Let’s talk about Pewdiepie today!
Youtube megastar.
40 and passes millions of subscribers,
sensational success, which many criticize.
But do you know what the truth is ?!
That there is only to learn from this guy!
Swedish, starting from nothing, think about it for a moment:
a time to have 40 million people following you,
and make billions of views you had to be Coca Cola.
Today a guy in Brighton, behind my house, puts himself there,
PAAF! He shoots his videos and has this possibility.
What a company can learn from Pewdiepie
for your online strategy?
Number 1 the quantity. The good Felix is on Youtube
since 2010, I believe April 2010.
He loaded something like 2500 videos.
5 years of content, 1 video per day.
It’s a car; I tell you, I make 1 video every day
now for a few months, it’s a huge effort!
You must be truly determined.
Most companies I see around,
most startups, most of them
of people, simply can not do it.
He says: “No, but one video a day is too much”!
I could stop here, almost almost, just this.
But let’s move on!
Lesson number 2 to learn from Felix is quality.
I know you will say, “yes, but it makes things for the kids”
“videogames, play, play”.
Do not be fooled, the quality of the videos is very high.
It’s very high for both mounting, if you’ve ever assembled
a video in your life, you know that back there
there are hours of assembly.
Every day this mounts for hours.
And then the editing is right for his audience.
I’m not saying it’s a holliwoodian montage,
but it’s a montage that’s fine for an audience that
he wants to be amused, entertained,
look at a little ‘video game, a little’ explosion,
some crazy stuff, Pewdiepie style!
A little ‘over the top! There is!
Third interesting concept, that once you have
built your brand, like he did,
40 million viewers, bla bla bla,
at that point your pricing can be a premium pricing.
Exampleello: if you go to get the game
of Pewdiepie, do you see it here?
Legend of Brofist, the price to which it is proposed,
it’s 3.99, 3.99 pounds.
To which you will say: “Oh well, it’s nothing”!
In reality it is a very high price.
Compared to all the games you are going to see.
If you enter the store, this is Android,
but it goes on iOS the same way,
go to Topselling, about the videogames that sell the most,
ok ?! Take away Minecraft, they’re worth billions,
4.99 – 3.92. If I go down: Feed Me Oil 0.79;
Monopoly 1.49; Tipping Point 1.49;
Storage Hunters 0.99; Geometry Dash 1.30; 1.49.
You see, prices compared to Pewdiepie’s pricing
they are much lower, unless it is
a superfamous megagioco.
Power of the brand: first build the brand,
and then you monetize it.
Fourth lesson from Pewdiepie is that he is very prepared.
Here too companies always confuse the fact that
one is spontaneous, in front of the camera,
when he speaks, with the fact that he is improvised.
And it’s not like that: there’s a job behind it.
Talking in front of a camera is damn difficult.
I do tons of events and if I had to tell you
my personal statistics,
of all manager people
that I see talking on a stage,
90% can not speak in front of an audience.
Because they have not studied, they do not get ready.
The same in front of a room.
Take a manager,
take a CEO of a company.
Take someone who must make the strategy
social, company video.
How many can speak in front of a room?
How many get ready for a pu ** ?!
Felix is one who has studied, you see a mile away!
He has a talent of his own, a sympathy,
he is a great communicator but it is not a coincidence!
I stop here that I have to go to wash!
At the base it is clear that you must have a message
to be communicated. If you do not know what to say …
say nothing.
Youtube megastar.
40 and passes millions of subscribers,
sensational success, which many criticize.
But do you know what the truth is ?!
That there is only to learn from this guy!
Swedish, starting from nothing, think about it for a moment:
a time to have 40 million people following you,
and make billions of views you had to be Coca Cola.
Today a guy in Brighton, behind my house, puts himself there,
PAAF! He shoots his videos and has this possibility.
What a company can learn from Pewdiepie
for your online strategy?
Number 1 the quantity. The good Felix is on Youtube
since 2010, I believe April 2010.
He loaded something like 2500 videos.
5 years of content, 1 video per day.
It’s a car; I tell you, I make 1 video every day
now for a few months, it’s a huge effort!
You must be truly determined.
Most companies I see around,
most startups, most of them
of people, simply can not do it.
He says: “No, but one video a day is too much”!
I could stop here, almost almost, just this.
But let’s move on!
Lesson number 2 to learn from Felix is quality.
I know you will say, “yes, but it makes things for the kids”
“videogames, play, play”.
Do not be fooled, the quality of the videos is very high.
It’s very high for both mounting, if you’ve ever assembled
a video in your life, you know that back there
there are hours of assembly.
Every day this mounts for hours.
And then the editing is right for his audience.
I’m not saying it’s a holliwoodian montage,
but it’s a montage that’s fine for an audience that
he wants to be amused, entertained,
look at a little ‘video game, a little’ explosion,
some crazy stuff, Pewdiepie style!
A little ‘over the top! There is!
Third interesting concept, that once you have
built your brand, like he did,
40 million viewers, bla bla bla,
at that point your pricing can be a premium pricing.
Exampleello: if you go to get the game
of Pewdiepie, do you see it here?
Legend of Brofist, the price to which it is proposed,
it’s 3.99, 3.99 pounds.
To which you will say: “Oh well, it’s nothing”!
In reality it is a very high price.
Compared to all the games you are going to see.
If you enter the store, this is Android,
but it goes on iOS the same way,
go to Topselling, about the videogames that sell the most,
ok ?! Take away Minecraft, they’re worth billions,
4.99 – 3.92. If I go down: Feed Me Oil 0.79;
Monopoly 1.49; Tipping Point 1.49;
Storage Hunters 0.99; Geometry Dash 1.30; 1.49.
You see, prices compared to Pewdiepie’s pricing
they are much lower, unless it is
a superfamous megagioco.
Power of the brand: first build the brand,
and then you monetize it.
Fourth lesson from Pewdiepie is that he is very prepared.
Here too companies always confuse the fact that
one is spontaneous, in front of the camera,
when he speaks, with the fact that he is improvised.
And it’s not like that: there’s a job behind it.
Talking in front of a camera is damn difficult.
I do tons of events and if I had to tell you
my personal statistics,
of all manager people
that I see talking on a stage,
90% can not speak in front of an audience.
Because they have not studied, they do not get ready.
The same in front of a room.
Take a manager,
take a CEO of a company.
Take someone who must make the strategy
social, company video.
How many can speak in front of a room?
How many get ready for a pu ** ?!
Felix is one who has studied, you see a mile away!
He has a talent of his own, a sympathy,
he is a great communicator but it is not a coincidence!
I stop here that I have to go to wash!
At the base it is clear that you must have a message
to be communicated. If you do not know what to say …
say nothing.
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