so every day when I wake up in the
morning I go into meditation and I ask
for guidance from the powers intangible
powers and I get focused I think about
what does will await today okay let me
check that off make it handle that what
does Jane me today
what does daddy need today and okay Jada
before the day is done you better make
sure that you take care of yourself and
that’s a new thing for me when you and
Jaden would firstborn I had forgotten
how to take care of myself because you
guys were my world you guys were my
everything you still are but I have
forgotten how to do that and at the end
of the day the one thing that I always
want to tell you well oh and the reason
why you always have to be in
communication especially with me your
family your grandmother your father
your brothers your friends the people
who love you you have to understand that
life is a journey communication creates
partnerships okay that we are here to
assist you that we can’t we can’t make
your life for you and we can’t help you
with the things that we don’t know and
that you always have to remember to take
care of you
first and foremost because when you stop
taking care of yourself you get out of
balance and you really forget how to
take care of others and I think that
we’ve been taught that
taking care of yourself as a problem and
I’m telling you something about being a
mother and some of the messaging that we
get in this country about being a mother
that you have to completely sacrifice
everything you have to completely
sacrifice every single thing and I think
that what the the remit we as mothers
need to have and gravitate to is that
you have to take care of yourself in
order to have the alignment and the
power to take care of others at the
capacity that we do because it fills the
well what what I believe that I do takes
so much energy so much work from heart
spirit and creativity that I had to be
responsible enough to take care of me
because you know what happens imbalance
comes in you know what happens I look to
you will and I say will oh you’ve got to
do this because if you don’t you you
become I start looking towards you I
start making you responsible for my
happiness and a lot of times you know we
do we look to our men we look to our
husbands and our boyfriends and we go
you I’ve given all this up for you and
you’ve got to make this right by me and
you’re supposed to make me happy because
we’ve lost our way on how to make
ourselves happy we lost our way
so what I had to do and what I had to learn was how to get more balanced in
learn was how to get more balanced in over the years each year each day I get
over the years each year each day I get more and more and more and more
more and more and more and more imbalance more and more and more in
imbalance more and more and more in alignment and you know what I get more
alignment and you know what I get more and more happy and the very thing that I
and more happy and the very thing that I thought would make you unhappy or make
thought would make you unhappy or make Jaden unhappy or make daddy unhappy
Jaden unhappy or make daddy unhappy actually is fulfilling for you guys as
actually is fulfilling for you guys as well even though you might it might not
well even though you might it might not be a tangible reason but the more happy
be a tangible reason but the more happy I am in the more fulfilled I am it works
I am in the more fulfilled I am it works for the family and when I’m not it
for the family and when I’m not it doesn’t it’s really that simple
work harder on yourself than you do on your job work harder on
than you do on your job work harder on yourself than you do on your business
see if you can find some ways to multiply your value to the market and he
multiply your value to the market and he said your income will immediately start
said your income will immediately start to change up until then I was hoping
to change up until then I was hoping that the economy would change I was
that the economy would change I was hoping that my company would change I
hoping that my company would change I was hoping this my paychecks and change
was hoping this my paychecks and change I was hoping that circumstances outside
I was hoping that circumstances outside would change then here’s what I found
would change then here’s what I found out it isn’t going to change so then my
out it isn’t going to change so then my question was if it isn’t going to change
question was if it isn’t going to change how will my life ever change and here’s
how will my life ever change and here’s what my teacher taught me when you
what my teacher taught me when you change when you change everything will
change when you change everything will change for you when you get better
change for you when you get better everything will get better for you
everything will get better for you that’s where I picked up that phrase for
that’s where I picked up that phrase for things to change you’ve got to change
things to change you’ve got to change you don’t have to change the marketplace
you don’t have to change the marketplace you don’t have to change the marketing
you don’t have to change the marketing plan you don’t have to change the
plan you don’t have to change the economy you don’t have to change
economy you don’t have to change countries you don’t have to change
countries you don’t have to change circumstances out there all you’ve got
circumstances out there all you’ve got to do is look within and see if you can
to do is look within and see if you can change yourself for the better and as
change yourself for the better and as you change things will start to change
you change things will start to change for you one of the things I have
for you one of the things I have realized and many of us have that if you
realized and many of us have that if you want something out of life if you want
want something out of life if you want to change yourself if you want to
to change yourself if you want to acquire something if there’s some goal
acquire something if there’s some goal that you want to reach that is really
that you want to reach that is really not easy as some people will make us
not easy as some people will make us feel that living a dream
feel that living a dream changing your behaviors overcoming
changing your behaviors overcoming negative habits it’s challenging it’s
negative habits it’s challenging it’s hard that living alone is just very
hard that living alone is just very difficult and once we begin to come to
difficult and once we begin to come to grips with the fact that living is
grips with the fact that living is difficult life is very challenging I
difficult life is very challenging I heard a song once by a guy named dimples
heard a song once by a guy named dimples call if it ain’t one thing it’s another
call if it ain’t one thing it’s another I say to you but ain’t one thing is 12
I say to you but ain’t one thing is 12 others always something you will never
others always something you will never ever have a problem free moment in life
ever have a problem free moment in life somebody said I like this so do you
somebody said I like this so do you either in a problem or just left water
either in a problem or just left water or hit it toward would anybody found
or hit it toward would anybody found that to be so raise your head if you
that to be so raise your head if you know what I’m talking about I mean
know what I’m talking about I mean there’s always something so how do we
there’s always something so how do we begin to nurture that hunger what are
begin to nurture that hunger what are the characteristics or the qualities of
the characteristics or the qualities of people that are hungry what will it take
people that are hungry what will it take for me to get some of the things that I
for me to get some of the things that I want and being hungry for those things
want and being hungry for those things number one you’ve got to work on
number one you’ve got to work on yourself
yourself it’s very important that you engage in
it’s very important that you engage in an ongoing process to develop you spend
an ongoing process to develop you spend more time on yourself than what you’ve
more time on yourself than what you’ve been spending it’s very important you
been spending it’s very important you all that to yourself
all that to yourself I was reading the book Bachman Dino call
I was reading the book Bachman Dino call the University of Success read one line
the University of Success read one line gave me a chill I didn’t have to read
gave me a chill I didn’t have to read anything else in the book he said many
anything else in the book he said many of us never realize how great this
of us never realize how great this because we become sidetracked by
because we become sidetracked by secondary activity we spread ourselves
secondary activity we spread ourselves too thin don’t know how to say no and we
too thin don’t know how to say no and we find ourselves doing all kinds of things
find ourselves doing all kinds of things and never have a half time to do those
and never have a half time to do those things that we need to do to work on
things that we need to do to work on ourselves and then there goes a second
ourselves and then there goes a second that goes another second that goes
that goes another second that goes another second and we can’t stop it
another second and we can’t stop it whole time and before you know it you
whole time and before you know it you wake up one day and you’re behind in
wake up one day and you’re behind in your dreams and you build
[Music] to influence someone you have to already
to influence someone you have to already be influenced right to move somebody you
be influenced right to move somebody you better be moved to touch somebody you
better be moved to touch somebody you can’t touch somebody about your product
can’t touch somebody about your product or service or vision or idea or your
or service or vision or idea or your company if you’re not touched to
company if you’re not touched to persuade others you have to be persuaded
persuade others you have to be persuaded you can’t give somebody else but you
you can’t give somebody else but you don’t have now you may have been
don’t have now you may have been intellectually and here’s the challenge
intellectually and here’s the challenge we first meet somebody in your
we first meet somebody in your relationship and you’re all excited
relationship and you’re all excited what’s a little energy like zero to ten
what’s a little energy like zero to ten make the sound of that energy and meet
make the sound of that energy and meet someone you’re totally excited by make
someone you’re totally excited by make the Saturday six months six years 20
the Saturday six months six years 20 years later it’s scary at it and it’s
years later it’s scary at it and it’s not time because there are people I’ve
not time because there are people I’ve told I’ve been with them been together
told I’ve been with them been together 65 years and they’re still out of their
65 years and they’re still out of their mind for each other they make the same
mind for each other they make the same amount of noise you did in the beginning
amount of noise you did in the beginning here what changes is very often when
here what changes is very often when you’re around something enough I don’t
you’re around something enough I don’t care what it is there’s a law called the
care what it is there’s a law called the law of familiarity the law of
law of familiarity the law of familiarity says this every round
familiarity says this every round something enough you take it just a
something enough you take it just a little bit for granted and as a matter
little bit for granted and as a matter what it is it’s not that you don’t care
what it is it’s not that you don’t care it’s it used to it it’s that the variety
it’s it used to it it’s that the variety of it is not quite as high it’s not so
of it is not quite as high it’s not so new and with that sometimes you give it
new and with that sometimes you give it less significance even though in your
less significance even though in your heart you know it’s significant you
heart you know it’s significant you don’t keep the aliveness of it it
don’t keep the aliveness of it it becomes something you intellectual lives
becomes something you intellectual lives versus something you feel inside your
versus something you feel inside your body with a passion so there people say
body with a passion so there people say but we love each other yeah oh that’s
but we love each other yeah oh that’s great yeah hug each other right now and
great yeah hug each other right now and then you say you love it you cousin
then you say you love it you cousin little kiss like that was that how it
little kiss like that was that how it was in the beginning no it isn’t time
was in the beginning no it isn’t time it’s that most people don’t understand
it’s that most people don’t understand that this emotion this intensity this
that this emotion this intensity this passion has to be constantly reinforced
passion has to be constantly reinforced every single day and like any muscle if
every single day and like any muscle if you don’t use it you so then you have
you don’t use it you so then you have the base understanding why you do what
the base understanding why you do what you do but you’ve lost the energy that
you do but you’ve lost the energy that makes it alive and so if you’re gonna be
makes it alive and so if you’re gonna be touching people you got to be tough so
touching people you got to be tough so then the question is how do we influence
then the question is how do we influence ourselves how do we influence other
ourselves how do we influence other people we got to get the
people we got to get the to their emotions we got to get
to their emotions we got to get ourselves into the emotions they’re
ourselves into the emotions they’re gonna move us to action and we got to do
gonna move us to action and we got to do that ongoing because otherwise all the
that ongoing because otherwise all the stuff you wrote down will die it’ll die
stuff you wrote down will die it’ll die in your book it’ll die in your head
in your book it’ll die in your head there has to be a level of emotional
there has to be a level of emotional level hunger in you that makes you go
level hunger in you that makes you go falls through there’s got to be a level
falls through there’s got to be a level of energy knew that when you go share
of energy knew that when you go share with people you’re able to influence
with people you’re able to influence them to follow through and when they
them to follow through and when they don’t do it enough to get back in there
don’t do it enough to get back in there with them again and get them to do it
with them again and get them to do it again this is where the whole game gets
again this is where the whole game gets won or lost the agree to disagree with
won or lost the agree to disagree with me on this so what we got a look at it
me on this so what we got a look at it first of all us and where does it have
first of all us and where does it have to start ourselves since were the first
to start ourselves since were the first constraint and if we can do with
constraint and if we can do with ourselves an influence then we can teach
ourselves an influence then we can teach everybody else to influence we’ve said
everybody else to influence we’ve said business is innovation and marketing you
business is innovation and marketing you have to influence people to innovate
have to influence people to innovate because they’re not going to just do it
because they’re not going to just do it because they’re used to what works and
because they’re used to what works and it’s easier and they know it innovation
it’s easier and they know it innovation means massive what change how many
means massive what change how many people go give me more massive change in
people go give me more massive change in my life with all the other things I’m
my life with all the other things I’m trying to hang on to they’re not going
trying to hang on to they’re not going to do that you have to influence people
to do that you have to influence people to innovate and marketing is influenced
to innovate and marketing is influenced so what influences us is our States how
so what influences us is our States how do we change our States let’s start with
do we change our States let’s start with you and I and with anybody I’m going to
you and I and with anybody I’m going to work with you’ve worked with me before
work with you’ve worked with me before you know the first answer if you’re
you know the first answer if you’re gonna change somebody state the fastest
gonna change somebody state the fastest way to do it is physical trying to
way to do it is physical trying to change somebody’s mind is really hard
change somebody’s mind is really hard change their body their mind will go if
change their body their mind will go if you doubt it give someone enough alcohol
you doubt it give someone enough alcohol and just see how quickly you can change
and just see how quickly you can change them true given of alcohol I don’t care
them true given of alcohol I don’t care who they are they’re gonna change what
who they are they’re gonna change what are you changing biochemistry physiology
are you changing biochemistry physiology physical body and the emotion the mind
physical body and the emotion the mind will shift that’s why people take drugs
will shift that’s why people take drugs it’s when people eat when they go ii
it’s when people eat when they go ii it’s a biochemical change in their body
it’s a biochemical change in their body so but we can do this through movement
so but we can do this through movement we can do this you change so if you want
we can do this you change so if you want to be the leader and you’re gonna be
to be the leader and you’re gonna be effective first thing I’d say to all of
effective first thing I’d say to all of you going home so you don’t feel
you going home so you don’t feel overwhelmed is you need to develop a
overwhelmed is you need to develop a ongoing discipline because we are our
ongoing discipline because we are our rituals I mean a physical one if you
rituals I mean a physical one if you want to say well why is my life the way
want to say well why is my life the way it is today look at your rituals whether
it is today look at your rituals whether you call them rituals or not you have
you call them rituals or not you have them most of you get up and you have a
them most of you get up and you have a set of rituals you go straight to email
set of rituals you go straight to email or you go straight work out or you have
or you go straight work out or you have your breakfast or you hit the snooze
your breakfast or you hit the snooze alarm at least three times to ritual
alarm at least three times to ritual who knows what I’m talking about here
who knows what I’m talking about here and if you wanted out with somebody’s
and if you wanted out with somebody’s like you can see the rituals you can
like you can see the rituals you can look anybody’s body in this room if you
look anybody’s body in this room if you have them take their clothes off and you
have them take their clothes off and you know some of their rituals or lack
know some of their rituals or lack thereof is it true if every day you get
thereof is it true if every day you get up and your ritual is you go to
up and your ritual is you go to Starbucks and order a smoker book at the
Starbucks and order a smoker book at the couple or whatever those things are that
couple or whatever those things are that you have right and a big muffin and
you have right and a big muffin and whatever it is right and that’s what you
whatever it is right and that’s what you do every day it’s not hard to figure out
do every day it’s not hard to figure out what you’re gonna be like by 10:30 in
what you’re gonna be like by 10:30 in the morning you’re gonna be looking for
the morning you’re gonna be looking for your next coffee next whatever because
your next coffee next whatever because wanna stimulate your adrenal glands like
wanna stimulate your adrenal glands like crazy and they’re gonna drop predictably
crazy and they’re gonna drop predictably and we know what your stress levels
and we know what your stress levels gonna be like we know when you’re in is
gonna be like we know when you’re in is you’re gonna go and fade it’s
you’re gonna go and fade it’s predictable because of your rituals if
predictable because of your rituals if you eat a certain way you can predict
you eat a certain way you can predict that person’s gonna be fat and tired
that person’s gonna be fat and tired he’s a different way you know if a
he’s a different way you know if a person eats and they exercise a certain
person eats and they exercise a certain way you don’t their body’s gonna be like
way you don’t their body’s gonna be like who here works out five days a week
who here works out five days a week never misses it’s just your life let me
never misses it’s just your life let me see your hands
see your hands look at number people that’s fantastic
look at number people that’s fantastic howdy everybody hand that’s really
howdy everybody hand that’s really fantastic who here honestly never works
fantastic who here honestly never works out consistently right don’t clap is
out consistently right don’t clap is what’s interesting I’m not saying one is
what’s interesting I’m not saying one is right as one is wrong but will those two
right as one is wrong but will those two different rituals create a different
different rituals create a different body yes or no if we wanted to really
body yes or no if we wanted to really make it clear we’d say everybody works
make it clear we’d say everybody works out five days a week stand up well you
out five days a week stand up well you look at them sit down everybody doesn’t
look at them sit down everybody doesn’t work out stand up look at them it’ll be
work out stand up look at them it’ll be pretty obvious now some people’s
pretty obvious now some people’s metabolism is different and get by with
metabolism is different and get by with different things but you get the picture
different things but you get the picture don’t you your relationships today are
don’t you your relationships today are the results of your rituals if the first
the results of your rituals if the first thing you do every day when you come
thing you do every day when you come home is hi honey and then you go and
home is hi honey and then you go and give a little peck on the cheek and then
give a little peck on the cheek and then you sit down and start typing your
you sit down and start typing your emails we flip on the news
emails we flip on the news it’s not hard to know what your
it’s not hard to know what your relationships gonna be like you guys
relationships gonna be like you guys might love each other but it’s gonna be
might love each other but it’s gonna be one boring dead relationship it’s like
one boring dead relationship it’s like having a brother or sister but if your
having a brother or sister but if your new ritual was and you just in the
new ritual was and you just in the beginning you made it a ritual just made
beginning you made it a ritual just made for fun you say every day when I come
for fun you say every day when I come home I’m gonna do those over the yellow
home I’m gonna do those over the yellow my husband or wife’s name or sometimes I
my husband or wife’s name or sometimes I want my wife’s a little crazy so I call
want my wife’s a little crazy so I call Lucy
Lucy yeah I’m home and then we both go
yeah I’m home and then we both go running wherever she is now’s wherever
running wherever she is now’s wherever the house we go running full-speed like
the house we go running full-speed like lovers haven’t seen each other in six
lovers haven’t seen each other in six months we do it ask my assistant all the
months we do it ask my assistant all the time not every day but it’s our ritual
time not every day but it’s our ritual to this process right it’s just a crazy
to this process right it’s just a crazy thing thank you thank you I appreciate
thing thank you thank you I appreciate the MS don’t mind telling you to do this
the MS don’t mind telling you to do this I’m telling you because I want you
I’m telling you because I want you create yours because when you do that
create yours because when you do that and you’re playful and crazy and you do
and you’re playful and crazy and you do that a regular basis
that a regular basis thank you can’t wait to see each other
thank you can’t wait to see each other and the biggest ritual that we have
and the biggest ritual that we have besides physical by the way let me just
besides physical by the way let me just say to you this this when you go home if
say to you this this when you go home if you want to transform your business
you want to transform your business transform you by creating first if you
transform you by creating first if you don’t already have one a set of physical
don’t already have one a set of physical rituals that you’re not gonna miss I
rituals that you’re not gonna miss I don’t care but three days a week four
don’t care but three days a week four days a week something’s gonna make you
days a week something’s gonna make you physically strong because in a place
physically strong because in a place where there’s gonna be a lot of fear the
where there’s gonna be a lot of fear the way you deal with crisis is number one
way you deal with crisis is number one thing you should do is feed your mind
thing you should do is feed your mind and you’re doing that get yourself new
and you’re doing that get yourself new answers immerse yourself in new
answers immerse yourself in new environments get new voices have new
environments get new voices have new perspectives ask some new questions is
perspectives ask some new questions is that what we’ve been doing here right
that what we’ve been doing here right and we’re doing it together and bringing
and we’re doing it together and bringing all these people together I basically to
all these people together I basically to create innovation in your life and
create innovation in your life and marketing I’ve assembled here 19 people
marketing I’ve assembled here 19 people you assemble five days your life and
you assemble five days your life and we’re just rockin day and night it’s the
we’re just rockin day and night it’s the total immersion of what I taught you in
total immersion of what I taught you in innovation it’s really what it is but
innovation it’s really what it is but this gotta continue for it to continue
this gotta continue for it to continue that we’ve also been managing your state
that we’ve also been managing your state to a great extent all right
to a great extent all right most of you don’t go home in four or
most of you don’t go home in four or five days they start clapping like crazy
five days they start clapping like crazy and screaming and shaking you don’t do
and screaming and shaking you don’t do that usually right and so somebody gonna
that usually right and so somebody gonna go like wow it doesn’t feel the same as
go like wow it doesn’t feel the same as it’s a seminar and stuff I’m back here
it’s a seminar and stuff I’m back here by myself my people aren’t doing this
by myself my people aren’t doing this but some of you will go home and
but some of you will go home and initiate this you’re gonna have your
initiate this you’re gonna have your physiology five your five minutes of
physiology five your five minutes of physiology shift once an hour once every
physiology shift once an hour once every 90 minutes or no more than once every
90 minutes or no more than once every two hours you’re gonna start your
two hours you’re gonna start your morning with everybody you’re gonna
morning with everybody you’re gonna bring in and get some little audio clip
bring in and get some little audio clip of something from a movie or something
of something from a movie or something that blasts across you know the room and
that blasts across you know the room and everybody stand at attention you’re
everybody stand at attention you’re gonna do some crazy stuff if you’re
gonna do some crazy stuff if you’re smart go over examples and see what they
smart go over examples and see what they do they got the most crazy stuff going
do they got the most crazy stuff going on there all the stuff that I do in
on there all the stuff that I do in seminars they do every day at their
seminars they do every day at their location with their people
location with their people you
morning I go into meditation and I ask
for guidance from the powers intangible
powers and I get focused I think about
what does will await today okay let me
check that off make it handle that what
does Jane me today
what does daddy need today and okay Jada
before the day is done you better make
sure that you take care of yourself and
that’s a new thing for me when you and
Jaden would firstborn I had forgotten
how to take care of myself because you
guys were my world you guys were my
everything you still are but I have
forgotten how to do that and at the end
of the day the one thing that I always
want to tell you well oh and the reason
why you always have to be in
communication especially with me your
family your grandmother your father
your brothers your friends the people
who love you you have to understand that
life is a journey communication creates
partnerships okay that we are here to
assist you that we can’t we can’t make
your life for you and we can’t help you
with the things that we don’t know and
that you always have to remember to take
care of you
first and foremost because when you stop
taking care of yourself you get out of
balance and you really forget how to
take care of others and I think that
we’ve been taught that
taking care of yourself as a problem and
I’m telling you something about being a
mother and some of the messaging that we
get in this country about being a mother
that you have to completely sacrifice
everything you have to completely
sacrifice every single thing and I think
that what the the remit we as mothers
need to have and gravitate to is that
you have to take care of yourself in
order to have the alignment and the
power to take care of others at the
capacity that we do because it fills the
well what what I believe that I do takes
so much energy so much work from heart
spirit and creativity that I had to be
responsible enough to take care of me
because you know what happens imbalance
comes in you know what happens I look to
you will and I say will oh you’ve got to
do this because if you don’t you you
become I start looking towards you I
start making you responsible for my
happiness and a lot of times you know we
do we look to our men we look to our
husbands and our boyfriends and we go
you I’ve given all this up for you and
you’ve got to make this right by me and
you’re supposed to make me happy because
we’ve lost our way on how to make
ourselves happy we lost our way
so what I had to do and what I had to learn was how to get more balanced in
learn was how to get more balanced in over the years each year each day I get
over the years each year each day I get more and more and more and more
more and more and more and more imbalance more and more and more in
imbalance more and more and more in alignment and you know what I get more
alignment and you know what I get more and more happy and the very thing that I
and more happy and the very thing that I thought would make you unhappy or make
thought would make you unhappy or make Jaden unhappy or make daddy unhappy
Jaden unhappy or make daddy unhappy actually is fulfilling for you guys as
actually is fulfilling for you guys as well even though you might it might not
well even though you might it might not be a tangible reason but the more happy
be a tangible reason but the more happy I am in the more fulfilled I am it works
I am in the more fulfilled I am it works for the family and when I’m not it
for the family and when I’m not it doesn’t it’s really that simple
work harder on yourself than you do on your job work harder on
than you do on your job work harder on yourself than you do on your business
see if you can find some ways to multiply your value to the market and he
multiply your value to the market and he said your income will immediately start
said your income will immediately start to change up until then I was hoping
to change up until then I was hoping that the economy would change I was
that the economy would change I was hoping that my company would change I
hoping that my company would change I was hoping this my paychecks and change
was hoping this my paychecks and change I was hoping that circumstances outside
I was hoping that circumstances outside would change then here’s what I found
would change then here’s what I found out it isn’t going to change so then my
out it isn’t going to change so then my question was if it isn’t going to change
question was if it isn’t going to change how will my life ever change and here’s
how will my life ever change and here’s what my teacher taught me when you
what my teacher taught me when you change when you change everything will
change when you change everything will change for you when you get better
change for you when you get better everything will get better for you
everything will get better for you that’s where I picked up that phrase for
that’s where I picked up that phrase for things to change you’ve got to change
things to change you’ve got to change you don’t have to change the marketplace
you don’t have to change the marketplace you don’t have to change the marketing
you don’t have to change the marketing plan you don’t have to change the
plan you don’t have to change the economy you don’t have to change
economy you don’t have to change countries you don’t have to change
countries you don’t have to change circumstances out there all you’ve got
circumstances out there all you’ve got to do is look within and see if you can
to do is look within and see if you can change yourself for the better and as
change yourself for the better and as you change things will start to change
you change things will start to change for you one of the things I have
for you one of the things I have realized and many of us have that if you
realized and many of us have that if you want something out of life if you want
want something out of life if you want to change yourself if you want to
to change yourself if you want to acquire something if there’s some goal
acquire something if there’s some goal that you want to reach that is really
that you want to reach that is really not easy as some people will make us
not easy as some people will make us feel that living a dream
feel that living a dream changing your behaviors overcoming
changing your behaviors overcoming negative habits it’s challenging it’s
negative habits it’s challenging it’s hard that living alone is just very
hard that living alone is just very difficult and once we begin to come to
difficult and once we begin to come to grips with the fact that living is
grips with the fact that living is difficult life is very challenging I
difficult life is very challenging I heard a song once by a guy named dimples
heard a song once by a guy named dimples call if it ain’t one thing it’s another
call if it ain’t one thing it’s another I say to you but ain’t one thing is 12
I say to you but ain’t one thing is 12 others always something you will never
others always something you will never ever have a problem free moment in life
ever have a problem free moment in life somebody said I like this so do you
somebody said I like this so do you either in a problem or just left water
either in a problem or just left water or hit it toward would anybody found
or hit it toward would anybody found that to be so raise your head if you
that to be so raise your head if you know what I’m talking about I mean
know what I’m talking about I mean there’s always something so how do we
there’s always something so how do we begin to nurture that hunger what are
begin to nurture that hunger what are the characteristics or the qualities of
the characteristics or the qualities of people that are hungry what will it take
people that are hungry what will it take for me to get some of the things that I
for me to get some of the things that I want and being hungry for those things
want and being hungry for those things number one you’ve got to work on
number one you’ve got to work on yourself
yourself it’s very important that you engage in
it’s very important that you engage in an ongoing process to develop you spend
an ongoing process to develop you spend more time on yourself than what you’ve
more time on yourself than what you’ve been spending it’s very important you
been spending it’s very important you all that to yourself
all that to yourself I was reading the book Bachman Dino call
I was reading the book Bachman Dino call the University of Success read one line
the University of Success read one line gave me a chill I didn’t have to read
gave me a chill I didn’t have to read anything else in the book he said many
anything else in the book he said many of us never realize how great this
of us never realize how great this because we become sidetracked by
because we become sidetracked by secondary activity we spread ourselves
secondary activity we spread ourselves too thin don’t know how to say no and we
too thin don’t know how to say no and we find ourselves doing all kinds of things
find ourselves doing all kinds of things and never have a half time to do those
and never have a half time to do those things that we need to do to work on
things that we need to do to work on ourselves and then there goes a second
ourselves and then there goes a second that goes another second that goes
that goes another second that goes another second and we can’t stop it
another second and we can’t stop it whole time and before you know it you
whole time and before you know it you wake up one day and you’re behind in
wake up one day and you’re behind in your dreams and you build
[Music] to influence someone you have to already
to influence someone you have to already be influenced right to move somebody you
be influenced right to move somebody you better be moved to touch somebody you
better be moved to touch somebody you can’t touch somebody about your product
can’t touch somebody about your product or service or vision or idea or your
or service or vision or idea or your company if you’re not touched to
company if you’re not touched to persuade others you have to be persuaded
persuade others you have to be persuaded you can’t give somebody else but you
you can’t give somebody else but you don’t have now you may have been
don’t have now you may have been intellectually and here’s the challenge
intellectually and here’s the challenge we first meet somebody in your
we first meet somebody in your relationship and you’re all excited
relationship and you’re all excited what’s a little energy like zero to ten
what’s a little energy like zero to ten make the sound of that energy and meet
make the sound of that energy and meet someone you’re totally excited by make
someone you’re totally excited by make the Saturday six months six years 20
the Saturday six months six years 20 years later it’s scary at it and it’s
years later it’s scary at it and it’s not time because there are people I’ve
not time because there are people I’ve told I’ve been with them been together
told I’ve been with them been together 65 years and they’re still out of their
65 years and they’re still out of their mind for each other they make the same
mind for each other they make the same amount of noise you did in the beginning
amount of noise you did in the beginning here what changes is very often when
here what changes is very often when you’re around something enough I don’t
you’re around something enough I don’t care what it is there’s a law called the
care what it is there’s a law called the law of familiarity the law of
law of familiarity the law of familiarity says this every round
familiarity says this every round something enough you take it just a
something enough you take it just a little bit for granted and as a matter
little bit for granted and as a matter what it is it’s not that you don’t care
what it is it’s not that you don’t care it’s it used to it it’s that the variety
it’s it used to it it’s that the variety of it is not quite as high it’s not so
of it is not quite as high it’s not so new and with that sometimes you give it
new and with that sometimes you give it less significance even though in your
less significance even though in your heart you know it’s significant you
heart you know it’s significant you don’t keep the aliveness of it it
don’t keep the aliveness of it it becomes something you intellectual lives
becomes something you intellectual lives versus something you feel inside your
versus something you feel inside your body with a passion so there people say
body with a passion so there people say but we love each other yeah oh that’s
but we love each other yeah oh that’s great yeah hug each other right now and
great yeah hug each other right now and then you say you love it you cousin
then you say you love it you cousin little kiss like that was that how it
little kiss like that was that how it was in the beginning no it isn’t time
was in the beginning no it isn’t time it’s that most people don’t understand
it’s that most people don’t understand that this emotion this intensity this
that this emotion this intensity this passion has to be constantly reinforced
passion has to be constantly reinforced every single day and like any muscle if
every single day and like any muscle if you don’t use it you so then you have
you don’t use it you so then you have the base understanding why you do what
the base understanding why you do what you do but you’ve lost the energy that
you do but you’ve lost the energy that makes it alive and so if you’re gonna be
makes it alive and so if you’re gonna be touching people you got to be tough so
touching people you got to be tough so then the question is how do we influence
then the question is how do we influence ourselves how do we influence other
ourselves how do we influence other people we got to get the
people we got to get the to their emotions we got to get
to their emotions we got to get ourselves into the emotions they’re
ourselves into the emotions they’re gonna move us to action and we got to do
gonna move us to action and we got to do that ongoing because otherwise all the
that ongoing because otherwise all the stuff you wrote down will die it’ll die
stuff you wrote down will die it’ll die in your book it’ll die in your head
in your book it’ll die in your head there has to be a level of emotional
there has to be a level of emotional level hunger in you that makes you go
level hunger in you that makes you go falls through there’s got to be a level
falls through there’s got to be a level of energy knew that when you go share
of energy knew that when you go share with people you’re able to influence
with people you’re able to influence them to follow through and when they
them to follow through and when they don’t do it enough to get back in there
don’t do it enough to get back in there with them again and get them to do it
with them again and get them to do it again this is where the whole game gets
again this is where the whole game gets won or lost the agree to disagree with
won or lost the agree to disagree with me on this so what we got a look at it
me on this so what we got a look at it first of all us and where does it have
first of all us and where does it have to start ourselves since were the first
to start ourselves since were the first constraint and if we can do with
constraint and if we can do with ourselves an influence then we can teach
ourselves an influence then we can teach everybody else to influence we’ve said
everybody else to influence we’ve said business is innovation and marketing you
business is innovation and marketing you have to influence people to innovate
have to influence people to innovate because they’re not going to just do it
because they’re not going to just do it because they’re used to what works and
because they’re used to what works and it’s easier and they know it innovation
it’s easier and they know it innovation means massive what change how many
means massive what change how many people go give me more massive change in
people go give me more massive change in my life with all the other things I’m
my life with all the other things I’m trying to hang on to they’re not going
trying to hang on to they’re not going to do that you have to influence people
to do that you have to influence people to innovate and marketing is influenced
to innovate and marketing is influenced so what influences us is our States how
so what influences us is our States how do we change our States let’s start with
do we change our States let’s start with you and I and with anybody I’m going to
you and I and with anybody I’m going to work with you’ve worked with me before
work with you’ve worked with me before you know the first answer if you’re
you know the first answer if you’re gonna change somebody state the fastest
gonna change somebody state the fastest way to do it is physical trying to
way to do it is physical trying to change somebody’s mind is really hard
change somebody’s mind is really hard change their body their mind will go if
change their body their mind will go if you doubt it give someone enough alcohol
you doubt it give someone enough alcohol and just see how quickly you can change
and just see how quickly you can change them true given of alcohol I don’t care
them true given of alcohol I don’t care who they are they’re gonna change what
who they are they’re gonna change what are you changing biochemistry physiology
are you changing biochemistry physiology physical body and the emotion the mind
physical body and the emotion the mind will shift that’s why people take drugs
will shift that’s why people take drugs it’s when people eat when they go ii
it’s when people eat when they go ii it’s a biochemical change in their body
it’s a biochemical change in their body so but we can do this through movement
so but we can do this through movement we can do this you change so if you want
we can do this you change so if you want to be the leader and you’re gonna be
to be the leader and you’re gonna be effective first thing I’d say to all of
effective first thing I’d say to all of you going home so you don’t feel
you going home so you don’t feel overwhelmed is you need to develop a
overwhelmed is you need to develop a ongoing discipline because we are our
ongoing discipline because we are our rituals I mean a physical one if you
rituals I mean a physical one if you want to say well why is my life the way
want to say well why is my life the way it is today look at your rituals whether
it is today look at your rituals whether you call them rituals or not you have
you call them rituals or not you have them most of you get up and you have a
them most of you get up and you have a set of rituals you go straight to email
set of rituals you go straight to email or you go straight work out or you have
or you go straight work out or you have your breakfast or you hit the snooze
your breakfast or you hit the snooze alarm at least three times to ritual
alarm at least three times to ritual who knows what I’m talking about here
who knows what I’m talking about here and if you wanted out with somebody’s
and if you wanted out with somebody’s like you can see the rituals you can
like you can see the rituals you can look anybody’s body in this room if you
look anybody’s body in this room if you have them take their clothes off and you
have them take their clothes off and you know some of their rituals or lack
know some of their rituals or lack thereof is it true if every day you get
thereof is it true if every day you get up and your ritual is you go to
up and your ritual is you go to Starbucks and order a smoker book at the
Starbucks and order a smoker book at the couple or whatever those things are that
couple or whatever those things are that you have right and a big muffin and
you have right and a big muffin and whatever it is right and that’s what you
whatever it is right and that’s what you do every day it’s not hard to figure out
do every day it’s not hard to figure out what you’re gonna be like by 10:30 in
what you’re gonna be like by 10:30 in the morning you’re gonna be looking for
the morning you’re gonna be looking for your next coffee next whatever because
your next coffee next whatever because wanna stimulate your adrenal glands like
wanna stimulate your adrenal glands like crazy and they’re gonna drop predictably
crazy and they’re gonna drop predictably and we know what your stress levels
and we know what your stress levels gonna be like we know when you’re in is
gonna be like we know when you’re in is you’re gonna go and fade it’s
you’re gonna go and fade it’s predictable because of your rituals if
predictable because of your rituals if you eat a certain way you can predict
you eat a certain way you can predict that person’s gonna be fat and tired
that person’s gonna be fat and tired he’s a different way you know if a
he’s a different way you know if a person eats and they exercise a certain
person eats and they exercise a certain way you don’t their body’s gonna be like
way you don’t their body’s gonna be like who here works out five days a week
who here works out five days a week never misses it’s just your life let me
never misses it’s just your life let me see your hands
see your hands look at number people that’s fantastic
look at number people that’s fantastic howdy everybody hand that’s really
howdy everybody hand that’s really fantastic who here honestly never works
fantastic who here honestly never works out consistently right don’t clap is
out consistently right don’t clap is what’s interesting I’m not saying one is
what’s interesting I’m not saying one is right as one is wrong but will those two
right as one is wrong but will those two different rituals create a different
different rituals create a different body yes or no if we wanted to really
body yes or no if we wanted to really make it clear we’d say everybody works
make it clear we’d say everybody works out five days a week stand up well you
out five days a week stand up well you look at them sit down everybody doesn’t
look at them sit down everybody doesn’t work out stand up look at them it’ll be
work out stand up look at them it’ll be pretty obvious now some people’s
pretty obvious now some people’s metabolism is different and get by with
metabolism is different and get by with different things but you get the picture
different things but you get the picture don’t you your relationships today are
don’t you your relationships today are the results of your rituals if the first
the results of your rituals if the first thing you do every day when you come
thing you do every day when you come home is hi honey and then you go and
home is hi honey and then you go and give a little peck on the cheek and then
give a little peck on the cheek and then you sit down and start typing your
you sit down and start typing your emails we flip on the news
emails we flip on the news it’s not hard to know what your
it’s not hard to know what your relationships gonna be like you guys
relationships gonna be like you guys might love each other but it’s gonna be
might love each other but it’s gonna be one boring dead relationship it’s like
one boring dead relationship it’s like having a brother or sister but if your
having a brother or sister but if your new ritual was and you just in the
new ritual was and you just in the beginning you made it a ritual just made
beginning you made it a ritual just made for fun you say every day when I come
for fun you say every day when I come home I’m gonna do those over the yellow
home I’m gonna do those over the yellow my husband or wife’s name or sometimes I
my husband or wife’s name or sometimes I want my wife’s a little crazy so I call
want my wife’s a little crazy so I call Lucy
Lucy yeah I’m home and then we both go
yeah I’m home and then we both go running wherever she is now’s wherever
running wherever she is now’s wherever the house we go running full-speed like
the house we go running full-speed like lovers haven’t seen each other in six
lovers haven’t seen each other in six months we do it ask my assistant all the
months we do it ask my assistant all the time not every day but it’s our ritual
time not every day but it’s our ritual to this process right it’s just a crazy
to this process right it’s just a crazy thing thank you thank you I appreciate
thing thank you thank you I appreciate the MS don’t mind telling you to do this
the MS don’t mind telling you to do this I’m telling you because I want you
I’m telling you because I want you create yours because when you do that
create yours because when you do that and you’re playful and crazy and you do
and you’re playful and crazy and you do that a regular basis
that a regular basis thank you can’t wait to see each other
thank you can’t wait to see each other and the biggest ritual that we have
and the biggest ritual that we have besides physical by the way let me just
besides physical by the way let me just say to you this this when you go home if
say to you this this when you go home if you want to transform your business
you want to transform your business transform you by creating first if you
transform you by creating first if you don’t already have one a set of physical
don’t already have one a set of physical rituals that you’re not gonna miss I
rituals that you’re not gonna miss I don’t care but three days a week four
don’t care but three days a week four days a week something’s gonna make you
days a week something’s gonna make you physically strong because in a place
physically strong because in a place where there’s gonna be a lot of fear the
where there’s gonna be a lot of fear the way you deal with crisis is number one
way you deal with crisis is number one thing you should do is feed your mind
thing you should do is feed your mind and you’re doing that get yourself new
and you’re doing that get yourself new answers immerse yourself in new
answers immerse yourself in new environments get new voices have new
environments get new voices have new perspectives ask some new questions is
perspectives ask some new questions is that what we’ve been doing here right
that what we’ve been doing here right and we’re doing it together and bringing
and we’re doing it together and bringing all these people together I basically to
all these people together I basically to create innovation in your life and
create innovation in your life and marketing I’ve assembled here 19 people
marketing I’ve assembled here 19 people you assemble five days your life and
you assemble five days your life and we’re just rockin day and night it’s the
we’re just rockin day and night it’s the total immersion of what I taught you in
total immersion of what I taught you in innovation it’s really what it is but
innovation it’s really what it is but this gotta continue for it to continue
this gotta continue for it to continue that we’ve also been managing your state
that we’ve also been managing your state to a great extent all right
to a great extent all right most of you don’t go home in four or
most of you don’t go home in four or five days they start clapping like crazy
five days they start clapping like crazy and screaming and shaking you don’t do
and screaming and shaking you don’t do that usually right and so somebody gonna
that usually right and so somebody gonna go like wow it doesn’t feel the same as
go like wow it doesn’t feel the same as it’s a seminar and stuff I’m back here
it’s a seminar and stuff I’m back here by myself my people aren’t doing this
by myself my people aren’t doing this but some of you will go home and
but some of you will go home and initiate this you’re gonna have your
initiate this you’re gonna have your physiology five your five minutes of
physiology five your five minutes of physiology shift once an hour once every
physiology shift once an hour once every 90 minutes or no more than once every
90 minutes or no more than once every two hours you’re gonna start your
two hours you’re gonna start your morning with everybody you’re gonna
morning with everybody you’re gonna bring in and get some little audio clip
bring in and get some little audio clip of something from a movie or something
of something from a movie or something that blasts across you know the room and
that blasts across you know the room and everybody stand at attention you’re
everybody stand at attention you’re gonna do some crazy stuff if you’re
gonna do some crazy stuff if you’re smart go over examples and see what they
smart go over examples and see what they do they got the most crazy stuff going
do they got the most crazy stuff going on there all the stuff that I do in
on there all the stuff that I do in seminars they do every day at their
seminars they do every day at their location with their people
location with their people you
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