
how does it work
Well let’s say that digital marketing is
it was my job then anyway
before going to the bank and missing
but they had taken to launch this
part let’s say digital before this
she had been marketing director of dreams
which, however, had from which he had come out
because with the twin towers 2001 it was
changed everything so I had these
skills say digital marketing
strong that are the ones that brings me
I carry back behind me even now
then over time the works as often
happens climbing up always reaches
more the level of your incompetence
so let’s say to the noble pyramid more
if at the top plus 6 incompetent we say the
sio and normally the person more
incompetent of the company and I tried
to fill in the gaps
let’s say that now that I did
I am therefore totally incompetent
you need a lot more things that I have
studied when he works instead of
when he worked instead when the
honeycomb of the stuff I was studying there
a question the infinite that I have now
overlaid covering
practically the square way for which
I try to emerge from the question in
substance victor says if he suggests to
do not focus a startup at the beginning
research investment to mate
try to do it with your own strength
let’s say a model plus the status and also
just my limit
that is, I strongly believe in this thing
but here I objectively made myself
remote account now 14 years that
fly for what I say when I do
they call to talk about other volagratis
I say things boxwoods do not know what will
being useful is one is an exception is
an exception is not the rule therefore
from the exception define the rules always
a stuff is a complex and complex
probably inaccurate so it is
clear for me if you want to say deep inside
of myself I am convinced of this
But I also see that when you have 10 20
millions to spend on a stuff maybe
But it is not bad it does not hurt it
saw me there was a cyclical and cyclical crisis
presents are those of the new face
Trojan remixes then moved have already
collected 2 billion and still there is not
the market has not yet been seen
at least one ridge nothing to your kids
I kindly let him in your teens
see a little what I do not tell you
Italy because I understand that it is necessary
a little dreaming you have to see to compositions
let me look at Europe girls
why be one tell him he can
collect 2 million with an idea here
we are a fed
however, we must always see these
stories then who ‘s behind it is behind the
end see that there is all capitola la
silicon valley clique putting yes
signals that I am always then a story to
take super super but it always does
a lot of impression to see how you compete
differently here in europe must
monetize immediately or at least
try it and instead I invest it
I’m trying to get the market
even if we forgive let’s say I have that for
answer also to your first boyfriend
as you know beautiful
it’s not my boyfriend I can not tell you this
I only listen to myself now that it is
our relationship has been unveiled
it happens that it is not
let’s say that I think the collection of
capitals is another trade and is
pure storytelling and it’s a stuff that
the entrepreneur must face must
understanding must understand how to relate but
it’s storytelling so I think then
in the end the results you bring
they must be in support of one
storytelling if you want to make one
storytelling on results
if instead you want to sell a dream you must
have an organization that supports
software storytelling or we are
actually talking about storytelling eliminated
hamsik tutus of with already celebrated being
immediately given a little question a little more
inconvenient because otherwise it is too easy
specific amazon has entered the travels and
so this output said that
we were too unlucky
so it lasted a year and a half
threw these five and six hundred million
of dollars then it disappeared they were all
quite worried about this thing
we already have it here
the amazon of trips that sells below cost
I can give you names and please say
that our friends of google among others
it’s not that they are very far apart
speech a little more complex
I lost you again and miracles
this marco macor
marco I marco sisma rosa here I am ok
perfect for which there are still
let’s say low and I’ll give you one
example historically for example
we take the air ticket market
that the market I started from
when I left, there were in Europe
only in Italy there were 16 low companies
in Europe there were 48 I compare
travel so I compare the way in which
you can find a ticket
an account and compare with 70 are all in and
now there are 5 left to exhale
I earn airlines in the meantime
they do not give me more noble commissions
nothing more proceeds at the beginning but
the damage that divide zero then mine
the only form of the markup therefore gains
the service that the additional services that
I’m going to sell or the price for
charging service the user is speedy
has historically done it to zero because for
her sale of tickets
I am a marketing tool for
acquire customers to sell
something else
so I’m already mine though
advantage that I was born in that
model is my real advantage that
I was born in a model so unlucky
which anyway does not make me any more impression
here is clear very clear feel for
let’s move on to the topic of delegation because
second is an interesting theme that
raises uncertain matteo if it is a method
to delegate or choose people one
recurring question how do you?
select your collaborators and then
there is the problem of not trusting me
delegate how they really do
so let’s say let’s say actually
paradoxically, perhaps that does not
I knew, however, I am very good
normally I do not make mistakes in the
selection I do not know why I do not see a bit
baptists has lowered and then the
girth covers you a little here you are
because he said being people are
pretty good lucky so I have to
tell the truth then I choose enough
fast from a strong in power man e
but then I also take a decision
fast enough if the person does not
it goes
this I learned to do so
I choose maybe one way sometimes
a little more instinctive
but then I react also a lot
fast on this on delegation like everyone
or many less problems to delegate on where
I have more media marketing skills buy
sell that part there on the part
administrative management
since I built it myself
even that I know how I have no problems
to delegate, for example, I hold for myself instead
all the part of iciar organization
now this is something a little bizarre
organizational models 10 models on
that honestly I really do
find it hard to find any one that I can
carry on and in fact for two years what
the interim of this thing and I am
doing me if you were to give a
advice to learn how to delegate better
and I am the first to want to listen to it
this this advice which can be
all things to keep in mind empathy
and compassion if you want to see it
but you have to think about what
you have on the other side for once
an entrepreneur you have to do this
great effort not to think of you
same to your ego but to think about that
what are you saying on the other side
the ideal would be that you talk that
go to this person who you do it to
mirror and then see if you have yourself
understand what you yourself are
asking why sometimes
the magic wand is not enough for
transmit information and it is necessary
then have the patience to support the
your decision in time exactly one
as a wedding it takes a lot
patience and a lot of constancy so not
you simply need the proxy but you have to
be intimately convinced that you want
really doing this thing is a job
in itself therefore for more more
the organization becomes big and more the
knight’s kiss I do not know how
define it you know when the knight
medieval when you or with the broadsword you
consecrates knight and tells you ok he made it
26 knight reggina is never the stuff
more wrong than you can do a company
complex because when you’re a guy
knight the others put themselves there he says
ok, now what has arrived
knight who solves all of us
problems go to the dragon
if you go I’m here then when you come back if
you come back I embrace you if you do not come back a kiosk
and look at another one who then gave in
high realities but also of the delegation ed
empowerment from above is a thing a bit
delicate and also what I explain to
my organizational growth e
complicated
alexander the summer another long question
the so-called webcam lowers a hair
we see a hundred percent in practice
theme of the asi or that it seems to me
interesting I wanted your opinion because
there is great confusion about this
on this subject and on one side you see a
lot of realities that collect a tide
money million million Maronites
telegrams seems to have collected one
videos are not stuff like that talk about
crypt capitalism then in place e
go to the investor from there
I go on to say the final user
collect through nacion
on the other side there is a huge amount
of ice I based on a piece of paper a
as well as at the time of the game in ours
far west of travel down and where
power point you said we are gods
phenomena we will make 600 billion billions
in the space of six months it is ethical before
money and then of course a lot of people have
lost the big then what is yours
opinion
if this can be a good way of
finance your start up and yours
opinion in general you must be
sincere sincere corradin I go out
brutal as you are then
let’s say as an entrepreneur I am
totally favorable, I call him laymen
or let’s say a collection of capital made
on a powerpoint or a few two do not
he is competing in the end to be
a power point no because there are these
here they go around asking for 500 1
million Euros and then make a sio 2
millions and then make one too
I say bagua I think 500 thousand euros
to make a power point fuck that is from
you really make it one beautiful because
she yes or on the power is a power point that
you give a double impersonal storytelling
they are against that no because
however the start ups do well create
experience create what so I do not
I’m going to judge another form of
finding of capital
the theme that I will give you that the most
part of these are just say not
I say scams but they are scammers
as well as an entrepreneur who goes from a
venture capital and less fraudulent
because it sells an idea maybe it is
convinced maybe even though here we are
saying that we are going to raise capital
from the final consumer rather than from
a venture capital then rob one
venture capital in my opinion is good thing
and right and I have no problem
make a robbery on the final consumer
I think we need a regularization
it is a bit like when he intended to sell i
Parmalat bonds to retirees therefore
I think there’s a risk we take a lot
high
let’s add this thing on the crypt
currencies that even there quite complex
where in reality I think it’s one thing
the capacity is very interesting
through the start up of financing of the
protocols as once all types
aipin like the lacquered types I do not know
which memory and then the block chain
for me it is a protocol that in the figata
crazy from this point of view then
have people trying to do
competition on the protocol for me is
the only thing that europe should do
that this thing comes totally
financed by consumers in my opinion
we are a bit on the edge that have 22
nations I add because I have not talked about it
a beautiful article on in fact
protocols versus hardened stroke for
e.coli
those interested in these issues and then I have
seen today’s news coin bass ha
stated that I will do an index fund for
which you can invest in and they make one
index fund type the index fund hill
where you practically do not risk on
single crypto currency but it is a basket
they balance that of these this is a
the risk is that you confuse them
crypto car but for what I am with
a start up with the launch is honestly
there is a lot of sources too, and not yet if
not afraid some questions about
it got stuck
if it came back, the answer seemed to me
perfect if you have heard or if you have it
I say let’s see if the hot night doctor
here you are back tracy 2 1 here they are
616 you organize your day me
immediately with malice said that so much
you’re not fucking so you wanted it
answers me so no look at me means
on this I mean you are what you owe
talk because you are you know that me
all the couples things from you this
stuff here
he at 5 am the gluten the
massage for now I am really
wrong, that is, one’s work, that is, one
the only thing that maybe that but me
others say I do not realize
that I’ve always done this job
quite so distributed
I always work not in the sense that he works
a lot but in the sense that he works in
distributed way so I do not have a schedule
for honorary work for work
I work Saturday morning I can go to
to run
then about two rob that one from
Sunday and Monday pay Monday
afternoon maybe but stuff I go follower
that is, it is constantly a work but not
it’s a job I think is hectic, that is
I have no problem going in
vacation is to check the emails when
I’m in an airport break
then when I need to detach deadlift
coupon 21 and I can not take it anymore
so vincenzo asks you what kind of
training you do a time it was said of
what do you rest instead of what kind of
formation of fi ni fix this it
I take this opportunity to add to the
question and ask yourself if you recommend a
couple of books he recently read
that seem potentially to you
interesting I always like to understand what
people read the formation then
luckily I have to say dealing with
a digital company honestly me
I do a job
because by addressing we say all
problems that are my day and
trying to go some depth to look for
to understand them trying to understand them gives you one
multi disciplinary ability a lot
high and I must say at this point of
seen the first source of my information
to the web
and then now however it is despite the
our problems with videos
however, it counts the capacity of the memo of
have three so I honestly use it
that and I try to dedicate enough
space to meet people
who have dealt with say these
problems to understand from them then
normally I move a lot less for
conferences or meetings debates of this
kind but I try a lot instead of going to
meet people companies inside
of companies that I consider e
interesting to go and understand how
they have faced the problem I have to say
that often an hour we say with one
person who did this thing goes
more than I can see and then
the space that I dedicate instead to
Training and books and whatever else
very little business but much more
related to my interests that are a bit
the more we say general the last book that
I recommend that I do not know if it has anything to do with it
nothing with the business is a book that is
call bound together that we say explains
so we say globalization is
always existed and talk we say is a bit
sapiens and homo deus that kind there though
seen from India and seen from Asia e
as were the relations between say “europa”
and asia of the time then like the Romans
we already say they traded with the
Indians and cash for this gives you
I think it’s a really perspective
interesting about this thing and do
the dawn sandwich brothers and then I send you the
link you are of an Indian and then the other
very interesting that I read that yes
call this prisoner of geography
American creed book and that model
garino always if this I never had
reflected on certain aspects that
in my opinion it is also very useful as
Italians because we are totally
bound by geography, that is , water
geographic imprisonment with the cover
blue with all the mundane country and door
nice little scoop that seems very much to me
funny
listen, I’m stuck, no thomas
hurried asks what was taken
what weight do you think design has
at the beginning for a very early startup
less now it is essential to have
critical of what I do most
fatigue on which we suffer on which I myself
difficulty finding ride skills
but it is fundamental
already in the excuse but I design in the middle
YuiXX wight so we are not
speaking only about design in terms of
graphic design but yuixx and all that
what I can do is fundamental to what he does
the difference is the great limit that for
example to india right now
I found skills in India
extraordinary obviously basic but little
a little eye on design and on the product
they are still very fatigued by them
limit because then everything else
I remind those who were not perhaps an attendant
at work especially when when
mark means that it is not only if
the logo is nice and ugly and white and
red no but heating costs
that is the use of the site ‘s product
of only the single gianluca we remain in
a moment in a bit more technical
gianluca calu tells us that in yours
fairies group already has the I do not know thing that
know but know that you know the ride that goes
theater is a blue stuff is one thing
ugly
where did you get there and what problems there
he took to the shower of these
practices if you explain maybe even the
methodology already is a methodology that
is applied let’s say to the groups of
development therefore not only programming
but that tries to put together precisely
let’s say the needs of a development
fast with the needs of the business
through precisely a methodology that
say, let’s say things, for example
which are called scrum where they are
of meetings done in a certain way
let’s say we got there because mine
problem was mental that has always been
was to climb go more
fast an extreme pressure that me
I always put that which everyone puts
on the technological part and therefore this
this is the answer we say in the methodology
a standard answer
we got there late like everyone else
things in my opinion is seen as the
solution of a problem and it is not a
method through which you can arrive
to solve your problems but it is a
method I do not know and how to learn to
a language or how to learn a subject
it does not solve everything you put in
conditions of an expensive thing
especially in a big organization
the problem that I see that tends to
becoming a religion tends to be
applied so let’s say a lot like
say my parents when they have it
introduced they told me Marco was
exactly what we did but
we did not know that it was called that
when a drama does it and then you
you did already have the without knowing it and then
I sold it so it actually is
a great French people
the great mark is a theme that that
introduces francesca what do you think of the
new way of
[Music]
reconnect me I’ll tell you to me
it is interesting to introduce the theme of yes
I’m an influencer who has a big one
attention as it can take away users
maybe to society for the traditional here
what do you say the trap has reflections me
It seemed like an interesting theme because the
my
in my head if one has understood 20
millions of followers and tomorrow morning he says
guys I launched the miur platforms
travel clearly moves people and
what is your vision on this
So look at this I’m honest
ie enlightened me to have the
conversations of our last two years
I must say I’m still very impressed
from that fast conversation that
we did in london on your model
of business based on the will affect the
travel what i believe i tried to
introducing it into the company is too far ahead
too far we can not manage to
use it according to me there is a big one
potential ie I believe you I mean I want to
say how to say I believe you I see it I have it
I would like to do it in my opinion
we need to put a business model
dedicated for this thing that is to apply
this thing to what he had in mind
for example, to give as many people
who have a large audience but that
maybe it’s very segmented to create gods
products that are customized on
this type of audience
so it is not that I marco montemagno can
become me to sell the south east
myth is the seller of the village a
sharm el sheikh because we are talking
of another thing
and let’s do it, however, this part today
We wanted to present just this
I want to say ok I take mastrota with everything
respect also because it has more hair
that is, however, going to marco could
actually being the person instead
just to go and improve for
example their own training or
trivially the language courses the courses
abroad that is I’m inventing mine thing
like that on that you have to create a
product experience something that
be dedicated therefore to create this
within an organization already
done
my feeling what I felt
on my skin when we tried to
do it and become
use mastrota instead of using
giorgio mastrota lorenzo marco
montemagno to one of the other influences
so there is an opportunity but to understand
how to develop it feel alessandro
ciabattoni
let’s stay on this theme talk about the topic
of the community basically says if you have
never thought of the dear a community where
provide travel information
etc. of course there are one, of course
tide of how loving they work that
impact have the impact of the forum
once how it works then I have it
even bought one they bought me
this company is called last year
wayne and where are you now that one of the
oldest communities have been is not
It was a great acquisition I must say
it did not go very well because I did
anyway a part of my model
monetization on media advertising
so for me the traffic is anyway
important because I have monetized them
communities are those that we those who
in the technical jargon we are the path of
We will call a user a call
for do in the lower fan lower ago in the
when you’re closer to buying for
make it when 6 seeks inspiration
I changed my organization
of my company around the customer
days not just to the fan in the why
normally the travel agencies are hot
and normally the day a lot on
funnel so when you go to work it is
now I lost you again because if
used cock
I want to do
together only the swear words of
mark this direct and I will do the video
more viral than history if I really do
I do not know really stunned though
let’s say I was talking about funnel then
a traditional view of the six you excuse
Marco is called 14 acronyms one next to each other
at the other after I do a job of
translation
in fact I will make a premium video for a fee
where acronyms are explained then the
I calmly repeat it then
then work travel agencies
online online beam law booking
expedia and I’ll put myself there if when
we work and talk about the users we do not
he is mind
we work on the fmnl banner that the
purchase path of a user
ok funnel ok and so is the path to
buying a user the more you are near
to purchase if in what is coming
called lower funnel then the bank
where you put your credit card the most
you’re far from that moment you’re in
for funnel normally all activities
marketing has a return
decreasing based on distance from
so adwords purchase is very close
to the final part breath and one looks for
he wants to buy so it works well
facebook works bad because on
facebook you are doing other things
communities for me are defined
so to make it then to the dai
an inspiration but does not convert
immediately the user then
normally online travel agencies
so they tend to overlook this
phenomenon because they can not measure it
I’m trying to turn mine
company in a stuff where we do not talk
more than fans in but let’s talk about customer
journey and I say the customer days
it starts out of our site and then
we must guard out of our site
including communities
this is said at the end where we preside and
facebook because it’s the easiest thing
the most institutional thing so I do not have
answer your question why
extremely complex and important is
an opportunity someone is using it
well no to tripadvisor part that has us
made a business by itself certainly davide
Scarone says being in Italy you think it is
an obstacle to make it happen
the idea before responding before
answer I tell you that one of the comments
more frequent that arrives while in the meantime
I see myself freeze up maspero month boredom you
I see you feel if I see myself instead
now I’m feeling it’s yours
computer this time you ‘re frizzed now
now they ‘re fucking up
and they are other Marco wines
I’m still hoping you’ll hear me is one
of the most frequent comments that comes out is
always that of chastity but in Italy
I’m a mess I’m lucky
I hear censuses I feel I did not understand it but
look at this I always answer one
stuff nice I also said with Marco
caradonna and that is in my opinion in a world
of blind the guar wax is true Italy
I do not tell you it’s the silicon valley though
it is also true that the level of the
competition is very low
then there are always here
an act that one of the most direct
we will make it difficult
we come marco that is returning theme
Italian nanterre that is always outside me
but it will be possible or it will not be possible
do the startup despite Italy
we are going to see meanwhile collect some
another question I thank you and ne
take the opportunity to remind you within
Friday evening ends with you and the term
to apply for slayers if you go to
link in the description you find everything
now let’s see if Marco falls here
it was really no anyway, according to me
you have to see it on the other side, that is, in
Italy anyway level of the
low competition before they arrive in
Italy also foreigners that is anyway
US funds first go to Spain
so yes it’s true it’s not like saying from
silicon valley but honestly there is di
worse, we are 60 million
there are more or less 20 30 million
people on the web
I want to remind everyone that
politically we are the most modern country
of the world I repeat this for ten
years the last election won a
party that does not exist that there is a blog
I mean now I’m not saying I ‘m
loving is not expressing a judgment
politic
I’m doing an analysis is never a stuff
view does not exist from the other parts the
people can not understand so it’s not
so I do not see it so negative ie if
I honestly would have had many more
problems to make volagratis and uk
also because the competition was immediately
the highest day 1 certain instead in
Italy is much more even for in the market
it is obvious that I was competing on the
marketing manager of alitalia that
he was buying traffic from me it was much less
competent of me probably calls the
easyjet marketing manager and already
then he was better than me and so how
say you understood
Marco, better than you, is impossible
so we do not say immediately then the
next teva phone by daniele
marchetti also worked with a baby
speaks and wins a big data
yes no how you do it you were blindfolded
in the company the big data
let’s say they started talking about it
five years ago, now there are those who want
say the ability of storari of
to store large masses of
information has begun to
talk so many years ago there are now
information the company confirm terabyte
of data that is available there now
we must work on it on these data and
the word we say the keyword now the
basis of the moment is data center date
sanctis data science artificial
intelligence that too would be needed
I consider it a great one
opportunities there too to be honest
honestly with the hunger that is around
just take two courses online and write
on the data science curriculum is a job
anyway that they give it a bit like the
system administrator or the network administrator
now they would also take my daughter
which does a course on say sukur sera
then
his imprecation
thank short for the live
here we are with the anchor
porno 123 here I am
ambac still three minutes and then we wait
the dream was really a direct one
tiring we see if Marco manages to
back around so he latter
question that seemed useful to many
marco marco we will do it again
two minutes for the lady do not invite me
in via caldara where there is the headquarters we say
of telecom there in Milan where it passes the
clan backbone in the anolf work phase
and so you do not tell me it’s my fault
Pergolas connection I know I would say that
with pavia I assure you I will make a
ad hoc video saying
unfortunately the corradino collection here it is
in short, we are the symbolism that there
hear marco last question from what is the
first thing to do if you want to create
a start up but they are not skills
technical
you did not have any tune no no i’m not
a programmer are not saying that
I should become now with this
I should have a problem with the connection
become
let’s stop here a minute we have
finished we arrived in time ce
we almost made it and I wanted the
Marco’s opinion because it seemed to me
just interesting this stuff here
now they become a developer
programmer
the platform was developed by
I wait for the last one to respond
question I am here
beck no ghe is made a nice video
on let the opposite happen after we see
if if we can connect to the north
marco I followed you
no you do not see me name you do not hear me I’m not
just jumped me
She looked so cute, she pays the bill
I am there, what is the last step
towards the question you know what a beautiful memory of the
who at the last question we now see
when I go back to Marco when he connects
skip everything is fine if you hear me
I greet you and see you at the
next
okay bye bye bye
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