Come coinvolgere – DAVVERO – i tuoi consumatori nel 2016?

have you ever heard of the doors of
norman donald norman is one of the most
famous designers in the world and has always been
a problem with doors and doors
right and present but because one
should have a design problem with
the doors at the end of the day the door is
a simple object or pushes it all to you
You can not do it
just the same, let us know how many
Sometimes one does not know how to behave
in front of the door his key to
creating an excellent design is the one that
he defines human center design that
I want to say that when you draw a
product does not design it thinking of
what would you like yours
consumer did but he designs
thinking about what your consumer is
it’s in reality if you think about it
Most companies of the
professionals have a problem of
design draw bad ones
experiences for their consumers
try to buy a product how many
Sometimes you are really hyper satisfied
involved if few and then the challenges
what are four challenges today
first it is the involvement but
think pokemon go but how many are you
kilometers they made us do is
an experience that attracts you because it is
funny is a game ifiction
so-called another cute example
anap which is called mit pack as soon as you enter
in a competitor’s shop on your own
mobile phone a timer appears in reverse
from 99 back faster it manages to go
in their store the more the discount is
high involve fundamental to do it
how you do mckinsey came out with this
phrase cute the digital quotient not
you must have only one quotient
intellect no you must also have a
digital quotient the second challenge the
so-called loyalty this customer
bad news friends you owe it too
keep an ancestor I know you have to keep it if
no it costs you a lot to acquire the usual ones
things that are the third challenge is that
dirty word of the omni channel that though
everything you do on is fundamental
line the digital must then match
with what you do and flail them is clear
that you have to get help from technology
otherwise it is really a mess to be
anywhere nowhere consistently
a company that does an experiment
interesting that I liked calling
one is in fashion in practice on the
Appennines in the shop insert the
number of likes that each of those leaders a
online
and updated in real time and when you
go and choose which t-shirt that
shorts you ve of how many laics
a way to integrate offline offline on
a nice thing
expensive it also costs little to do it and the fourth
challenge is what in the jargon comes
defined social selling sell thanks
to social media
if one today in 2016 still doubt if
the online makes you sell more or less
what else to say
it works all sectors but if
even a company like the customers did
a blog for the business world have
sold 47 million dollars thanks to
I do not tell you their blog
here we understood the people
buy online and the influence of social media
we need to know how to do it clearly
consumer or otherwise we want it
define our consumers as consumers
with whom we relate to sell
something our customers that person
there really is the pivot of whatever
activity is the true consumer
why we all go to work
and if he goes away he’ll go away
you too