I saw this at pécs legends 10
millions of users in three days, yes indeed
that’s two months
and there is crazy the scale that is in the
videogame world is out of lucy
exclusive logic but it has always been
so or just right now
that began to grow like this
insanely
now it’s easier to be soluble in
particular that you can add immediately
billions of people we practically have
chatted the our grows
explosive because you say when you leave
there at that point it is
if he manages to get the type of game
Giulia is a game that is different from the
other or anything has any
basically if something gives
trouble by pious are ball then grows a lot
quickly
in fact if you get to the borders aside
Apple google you do not even have to
invest but also how you benefit
from just google discretionary to them
discretionary team gets up and says the
turn said that I prefer
in our case we two had to be
fitch sees it from apple but when we have
launched candy that instead do not have
fitch when we launched no no ce
he did it
however we have at least 100 on Facebook
on facebook first so we have
used the traffic that was there
streams on facebook to launch it and then
we did marketing this there
allowed the non- benefit of understanding the
value of our marketing because
although if it is promoted it will not be in
how much does the promotion sell when it sees
instead we know exactly how much
I could do from the facebook chart
how much we could do from marketing and
we immediately increased marketing to
100 million dollars in the heart of the
kiwan 100 million more you take a step
back they did you left with with that
in crashes and you put it again
not released the game so it was like that
an evaluation to say will work not
it will work I thought it could work
even before leaving anyway
leaving we thought it worked ok
maybe we have grafted out of it
it’s a
let’s say a combination of a mode
game that is already tested first with a
game within this mode of
game that we say that already worked
good first because we already had us
tested first on the web though
slightly different when we got it
this game was fine on the web
we have repurposed it on a format
facebook and mobile due to be able to play
with other people due to be able to play
not just a level with many
levels so we thought it was going
well, however, we did not think he could
going so well this is impossible
see it and at some point you have it
put when you released it you had
given to ashford ahead and we did
practically a board meeting about one
month before leaving it in October
I’m sorry together with October and beginning
October and in this bourgeois we have
fact they have tried the budget and the
plans for the following year 2000 and
2003 2013 and us a month after having
launched candy that we leave already done
the whole budget of the year practically
on the possible so it has been to increase
really was vertical ice hockey
stick and when that thing happens there
one side is fantastic it’s an ep problem no
on the other side, however, behind must put
on a structure that then rules and how you do it
to dent to grow so we have
basically started then cold
the much more aggressive routing we have
doubled
let ‘s say the company size every six
we are in every six months
doubled we went from more or less
110 people in 2000 e
what in 2011 we became about 250
in 2012 and then we doubled
continue continuously in
continuation every six months
wow how do you bring in new people
transmit culture all when
we have put systems and for which every
person i have to say you are interviewing ok every
person if a person did not agree
the person did not pass as with a
criterion of the kind you have to say many
people do not pass the majority
of the great magenta appearance for
subscribe to a slower collection in a
house for this we put on others
locations we initially had
only in London and in Stockholm
we put on other other offices in
another part we say of sweden that
it’s called marble we put on a
office in Berlin has put on a
office in
barcelona and from the very large office
for example and other offices this for
try to grow faster but
without sacrificing quality then
having an induced one of say
of interviews of potential candidates
also bigger ok then more places
so at least you can have in parallel how
it will be if parallel lovers and the part
technological as you can hold in the
when the numbers start to
grow ii has also invested
obviously in the technological part
initially they have very few servants though
I had already structured in a way that
be scalable and then we have increased
the number of servers is TV coverage increases
all at the same time having one
challenge friend give interest if not it is not
a challenge on the network , however, the lines
we did very well then in
contemporary that we also have
standardized things that worked
well that is this these species of
let’s say of framework oh god of
platforms for which we have then created
other successful games
based on these of what
we learned by doing candy crashes but
even the previous games in fact
let’s say that crash ken is the fruit
also of these of these
hope for experiences and experiments
previous ones that were then
standardized for which we could
then go on 9 in the new offices and
we said then we say let’s create it
of new projects based on this
frameworks that had developed more
games that we already knew that
they worked well and worked well
so he had launched such new games
we have created three more games of
great success among migros
perplexed and babel which now after 44
games that are very important that
these are the four we call them
franchises that are types of games
different and the business model is
changed in the time of these games or is
the setting remained the same
always remained an idea of what it will last
monetization or else we added
many
many variations let’s say the model
original
but let’s say how game format is
very similar
ok, however, the game is not no more
same game that knows that we say that well
launched initially but wanted
notably initially to montin of
about 10 people working on candy
candy that left more than one reason
one hundred people who work there
we leave you continuously new ones
contents every week because that
then the challenge is not there for how long it is
you can support any non- videogame
there is precisely say ok this is 50 hours of
contained once I did that 50 hours
and pass no more and then one like you do
continue to add the world of the world
of the fda ndaw that now attempted
so full of cyan accounts to tell him
and options that when too much choice
let’s say at the end go on his brands on
it’s called on things you know
rather than trying to find things
completely new so if when you
you have something that you already like is more
easy to stay there if you have more
content or more content takes into account
to music if you have a singer who
do you like
rather than trying to find
new often Libyan skies and go and go
already says the singer I leave you
continuously new music is
easy that you stay with that singer
we leave content continuously
new continuously between this and state
let ‘s say the main ingredient for the
success that I leave that original candy
and grew of halo to the key and how
promotion of kenny crush sin
from the beginning that it is learned of his
virally it began to explode or it is
It was something you always said
that no
we invest and promote and then how
promote today
a game that was born initially was
and radical because we left on
facebook but the road was not
enough to say let’s create a success
like that we put rita beer
the more we have added marketing
not even spent in the first fourth of the
2013 about 100 million in the second
fourth is still 100 million dollars
the marketing we have continued to
spend in that case where it turns off
he says you have to say we often have 100
millions of girls come to you tell you
and warm where we spend a forest
but we put on we do everything
marketing internally all
digital marketing we have a team of
about 100 people and we invest on
all the digital channels that you do
facebook google account and all of them
mobile channels where you have mob alexa ie
then besides that we did too
television in about 12 12 countries to like
it was television as a result
from the combination of television
and mobile with a mobile works a lot
good to when you have a product of
let’s say wajda that interests you
many people television obviously is
less precise than the digital channel
why
we generally say touch many people
so if you have a broad product of
wide interest works well and then with
the mobile phone many people when
they watch television at the same time
also using phone 15 while in
passed with your live offer
mainly on the computer there was one
time gap from the moment you
watch television or when
then you get up go to the computer on the
phone is not there anymore so it is one and one
immediate response from the
consumer and then eat television
anyway I ‘ll put a sticker on you
quality in quotes no says this
it is not the app so made in the garden but it is
perhaps also this value on the mass
which also helps to clear customs
one but I do not know how much that value
is greater rather than the currencies that
you know that your friend plays the game
which therefore however both let us say that
whatever we do the pandemic
let’s do so a lot
controlled so we know exactly
let’s say how much we can spend on
which channel and when so we have
grew up in this new and which ones
are the metrics you keep an eye on
I recently became interested in the topic
of the gods ok aranoa all these
metrics
to attack the most important one is
the most important one is the moroni china
tension ok ie to see how many people
that we say have installed the game
the second day how many people return
then they come back again on the seventh day of the
thirtieth day etc. ok this is
metrics and more important than
basically it tells you if what
you have is interesting or not once
that you have a product that is
interesting that people like it for
come back then of course you can think of
how much to achieve the product in
so that you can then afford it
to finance the company to finance the
marketing and accelerate the thing
fundamental has first thing we have
product that is really interesting
the presence of the saints must be
new must be different from what it is
they have others who obviously must
be useful in some way if if
specific utility with respect to profit in
our case is must be entertaining
It must be fun if it’s not
funny is not useful because I want to
to play
there was a danger is inherent game one
born game also plays you at the beginning
facebook I remember there was zynga no
had ridden the wave of facebook like
you also faced that transition
there because at first it seemed like that
facebook maybe the place where you could
stay calm then instead they did
various changes and platforms do
various changes as you move us
we are born not on facebook but on
web many years before facebook seems
have reported the product if we have
started king of 2003 and zynga
launched on facebook the first time in
2007 and then they launched farmville that
at their most important game in 2009
in 2009 we did not have yet on
facebook we had not on which av had
at the time the biggest one
let’s say channel where to play on the web
we had cyclos it was geological ever
said if not if it is not held even before
of 2000 and 2009 I call it was much of the
largest portal and in 2009 us
we have the biggest yahoo partners
and then when zynga launches the channel
yahoo games for 45 percent of the
they must users in a year ie state
a no was a shock
I thought it was as fast as it was
development that we thought that the
problem was not a problem of di
competition is our problem
technical
we learn doubled ours
investment in
unfinished shooting etc. and does not have
followed nothing we obviously do not have
employed two and a half years to bring the
our games from the web to facebook
But when you’ve arrived at that point
on facebook facebook was already
they begin to change his policy
respect videogame you imagine what you
however, it remains the fun thing we have
launched our first game of
success in March 2011 March 2011 is
the moment in which facebook changed the
policy for which it completely reduced the
rivalry on the platform and everyone
those who at the time were offering
their games on facebook were
practically in agitation e
they complained we were the only ones having
launched we say in March 2011 later
these changes
the only ones that instead we are delighted
because for us rivalry is much more
high that not before on yahoo
so while all the others say
they protested we are very happy
fantastic this is a test of
national now I can cook
in fact, above the marketing we say on
this on this product that we have
launched several games in 2011 for
started marketing and has
practically from scratch
we have become within a year i
numbers 2 on facebook but there is still one
big gap between us and that zynga zynga
and they had 85 percent of the market to his
time and we have immediately after but there is
a very great difference
of dimension and mark pincus so that from
pores and before he had launched a
social network before thrive was called
a story and then he copied ours
more successful and for the first game
once we saw we say a reduction
of the
in our growth this was in the
July of 2012
this always happened on facebook with
these on facebook if in doubt less
says the only one more to our game threw
one of our competitors for the first one
our growth is ours
practically demolished and we have for the
first time b started to see one
reduction of our users
and then we launched on crash ken
that went well but even there it is a bit
stop until we launched on his
cellular end of October aioli ios e
android simultaneously that at the time
it was not so not mind you started us
first android roman historic caliceti
because apple told us that we there
let’s do the rifle
so we only want on ios
initially when they told us that
we do not do it like you that goes well
then flipping at the same time
even google without having tested google
it took us a week ago to post it
google without coming to stay we have
launched immediately and it was one thing
a lot is very important because so
immediately reached all users
whether they had Android or Apple
and there on the mobile he saw immediately go
on the growth has been was one thing
crazy yes we have grown up
obviously if I had to do a chart it is
really
but how he spat me on growing there
get your mayor kolko dashboard
all if you had a tool that will come
actually, the morning was elected
and rose from a graphical view is seen
where I saw it once had by minute
I saw how things were going they were all
How many
it seems to be the control engines
for the take-off of the rocket it is
incredible, that is, I see mine
nick projects is already maybe of chica there
we are almost 2,000 users when you see them
that grows newspapers
but it is incredible on the numbers so that
numbers has now reached within
a year and we practically went from
few from a few users to 500 million
Monthly users have been about me
I went a few months since that launch to
hong kong a and I went on the street with
everyone swear I all played candy a
hong kong and I will never forget and
I was really out on the lawn pro really
one person a Chinese from Hong Kong
he came to me to ask if I could
connect to give him lives for
play kelly who does not know that me
I am is a battery and make it the vip
I could believe it for this
unbelievable but when I had this
this bang so the various player thing
it happens they start to call I do not know point
a paul recipes let’s talk or facebook or
suddenly we say the ranking that
we have had it say the feedback
the ability to interact and if with
google that with apple ii with facebook is
changed at that point I had
meeting first we will always receive also
let’s say that first contact was however
a very different level of integration
but how it works if they call you a
I send you an email from a riccardo
stocks for others in the shell valley
there’s how it works when they see it
there are some products successful then
obviously they are also interested in
communicate products that are that
We are also really say all good
how many users so there is a lot more
integration to discuss how
how we can do it together
it accelerates and then I have to buy it too
others such as on google
vertising on facebook so there is a
our interest is also interest him
discuss how to use them
communication channels
and then of course in all this
growth I guess various companies have
started to contact you
contact you by telling interesting
let’s talk about an acquisition
it could be no
on the horizon how you dealt with this
part because one focus on the
growth those even when it comes out
so explosive both from the point of
view users from the point of view also
turnover and obviously useful that the
more and more evaluations is
become very different and therefore the
our plan to not depend on
themselves as they also had they had to
also institutional investors
we want to make the sites not where it comes from
of society in order to allow a
exit investors purchases and then the
plan was not to sell but it is
to go to the stock market
ah ok but that moment in society who
there were members of the company who were
as institutional we have two companies
investment pax ok apax partners
of the second index ventures
ok so you had index inside and then i
members we say physical persons then i
founders 234 euros
five founders were five, and the
perfect background for those growth
crazy crazy growth we have
so decided to go to the stock exchange and there
we are quoted at the new york stock exchange
as was the exciting bell and
fun simultaneously is
really the same as veline ciro e
idea and the bell is a red button
of the red button press if you are on
this on the terrace we say so
and there is a red button press the button
and the market starts and you really feel the
bell that sounds that torment but the
question and it makes you that you always see the
photos of the guys not there but cheering
in front of you what is there in front of you
in front of you, you have all the pros that
they’re waiting for you to watch the movies
just like in movies you have blogs and
in this room that has not only 2000
screens everywhere that indicate how
go the actions to then the different ones
bells to the mls cup under and where
where are the blogs is practically dubai
first you go on your terrace
we were there with all the founders
then we went down and the market we have
open when we then went down the
first practically to buy the first one
action of d
the king to explain to me something about these
stock quotes of tech companies
that you never understand anything then
some are quoted since snap maybe
no spotify that is evaluating the
direct quotation and others say name
I go with the usual system in
quotation and then however the first part
char day has started very well for
born very bad you never understand anything
explain to me the backstage of how
it works where you said we vote in
bag and let’s go what you do is your name
the bag listing agency come first
what you do
take it is very intense first thing from
to do is to choose the beautiful banks with the
which to work the banker sky and then
even there it will organize a PC in a way
that banks can show up and there
based on how the bank prepares it
kind of presentation between where they owe it
for nothing to present as a name
sell the product to product ie
society as they would represent to
investors and then based on that in
base to the rides to the commitment that also the
bank to choose a few banks one
league bank and then a second bank
when you have a
let’s say with two in the bag with one
quote enough we say important
of many banks not just one two
banks because always cross is because every
bank a portfolio of customers for
enlarge the portfolio to a gay sister
said the offer because ingenito
already and even before you go on the stock market
you already have the underwriters that of
they subscribe to the initial offer then
they are already allocated and therefore there is
always a lead bank that what then
helps in the process what he writes in
theory the
the book then usually write it all from
just ask first thing you find out
that you have to make the bouquet yourself
nothing then you have to prepare everyone
documents all the analyzes of
financiers is a very big job for
which you do all that part there and then
the expectation when you go out first day is
normally that never happened instead
so we are expressed as a down because
let’s say there’s a big fear aside
of the market that we were a bomber
as the English say that is there
it was all dependent on one
produced by from candy crash is over
that morganti that they thought that
was a say a fashion real time
but then we tried it working
on these and many years that
comes out is a game that we say you play
that players want to play not
only for a while, but in
long period period we are that we have
also a really a set of players
very much but minotti share in the stock exchange
how your life as a CEO changes
company
that is, it does not change if it changes because
suddenly the design is that
let’s say reaches the results that you
you say that adds rai in the next of
next guardal is no longer alone
let’s see and then there’s the right hand you have to
really to make sites to pass ie
of God to get more than what
you say you’ll get twenty then from
much more open part of the
communication but on the other side also
more conservative in some way clear
and if by chance you do not get medical you have to
even some times move resources
so you can get results
even in the short that this and I always have
tried to avoid it sense of focusing
always on what is right to do with the
long term
but sometimes it’s hard when you have to
adapt to the capitalism of the
quarterly as to look for then
this is one of the stock market donations
the advantage is that you resources
in order to grow the
our ours we came out impose
memo raised 800 million dollars that
compared the second we went out way
with a vote of 7.2 billion then
recently it was not not much capital and
so the main reason was not
to get capital because
we already have a profit and a lot
profitable as a company but
mainly to give a channel of
outlet for investors over the years
aoc unbelievable no as then the logic
whether they can be different
different each now motivation ok
after the bag that growth point
growing new games, etc. and then
when it is manifested by
acquisition as a possibility is one thing
that you have, but we did not go to the stock market
in 2014 in March 2014 e
we sold king at the end of 2015
this is right for dirty leather with the
deal that ended with activision in the
merzo fine february if I’m not mistaken 2016
ok in that case it’s one they came to
looking for you or you were you go to
try to say we could do it
this we already talk to them
previously and then the contact is
intensive toe and we then started to
then talk once once in the bag
it’s easier because it’s not discussed
evaluation because there is already one
market evaluation
we have come down respect than I had
initial of that we say dvd to the most
when we went out in the stock market and then there
they took the opportunity to do it
offer a value greater than the value
stock exchange at the time however lower than the
value to something we are for purposes for which
let’s say the advantage is that once
Executed on the stock exchange you already know that with the
company all the financial data where
they are all data that is doing
practically as much as they can offer us
because there is a value and therefore they can
calculate whether it suits him or not
they saw practically that we had
in its time to the value of the stock exchange much more
taller than us with multiples of the fa
let’s say some profits and turnover
much more others to ours for which there
they bought and then they failed
to transfer these multiples to ours
on our values and then have suffered
made a profit up on the acquisition
how are the multiples and how
calculate in these cases because the
nation ratings have a thousand
parameters but in this case to that
fundamental is the multiple of the multiple
of the warning practically that the profits
we had said simple 21 35 on 6
as a multiple and they had more than ten
so at the end the calculation is that
we are about a third level
of the company as a whole
vallesina 21 35 billion you count
so and how do you negotiate like that
riccardo that you put at the table on
these figures now do not remember the figure
exact and beyoncé here I stopped at
beyonce once you have a
they are called inbound production interest
from a potential buyer
then you have to call them a bank that you
helps katy who manages the whole
process so you are not too much
close to the discussion because
otherwise sometimes this of the
negotiation negotiation can become
also quite uncomfortable sas
especially when it comes to tursiys
conditions etc. and details
and since you then work on it later
together, just want to make this happen
voltage is not directly from the
buyer the question there is a
mediator and means with which it happens
this discussion for which both
parties actually put banks in change
and half yes even in the middle of the end yes
one arrives
the text we say that images at the end
we get an overall deal on the part
the price another part are all
How many
etc. and so on, there too if nothing
byrne is a publicly traded company
much simpler and in your case not
there is just one day he said that
Now I’m going to sign this
acquisition in China that I think
is the biggest exit ever made by one
Italian in the president that in absolute
I do not know if yoox marchetti maybe does not have
sold on minor figures
it seems to me that the compliments that ad
elevated the biggest ex in history
ever made in Italian, and how you
present a day goes to the bank to make two
signatures from the notary to make two signatures and that’s it
it ends there and it is right from the signs
so the important part is not that la
important part and then the communication
to the team because obviously that same
discussion between saying that I am very
confidential important countries that that
the team is happy, that is we also in the
our back of the mind how
the intention is even if we sell
we sell to a company with which then
after
we succeed with the mission to collaborate
good also for the team and in that case
you did your special team post
acquisition then up
you can not talk to the acquisition
presents and then calls called boys
I did not go there doing the rounds
offices then explaining what we did
for the potential ones that activision the
society that example of this that has more
of thirty years of life of the games a lot
important in the gaming industry for
which we are the leaders on the pc of the south
on the consoles we are the leaders
on the stretchers there are certainly some
great potential to work together
and these days if you put in
there is always the transition part
no of the founder ‘s CEO and the one with me
how you managed it because then the more of
done, he went on doing enough
those you did before then maybe I do not know
how your role has changed, but there is
this part of transition but also
those from this we say of
this rope
I say now my day to date
day of love including all here all
people who in me who did i
porting amelio pass to a president
which then deals with the management of the
ruins of the company ok for which you have
finished let ‘s say the
day to day yes yes I’m here involved
obviously for not only they are not
necessarily there every day every day
day on one piece but has a story
crazy but you expected something
out of the world is not true then source
remits of rome 6 foundry roma ha
understood to pass in front of the colosseum
you said one day I’ll do I have to say
sincerely, the important thing is never
what is a company that was worth
billions accept has never been that
the important thing is also important to one
my company this is the only thing that
it’s important to me and I wanted to do it
do it with some really people
leg and leg with whom he was also
well
this is mine is my team and then one
Once you start, it ends up more
because it is sure a consensus if then
continuously it is a salt and come down and
always opportunities and always
of the glo of the big dangers for which
at the end of a day that serves one
day is always a life
very intense
from that point of view as a start up if
you should tell this story
what was that crap
worse than you did that they come back
back you would say if this in life
Voice life merely much better
and what was the keystone instead
that you think then she made to do
this growth communication you make me
so much so yes but you are sure
absolutely also because I say
always that making mistakes is part of the
our model
in the sense that you want you to have something
really new
you never know if it works or not
you know, however, of course there is a feeling you think
that can work for many of the
things you think that often work
does not work
of course, however, the important thing is to learn not
it is not that of dinho not to make mistakes
if you are afraid of making mistakes and doing
the bullshit
and the moment you do not compromise are
taking risks means that it does not
I would never invent anything new because itf
of all the things that already work
at that point of view it is instead like
highlight
there is a moment what you remember
where barreto here this was the
match turned in our favor
in the pot a lot of things we think
that worked that they do not have then
worked however every time they do
the things we always try to do
optimize and bring and evolve that
which is what we had is one of the
things therefore we have and face is wanted
let’s say so in the time before even
launch on facebook and launch the solo
beautiful and the marketing and the land that
also knowing how to create some
platforms that are scalable from
technological point of view for which
when at some point
we have launched candy crush and candy
crash worked well on mobs on
cell phone in a truly incredible way
with a lot of retention metrics
high even very good monetization
I had immediately used the say the
marketing to then climb what
we have done so then we are there too
doubled every two weeks
investment of machines you know how
put the oldest game on the tooth
of the lady if I’m not mistaken about chess
you have to put first on the first one
tracking 1 on the second 22 on the
third 24 on the fourth put 8 on
demon always bigger love grows
very quickly
and so that we managed to go by
nothing from very little to 100 million
marketing investment in the round of
a few months and mail how do you evaluate
how much to invest, that is, as an evaluation
he says a good half a cent because
one hundred and not 200 and I’m made of
availability or 50 ie we know about
each channel
well it means that I have facebook
certain facebook channel or on a certain
google channels or certain art
rather than others in each country in
for each game and we also know
for television for example to whom now
let’s do the marketing we know
practically how much it costs and how much
how much there is with what
it contributes when you know that you
you can then climb in the sense that when you
then invest too much see immediately that the
performance of yours but also the inca la
call and then account for them
Next users josé you bring
on board they no longer perform like those
previous
as soon as you see the performance in
it begins to fall below some
target that you have as a target of
contribution and you owe the two marines e
what are you doing now
so in this the next years you have
already in mind
apart from investing as an angel in that
sectors are investing that you like
we invest in the things we know
that is, I was investing and in the sector
mobile consumer
ok everything except games for reasons of
competition tasks in the sense that
as conflicts are possibly not
I can invest in games though
we invest in anything else that
they are not games
ap on the nobel we did about
thirty investments up until now
completely where spaces have been lost
many many investments of the party share
I am in America for example there is a
app that is called cooked to the views
that of the exact stories where the
sent for elena kind history in
ms format before their model of
business schools if you want to continue
laws and stories of buying gods
credits is very much you hook after a while
by name they are fantastic because we
writers work with stores
they also write stories for the films
so Hollywood scholars
really smile very very smart
who write history and specifically in
this nobel format that I am very much
good then those that are even better
then they take them and transform and make them
become stories with photos and in the future
also stories with let’s say they become
own film sees a channel of even
find out what the stories are you
same to text both audio I have also seen
test gaudio place if not themselves for which
various investments
and you’ll see yourself doing something like you again
entrepreneur or say no now relaxes me
a bluff and a little bit the last few months from
golf , however, I had a bit more time for
who I really have not stopped since 51
years should stop a second then
expected on Italy you are connected visa
forum funders in italy you had
organized you had brought down too
one of my targets and now it’s not alone
to invest on startups but
also from countries that are in Italy because they are
me there is a big potential but also a
big need because the technology there
think we’re in if we
created a company that is worth more than
of 7 billion dollars and with two thousand
people this can be done any
part of the world can be created very well
in Italy
since there are people in the idea
gambissime, however, not only do not work
many of these in the digital sector
in my opinion there is a potential and there are
many and start up in Italy, however, one
what I would like to say is change
it costs nothing is the setting
mental we are in the sense that many
then you see it I think a lot has been
they start with ideas that are
the egg in Italy because if not only not
make a startup of course, however, 99 for
one hundred not only new abroad and if not
Italy is the idea from abroad
He was always with the purpose
waits with numbers inevitably for 69
58 of the people compared to 300 ed
Americas to 500 million in Europe
candy garage is played by the came
played by 500 people on about 200
thousand people
so in Italy there are not
if you really want to create a company that
it becomes a unicorn more than a billion
of value of dollars you must necessarily
Starting out from Italy and Internet
because otherwise it is a potential not
not used and if you do not
and if you have an idea that is good but not a
launches outside of Italy do so
then those in liquids abroad and before
or then I’ll destroy you so you’re left
forced by force and then this is
one thing that I would try to change
to change we brought it together with
luca ascani the founder sforo in italy is
fabulous and a conference I think maybe
best the mayor of the south from the east in
europa and so this was a first
step
Now we go along with luke between
a few months at the apple academy in naples
to try to even see what
they do but also like that to inspire them to
to have a global ambition not
only Italian
and then I want to bring together with the luiss
I would like to bring to the col 42 in Italy and the
very special French school
in the fantastic school and they have not been
from paris that without the time go to
to see it the concept is that there are not
there are no instructors
teachers is a software consult how
a game there are 21 levels and dell’iper
to pass the school to pass the
level and each student to pass
level must be evaluated by others
five students and for it was evaluated
you have to give each of these credit
students each student to 5 credits
if you have from your credits to five
other people who pass level
you need 5 more credits yourself
in order to be able to pass the new one
level and then you must in turn
evaluate another five people
ok so a very smart system
from that point of view that shona lowe
complete gamification and the program
they are just things that are truly
important and when you create yours
society
so then you can also say
focus on different sectors of
leprous admired on entrepreneurship and
on no one on the entrepreneur
startups ie ii really learn how to enzo
in things that are important, not things
theoretical and then I bend then I want
I would like to bring it to purpose completely
well fine so not the course is
completely free
in one of the conditions for being able to have
license the software that comes
offered completely free
strong fort then the nice thing is that
the quality of the school that we who
we want to bring to Italy will be
exactly identical to what is there
paris because it is a sure software then
manages to replicate the model of mini
the quality of people rally
they come out from there it will be exactly the same
if not higher even because there is
a bit of an armature of a potential in
Italy according to me is very high of
very smart people outweigh the cabbage but
especially little crap
[Music]
millions of users in three days, yes indeed
that’s two months
and there is crazy the scale that is in the
videogame world is out of lucy
exclusive logic but it has always been
so or just right now
that began to grow like this
insanely
now it’s easier to be soluble in
particular that you can add immediately
billions of people we practically have
chatted the our grows
explosive because you say when you leave
there at that point it is
if he manages to get the type of game
Giulia is a game that is different from the
other or anything has any
basically if something gives
trouble by pious are ball then grows a lot
quickly
in fact if you get to the borders aside
Apple google you do not even have to
invest but also how you benefit
from just google discretionary to them
discretionary team gets up and says the
turn said that I prefer
in our case we two had to be
fitch sees it from apple but when we have
launched candy that instead do not have
fitch when we launched no no ce
he did it
however we have at least 100 on Facebook
on facebook first so we have
used the traffic that was there
streams on facebook to launch it and then
we did marketing this there
allowed the non- benefit of understanding the
value of our marketing because
although if it is promoted it will not be in
how much does the promotion sell when it sees
instead we know exactly how much
I could do from the facebook chart
how much we could do from marketing and
we immediately increased marketing to
100 million dollars in the heart of the
kiwan 100 million more you take a step
back they did you left with with that
in crashes and you put it again
not released the game so it was like that
an evaluation to say will work not
it will work I thought it could work
even before leaving anyway
leaving we thought it worked ok
maybe we have grafted out of it
it’s a
let’s say a combination of a mode
game that is already tested first with a
game within this mode of
game that we say that already worked
good first because we already had us
tested first on the web though
slightly different when we got it
this game was fine on the web
we have repurposed it on a format
facebook and mobile due to be able to play
with other people due to be able to play
not just a level with many
levels so we thought it was going
well, however, we did not think he could
going so well this is impossible
see it and at some point you have it
put when you released it you had
given to ashford ahead and we did
practically a board meeting about one
month before leaving it in October
I’m sorry together with October and beginning
October and in this bourgeois we have
fact they have tried the budget and the
plans for the following year 2000 and
2003 2013 and us a month after having
launched candy that we leave already done
the whole budget of the year practically
on the possible so it has been to increase
really was vertical ice hockey
stick and when that thing happens there
one side is fantastic it’s an ep problem no
on the other side, however, behind must put
on a structure that then rules and how you do it
to dent to grow so we have
basically started then cold
the much more aggressive routing we have
doubled
let ‘s say the company size every six
we are in every six months
doubled we went from more or less
110 people in 2000 e
what in 2011 we became about 250
in 2012 and then we doubled
continue continuously in
continuation every six months
wow how do you bring in new people
transmit culture all when
we have put systems and for which every
person i have to say you are interviewing ok every
person if a person did not agree
the person did not pass as with a
criterion of the kind you have to say many
people do not pass the majority
of the great magenta appearance for
subscribe to a slower collection in a
house for this we put on others
locations we initially had
only in London and in Stockholm
we put on other other offices in
another part we say of sweden that
it’s called marble we put on a
office in Berlin has put on a
office in
barcelona and from the very large office
for example and other offices this for
try to grow faster but
without sacrificing quality then
having an induced one of say
of interviews of potential candidates
also bigger ok then more places
so at least you can have in parallel how
it will be if parallel lovers and the part
technological as you can hold in the
when the numbers start to
grow ii has also invested
obviously in the technological part
initially they have very few servants though
I had already structured in a way that
be scalable and then we have increased
the number of servers is TV coverage increases
all at the same time having one
challenge friend give interest if not it is not
a challenge on the network , however, the lines
we did very well then in
contemporary that we also have
standardized things that worked
well that is this these species of
let’s say of framework oh god of
platforms for which we have then created
other successful games
based on these of what
we learned by doing candy crashes but
even the previous games in fact
let’s say that crash ken is the fruit
also of these of these
hope for experiences and experiments
previous ones that were then
standardized for which we could
then go on 9 in the new offices and
we said then we say let’s create it
of new projects based on this
frameworks that had developed more
games that we already knew that
they worked well and worked well
so he had launched such new games
we have created three more games of
great success among migros
perplexed and babel which now after 44
games that are very important that
these are the four we call them
franchises that are types of games
different and the business model is
changed in the time of these games or is
the setting remained the same
always remained an idea of what it will last
monetization or else we added
many
many variations let’s say the model
original
but let’s say how game format is
very similar
ok, however, the game is not no more
same game that knows that we say that well
launched initially but wanted
notably initially to montin of
about 10 people working on candy
candy that left more than one reason
one hundred people who work there
we leave you continuously new ones
contents every week because that
then the challenge is not there for how long it is
you can support any non- videogame
there is precisely say ok this is 50 hours of
contained once I did that 50 hours
and pass no more and then one like you do
continue to add the world of the world
of the fda ndaw that now attempted
so full of cyan accounts to tell him
and options that when too much choice
let’s say at the end go on his brands on
it’s called on things you know
rather than trying to find things
completely new so if when you
you have something that you already like is more
easy to stay there if you have more
content or more content takes into account
to music if you have a singer who
do you like
rather than trying to find
new often Libyan skies and go and go
already says the singer I leave you
continuously new music is
easy that you stay with that singer
we leave content continuously
new continuously between this and state
let ‘s say the main ingredient for the
success that I leave that original candy
and grew of halo to the key and how
promotion of kenny crush sin
from the beginning that it is learned of his
virally it began to explode or it is
It was something you always said
that no
we invest and promote and then how
promote today
a game that was born initially was
and radical because we left on
facebook but the road was not
enough to say let’s create a success
like that we put rita beer
the more we have added marketing
not even spent in the first fourth of the
2013 about 100 million in the second
fourth is still 100 million dollars
the marketing we have continued to
spend in that case where it turns off
he says you have to say we often have 100
millions of girls come to you tell you
and warm where we spend a forest
but we put on we do everything
marketing internally all
digital marketing we have a team of
about 100 people and we invest on
all the digital channels that you do
facebook google account and all of them
mobile channels where you have mob alexa ie
then besides that we did too
television in about 12 12 countries to like
it was television as a result
from the combination of television
and mobile with a mobile works a lot
good to when you have a product of
let’s say wajda that interests you
many people television obviously is
less precise than the digital channel
why
we generally say touch many people
so if you have a broad product of
wide interest works well and then with
the mobile phone many people when
they watch television at the same time
also using phone 15 while in
passed with your live offer
mainly on the computer there was one
time gap from the moment you
watch television or when
then you get up go to the computer on the
phone is not there anymore so it is one and one
immediate response from the
consumer and then eat television
anyway I ‘ll put a sticker on you
quality in quotes no says this
it is not the app so made in the garden but it is
perhaps also this value on the mass
which also helps to clear customs
one but I do not know how much that value
is greater rather than the currencies that
you know that your friend plays the game
which therefore however both let us say that
whatever we do the pandemic
let’s do so a lot
controlled so we know exactly
let’s say how much we can spend on
which channel and when so we have
grew up in this new and which ones
are the metrics you keep an eye on
I recently became interested in the topic
of the gods ok aranoa all these
metrics
to attack the most important one is
the most important one is the moroni china
tension ok ie to see how many people
that we say have installed the game
the second day how many people return
then they come back again on the seventh day of the
thirtieth day etc. ok this is
metrics and more important than
basically it tells you if what
you have is interesting or not once
that you have a product that is
interesting that people like it for
come back then of course you can think of
how much to achieve the product in
so that you can then afford it
to finance the company to finance the
marketing and accelerate the thing
fundamental has first thing we have
product that is really interesting
the presence of the saints must be
new must be different from what it is
they have others who obviously must
be useful in some way if if
specific utility with respect to profit in
our case is must be entertaining
It must be fun if it’s not
funny is not useful because I want to
to play
there was a danger is inherent game one
born game also plays you at the beginning
facebook I remember there was zynga no
had ridden the wave of facebook like
you also faced that transition
there because at first it seemed like that
facebook maybe the place where you could
stay calm then instead they did
various changes and platforms do
various changes as you move us
we are born not on facebook but on
web many years before facebook seems
have reported the product if we have
started king of 2003 and zynga
launched on facebook the first time in
2007 and then they launched farmville that
at their most important game in 2009
in 2009 we did not have yet on
facebook we had not on which av had
at the time the biggest one
let’s say channel where to play on the web
we had cyclos it was geological ever
said if not if it is not held even before
of 2000 and 2009 I call it was much of the
largest portal and in 2009 us
we have the biggest yahoo partners
and then when zynga launches the channel
yahoo games for 45 percent of the
they must users in a year ie state
a no was a shock
I thought it was as fast as it was
development that we thought that the
problem was not a problem of di
competition is our problem
technical
we learn doubled ours
investment in
unfinished shooting etc. and does not have
followed nothing we obviously do not have
employed two and a half years to bring the
our games from the web to facebook
But when you’ve arrived at that point
on facebook facebook was already
they begin to change his policy
respect videogame you imagine what you
however, it remains the fun thing we have
launched our first game of
success in March 2011 March 2011 is
the moment in which facebook changed the
policy for which it completely reduced the
rivalry on the platform and everyone
those who at the time were offering
their games on facebook were
practically in agitation e
they complained we were the only ones having
launched we say in March 2011 later
these changes
the only ones that instead we are delighted
because for us rivalry is much more
high that not before on yahoo
so while all the others say
they protested we are very happy
fantastic this is a test of
national now I can cook
in fact, above the marketing we say on
this on this product that we have
launched several games in 2011 for
started marketing and has
practically from scratch
we have become within a year i
numbers 2 on facebook but there is still one
big gap between us and that zynga zynga
and they had 85 percent of the market to his
time and we have immediately after but there is
a very great difference
of dimension and mark pincus so that from
pores and before he had launched a
social network before thrive was called
a story and then he copied ours
more successful and for the first game
once we saw we say a reduction
of the
in our growth this was in the
July of 2012
this always happened on facebook with
these on facebook if in doubt less
says the only one more to our game threw
one of our competitors for the first one
our growth is ours
practically demolished and we have for the
first time b started to see one
reduction of our users
and then we launched on crash ken
that went well but even there it is a bit
stop until we launched on his
cellular end of October aioli ios e
android simultaneously that at the time
it was not so not mind you started us
first android roman historic caliceti
because apple told us that we there
let’s do the rifle
so we only want on ios
initially when they told us that
we do not do it like you that goes well
then flipping at the same time
even google without having tested google
it took us a week ago to post it
google without coming to stay we have
launched immediately and it was one thing
a lot is very important because so
immediately reached all users
whether they had Android or Apple
and there on the mobile he saw immediately go
on the growth has been was one thing
crazy yes we have grown up
obviously if I had to do a chart it is
really
but how he spat me on growing there
get your mayor kolko dashboard
all if you had a tool that will come
actually, the morning was elected
and rose from a graphical view is seen
where I saw it once had by minute
I saw how things were going they were all
How many
it seems to be the control engines
for the take-off of the rocket it is
incredible, that is, I see mine
nick projects is already maybe of chica there
we are almost 2,000 users when you see them
that grows newspapers
but it is incredible on the numbers so that
numbers has now reached within
a year and we practically went from
few from a few users to 500 million
Monthly users have been about me
I went a few months since that launch to
hong kong a and I went on the street with
everyone swear I all played candy a
hong kong and I will never forget and
I was really out on the lawn pro really
one person a Chinese from Hong Kong
he came to me to ask if I could
connect to give him lives for
play kelly who does not know that me
I am is a battery and make it the vip
I could believe it for this
unbelievable but when I had this
this bang so the various player thing
it happens they start to call I do not know point
a paul recipes let’s talk or facebook or
suddenly we say the ranking that
we have had it say the feedback
the ability to interact and if with
google that with apple ii with facebook is
changed at that point I had
meeting first we will always receive also
let’s say that first contact was however
a very different level of integration
but how it works if they call you a
I send you an email from a riccardo
stocks for others in the shell valley
there’s how it works when they see it
there are some products successful then
obviously they are also interested in
communicate products that are that
We are also really say all good
how many users so there is a lot more
integration to discuss how
how we can do it together
it accelerates and then I have to buy it too
others such as on google
vertising on facebook so there is a
our interest is also interest him
discuss how to use them
communication channels
and then of course in all this
growth I guess various companies have
started to contact you
contact you by telling interesting
let’s talk about an acquisition
it could be no
on the horizon how you dealt with this
part because one focus on the
growth those even when it comes out
so explosive both from the point of
view users from the point of view also
turnover and obviously useful that the
more and more evaluations is
become very different and therefore the
our plan to not depend on
themselves as they also had they had to
also institutional investors
we want to make the sites not where it comes from
of society in order to allow a
exit investors purchases and then the
plan was not to sell but it is
to go to the stock market
ah ok but that moment in society who
there were members of the company who were
as institutional we have two companies
investment pax ok apax partners
of the second index ventures
ok so you had index inside and then i
members we say physical persons then i
founders 234 euros
five founders were five, and the
perfect background for those growth
crazy crazy growth we have
so decided to go to the stock exchange and there
we are quoted at the new york stock exchange
as was the exciting bell and
fun simultaneously is
really the same as veline ciro e
idea and the bell is a red button
of the red button press if you are on
this on the terrace we say so
and there is a red button press the button
and the market starts and you really feel the
bell that sounds that torment but the
question and it makes you that you always see the
photos of the guys not there but cheering
in front of you what is there in front of you
in front of you, you have all the pros that
they’re waiting for you to watch the movies
just like in movies you have blogs and
in this room that has not only 2000
screens everywhere that indicate how
go the actions to then the different ones
bells to the mls cup under and where
where are the blogs is practically dubai
first you go on your terrace
we were there with all the founders
then we went down and the market we have
open when we then went down the
first practically to buy the first one
action of d
the king to explain to me something about these
stock quotes of tech companies
that you never understand anything then
some are quoted since snap maybe
no spotify that is evaluating the
direct quotation and others say name
I go with the usual system in
quotation and then however the first part
char day has started very well for
born very bad you never understand anything
explain to me the backstage of how
it works where you said we vote in
bag and let’s go what you do is your name
the bag listing agency come first
what you do
take it is very intense first thing from
to do is to choose the beautiful banks with the
which to work the banker sky and then
even there it will organize a PC in a way
that banks can show up and there
based on how the bank prepares it
kind of presentation between where they owe it
for nothing to present as a name
sell the product to product ie
society as they would represent to
investors and then based on that in
base to the rides to the commitment that also the
bank to choose a few banks one
league bank and then a second bank
when you have a
let’s say with two in the bag with one
quote enough we say important
of many banks not just one two
banks because always cross is because every
bank a portfolio of customers for
enlarge the portfolio to a gay sister
said the offer because ingenito
already and even before you go on the stock market
you already have the underwriters that of
they subscribe to the initial offer then
they are already allocated and therefore there is
always a lead bank that what then
helps in the process what he writes in
theory the
the book then usually write it all from
just ask first thing you find out
that you have to make the bouquet yourself
nothing then you have to prepare everyone
documents all the analyzes of
financiers is a very big job for
which you do all that part there and then
the expectation when you go out first day is
normally that never happened instead
so we are expressed as a down because
let’s say there’s a big fear aside
of the market that we were a bomber
as the English say that is there
it was all dependent on one
produced by from candy crash is over
that morganti that they thought that
was a say a fashion real time
but then we tried it working
on these and many years that
comes out is a game that we say you play
that players want to play not
only for a while, but in
long period period we are that we have
also a really a set of players
very much but minotti share in the stock exchange
how your life as a CEO changes
company
that is, it does not change if it changes because
suddenly the design is that
let’s say reaches the results that you
you say that adds rai in the next of
next guardal is no longer alone
let’s see and then there’s the right hand you have to
really to make sites to pass ie
of God to get more than what
you say you’ll get twenty then from
much more open part of the
communication but on the other side also
more conservative in some way clear
and if by chance you do not get medical you have to
even some times move resources
so you can get results
even in the short that this and I always have
tried to avoid it sense of focusing
always on what is right to do with the
long term
but sometimes it’s hard when you have to
adapt to the capitalism of the
quarterly as to look for then
this is one of the stock market donations
the advantage is that you resources
in order to grow the
our ours we came out impose
memo raised 800 million dollars that
compared the second we went out way
with a vote of 7.2 billion then
recently it was not not much capital and
so the main reason was not
to get capital because
we already have a profit and a lot
profitable as a company but
mainly to give a channel of
outlet for investors over the years
aoc unbelievable no as then the logic
whether they can be different
different each now motivation ok
after the bag that growth point
growing new games, etc. and then
when it is manifested by
acquisition as a possibility is one thing
that you have, but we did not go to the stock market
in 2014 in March 2014 e
we sold king at the end of 2015
this is right for dirty leather with the
deal that ended with activision in the
merzo fine february if I’m not mistaken 2016
ok in that case it’s one they came to
looking for you or you were you go to
try to say we could do it
this we already talk to them
previously and then the contact is
intensive toe and we then started to
then talk once once in the bag
it’s easier because it’s not discussed
evaluation because there is already one
market evaluation
we have come down respect than I had
initial of that we say dvd to the most
when we went out in the stock market and then there
they took the opportunity to do it
offer a value greater than the value
stock exchange at the time however lower than the
value to something we are for purposes for which
let’s say the advantage is that once
Executed on the stock exchange you already know that with the
company all the financial data where
they are all data that is doing
practically as much as they can offer us
because there is a value and therefore they can
calculate whether it suits him or not
they saw practically that we had
in its time to the value of the stock exchange much more
taller than us with multiples of the fa
let’s say some profits and turnover
much more others to ours for which there
they bought and then they failed
to transfer these multiples to ours
on our values and then have suffered
made a profit up on the acquisition
how are the multiples and how
calculate in these cases because the
nation ratings have a thousand
parameters but in this case to that
fundamental is the multiple of the multiple
of the warning practically that the profits
we had said simple 21 35 on 6
as a multiple and they had more than ten
so at the end the calculation is that
we are about a third level
of the company as a whole
vallesina 21 35 billion you count
so and how do you negotiate like that
riccardo that you put at the table on
these figures now do not remember the figure
exact and beyoncé here I stopped at
beyonce once you have a
they are called inbound production interest
from a potential buyer
then you have to call them a bank that you
helps katy who manages the whole
process so you are not too much
close to the discussion because
otherwise sometimes this of the
negotiation negotiation can become
also quite uncomfortable sas
especially when it comes to tursiys
conditions etc. and details
and since you then work on it later
together, just want to make this happen
voltage is not directly from the
buyer the question there is a
mediator and means with which it happens
this discussion for which both
parties actually put banks in change
and half yes even in the middle of the end yes
one arrives
the text we say that images at the end
we get an overall deal on the part
the price another part are all
How many
etc. and so on, there too if nothing
byrne is a publicly traded company
much simpler and in your case not
there is just one day he said that
Now I’m going to sign this
acquisition in China that I think
is the biggest exit ever made by one
Italian in the president that in absolute
I do not know if yoox marchetti maybe does not have
sold on minor figures
it seems to me that the compliments that ad
elevated the biggest ex in history
ever made in Italian, and how you
present a day goes to the bank to make two
signatures from the notary to make two signatures and that’s it
it ends there and it is right from the signs
so the important part is not that la
important part and then the communication
to the team because obviously that same
discussion between saying that I am very
confidential important countries that that
the team is happy, that is we also in the
our back of the mind how
the intention is even if we sell
we sell to a company with which then
after
we succeed with the mission to collaborate
good also for the team and in that case
you did your special team post
acquisition then up
you can not talk to the acquisition
presents and then calls called boys
I did not go there doing the rounds
offices then explaining what we did
for the potential ones that activision the
society that example of this that has more
of thirty years of life of the games a lot
important in the gaming industry for
which we are the leaders on the pc of the south
on the consoles we are the leaders
on the stretchers there are certainly some
great potential to work together
and these days if you put in
there is always the transition part
no of the founder ‘s CEO and the one with me
how you managed it because then the more of
done, he went on doing enough
those you did before then maybe I do not know
how your role has changed, but there is
this part of transition but also
those from this we say of
this rope
I say now my day to date
day of love including all here all
people who in me who did i
porting amelio pass to a president
which then deals with the management of the
ruins of the company ok for which you have
finished let ‘s say the
day to day yes yes I’m here involved
obviously for not only they are not
necessarily there every day every day
day on one piece but has a story
crazy but you expected something
out of the world is not true then source
remits of rome 6 foundry roma ha
understood to pass in front of the colosseum
you said one day I’ll do I have to say
sincerely, the important thing is never
what is a company that was worth
billions accept has never been that
the important thing is also important to one
my company this is the only thing that
it’s important to me and I wanted to do it
do it with some really people
leg and leg with whom he was also
well
this is mine is my team and then one
Once you start, it ends up more
because it is sure a consensus if then
continuously it is a salt and come down and
always opportunities and always
of the glo of the big dangers for which
at the end of a day that serves one
day is always a life
very intense
from that point of view as a start up if
you should tell this story
what was that crap
worse than you did that they come back
back you would say if this in life
Voice life merely much better
and what was the keystone instead
that you think then she made to do
this growth communication you make me
so much so yes but you are sure
absolutely also because I say
always that making mistakes is part of the
our model
in the sense that you want you to have something
really new
you never know if it works or not
you know, however, of course there is a feeling you think
that can work for many of the
things you think that often work
does not work
of course, however, the important thing is to learn not
it is not that of dinho not to make mistakes
if you are afraid of making mistakes and doing
the bullshit
and the moment you do not compromise are
taking risks means that it does not
I would never invent anything new because itf
of all the things that already work
at that point of view it is instead like
highlight
there is a moment what you remember
where barreto here this was the
match turned in our favor
in the pot a lot of things we think
that worked that they do not have then
worked however every time they do
the things we always try to do
optimize and bring and evolve that
which is what we had is one of the
things therefore we have and face is wanted
let’s say so in the time before even
launch on facebook and launch the solo
beautiful and the marketing and the land that
also knowing how to create some
platforms that are scalable from
technological point of view for which
when at some point
we have launched candy crush and candy
crash worked well on mobs on
cell phone in a truly incredible way
with a lot of retention metrics
high even very good monetization
I had immediately used the say the
marketing to then climb what
we have done so then we are there too
doubled every two weeks
investment of machines you know how
put the oldest game on the tooth
of the lady if I’m not mistaken about chess
you have to put first on the first one
tracking 1 on the second 22 on the
third 24 on the fourth put 8 on
demon always bigger love grows
very quickly
and so that we managed to go by
nothing from very little to 100 million
marketing investment in the round of
a few months and mail how do you evaluate
how much to invest, that is, as an evaluation
he says a good half a cent because
one hundred and not 200 and I’m made of
availability or 50 ie we know about
each channel
well it means that I have facebook
certain facebook channel or on a certain
google channels or certain art
rather than others in each country in
for each game and we also know
for television for example to whom now
let’s do the marketing we know
practically how much it costs and how much
how much there is with what
it contributes when you know that you
you can then climb in the sense that when you
then invest too much see immediately that the
performance of yours but also the inca la
call and then account for them
Next users josé you bring
on board they no longer perform like those
previous
as soon as you see the performance in
it begins to fall below some
target that you have as a target of
contribution and you owe the two marines e
what are you doing now
so in this the next years you have
already in mind
apart from investing as an angel in that
sectors are investing that you like
we invest in the things we know
that is, I was investing and in the sector
mobile consumer
ok everything except games for reasons of
competition tasks in the sense that
as conflicts are possibly not
I can invest in games though
we invest in anything else that
they are not games
ap on the nobel we did about
thirty investments up until now
completely where spaces have been lost
many many investments of the party share
I am in America for example there is a
app that is called cooked to the views
that of the exact stories where the
sent for elena kind history in
ms format before their model of
business schools if you want to continue
laws and stories of buying gods
credits is very much you hook after a while
by name they are fantastic because we
writers work with stores
they also write stories for the films
so Hollywood scholars
really smile very very smart
who write history and specifically in
this nobel format that I am very much
good then those that are even better
then they take them and transform and make them
become stories with photos and in the future
also stories with let’s say they become
own film sees a channel of even
find out what the stories are you
same to text both audio I have also seen
test gaudio place if not themselves for which
various investments
and you’ll see yourself doing something like you again
entrepreneur or say no now relaxes me
a bluff and a little bit the last few months from
golf , however, I had a bit more time for
who I really have not stopped since 51
years should stop a second then
expected on Italy you are connected visa
forum funders in italy you had
organized you had brought down too
one of my targets and now it’s not alone
to invest on startups but
also from countries that are in Italy because they are
me there is a big potential but also a
big need because the technology there
think we’re in if we
created a company that is worth more than
of 7 billion dollars and with two thousand
people this can be done any
part of the world can be created very well
in Italy
since there are people in the idea
gambissime, however, not only do not work
many of these in the digital sector
in my opinion there is a potential and there are
many and start up in Italy, however, one
what I would like to say is change
it costs nothing is the setting
mental we are in the sense that many
then you see it I think a lot has been
they start with ideas that are
the egg in Italy because if not only not
make a startup of course, however, 99 for
one hundred not only new abroad and if not
Italy is the idea from abroad
He was always with the purpose
waits with numbers inevitably for 69
58 of the people compared to 300 ed
Americas to 500 million in Europe
candy garage is played by the came
played by 500 people on about 200
thousand people
so in Italy there are not
if you really want to create a company that
it becomes a unicorn more than a billion
of value of dollars you must necessarily
Starting out from Italy and Internet
because otherwise it is a potential not
not used and if you do not
and if you have an idea that is good but not a
launches outside of Italy do so
then those in liquids abroad and before
or then I’ll destroy you so you’re left
forced by force and then this is
one thing that I would try to change
to change we brought it together with
luca ascani the founder sforo in italy is
fabulous and a conference I think maybe
best the mayor of the south from the east in
europa and so this was a first
step
Now we go along with luke between
a few months at the apple academy in naples
to try to even see what
they do but also like that to inspire them to
to have a global ambition not
only Italian
and then I want to bring together with the luiss
I would like to bring to the col 42 in Italy and the
very special French school
in the fantastic school and they have not been
from paris that without the time go to
to see it the concept is that there are not
there are no instructors
teachers is a software consult how
a game there are 21 levels and dell’iper
to pass the school to pass the
level and each student to pass
level must be evaluated by others
five students and for it was evaluated
you have to give each of these credit
students each student to 5 credits
if you have from your credits to five
other people who pass level
you need 5 more credits yourself
in order to be able to pass the new one
level and then you must in turn
evaluate another five people
ok so a very smart system
from that point of view that shona lowe
complete gamification and the program
they are just things that are truly
important and when you create yours
society
so then you can also say
focus on different sectors of
leprous admired on entrepreneurship and
on no one on the entrepreneur
startups ie ii really learn how to enzo
in things that are important, not things
theoretical and then I bend then I want
I would like to bring it to purpose completely
well fine so not the course is
completely free
in one of the conditions for being able to have
license the software that comes
offered completely free
strong fort then the nice thing is that
the quality of the school that we who
we want to bring to Italy will be
exactly identical to what is there
paris because it is a sure software then
manages to replicate the model of mini
the quality of people rally
they come out from there it will be exactly the same
if not higher even because there is
a bit of an armature of a potential in
Italy according to me is very high of
very smart people outweigh the cabbage but
especially little crap
[Music]
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