What is the most valuable company for you in the world?
Some may immediately think of Apple,
eg. But no, the most valuable company in the world
is Saudi Aramco, which has an estimated rating
between a trillion and ten trillion dollars.
Not bad. So we all agree
that the energy business, the oil business,
to date, 2016, is the mother of all businesses.
Also because of oil there is not only one, right?
The seven sisters, the five sisters, the eighteen brothers … What the fuck is!
On the other hand, 97% of us agree
that climate change, climate change, exists.
Why 97%? Because 97% of scientists
of the planet agrees that climate change is
a reality. Another interesting fact if it escaped someone,
that March, March, this March was the hottest month
of the last 100 years. If then someone had still
doubts, just fuck that comes up in England and sees that
there has been a change, indeed here we hope that the climate change will arrive!
So we will have a crazy time, as in Sardinia, in Sardinia it rains
all the year, we have it here. Justice finally!
So let’s connect these two elements, the biggest business in the world,
here, here it is, the world of oil and energy,
and one of the biggest problems in the world, which is climate change,
climate change. We are melting like snow in the sun.
That’s why we can not help investigating
that is underway, ongoing investigations in the United States, respect
to the fact that some oil multinationals,
which then are a bit ‘all in contact, so in short
they take one but I think there are more than one inside
they knew about climate change for 40/50 years.
And if so, what about friends, hat,
let me put on the hat, because we talk
of the greatest communication campaign in history. For 50 years
these gentlemen managed to make the world believe
that climate change was a big bitch.
Oh, let’s make it clear: they may have done it in good faith, or in bad faith.
They may have done it in good faith, they may have made their inquiries,
their research, it is clear, is sure that they have done their research
and may have come to the conclusion that climate change instead
it would not have been a problem. And they said guys let’s get together
and we communicate to the world that this stuff is not a problem.
So they did and what to say, complimentoni! They succeeded
to convince the world, for 50 years, that climate change
it was not a problem. How they did and what they are
the marketing techniques that we could learn from these gentlemen?
But they are always the same. Lobby activities, pressure
on politics in order not to leave the regulations,
intruci, the usual. Do you do the law, do not you do it?
And move … Research group funding
think tank, and anything else to show that climate change
after all, it was not a great danger, a great activity
of promoting doubt in people, to the point
that even now if you ask someone, but the climate change is true or not?
Go on the street, many people will say to you: “But I do not know, I’m not sure.”
It is doubt, as for tobacco multinationals,
the main product in these cases.
And then in general, the best communication technique,
which they adopted was to reset the watch. We are right
sure of climate change? But research does not have it
still shown, we wait a little longer. After five years, we reset
the clock, but we wait a little longer, after ten years
we reset the clock, wait a little longer. It is the old technique
of the four hens and three ducks. It’s a really interesting story,
we’ll see how it ends. One hypothesis, if they did it in good faith
the only thing they have to do is shut up shack because on one side
they are obviously able to do business on the other hand they are totally
unable to foresee something so gigantic
that are dangerous for humanity. If instead
This communication campaign has done it in bad faith
knowing full well what the effects would have been
of climate change on the planet, well,
in this second case it is not that there is much to say. In this second case
we take off our hat because we’re just dealing with criminals.
Some may immediately think of Apple,
eg. But no, the most valuable company in the world
is Saudi Aramco, which has an estimated rating
between a trillion and ten trillion dollars.
Not bad. So we all agree
that the energy business, the oil business,
to date, 2016, is the mother of all businesses.
Also because of oil there is not only one, right?
The seven sisters, the five sisters, the eighteen brothers … What the fuck is!
On the other hand, 97% of us agree
that climate change, climate change, exists.
Why 97%? Because 97% of scientists
of the planet agrees that climate change is
a reality. Another interesting fact if it escaped someone,
that March, March, this March was the hottest month
of the last 100 years. If then someone had still
doubts, just fuck that comes up in England and sees that
there has been a change, indeed here we hope that the climate change will arrive!
So we will have a crazy time, as in Sardinia, in Sardinia it rains
all the year, we have it here. Justice finally!
So let’s connect these two elements, the biggest business in the world,
here, here it is, the world of oil and energy,
and one of the biggest problems in the world, which is climate change,
climate change. We are melting like snow in the sun.
That’s why we can not help investigating
that is underway, ongoing investigations in the United States, respect
to the fact that some oil multinationals,
which then are a bit ‘all in contact, so in short
they take one but I think there are more than one inside
they knew about climate change for 40/50 years.
And if so, what about friends, hat,
let me put on the hat, because we talk
of the greatest communication campaign in history. For 50 years
these gentlemen managed to make the world believe
that climate change was a big bitch.
Oh, let’s make it clear: they may have done it in good faith, or in bad faith.
They may have done it in good faith, they may have made their inquiries,
their research, it is clear, is sure that they have done their research
and may have come to the conclusion that climate change instead
it would not have been a problem. And they said guys let’s get together
and we communicate to the world that this stuff is not a problem.
So they did and what to say, complimentoni! They succeeded
to convince the world, for 50 years, that climate change
it was not a problem. How they did and what they are
the marketing techniques that we could learn from these gentlemen?
But they are always the same. Lobby activities, pressure
on politics in order not to leave the regulations,
intruci, the usual. Do you do the law, do not you do it?
And move … Research group funding
think tank, and anything else to show that climate change
after all, it was not a great danger, a great activity
of promoting doubt in people, to the point
that even now if you ask someone, but the climate change is true or not?
Go on the street, many people will say to you: “But I do not know, I’m not sure.”
It is doubt, as for tobacco multinationals,
the main product in these cases.
And then in general, the best communication technique,
which they adopted was to reset the watch. We are right
sure of climate change? But research does not have it
still shown, we wait a little longer. After five years, we reset
the clock, but we wait a little longer, after ten years
we reset the clock, wait a little longer. It is the old technique
of the four hens and three ducks. It’s a really interesting story,
we’ll see how it ends. One hypothesis, if they did it in good faith
the only thing they have to do is shut up shack because on one side
they are obviously able to do business on the other hand they are totally
unable to foresee something so gigantic
that are dangerous for humanity. If instead
This communication campaign has done it in bad faith
knowing full well what the effects would have been
of climate change on the planet, well,
in this second case it is not that there is much to say. In this second case
we take off our hat because we’re just dealing with criminals.
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