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Careful how you care | Matt Lambert | TEDxUniversityofEastAnglia


the problem with me is I care too much

now that sounds like a false modesty

right that’s like saying the trouble

with me is I’m a bit of a perfectionist

we don’t really say it’s a problem we

see it as a strength but is it in my

experience caring too much just a lot

perfectionism isn’t very helpful see I

found that often when I really care

about something I can all too easily get

in my own way and actually limit the

amount the good I can do now before I

get into the perils of caring too much

there are three things I’d like to share

about myself today number one I’m a

do-gooder 13 years ago the best mate Jim

you know I set up a charity in our spare

time called pasarán Africa and our goal

was simple we wanted to help build

schools in Africa and since 2005 we’ve

been involved in six school build

projects in Kenya in Ghana in the Gambia

and in Uganda and whilst hasn’t always

been plain sailing I’m really proud to

say that all these schools are still

running today it’s completely

independent of us okay number two I’m

scared shitless

now obviously I’m scared shitless right

now but I’m talking more in general I’ve

struggled with mental health and

particularly anxiety for most of my life

and this isn’t particularly enjoyable to

talk about because like a lot of people

I’ve always masked my feelings but

you’ll seem like a nice bunch and in the

spirit of do different I shout okay more

about chronic worrying shortly but first

number three I’m an artist this is me

early on in my career

don’t be fooled I was a little bugger

really I’ve been drawing for as long as

I can remember really and I think art

has always been a way for me to make

sense of my feelings that make sense of

the world my work is clearly influenced

by time I’ve spent in Africa but above

all I think it’s the human condition

that really drives my ideas why we are

the way we are what we all share is

human universals the beliefs we hold and

why we hold them and the mastery where

and why we wear them so what have I told

you these three things about myself well

it’s because I think they all contribute

to the way that I care for example I

think it’s growing up worrying all the

time that made me a do-gooder in the

first place I remember in the 80s where

and the Ethiopian famine was all over

the news and it really bothered me I

couldn’t get out of my head I worried

about it for weeks

I felt really anxious and I had this

huge sense of responsibility and I was

about seven or eight and I think people

around me just to make me feel better

told me I was a really caring person and

I liked that it made me feel better when

I was worrying so even at a young age I

think my over caring anxious identity

was beginning to take shape now has

anyone here ever felt like they’ve cared

too much maybe about something or

someone maybe it’s in a relationship and

you become fearful of losing that person

I wonder what that looks like as a set

of behaviors holding on too tight

pushing them away can be exhausting

right I’m productive or maybe just

unsustainable so be it really possible

to care too much I guess what I’m saying

is careful how you care now I’m no

expert in psychology or philosophy but I

am an expert on my own experiences I

also happen to be married to a therapist

lucky me

she’s one of the smartest people I know

and she’s really taught me a lot about

compassion and why it’s really no wonder

that we all struggle from time to time

so what does it mean to care well I’ve

learned it’s made up a fee

Ling’s thoughts and actions and I guess

what we hope is that these actions will

lead us to do some good or make some

positive change I remember the first

time I went to Africa and witnessed true

poverty and I was whacked with feelings

of sadness and anger and guilt and this

led to thoughts like what a dick I am to

worry so much something something’s got

to change I’ve got to do something the

world is so unfair and this led to

thoughts like sorry this led to actions

like setting up a charity okay so some

were good but at times have also been

guilty of getting on my high horse when

talking about charity and my artwork as

Jeff says struggled for a while to

becoming stifled by my own black and

white right and wrong gears but most

importantly at times it’s led me to

overworked and undervalued my own

interests becoming stifled by anxiety

and fear you see what caring it’s really

hard to manage our thoughts and feelings

and therefore all too easy to act in

ways which are paradoxical II uncaring

even if we don’t mean them to be so

however come to think like this well

let’s start with the charity no pasaran

Africa began pretty not curiously really

a friend of ours who works in

international development helps the very

school in the Robie that needed some

help you see all the kids there kept

getting infections through their feet

just because they didn’t have any shoes

and we thought hey this is terrible and

B it may be kind of cool if we could run

a marathon and try and raise enough

money to buy all the kids a pair of

shoes so that’s what we did and we loved

it and then later on that year we

actually visited the Tenderfoot school

in the Robie and we were blown away by

how well the schools run and what they

were doing there they were

infrastructure was great but they were

hopelessly oversubscribed when they

really needed was some more classrooms

so we came back to England all fired up

and started thinking some fundraising

ideas some of these were definitely more

productive than others this is one of

our early escapades we carried a rowing

machine to the top of the three highest

mountains in Britain

and then we rode the height of each

mountain at the top dressed as

superheroes designed by six-year-olds

like to meet bossman and Julio super

Julio now believe it or not that was

actually really enjoyable and we did

raise quite a bit of money but we

quickly realized that if the chat was

going to continue we needed to get more

people involved and that’s where the

heroes one comes in a superhero themed

fancy just fun run along Bryan seafront

the kind that looks like this and this

this is us at GM setting the world

record for the most superheroes in one

place

it was literally beaten a week later by

someone in America but we don’t talk

about I’ve also got their certificate

they sent it to me by mistake so they

have the moral victory but I have the

piece of paper and we also have a kids

race which looks like this or at least

it does today because just like this

charity heroes run didn’t happen

overnight

in 2005 the race looked a lot more like

this volunteers outnumbering runners 4

to 1 because we had no idea what we were

doing we were in our early 20s and we

had no experience in marketing or event

management and so as a result with about

20 minutes to go we had about 20 runners

that looks pretty miserable though it

was raining we kind of just wanted to go

home we felt pretty embarrassed and then

with ten minutes to go the Sun came out

and with it a kid you not on the horizon

came a whole army of superheroes led by

banana man marching through all this and

like so we we literally had about three

pens and fifty entry forms and we didn’t

have any float to take any money so it

was a bit of a shambles but against the

odds the first race ended up being a

real success and I distinctly remember

at the end of the race every sweaty

Spider Man coming up to me and putting

his arm around my shoulder and saying

see you next year there was clearly an

appetite for this event to continue and

we felt compelled to carry on and so we

did and we carried on raising quite a

bit of money in the charity grew and

grew so much so that a couple years

later we could actually fund the new

classrooms at Tenderfoot this is one

the six classrooms being built in 2007

this is how they look today and we were

also able to fund the work in kitchen at

the school and we even purchased the

neighboring land so that could be used

for playing fields so this was great the

charity was working and it quickly

became part of my identity it was a

perfect antidote to those feelings of

not being good enough and I think we

became victims of our own success in

many ways my wife Audrina and friends

mark and Nikki had now become part of

the team but the amount of work required

by me had grown exponentially you see I

still trying to be an artist during the

day which is not very easy and I was

slowly squeezing in more and more

charity work at night and I think rather

than recognize that this is what I was

doing I simply normalized the amount of

work I was doing so I became a little

bit resentful and frustrated at times

and this this is definitely spilt out

into the way that I was communicating

with our fund raisers you see I just

couldn’t believe that they weren’t

raising more money than they were and I

got really frustrated they didn’t care

about this as much as I did now the

slight mite despite my grumpy

frustrations we remain productive this

is the Dream Land school that we funded

in Ghana in 2012 I just spoke to the the

founder of the school last week at you

know just had their thousandth people

finish their primary education there

this is one of the classrooms at

Dreamlands and this is the Fresh Start

skill center that we funded in 2014 in

The Gambia with another great charity

called the Fresh Start Foundation so

yeah we were productive but the stress

of running charity is really beginning

to mount and I was literally developing

a super hero complex believing for no

good reason that I should be working

longer and harder than anyone else and

this was starting to affect my artwork

message to you see I felt like I had

something to say but most importantly I

had the moral high ground to shout it

from they said these two are from a

series of portraits I created of some of

the kids from our schools and directly

onto celebrity magazine covers and I

really wanted to highlight just how

ridiculous I thought all our interests

were particularly when compared to their

relative suffering

I was very righteous the frivolous West

is evil amen I win

except I wasn’t winning because guess

what people don’t really want artwork

that makes me feel terrible go figure

and in a similar vein there’s only so

many hard-hitting charity emergencies we

can all hear before we become shut down

to them so in short I became completely

run down and more anxious than ever so

something had to change I took some time

out and started seeing some interesting

parallels between myself my artwork and

the charity that wasn’t blessed with

amazing insights of introspection by the

way I had some it’s very helpful therapy

at a time and I realized that I cared a

lot but the way I was going about things

was unproductive and this was definitely

unsustainable and one of the main

reasons for that was my standards were

just too damn high but if the standards

I was putting on myself but also the

standards I was demanding of everyone

else and this really hit home for me

when one evening I was watching TV and a

couple of charity efforts came on back

to back and I cared but I didn’t take

any action yet there I was getting

really annoyed with all off fund raisers

for not raising enough money I was a bit

of a hypocrite so became curious about

what mechanisms in me led to giving but

also what what shut me down to it you

see I’ve met all the kids in our schools

and I’ve seen where they lived and I

just didn’t have that same connection

with these two these adverts are sitting

on TV and that’s just kind of obvious

right it’s just human nature

you see we’ve evolved in these really

small communities where we respond a lot

more positively to intimate one-to-one

interactions now this is described a lot

more eloquently by Peter Singer in a lot

of his writing but particularly for me

the book the life you can save which I

can’t recommend highly enough and he

actually outlines some of these barriers

to giving that we all experience now I

won’t go into that too much here but

suffice to say that I didn’t know

everything and I didn’t care the most

but most importantly that was kind of

alright like I maybe just keep myself a

bit of a break and so from there our

fundraising communications it became a

lot more open and less shaming and I

stopped thinking that everything rested

on me at least for a while and quite

frankly I became a little

less preachy and this new spirit of

curiosity was having a positive impact

on my artwork – you see I realized that

my art could be inspired by the charity

but didn’t have to be a campaign for the

charity and that was a big realization

for me because as an artist is so much

more enjoyable to observe the world in

your place in it rather than be pointing

your finger at it all the time and I

think this is you can see this in some

of my later work clearly influenced by

the charity and here is Ron but I think

these species these pieces speak a lot

more to stealing I was saying from my

childhood of feeling like I had to mask

my feelings and create these alter egos

in order to feel safe and because I’ve

been more open in my artwork people were

starting to respond to it a lot more

positively which was great because I

started getting a bit more success and I

could pay some down bills and so just

for a while I sort of carried on a

little bit more of an even keel now

things changed again in 2017 when we

realized that the heroes Run was no

longer sustainable

we’d had a fantastic run with it but the

reality was that the expenses were going

up the fundraising was going down but

most importantly in the amount of time I

had to do anything about it was less

than ever our team had shrunk – because

inevitably people’s professional lives

had taken over we began this in our

early 20s when we all had a lot of

airtime so now it was just my wife and I

running the charity and soberly and

objectively we thought maybe we’ve taken

this as far as we can and so it was time

to shut the charity down but I wasn’t

letting go see I felt really vulnerable

about the mask of the charity what if

I’m not good enough about it remember

that unhelpful relationship I spoke

about caring too much I was still

hanging on so I came really became

really hard on myself again I started

saying things like you just need to work

harder you can make this work you just

got to put more effort in and I became

really anxious again but what had I

learned about masks and compassion maybe

it’s about that about set out the right

time to show myself a bit of compassion

and was finally able to see the true

value in what we’d created and pass it

on

so in 2017 we gave the heroes one to

another great charity called rise UK a

charity with a brilliant fundraising

interest in infrastructure that can

really capitalize on the potential of

the race though I’m still helping them

with all the artwork and design and the

event set up because that’s quite easy

for me I’ve done it for 13 years and in

return I’m choosing five African aid

charities to have free places in the

race the simple equation is that for

about 10 percent of my effort probably a

five-fold increase in fundraising can

take place you see I’m not spending

hundreds of hours trying to run espera

to run a charity in my spare time I’m

spending that time being an artist

instead and because I’m getting more

success as an artist I can now use my

artwork to support other charities

charities that will run a lot more

effectively and efficiently than the one

I was working so hard to try and keep

going my do-gooding can reach a lot

further now that I’ve taken off my mask

now what i don’t–i leave you today is

the thought that anything I think that

I’ve done that’s been good it’s just

been to leave yet my anxiety because I

think that I’d be doing myself a

disservice but what I do want to view

live today is one simple idea now you’ve

probably heard me say these phrases a

couple of times already today

productivity and sustainability and

there’s nothing new here we often think

of these in terms of business where the

red area can work for or profit or

long-term success but what I invite you

today do today is think of these terms

in the context of the Weibull care being

mindful of our thoughts and feelings

which are really complicated and embrace

the caring sweet spot we all care we

care a lot caring is important let’s

take it seriously what I’ve described

today has been my meandering fumbling

journey towards becoming more careful

how I care now when I care about

something and all those thoughts and

feelings are rushing around in my head

before I act I try I don’t always

succeed but I try it’s asked myself just

a couple

questions first is what I’m about to do

going to be productive is it going to be

sustainable am I going to hit the caring

sweet spot if I can answer yes to those

questions I can be fairly confident that

my do-gooding can be its goodest

hopefully this can help you guys too

thanks for listening [Applause]

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