The wise man said: before lighting, he cuts wood, brings water.
After lighting, cut the wood, bring the water.
Phil Jackson basketball coach, NBA,
one of the most successful coaches in history
of sport, wrote this book a few years ago
that I would simply call marvelous. Wonderful!
If you are fond of basketball, you shoot billions
of pugnette because it is a continuous lust of stories,
of anecdotes, of visions from within. If you’re not passionate about basketball,
it is equally an extraordinary story because
this guy won eleven NBA titles, six with the Chicago Bulls,
and five with the Los Angeles Lakers, and above all he had
a very Zen approach. Is one
which actually introduced mindfulness in NBA basketball.
Imagine taking pet playing basketball in the United States,
and put them there to do some quiet mindfulness.
To his players he gave books like “Zen and art
of motorcycle maintenance “by Robert Pirsig.
An extraordinary book, wonderful, but you have to own it
to want to read it. And for business there are a thousand indications, reports
really useful and really interesting.
Three lessons to take home. The first:
after every successful season, after every success,
it starts from scratch. Starting again from scratch is not just about it
a philosophical fixed, it is not a “everything changes”
and therefore we must change. But it’s a strategy,
for at least two reasons: the first reason is what Michael Jordan said,
success transforms “us” into “me”.
If you are a team that has achieved a successful milestone,
after you have succeeded, everyone begins to make his films in his head
and one’s ego increases and therefore it becomes difficult to recompose a unity
that it is a team; but the reason
number two, fundamental, is that a strategy that worked
a year before, the year after probably if you try to redo it the same,
does not work. In sport it does not work because
the opponents start studying everything you do,
and the next round comes with the countermoves. But think about marketing.
The classic big mistake made by companies,
is to copy communication initiatives
that have worked for others and re-propose them as they do.
I’ll give you an example, years ago a video that went viralissimo,
It was called Free Hugs, surely you have seen it.
There was a guy walking down the street with a sign
that said “Free hugs” and people’s reactions were filmed.
A very nice background music, boom! One of the first
viral videos of the story on Youtube. For years, companies
they tried to ride the same success proposing again
every time a more or less modified version of these hugs
free. And you understand, the first video is fine, the second is fine, the third is fine,
but after a while you really broke my balls!
Phil Jackson’s second lesson is about responsibility.
In place of imposing, if you are a team of people,
make the people who work with you responsible,
in his case the players; imagine the circus to watch
for an NBA basketball coach, who has all the first women,
in his case, Michael Jordan, interplanetary star,
Dennis Rodman, you have the python present
who flirted with Madonna, went to Las Vegas to play cards
he launched the book completely dressed as a woman,
here is a personage so phenomenal, but a personage.
Plus all the other players, plus the general manager who breaks your balls,
plus all this, under the eyes of the media and angry fans
like snakes if you lose. Not easy. It’s a wonderful strategy
Phil Jackson was the one, instead of imposing, as far as I’m concerned
was one with his character, able to give nice beatings,
empower their players, make them “co-coaches”.
In this way if someone like Dennis Rodman showed up and did
the big cock the problem was not the lack of respect
towards the coach, the problem was the lack of respect
towards his companions, it was to them that he then had to answer.
Third useful lesson, “The ring takes care of itself”.
The ring, which is the symbol of the victory of an NBA championship,
he takes care of himself; sentence obviously stolen from Bill Walsh,
“the score takes care of itself”, but we forgive it
to Phil because he’s a great man. And here the warning
is to focus not on the final result, but on the process.
A team, a company or a person, who wants
really winning, whatever this winning means,
instead of focusing on the final victory, he must concentrate
on what are his daily activities,
on what he can control, control what you can control, blah blah blah.
And to really conclude this video in a Zen way, let’s ask ourselves:
“What’s the real, the real, the real key to success?”
The sage said: “before enlightenment
cut the wood, bring the water;
after lighting, cut wood, bring water.
After lighting, cut the wood, bring the water.
Phil Jackson basketball coach, NBA,
one of the most successful coaches in history
of sport, wrote this book a few years ago
that I would simply call marvelous. Wonderful!
If you are fond of basketball, you shoot billions
of pugnette because it is a continuous lust of stories,
of anecdotes, of visions from within. If you’re not passionate about basketball,
it is equally an extraordinary story because
this guy won eleven NBA titles, six with the Chicago Bulls,
and five with the Los Angeles Lakers, and above all he had
a very Zen approach. Is one
which actually introduced mindfulness in NBA basketball.
Imagine taking pet playing basketball in the United States,
and put them there to do some quiet mindfulness.
To his players he gave books like “Zen and art
of motorcycle maintenance “by Robert Pirsig.
An extraordinary book, wonderful, but you have to own it
to want to read it. And for business there are a thousand indications, reports
really useful and really interesting.
Three lessons to take home. The first:
after every successful season, after every success,
it starts from scratch. Starting again from scratch is not just about it
a philosophical fixed, it is not a “everything changes”
and therefore we must change. But it’s a strategy,
for at least two reasons: the first reason is what Michael Jordan said,
success transforms “us” into “me”.
If you are a team that has achieved a successful milestone,
after you have succeeded, everyone begins to make his films in his head
and one’s ego increases and therefore it becomes difficult to recompose a unity
that it is a team; but the reason
number two, fundamental, is that a strategy that worked
a year before, the year after probably if you try to redo it the same,
does not work. In sport it does not work because
the opponents start studying everything you do,
and the next round comes with the countermoves. But think about marketing.
The classic big mistake made by companies,
is to copy communication initiatives
that have worked for others and re-propose them as they do.
I’ll give you an example, years ago a video that went viralissimo,
It was called Free Hugs, surely you have seen it.
There was a guy walking down the street with a sign
that said “Free hugs” and people’s reactions were filmed.
A very nice background music, boom! One of the first
viral videos of the story on Youtube. For years, companies
they tried to ride the same success proposing again
every time a more or less modified version of these hugs
free. And you understand, the first video is fine, the second is fine, the third is fine,
but after a while you really broke my balls!
Phil Jackson’s second lesson is about responsibility.
In place of imposing, if you are a team of people,
make the people who work with you responsible,
in his case the players; imagine the circus to watch
for an NBA basketball coach, who has all the first women,
in his case, Michael Jordan, interplanetary star,
Dennis Rodman, you have the python present
who flirted with Madonna, went to Las Vegas to play cards
he launched the book completely dressed as a woman,
here is a personage so phenomenal, but a personage.
Plus all the other players, plus the general manager who breaks your balls,
plus all this, under the eyes of the media and angry fans
like snakes if you lose. Not easy. It’s a wonderful strategy
Phil Jackson was the one, instead of imposing, as far as I’m concerned
was one with his character, able to give nice beatings,
empower their players, make them “co-coaches”.
In this way if someone like Dennis Rodman showed up and did
the big cock the problem was not the lack of respect
towards the coach, the problem was the lack of respect
towards his companions, it was to them that he then had to answer.
Third useful lesson, “The ring takes care of itself”.
The ring, which is the symbol of the victory of an NBA championship,
he takes care of himself; sentence obviously stolen from Bill Walsh,
“the score takes care of itself”, but we forgive it
to Phil because he’s a great man. And here the warning
is to focus not on the final result, but on the process.
A team, a company or a person, who wants
really winning, whatever this winning means,
instead of focusing on the final victory, he must concentrate
on what are his daily activities,
on what he can control, control what you can control, blah blah blah.
And to really conclude this video in a Zen way, let’s ask ourselves:
“What’s the real, the real, the real key to success?”
The sage said: “before enlightenment
cut the wood, bring the water;
after lighting, cut wood, bring water.
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