[Music]
obviously decided to answer a really
easy and simple question today how do we
change the world with so many of the
world’s entrenched challenges whether
it’s hunger homelessness or any other
issue what is it that we can do to make
the world a better place my name is Ken
Vaughn and I would suggest that one of
the most effective and sustainable ways
of creating that change is through
business
let me explain chances are in your
lifetime you will probably work for a
business and what is it that makes that
business work or perhaps I should be
asking who is it that makes that
business work you do we do so really in
practice you are business we are
business now what is business really
when we start with a more common
definition that most of us are familiar
with business is about making money and
yes there is no denying it there is most
definitely commercial activity in the
buying and selling of goods and services
but there’s so much more to it than that
think about what goes into making that
final transaction possible there’s the
research and development the
manufacturing of the product the
logistics the delivery and so on there’s
also innovation in there to do what to
address the need for to solve a problem
now what happens though when something
goes wrong say there’s a disruption in
the supply chain perhaps there’s a fire
at that widget manufacturing plant or
maybe there’s a flood or a labor
disruption what happens business will go
in and innovate their process and look
at what is it that it can do to both
deal with the current disruption and you
negate the risk of a second disruption
but what decides which of those
challenges is a priority
how do we decide the best solution and
the best path forward or remember who is
business we our business and our
personal values inform that solution
some people say the mirroring of your
personal values with business is called
social enterprise where business is a
force for good now I want to take a
moment here and acknowledge that there’s
there’s a couple of different
definitions some people call it social
purpose organization others call it a
social venture for today we’ll just
stick with social enterprise another
quick pause some people think of social
enterprise as most revolutionary new
idea ever business that does good oh my
god this is what indigenous peoples has
been practicing for tens of thousands of
years collective action for collective
impact
it just wasn’t described this way and
there’s so much that we can learn from
digis peoples but ladies and gentlemen
that is another talk so our businesses
and what we’re seeing is our values
carrying through more clearly now and we
see this with business and CSR or
corporate social responsibility I’m here
to advocate for us to jump past that
enough with CSR today’s talks is about a
accelerated evolution let’s accelerate
the evolution of our business through
social enterprise to do good and change
the world because in a social enterprise
there is no need for a CSR department to
do social or environmental good because
in a social enterprise social
environmental good is inherent in
everything they do
take for example Edgar and Joe’s Cafe a
social enterprise of Goodwill Industries
in Ontario Great Lakes where they are
providing good food social support and
helping to break down stigmas around
mental illness
they’re doing this to build up our most
vulnerable now before I go in and talk a
little bit more about what Edgar and
Jose does and how they do it let’s take
a look at how a traditional cafe could
operate under the old model under the
old model a cafe could look at donating
some of its profits a la CSR to support
and funds perhaps some mental health
services provide some good food but
remember we’re here today for
accelerated evolution we’re here for the
next evolution of business and that’s
exactly what Edgar and Joe’s Cafe is
where they’re creating good work while
also providing mental health social
support services breaking down stigma
helping to lift up our most vulnerable
and build better communities through
business through business not charity
but through business so how do they do
it
Edgar and Joe’s partners with goodwill
Career Center as part of something
called their hands-on hospitality
program that trains employees and
apprentices people particularly those
who face barriers and prepares them for
the food and you guessed it for the
hospitality industry they do this while
providing access to good food nutritious
affordable all while providing a
platform a platform for dialogue that
showcases success stories and breaks
down stigmas and changes the narrative
around mental illness this is the next
evolution of business where social and
environmental values are in the DNA of
the organization where it’s not practice
sometimes or when it’s convenient when
it’s profitable but all of the time so
you might be wondering at this point all
right Kevin this sounds great social and
environmental values and good in the
organization but what if I’m not at a
new organization
what if I’m at an established
organization with long-standing values
and practices you know what that is a
good question Gary and to you I want to
say social procurement what is social
procurement I’m going to tell you an
example or give you an example of a
social enterprise but before let me set
the stage for social procurement right
now across the globe governments are
investing billions of dollars in
infrastructure there’s a unique
opportunity for us to creatively deploy
those funds to not just develop
infrastructure but also to create decent
work to build healthier livelihoods in
social impact so psycho home this is a
social enterprise that I’m proud to have
helped to co-found and we heard that
there’s a priority neighborhood here
right here in a City of Toronto that
needed some bike infrastructure but the
community also faced other challenges
around a lack of training and job
opportunities so what did we do well
first let’s take a look at the
traditional procurement process normally
what the city would do is they would go
out and source what was in this case
bike racks they would buy those
externally and it would install in
community not bad the community now has
some bike racks but in doing it this way
there’s a missed opportunity in that
entire process itself so instead my team
and I created a public-private
partnership with labor where we hired
and trained at-risk youth from the
community to build it themselves more
than just creating jobs now though we
also engage the community in that
process of designing the bike racks so
that we have more than just functional
bike racks like the not quite as
exciting hoop bike racks we often see on
the streets but art art that reflects
the values and Heritage’s commune that
reflects their aspirations we also
worked with the community to see where
those bike racks should best be located
because who knows better than them who
will be using it where it should go so
you’re at an organization whether it’s a
business a government not-for-profit you
need goods and services why not innovate
your procurement process for social
impact say you have a meeting that needs
to be catered why not use this as an
opportunity to hire a catering company
that employs newcomer women to cook food
for their families and sells a surplus
why not use this as an opportunity to
hire a contractor who employs people who
face barriers or why not use this as an
opportunity to procure your supplies
from a social enterprise because
business is embedded into the fabric of
our society why not
harness it as a force for good why not
harness our incredible abilities as the
leaders and operators of business to
solve climate change to fight hunger to
advance the sustainable development
goals social enterprise or social
procurement these are things that are
being done right now Edgar and Joe’s
Cafe is doing it cycle home is doing it
and this is something that I know I know
you can do I know we can do it now let’s
change the fabric of society together
together let’s make business a force for
good together let’s work towards a
solution on some of our world’s most
entrenched challenges and together let’s
build a world that leaves no one behind
so how will you change the world thank
you
you
obviously decided to answer a really
easy and simple question today how do we
change the world with so many of the
world’s entrenched challenges whether
it’s hunger homelessness or any other
issue what is it that we can do to make
the world a better place my name is Ken
Vaughn and I would suggest that one of
the most effective and sustainable ways
of creating that change is through
business
let me explain chances are in your
lifetime you will probably work for a
business and what is it that makes that
business work or perhaps I should be
asking who is it that makes that
business work you do we do so really in
practice you are business we are
business now what is business really
when we start with a more common
definition that most of us are familiar
with business is about making money and
yes there is no denying it there is most
definitely commercial activity in the
buying and selling of goods and services
but there’s so much more to it than that
think about what goes into making that
final transaction possible there’s the
research and development the
manufacturing of the product the
logistics the delivery and so on there’s
also innovation in there to do what to
address the need for to solve a problem
now what happens though when something
goes wrong say there’s a disruption in
the supply chain perhaps there’s a fire
at that widget manufacturing plant or
maybe there’s a flood or a labor
disruption what happens business will go
in and innovate their process and look
at what is it that it can do to both
deal with the current disruption and you
negate the risk of a second disruption
but what decides which of those
challenges is a priority
how do we decide the best solution and
the best path forward or remember who is
business we our business and our
personal values inform that solution
some people say the mirroring of your
personal values with business is called
social enterprise where business is a
force for good now I want to take a
moment here and acknowledge that there’s
there’s a couple of different
definitions some people call it social
purpose organization others call it a
social venture for today we’ll just
stick with social enterprise another
quick pause some people think of social
enterprise as most revolutionary new
idea ever business that does good oh my
god this is what indigenous peoples has
been practicing for tens of thousands of
years collective action for collective
impact
it just wasn’t described this way and
there’s so much that we can learn from
digis peoples but ladies and gentlemen
that is another talk so our businesses
and what we’re seeing is our values
carrying through more clearly now and we
see this with business and CSR or
corporate social responsibility I’m here
to advocate for us to jump past that
enough with CSR today’s talks is about a
accelerated evolution let’s accelerate
the evolution of our business through
social enterprise to do good and change
the world because in a social enterprise
there is no need for a CSR department to
do social or environmental good because
in a social enterprise social
environmental good is inherent in
everything they do
take for example Edgar and Joe’s Cafe a
social enterprise of Goodwill Industries
in Ontario Great Lakes where they are
providing good food social support and
helping to break down stigmas around
mental illness
they’re doing this to build up our most
vulnerable now before I go in and talk a
little bit more about what Edgar and
Jose does and how they do it let’s take
a look at how a traditional cafe could
operate under the old model under the
old model a cafe could look at donating
some of its profits a la CSR to support
and funds perhaps some mental health
services provide some good food but
remember we’re here today for
accelerated evolution we’re here for the
next evolution of business and that’s
exactly what Edgar and Joe’s Cafe is
where they’re creating good work while
also providing mental health social
support services breaking down stigma
helping to lift up our most vulnerable
and build better communities through
business through business not charity
but through business so how do they do
it
Edgar and Joe’s partners with goodwill
Career Center as part of something
called their hands-on hospitality
program that trains employees and
apprentices people particularly those
who face barriers and prepares them for
the food and you guessed it for the
hospitality industry they do this while
providing access to good food nutritious
affordable all while providing a
platform a platform for dialogue that
showcases success stories and breaks
down stigmas and changes the narrative
around mental illness this is the next
evolution of business where social and
environmental values are in the DNA of
the organization where it’s not practice
sometimes or when it’s convenient when
it’s profitable but all of the time so
you might be wondering at this point all
right Kevin this sounds great social and
environmental values and good in the
organization but what if I’m not at a
new organization
what if I’m at an established
organization with long-standing values
and practices you know what that is a
good question Gary and to you I want to
say social procurement what is social
procurement I’m going to tell you an
example or give you an example of a
social enterprise but before let me set
the stage for social procurement right
now across the globe governments are
investing billions of dollars in
infrastructure there’s a unique
opportunity for us to creatively deploy
those funds to not just develop
infrastructure but also to create decent
work to build healthier livelihoods in
social impact so psycho home this is a
social enterprise that I’m proud to have
helped to co-found and we heard that
there’s a priority neighborhood here
right here in a City of Toronto that
needed some bike infrastructure but the
community also faced other challenges
around a lack of training and job
opportunities so what did we do well
first let’s take a look at the
traditional procurement process normally
what the city would do is they would go
out and source what was in this case
bike racks they would buy those
externally and it would install in
community not bad the community now has
some bike racks but in doing it this way
there’s a missed opportunity in that
entire process itself so instead my team
and I created a public-private
partnership with labor where we hired
and trained at-risk youth from the
community to build it themselves more
than just creating jobs now though we
also engage the community in that
process of designing the bike racks so
that we have more than just functional
bike racks like the not quite as
exciting hoop bike racks we often see on
the streets but art art that reflects
the values and Heritage’s commune that
reflects their aspirations we also
worked with the community to see where
those bike racks should best be located
because who knows better than them who
will be using it where it should go so
you’re at an organization whether it’s a
business a government not-for-profit you
need goods and services why not innovate
your procurement process for social
impact say you have a meeting that needs
to be catered why not use this as an
opportunity to hire a catering company
that employs newcomer women to cook food
for their families and sells a surplus
why not use this as an opportunity to
hire a contractor who employs people who
face barriers or why not use this as an
opportunity to procure your supplies
from a social enterprise because
business is embedded into the fabric of
our society why not
harness it as a force for good why not
harness our incredible abilities as the
leaders and operators of business to
solve climate change to fight hunger to
advance the sustainable development
goals social enterprise or social
procurement these are things that are
being done right now Edgar and Joe’s
Cafe is doing it cycle home is doing it
and this is something that I know I know
you can do I know we can do it now let’s
change the fabric of society together
together let’s make business a force for
good together let’s work towards a
solution on some of our world’s most
entrenched challenges and together let’s
build a world that leaves no one behind
so how will you change the world thank
you
you
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