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Afinal você se veste de quê? | Chiara Gadaleta | TEDxBlumenauSalon


[Music]
[Applause]
fashion the reporter of your time
a faithful photograph of a time to
history of mankind can be told
through my clothes too
my fashion story started on 25
years ago when I left Brazil
to conquer Paris after layers of
magazines and couture parades and
I realized I had to put a hand on
to understand what was going on behind
cameras from that market
So I invest in my career and I
became designer designer is them
fashion consultant in 2018 when she
had a consolidated name a career
recognized and felt an incredible
need to question everything not only
my career as fashion and as the whole
industry
I realized at that moment that the
planet shouted with change
the society was calling for help and
fashion was completely disconnected
or for the first time she had
entered into total disarray with its
time I realized that I needed to use
much more than my image and mine.
voice
I began to imagine that in fashion it would be
What photograph would that be?
how people would dress in
next centuries
I started with an incredible trip for this
Wonderful Brazil and discover with six
biomes and two submarines that our
Nature can yes dress our nation
with fiber colors textures and workmanship
communities throughout Brazil.
oiapoque to chuí
I have also discovered that
big cities says carton tons of
textile waste per day and in the other
tip people do not have what they wear in
Indian tribes
The time had finally come for
to use fashion as a change agent
social and environmental
I practically started saying no to
any tendency is to say no to
any rule that says follow my
rules my rules based on
my intentions and then I started saying
imagining what my fashion would not be
my fashion she would not be the one
pollutes the seas and oceans
it would not be the one that includes
child labor would not be the one
nature lover
the fashion that I could present to my
fashion would be a fashion conscious
engaged in all colors
all ages and she would use
creativity as a tool is to include
Many people’s workforce in Brazil
whole that uses their hands to support
families
so my fashion is such fashion that she
includes all those people who work with
their hands and that enables and sustains
and their families in Brazil
my fashion became fashion and good
news is that the brands companies and they
opening their agendas to discuss
social and environmental issues
there are finding alternatives to
to reduce their impacts
But how do we do it so that this
transformation works so that this
process so that we really
achieve this transformation of a
society did not hurt
on one hand we are much more
the more stylish that each one
that each one finds the
its not there to discover its
sims
Only then will we be able to adjust
fashion lenses again
today no one else needs more
of a jeans a gray T-shirt
then how you dress the way
How did we tithe?
about us and you get dressed
thanks
[Applause]
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