imagine a world in which the vast
majority of people wake up every single
morning inspired to go to work and come
home every single day fulfilled by the
work that they do my hope is that this
course takes us a little further down
that path if people learn there why it
makes them better qualified and more
importantly more confident to choose the
careers choose the jobs and find the
companies that create environments in
which they are more likely to be
inspired and feel fulfilled and that’s
the goal the discovery of why was not an
academic exercise or commercial exercise
it was something deeply deeply personal
I had a small business and after a few
years had lost my passion for what I was
doing people gave me silly advice like
do what you love I was doing the same
thing I didn’t love it anymore thanks to
the confluence of some events I
discovered this naturally occurring
pattern I knew what I did and I knew how
I did it but I couldn’t tell you why and
I realized I had to answer that question
if I was gonna find that balance and so
I became obsessed with answering this
question why do I do what I do not only
did it restore my passion it restored it
to levels I’d never experienced before
and as we do when we discover something
beautiful we share it with the people we
love and so I shared it with my friends
and my friends started making crazy life
changes and they invited me to share
with their friends and I would show up
at someone’s apartment and literally
give a little talk about this discovery
I’d made and I would just get more and
more invitations in this thing just sort
of spread organically and it’s really
changed the course of my life and
changed the course of my career where
now I’m completely devoted to spreading
this idea and helping people either find
their passion or amplify it if they
already have it having a job we love is
a right and not a privilege it’s not for
the chosen few and so my hope is to
share this idea with as many people as
possible so that indeed saying I love my
job
becomes the standard and not the
exception I used to do the why
discoveries myself that’s how it began I
would actually help my friends learn
there why I used to sit down with them
and go through this process it took
hours who had asked them all about their
life and try and see the patterns to try
and discern their why and it was great
and highly effective but I was the only
one doing it so I shared it with others
and there was a few of us doing it but
still you know the
this desire to do it with more people
and so we took this process that I used
to do manually and took everything that
I learned and put it in this online
course but it’s basically the exact same
thing I used to do by myself so it’s
it’s really fun to see it come to life
in a course the best thing about the Y
is that it’s a biological constant it
has nothing to do with what we do it’s
based on the biology of how we make
decisions and what drives us and
motivates us which means that it doesn’t
matter whether you’re retired or whether
you’re student it doesn’t matter what
industry you’re in this course is
designed to help people understand what
makes them tick and what drives them
what inspires them and that’s why I’m
really proud of this I mean this will
give people something to grasp onto and
find inspiration and fulfillment and in
everything they do hopefully for the
rest of their lives all you need to do
is have the will and the desire to want
to understand what drives and inspires
you and that’s why we designed this
course it’s designed for people to find
that thing to understand the thing that
gives them their true north and helps
them wake up every single morning
inspired and come home fulfilled I mean
who wouldn’t want that I hate the whole
self-help industry right how can you be
happy what are the five steps you can
follow to be a millionaire what are
seven steps that you need to get the
career that you want you know me me me
me me me me me me what about helping the
guy next to you what are the five steps
that you can do to help the person next
to you lose some weight what are the
seven steps that you can follow to help
the person next you find the job that
they want do you know how we get
fulfillment you can be happy because you
did things at work you can be proud
because you did things at work you can
be excited because you had a big success
at work but you know how you feel
fulfilled at work when you do something
for someone else it’s the only way we
get that feeling it’s the only way we
get that feeling you know why the
statistics say that over 90 percent of
people don’t feel fulfilled by the work
they do it’s not because of the job it’s
not because of the pay it’s not because
of the benefits is because we don’t help
each other anymore
we sit in our cubes and we work and
anything that we turn to anybody is
because we need something we need to get
something and yet we don’t put ourselves
out there simply for no other reason
than to help somebody else you’re not
generosity is
generosity is doing something for
someone else expecting nothing in return
at no point ever I did something for him
why won’t he help me it’s not an
equation it’s designed to help you feel
good and mother nature has given us this
feeling when we do something for someone
else to encourage us to do it because
when we are in groups when we are
surrounded by people who believe what we
believe
Trust emerges and our very survival and
progress goes up sex feels good that’s
why we do it and Mother Nature has
provided that it will feel good so that
we can do it more so that we can
procreate that was not an accident right
well the same goes here that sense of
fulfillment that we get was designed so
that we’ll do it more so not only will
we procreate but will create strong
senses of bonds and cultures amongst
each other I did a little experiment
with them with a homeless person
I’m not like on them it’s not like
electrodes with them voluntarily help me
because the whole idea of giving right
you’ve all walked down the street and
you’ve all seen someone begging and you
either have or haven’t thrown a few
pennies in their cup when you do you
feel good you bought that feeling that
is a legitimate commercial transaction
you know commercial transactions are
defined as the exchange of consideration
there was an exchange of consideration
here you gave money you got the feeling
of goodwill you pay for that feeling if
you didn’t give money you either feel
nothing or you feel bad you can’t feel
good by not giving alright you paid for
that feeling so now the question is how
is that person encouraging us to give
the joke is they act like every
corporation in the world they talk about
themselves me me me me me me me right
like they sit there with their little
outdoor advertising little sign right
and it says I’m homeless I’m hungry I’ve
got 12 kids I’m
god bless they got it all in there
trying to appeal to somebody the
religious vote the veteran vote you know
the child sympathizer surround yourself
with lots of pets go for that one too
right all in an attempt to get something
from someone takers not givers right all
about me well what what corporations do
we’ve added more RAM we’ve added more
rom we’ve added more speed this one’s
number one we’re the biggest were the
best we’ve been around since 1969 we’re
better than them we’re faster than them
we’re more efficient than that one me
and me me me me me me me me me and so
even if we buy their product guess what
yeah I’m gonna feel much so I did this
little experiment I found a nice
homeless lady on the streets of New York
who’s willing to help out and I learned
that with her sign which was pretty
typical I’m homeless I’m hungry she
makes between 20 and 30 dollars a day
for you know for a day’s worth of work 8
to 10 hours of sitting there selling
goodwill 8 to 10 hours she’ll make
twenty to thirty dollars thirty dollars
is considered a good day I changed her
sign and the new sign made her $40 in
two hours and then she left
[Music]
it’s one of the reasons she’s homeless
is cuz she’s decided that she only needs
twenty to thirty dollars a day to live
if she stayed she would have made $150
the point is she made forty bucks in two
hours where the signs say the sign said
if you only give once a month please
think of me next time it has nothing to
do with the taker it has everything to
do with the giver and what are the
objections people give when they don’t
give I can’t give to everyone how do I
know that they really need it and so I
address both those concerns I know you
can’t give to everyone so if you only
give once a month my cause is legitimate
I will still be here when you’re ready
to give forty bucks two hours make it
about them not about you the fact of the
matter is 100 percent of customers are
people and 100 percent of clients are
people and 100 percent of employees are
people I don’t care how good your
product is I don’t care how good your
marketing is I don’t care how good your
design is if you don’t understand people
you don’t understand business do you
ever watch Deadliest Catch on the
Discovery Channel
let’s looking through channels one night
and Deadliest Catch came on and on this
episode they were in a huge storm now
for those of you who don’t know
Deadliest Catch they take these crab
fishing boats out in the Bering Sea
which is like terrible and they put
cameras on them and we watch right the
reason that’s I guess significant is
because these crab fishermen have I
think one of the top 5 deadliest jobs in
the world you know I don’t know what the
exact number is but dozens of fishermen
die every year doing doing this we
apparently find that entertaining
actually is so they have cameras only on
five or six of the ships even though
there are many many me ships that go out
fishing every season and they don’t
really come into proximity with each
other because you know the oceans huge
and they usually sabotage each other and
give each other false information
because they’re all competitors they’re
all looking to get the crabs and you
know make sure that they find them
somebody else doesn’t and yeah it’s
business right it’s just business that’s
okay
we all do the same thing in our own
companies and in this one episode this
big huge storm was so violent that they
had to bring all the pots which are the
big cages that they catch the crabs and
they to bring all the pots back on the
boat and wait out the storm
and just by um luck one of the boats
that had cameras on it was in proximity
of a boat that didn’t have cameras on it
and so they filmed they had secured all
their pots on the deck and so they
started filming the other boat and they
filmed a guy climbing on the outside of
the cage securing the pots and all of a
sudden a huge wave hits the side of the
boat and the guys not there anymore and
the people on the boat with the camera
starts screaming Man Overboard Man
Overboard Man Overboard and they turned
their boat towards where they think he
might be he’s a stranger they don’t know
him they don’t know the the crew members
of the other boat and yet they react and
they turned towards him and they find
him in the drink and for those of you
don’t understand how dangerous this is
if the water is so cold that if you’re
in the water for I think that it’s a
minute or a minute thirty hypothermia
will set in and you die and they come
upon him and he’s screaming don’t let me
die don’t let me die and they pull him
on board not out of the woods yet
they strip off his clothes because it’s
wet and cold and they wrap blankets
around him to prevent hyperthermia from
setting in and he survives and it’s
overwhelming and the captain comes down
and this is all on me you can go watch
it on TV
the camera comes the captain comes down
and he hugs this stranger this young man
his competitor he hugs this guy as if
he’s his own son I lost it
everybody is crying and you realize what
happened here was a human interaction
and the reason they risk their own lives
to help this other person even though
they spend every other day trying to get
ahead and sabotage is because at the end
of the day they’re all crab fish
and they know something about each other
and they know something about the risk
that they all take to do this and when
push comes to shove they will put
themselves out there to help each other
for no other reason than they get it
they’re one of the same I will promise
you that every single member of that
crew that day went home with a feeling
of fulfillment I promise you that every
single person on that crew that day felt
more good in their hearts and in their
jobs than the richest days they’ve ever
pulled in my question is is what are you
doing to help the person next to you
don’t you want to wake up and go to work
for the only reason that you can do
something good for someone else when you want them to do that for you
majority of people wake up every single
morning inspired to go to work and come
home every single day fulfilled by the
work that they do my hope is that this
course takes us a little further down
that path if people learn there why it
makes them better qualified and more
importantly more confident to choose the
careers choose the jobs and find the
companies that create environments in
which they are more likely to be
inspired and feel fulfilled and that’s
the goal the discovery of why was not an
academic exercise or commercial exercise
it was something deeply deeply personal
I had a small business and after a few
years had lost my passion for what I was
doing people gave me silly advice like
do what you love I was doing the same
thing I didn’t love it anymore thanks to
the confluence of some events I
discovered this naturally occurring
pattern I knew what I did and I knew how
I did it but I couldn’t tell you why and
I realized I had to answer that question
if I was gonna find that balance and so
I became obsessed with answering this
question why do I do what I do not only
did it restore my passion it restored it
to levels I’d never experienced before
and as we do when we discover something
beautiful we share it with the people we
love and so I shared it with my friends
and my friends started making crazy life
changes and they invited me to share
with their friends and I would show up
at someone’s apartment and literally
give a little talk about this discovery
I’d made and I would just get more and
more invitations in this thing just sort
of spread organically and it’s really
changed the course of my life and
changed the course of my career where
now I’m completely devoted to spreading
this idea and helping people either find
their passion or amplify it if they
already have it having a job we love is
a right and not a privilege it’s not for
the chosen few and so my hope is to
share this idea with as many people as
possible so that indeed saying I love my
job
becomes the standard and not the
exception I used to do the why
discoveries myself that’s how it began I
would actually help my friends learn
there why I used to sit down with them
and go through this process it took
hours who had asked them all about their
life and try and see the patterns to try
and discern their why and it was great
and highly effective but I was the only
one doing it so I shared it with others
and there was a few of us doing it but
still you know the
this desire to do it with more people
and so we took this process that I used
to do manually and took everything that
I learned and put it in this online
course but it’s basically the exact same
thing I used to do by myself so it’s
it’s really fun to see it come to life
in a course the best thing about the Y
is that it’s a biological constant it
has nothing to do with what we do it’s
based on the biology of how we make
decisions and what drives us and
motivates us which means that it doesn’t
matter whether you’re retired or whether
you’re student it doesn’t matter what
industry you’re in this course is
designed to help people understand what
makes them tick and what drives them
what inspires them and that’s why I’m
really proud of this I mean this will
give people something to grasp onto and
find inspiration and fulfillment and in
everything they do hopefully for the
rest of their lives all you need to do
is have the will and the desire to want
to understand what drives and inspires
you and that’s why we designed this
course it’s designed for people to find
that thing to understand the thing that
gives them their true north and helps
them wake up every single morning
inspired and come home fulfilled I mean
who wouldn’t want that I hate the whole
self-help industry right how can you be
happy what are the five steps you can
follow to be a millionaire what are
seven steps that you need to get the
career that you want you know me me me
me me me me me me what about helping the
guy next to you what are the five steps
that you can do to help the person next
to you lose some weight what are the
seven steps that you can follow to help
the person next you find the job that
they want do you know how we get
fulfillment you can be happy because you
did things at work you can be proud
because you did things at work you can
be excited because you had a big success
at work but you know how you feel
fulfilled at work when you do something
for someone else it’s the only way we
get that feeling it’s the only way we
get that feeling you know why the
statistics say that over 90 percent of
people don’t feel fulfilled by the work
they do it’s not because of the job it’s
not because of the pay it’s not because
of the benefits is because we don’t help
each other anymore
we sit in our cubes and we work and
anything that we turn to anybody is
because we need something we need to get
something and yet we don’t put ourselves
out there simply for no other reason
than to help somebody else you’re not
generosity is
generosity is doing something for
someone else expecting nothing in return
at no point ever I did something for him
why won’t he help me it’s not an
equation it’s designed to help you feel
good and mother nature has given us this
feeling when we do something for someone
else to encourage us to do it because
when we are in groups when we are
surrounded by people who believe what we
believe
Trust emerges and our very survival and
progress goes up sex feels good that’s
why we do it and Mother Nature has
provided that it will feel good so that
we can do it more so that we can
procreate that was not an accident right
well the same goes here that sense of
fulfillment that we get was designed so
that we’ll do it more so not only will
we procreate but will create strong
senses of bonds and cultures amongst
each other I did a little experiment
with them with a homeless person
I’m not like on them it’s not like
electrodes with them voluntarily help me
because the whole idea of giving right
you’ve all walked down the street and
you’ve all seen someone begging and you
either have or haven’t thrown a few
pennies in their cup when you do you
feel good you bought that feeling that
is a legitimate commercial transaction
you know commercial transactions are
defined as the exchange of consideration
there was an exchange of consideration
here you gave money you got the feeling
of goodwill you pay for that feeling if
you didn’t give money you either feel
nothing or you feel bad you can’t feel
good by not giving alright you paid for
that feeling so now the question is how
is that person encouraging us to give
the joke is they act like every
corporation in the world they talk about
themselves me me me me me me me right
like they sit there with their little
outdoor advertising little sign right
and it says I’m homeless I’m hungry I’ve
got 12 kids I’m
god bless they got it all in there
trying to appeal to somebody the
religious vote the veteran vote you know
the child sympathizer surround yourself
with lots of pets go for that one too
right all in an attempt to get something
from someone takers not givers right all
about me well what what corporations do
we’ve added more RAM we’ve added more
rom we’ve added more speed this one’s
number one we’re the biggest were the
best we’ve been around since 1969 we’re
better than them we’re faster than them
we’re more efficient than that one me
and me me me me me me me me me and so
even if we buy their product guess what
yeah I’m gonna feel much so I did this
little experiment I found a nice
homeless lady on the streets of New York
who’s willing to help out and I learned
that with her sign which was pretty
typical I’m homeless I’m hungry she
makes between 20 and 30 dollars a day
for you know for a day’s worth of work 8
to 10 hours of sitting there selling
goodwill 8 to 10 hours she’ll make
twenty to thirty dollars thirty dollars
is considered a good day I changed her
sign and the new sign made her $40 in
two hours and then she left
[Music]
it’s one of the reasons she’s homeless
is cuz she’s decided that she only needs
twenty to thirty dollars a day to live
if she stayed she would have made $150
the point is she made forty bucks in two
hours where the signs say the sign said
if you only give once a month please
think of me next time it has nothing to
do with the taker it has everything to
do with the giver and what are the
objections people give when they don’t
give I can’t give to everyone how do I
know that they really need it and so I
address both those concerns I know you
can’t give to everyone so if you only
give once a month my cause is legitimate
I will still be here when you’re ready
to give forty bucks two hours make it
about them not about you the fact of the
matter is 100 percent of customers are
people and 100 percent of clients are
people and 100 percent of employees are
people I don’t care how good your
product is I don’t care how good your
marketing is I don’t care how good your
design is if you don’t understand people
you don’t understand business do you
ever watch Deadliest Catch on the
Discovery Channel
let’s looking through channels one night
and Deadliest Catch came on and on this
episode they were in a huge storm now
for those of you who don’t know
Deadliest Catch they take these crab
fishing boats out in the Bering Sea
which is like terrible and they put
cameras on them and we watch right the
reason that’s I guess significant is
because these crab fishermen have I
think one of the top 5 deadliest jobs in
the world you know I don’t know what the
exact number is but dozens of fishermen
die every year doing doing this we
apparently find that entertaining
actually is so they have cameras only on
five or six of the ships even though
there are many many me ships that go out
fishing every season and they don’t
really come into proximity with each
other because you know the oceans huge
and they usually sabotage each other and
give each other false information
because they’re all competitors they’re
all looking to get the crabs and you
know make sure that they find them
somebody else doesn’t and yeah it’s
business right it’s just business that’s
okay
we all do the same thing in our own
companies and in this one episode this
big huge storm was so violent that they
had to bring all the pots which are the
big cages that they catch the crabs and
they to bring all the pots back on the
boat and wait out the storm
and just by um luck one of the boats
that had cameras on it was in proximity
of a boat that didn’t have cameras on it
and so they filmed they had secured all
their pots on the deck and so they
started filming the other boat and they
filmed a guy climbing on the outside of
the cage securing the pots and all of a
sudden a huge wave hits the side of the
boat and the guys not there anymore and
the people on the boat with the camera
starts screaming Man Overboard Man
Overboard Man Overboard and they turned
their boat towards where they think he
might be he’s a stranger they don’t know
him they don’t know the the crew members
of the other boat and yet they react and
they turned towards him and they find
him in the drink and for those of you
don’t understand how dangerous this is
if the water is so cold that if you’re
in the water for I think that it’s a
minute or a minute thirty hypothermia
will set in and you die and they come
upon him and he’s screaming don’t let me
die don’t let me die and they pull him
on board not out of the woods yet
they strip off his clothes because it’s
wet and cold and they wrap blankets
around him to prevent hyperthermia from
setting in and he survives and it’s
overwhelming and the captain comes down
and this is all on me you can go watch
it on TV
the camera comes the captain comes down
and he hugs this stranger this young man
his competitor he hugs this guy as if
he’s his own son I lost it
everybody is crying and you realize what
happened here was a human interaction
and the reason they risk their own lives
to help this other person even though
they spend every other day trying to get
ahead and sabotage is because at the end
of the day they’re all crab fish
and they know something about each other
and they know something about the risk
that they all take to do this and when
push comes to shove they will put
themselves out there to help each other
for no other reason than they get it
they’re one of the same I will promise
you that every single member of that
crew that day went home with a feeling
of fulfillment I promise you that every
single person on that crew that day felt
more good in their hearts and in their
jobs than the richest days they’ve ever
pulled in my question is is what are you
doing to help the person next to you
don’t you want to wake up and go to work
for the only reason that you can do
something good for someone else when you want them to do that for you
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