let me begin by saying often people
refer to me as a recovering psychologist
largely because I’m addicted to caffeine
and over about 35 years my purpose has
been to divert to serve others deal with
issues day to day concern network
traumatic for them and now I get the
privilege of serving people day to day
to have a experience that might make a
small difference in to make a life so
when you begin the whole supplying
pathway towards sustainability what does
that mean
from my perspective first of all let’s
look at the concept of sustainability
factually or ideologically when I
explore the meaning of sustainability in
my day to day life I’m somewhat
disappointed largely because what I hear
about sustainability is really not
sustained sustainable economic lifestyle
sustainable retirement when you get to
be more my age sustainable healthcare
sustainable environment all these things
are moving targets and we speak about
them ideologically rather than factually
for the most part the Kaylee we deal
with the facts and the facts are pretty
they say pretty much that the human
being has a is inflicted with it dis
ease the dis ease is it growth unlimited
growth seems to be more important than
about life so having more seems to be
better and continuous unrelenting growth
seems to be what operates in a back of a
day life it matter where you look at
gross national product and anything that
we have and deal is in any company
including a small company like one I
love feels with how do we grow and how
do we continue to grow rather than how
do we create balance in what we do so
can we continue to decide for among can
I invite you to do that
check your opinions at the door and just
explore a little differently if you will
about our beliefs and they are tendency
to be habitual and our patterns and take
a look at the issue of security because
quite often what we consider to be
sustainable is really an issue of
security when you think about surety
people want everything to be the same or
to not to change not to alter that would
upset the your day to day experience
that isn’t sustainable change is not
something that most of us are in charge
of change is actually in charge of us we
get to participate with it and often we
do that an environment that is
partitioned in the part of our life
/ it’s a very challenging life
experience to move into a whole way of
being rather than to day-to-day part
part so do me you’re can we sustain
anything becomes a question and I
answered I’m just destitute that may be
something you want to examine and
explore ok meaningful sustainability in
the context that I might share
sustainability of my experience in a
journey to Mexico into the Mayan regions
is the first of a look at what would be
the purpose of me doing that
what’s the integrity of that integrity
from the dictionary for some of you may
have looked it up it means to be whole
and complete it doesn’t mean to tell the
truth to tell the truth is often
difficult and traps sometimes impossible
so both upwind when we hear about that
yet we live in the world around us it’s
win-lose for donnelly every every part
of our day there’s a win-lose issue that
shows up and maybe occasionally in our
day to day events we see a win-win-win
don’t show up so this is a context again
that I would like to share my unusual
journey to a Mayan region of Mexico
impeccability based impeccability means
to me to be clear and clean how do I do
what I do clear and clean without being
fettered by self-indulgence personal
suta personal aggrandizement or meeting
my own personal new needs over the hoods
how do I look at dynamic growth versus
exponential growth that is key to me as
well in providing a business service to
the
to to customers as well as to connect
those people who provide the product
that we then lie to you day to day basis
may shake Sharon is athelia somebody may
notice an oil is the largest commodity
sold in the world it’s the moment and
most prolific product on the planet next
to that believe it or not is caught and
for most of you will know them bring out
a about goal 25 cents a leader for guess
if you look at a leader of coffee
average cost thirty three so when you
put in that context coffee is actually
more expensive and oil and interesting
enough it’s renewable
it is recyclable it’s something getting
in on a grigora bit approaches it is
something that we can actually sustain
in a dynamic way rather than
exponentially poking along an adventure
this happened about two years ago the
impetus for this when I was contacted by
a
maurizio now who’s a Mexican from the
Chaves region and an area called yoga
and he grew up there and he has a
father-in-law there and he said would
you mind if I come and visit your coffee
business and I said sure I’d like to
bring my father-in-law so he does
father-in-law to my business and his
name was Don Mara and Mexico your first
name made merry over Philip but if you
are considered to be somebody who is
making a contribution they put in front
of that dog so occasionally even use
that from my name which I had to tell
them that the process bit premature
anyway let me make a distinction here
between what my intention was to go into
the coffee world in a third world
country essentially I’ve been to other
countries and have an intention of doing
Fairtrade and actually transferring
Fairtrade into drug trade because what
we know
Fairtrade actually is not fair trade we
may say ok let’s pay the farmers more
they are always middlemen in the way and
in third-world countries like in Latin
American countries they call them
middleman interesting enough lost guilty
and my business is called coyotes so in
in a daunting way by my company name
being coyotes I was really being
transferred into their realm of
disrespect because they had no respect
for the coyote at all so I looked at the
third character said what am I to do
direct Raimi’s what am I going to give
them were they going to
yeah what do I want I want good quality
coffee served to my customers and to
paly but I want to treat the farmers
fairly more importantly I thought there
must be a way we can do this together
not that me going down and sourcing it
and eliminating you know Matt how about
if we did it together I didn’t win farms
well pretty to not do that so I’m going
to clean that as a value-added trade
rather than directory how way I value to
my customers to my business my adding
value to their experience so this is
like your friend Mauricio broad
father-in-law to my business and I won’t
talk about innovation because that
keyword in this whole arena that we’re
presenting today
and I’ll just share that welcome enough
innovator or an evasion suggested an
undercurrent of someone who transforms
now transformation and really it’s a
fancy word means to sing form same
essence different form so you take the
essence of something and you shift the
format the same essence different form
so you’re not continually growing
something your revitalizing or you
innovate something in a way that’s
evolutionary not revolution there’s this
considerable difference often
descriptors of innovators as a
revolutionary they change what’s going
on and I’m here to tell you that most of
us don’t really change what’s going on
we’re a catalyst to change very very
seldom actually are totally responsible
for that change the innovator and if you
are doing a teenis in the vault and
transforming what it is
you are participating in requires
freedom and fearless action Green is
what we all have in common the fearless
barbell that is not to get it attached
to our personality because quite often
we do that our personality needs to be
indulged in so that we cease to become
fearful of the environment around so
when I look at their situation I knew
that they interesting enough I’ll
digress again that Mexico provides
they’re the third largest producer in
coffee and room next to Brazil and
Colombia now they have antlers it’s
another kind of coffee which is a lesser
quality of the robusta variety not on it
it’s considered partly a major trade now
although it is a larger producer than
Mexico so how could I be going to this
very very high productive country in
coffee
and how could I assist them in any way
that is meaningful and respectful so to
be a compassionate witness came to like
me because of something I’ve referred to
in my world of being a psychologist that
when you are a capacitive witness you
notice and see but you don’t get overly
involved so it’s not entanglement as it
is participate compassion doesn’t mean
feeling sorry or helping with means you
look at the word it’s passionate energy
Kari frogs not
how did they take my energy to them
without entangling myself with my agenda
what was their need and what was our
collective desire so how could they
continue is healthy because often we
think about fair trade I’ve heard people
say this oh we need to help the karma
you go down and you talk to the farmer
day I want to help they absolutely do
not want to feel helpless and that’s
what they experienced when you start
using your help or coach or or change
so the young already poverty and
third-world country cotton producing
countries blinds initiative and
innovation we don’t get to see beyond
our circumstances our head below the
water and possibilities when everyday
poverty is on our doorstep every single
day statistically and factually let me
say this to you that the Mexican farm
they don’t have bank accounts Mayan cars
are largely the ones that do the farming
they don’t have bank accounts they have
no way of conducting business in a
transactional way it’s a handshake way
it’s a peso for service so when they
sell your coffee they sell it for cash a
median caste they don’t want you to to
be paid later so how this is a dog
downfall would have in some respects is
that there is this as I mentioned they
have these these hype chasers in third
world countries called coyotes and they
come in often sponsored by the big
multinationals with facials in hand they
go to the farmers day I’m willing to pay
you this now problems not yet out of the
field and off a tree the farmer sees
your children without shoes without
clothes and without enough food because
farming for coffee is about three month
window cember through two to march four
months actually and then the rest of
year there’s no income so the very
important were they able to take care of
their family and that is the key to
their lifestyle
family is more important than anything
else so how we go beyond this poverty
envelope that they existed how do I
heard to my intention to be quartered
with this okay farm to cup tire birth
how do we make difference how do I make
a difference as a business person
selling coffee to the public in a way
it’s respectful and how I say that okay
if the farmer gets forty seven pesos per
chip per kilogram forty seven pesos you
know how much patience work and I think
it’s 15 patients to adult that’s what
they get paid and what do we sell the
coffee cotton for also you know that
unless you go to McDonald’s and
Starbucks is anywhere from $2 to 250
okay so I make a point of when I was in
– I was to ask questions incessantly ask
questions – not just album things to
pass some questions and then because in
Spanish on my Spanish did next vanilla
it was actually quite nice because I
couldn’t really talk about what I wanted
them to know that I might share I had to
have math questions and then have an
interpreter so that actually worked to
my advantage
okay so the windows of perception what
was this is another context piece what a
minute mile – yeah am I looking at the
window everyone to think a victim of
this situation called farm being
empowered or I’m looking at being a
tyrant linka a big multinational bottom
line is born continuous throat more
important more stores more important the
18,000 star
the rule for loving I’m going to be a
tyrant tell them what to do
be a rebel saying I’m against everybody
else how do I create a win-win how could
this be something were respectfully then
and I went for customers that we serve
so I wanna put this is another frame of
reference if I may those would be
available
the do behalf reference or II do have
relief in this world largely driven by I
gotta have money I gotta have security
like I have friends I gotta have a job a
guy have good health then I can do
things that I want to do then maybe I’ll
be okay and then the maybe comes in work
is still qualified so when you talk
somebody how you do they say not that
it’s qualified it’s not about being as
it it’s about heaven so we can change
that a little bit just a little bit set
of it how to be have and then do and
then be okay what about do we have that
would be the first step do what you have
the energy to do did you can give them
to share matter be you okay with that
accept that
and continuously revitalize it and
thirdly what you want will show up trust
into the show and the the more esoteric
the more inviting way to be beyond all
the AH materials is to be do have be
okay the matter wat and we would say
that with our children when them first
form they’re great just the way they are
until left 2 years of age and everything
changed so if we can be okay then just
do more we’re here to do and then get is
going to be used ok goofy job just the
only coverage Joe overriding the los
coyotes from so I on eclis was actually
a good thing that my company is named
Katie’s because they kind of so like
being there with the name coyotes really
have a children there’s another that’s
not going to be a thorn in your side
show a share became key show them and
share so instead of telling that Maya
heard a day will show them what is cloth
we were on the hills and the farmers
were picking the cherries off tree and
the banks of church were on the ground
Freeman and the FARC they’re all
hand-picked like most money
doh and Colombia they have Senshi not my
hand so see these chairs as it wouldn’t
be possible for you through the
interpreter not to take all the cherries
off because they could paint I am NOT my
body so they get paid by the keel so I
said if you can pick three times over
the season when the beans become ripe
cherries are coming and we will pay you
way mortal doubt because of quality and
I’ve got coffee their body from Canada
that I have shipped up roasted took bath
and said this is your and screaming this
is your coffee and here’s how I can take
oh we want to have that so we showed up
with their own coffee that it was
possible and then share with them if you
only picked the rain drills
never mind the white ingredients picked
him later and we’ll be insane out at the
end of the season and we’ll do that by
giving you the half of the the cost of
doing this up a shipment of the could
beans right away so immediately you were
in to it without any qualification that
we are pulling up to support their their
experience increasingly down cough so
can we could I commit and contribute and
after a while they were coming
and hello boy stur analyzer and we put a
lot of coffee and farmers are bringing
in this coffee to this co-op and the
moisture was like 14 15 percent I said
could you take this back to the
interpreter and dry it’s more because
it’s to moisten scold so like that was
not a consideration with him what can we
do with what we produce in Canada Oh
Canada produces a product called him not
the marijuana hemp they use the ropes
and they have that you buy as em parks
first for eggs and trishul duck high
omega-6 I am maketh 321 amino acids high
in potassium and antioxidant why not we
put this in the coffee why don’t we put
the two together and have him coffee so
we take a coffee a billion cups of
coffee a day Abreu and who you lose the
biggest drinker of that Connie your
kitchen sink why because people dumb up
more coffee they drink because they grew
more than a drink or they don’t find a
palatable after the first cup or two is
six
it’s too hard on our system and I can go
on think about how that happens just by
virtue of the way we get you coffee
char bucks she’ll deliver guitar box
chocolates is what a home for burying or
coffee because what they do is they buy
a roasting and Dharma and roast healthy
imperfections so anytime you hear about
the dark revolution and dark coffee it’s
because the provider that wants to
reduce the the imperfections and then
sell it as a premium color okay so the
end revolution now this is the Dom area
da Mario’s father Mauricio who run
Cole and he is the person who the coop
doesn’t make any money call this person
was a church in Jana and you’re not so
quick to talk the last 20 years so his
his name now is on our bags of coffee
and we went to the cut the Mexican color
and we considered to be now a grand
reserve because it was handpicked I
brought a container of coffee from
Mexico through Manzanillo up to
Vancouver announced here in our backyard
and I’m telling you it is amazing collie
because they have those lion women under
that picture with all my cohorts they
have 30 long tables
was moving along a table and their
screen okay so this is the game back to
the hemp arena is coffee builder battery
most people are here for dr. st. coffee
is not good for any of her coffee
it shouldn’t drink so much coffee and
large leaves because most people don’t
like drink cup coffee of high quality
it’s got defects in its multi the tops
or there could they have coffee a smoke
and older coffee loses moisture it gets
very dry and if you think about perfect
vacuum the answer you’ll notice the
perfect actor uses coffee beans to soak
up smells and because it’s got all
moisture and and it’s an astringent it
takes yeah so
Coffee is very prone to taking in
everything so is it bad or good for
coffee – knocks brands taken in in a way
as roasted effectively not overlooked
and not burnt coffee is actually very
good
it’s not the coffee that’s bad for you
it’s the burning of the coffee expands
the burning of the coffee takes out the
assets and stomach metal charcoal and
reduces your body to run smoothly
effectively and that’s what caused the
agitation and upset missing
gastrointestinal difficult okay
what’s out too much of anything is that
so actually what we find is when people
have a good experience of coffee one or
two cups Maxson’s only would want and
what would I know you gain that counter
power of tanks is driven by imagination
desire verbs large being constantly
motivated issues does not operate within
tiny place produces a gravitational
asia’s and most of intention not
efficient
one other tab here really quick this is
an example outside of my cup of coffee
is sustainable there’s a Himalayan I say
project they do 200 cataract surgeries a
day cost $25 and now to growing scenario
across third welcome to ITAR
started it’s an amazing project Durga –
I think there – come in the person
foundation and they could be a hundred
million dollars to continue to promote
now that would be is the same okay I
like thank you for taking your time to
listen to the coffee world just a little
bit I’ll see you around at coyotes or
your day-to-day life
refer to me as a recovering psychologist
largely because I’m addicted to caffeine
and over about 35 years my purpose has
been to divert to serve others deal with
issues day to day concern network
traumatic for them and now I get the
privilege of serving people day to day
to have a experience that might make a
small difference in to make a life so
when you begin the whole supplying
pathway towards sustainability what does
that mean
from my perspective first of all let’s
look at the concept of sustainability
factually or ideologically when I
explore the meaning of sustainability in
my day to day life I’m somewhat
disappointed largely because what I hear
about sustainability is really not
sustained sustainable economic lifestyle
sustainable retirement when you get to
be more my age sustainable healthcare
sustainable environment all these things
are moving targets and we speak about
them ideologically rather than factually
for the most part the Kaylee we deal
with the facts and the facts are pretty
they say pretty much that the human
being has a is inflicted with it dis
ease the dis ease is it growth unlimited
growth seems to be more important than
about life so having more seems to be
better and continuous unrelenting growth
seems to be what operates in a back of a
day life it matter where you look at
gross national product and anything that
we have and deal is in any company
including a small company like one I
love feels with how do we grow and how
do we continue to grow rather than how
do we create balance in what we do so
can we continue to decide for among can
I invite you to do that
check your opinions at the door and just
explore a little differently if you will
about our beliefs and they are tendency
to be habitual and our patterns and take
a look at the issue of security because
quite often what we consider to be
sustainable is really an issue of
security when you think about surety
people want everything to be the same or
to not to change not to alter that would
upset the your day to day experience
that isn’t sustainable change is not
something that most of us are in charge
of change is actually in charge of us we
get to participate with it and often we
do that an environment that is
partitioned in the part of our life
/ it’s a very challenging life
experience to move into a whole way of
being rather than to day-to-day part
part so do me you’re can we sustain
anything becomes a question and I
answered I’m just destitute that may be
something you want to examine and
explore ok meaningful sustainability in
the context that I might share
sustainability of my experience in a
journey to Mexico into the Mayan regions
is the first of a look at what would be
the purpose of me doing that
what’s the integrity of that integrity
from the dictionary for some of you may
have looked it up it means to be whole
and complete it doesn’t mean to tell the
truth to tell the truth is often
difficult and traps sometimes impossible
so both upwind when we hear about that
yet we live in the world around us it’s
win-lose for donnelly every every part
of our day there’s a win-lose issue that
shows up and maybe occasionally in our
day to day events we see a win-win-win
don’t show up so this is a context again
that I would like to share my unusual
journey to a Mayan region of Mexico
impeccability based impeccability means
to me to be clear and clean how do I do
what I do clear and clean without being
fettered by self-indulgence personal
suta personal aggrandizement or meeting
my own personal new needs over the hoods
how do I look at dynamic growth versus
exponential growth that is key to me as
well in providing a business service to
the
to to customers as well as to connect
those people who provide the product
that we then lie to you day to day basis
may shake Sharon is athelia somebody may
notice an oil is the largest commodity
sold in the world it’s the moment and
most prolific product on the planet next
to that believe it or not is caught and
for most of you will know them bring out
a about goal 25 cents a leader for guess
if you look at a leader of coffee
average cost thirty three so when you
put in that context coffee is actually
more expensive and oil and interesting
enough it’s renewable
it is recyclable it’s something getting
in on a grigora bit approaches it is
something that we can actually sustain
in a dynamic way rather than
exponentially poking along an adventure
this happened about two years ago the
impetus for this when I was contacted by
a
maurizio now who’s a Mexican from the
Chaves region and an area called yoga
and he grew up there and he has a
father-in-law there and he said would
you mind if I come and visit your coffee
business and I said sure I’d like to
bring my father-in-law so he does
father-in-law to my business and his
name was Don Mara and Mexico your first
name made merry over Philip but if you
are considered to be somebody who is
making a contribution they put in front
of that dog so occasionally even use
that from my name which I had to tell
them that the process bit premature
anyway let me make a distinction here
between what my intention was to go into
the coffee world in a third world
country essentially I’ve been to other
countries and have an intention of doing
Fairtrade and actually transferring
Fairtrade into drug trade because what
we know
Fairtrade actually is not fair trade we
may say ok let’s pay the farmers more
they are always middlemen in the way and
in third-world countries like in Latin
American countries they call them
middleman interesting enough lost guilty
and my business is called coyotes so in
in a daunting way by my company name
being coyotes I was really being
transferred into their realm of
disrespect because they had no respect
for the coyote at all so I looked at the
third character said what am I to do
direct Raimi’s what am I going to give
them were they going to
yeah what do I want I want good quality
coffee served to my customers and to
paly but I want to treat the farmers
fairly more importantly I thought there
must be a way we can do this together
not that me going down and sourcing it
and eliminating you know Matt how about
if we did it together I didn’t win farms
well pretty to not do that so I’m going
to clean that as a value-added trade
rather than directory how way I value to
my customers to my business my adding
value to their experience so this is
like your friend Mauricio broad
father-in-law to my business and I won’t
talk about innovation because that
keyword in this whole arena that we’re
presenting today
and I’ll just share that welcome enough
innovator or an evasion suggested an
undercurrent of someone who transforms
now transformation and really it’s a
fancy word means to sing form same
essence different form so you take the
essence of something and you shift the
format the same essence different form
so you’re not continually growing
something your revitalizing or you
innovate something in a way that’s
evolutionary not revolution there’s this
considerable difference often
descriptors of innovators as a
revolutionary they change what’s going
on and I’m here to tell you that most of
us don’t really change what’s going on
we’re a catalyst to change very very
seldom actually are totally responsible
for that change the innovator and if you
are doing a teenis in the vault and
transforming what it is
you are participating in requires
freedom and fearless action Green is
what we all have in common the fearless
barbell that is not to get it attached
to our personality because quite often
we do that our personality needs to be
indulged in so that we cease to become
fearful of the environment around so
when I look at their situation I knew
that they interesting enough I’ll
digress again that Mexico provides
they’re the third largest producer in
coffee and room next to Brazil and
Colombia now they have antlers it’s
another kind of coffee which is a lesser
quality of the robusta variety not on it
it’s considered partly a major trade now
although it is a larger producer than
Mexico so how could I be going to this
very very high productive country in
coffee
and how could I assist them in any way
that is meaningful and respectful so to
be a compassionate witness came to like
me because of something I’ve referred to
in my world of being a psychologist that
when you are a capacitive witness you
notice and see but you don’t get overly
involved so it’s not entanglement as it
is participate compassion doesn’t mean
feeling sorry or helping with means you
look at the word it’s passionate energy
Kari frogs not
how did they take my energy to them
without entangling myself with my agenda
what was their need and what was our
collective desire so how could they
continue is healthy because often we
think about fair trade I’ve heard people
say this oh we need to help the karma
you go down and you talk to the farmer
day I want to help they absolutely do
not want to feel helpless and that’s
what they experienced when you start
using your help or coach or or change
so the young already poverty and
third-world country cotton producing
countries blinds initiative and
innovation we don’t get to see beyond
our circumstances our head below the
water and possibilities when everyday
poverty is on our doorstep every single
day statistically and factually let me
say this to you that the Mexican farm
they don’t have bank accounts Mayan cars
are largely the ones that do the farming
they don’t have bank accounts they have
no way of conducting business in a
transactional way it’s a handshake way
it’s a peso for service so when they
sell your coffee they sell it for cash a
median caste they don’t want you to to
be paid later so how this is a dog
downfall would have in some respects is
that there is this as I mentioned they
have these these hype chasers in third
world countries called coyotes and they
come in often sponsored by the big
multinationals with facials in hand they
go to the farmers day I’m willing to pay
you this now problems not yet out of the
field and off a tree the farmer sees
your children without shoes without
clothes and without enough food because
farming for coffee is about three month
window cember through two to march four
months actually and then the rest of
year there’s no income so the very
important were they able to take care of
their family and that is the key to
their lifestyle
family is more important than anything
else so how we go beyond this poverty
envelope that they existed how do I
heard to my intention to be quartered
with this okay farm to cup tire birth
how do we make difference how do I make
a difference as a business person
selling coffee to the public in a way
it’s respectful and how I say that okay
if the farmer gets forty seven pesos per
chip per kilogram forty seven pesos you
know how much patience work and I think
it’s 15 patients to adult that’s what
they get paid and what do we sell the
coffee cotton for also you know that
unless you go to McDonald’s and
Starbucks is anywhere from $2 to 250
okay so I make a point of when I was in
– I was to ask questions incessantly ask
questions – not just album things to
pass some questions and then because in
Spanish on my Spanish did next vanilla
it was actually quite nice because I
couldn’t really talk about what I wanted
them to know that I might share I had to
have math questions and then have an
interpreter so that actually worked to
my advantage
okay so the windows of perception what
was this is another context piece what a
minute mile – yeah am I looking at the
window everyone to think a victim of
this situation called farm being
empowered or I’m looking at being a
tyrant linka a big multinational bottom
line is born continuous throat more
important more stores more important the
18,000 star
the rule for loving I’m going to be a
tyrant tell them what to do
be a rebel saying I’m against everybody
else how do I create a win-win how could
this be something were respectfully then
and I went for customers that we serve
so I wanna put this is another frame of
reference if I may those would be
available
the do behalf reference or II do have
relief in this world largely driven by I
gotta have money I gotta have security
like I have friends I gotta have a job a
guy have good health then I can do
things that I want to do then maybe I’ll
be okay and then the maybe comes in work
is still qualified so when you talk
somebody how you do they say not that
it’s qualified it’s not about being as
it it’s about heaven so we can change
that a little bit just a little bit set
of it how to be have and then do and
then be okay what about do we have that
would be the first step do what you have
the energy to do did you can give them
to share matter be you okay with that
accept that
and continuously revitalize it and
thirdly what you want will show up trust
into the show and the the more esoteric
the more inviting way to be beyond all
the AH materials is to be do have be
okay the matter wat and we would say
that with our children when them first
form they’re great just the way they are
until left 2 years of age and everything
changed so if we can be okay then just
do more we’re here to do and then get is
going to be used ok goofy job just the
only coverage Joe overriding the los
coyotes from so I on eclis was actually
a good thing that my company is named
Katie’s because they kind of so like
being there with the name coyotes really
have a children there’s another that’s
not going to be a thorn in your side
show a share became key show them and
share so instead of telling that Maya
heard a day will show them what is cloth
we were on the hills and the farmers
were picking the cherries off tree and
the banks of church were on the ground
Freeman and the FARC they’re all
hand-picked like most money
doh and Colombia they have Senshi not my
hand so see these chairs as it wouldn’t
be possible for you through the
interpreter not to take all the cherries
off because they could paint I am NOT my
body so they get paid by the keel so I
said if you can pick three times over
the season when the beans become ripe
cherries are coming and we will pay you
way mortal doubt because of quality and
I’ve got coffee their body from Canada
that I have shipped up roasted took bath
and said this is your and screaming this
is your coffee and here’s how I can take
oh we want to have that so we showed up
with their own coffee that it was
possible and then share with them if you
only picked the rain drills
never mind the white ingredients picked
him later and we’ll be insane out at the
end of the season and we’ll do that by
giving you the half of the the cost of
doing this up a shipment of the could
beans right away so immediately you were
in to it without any qualification that
we are pulling up to support their their
experience increasingly down cough so
can we could I commit and contribute and
after a while they were coming
and hello boy stur analyzer and we put a
lot of coffee and farmers are bringing
in this coffee to this co-op and the
moisture was like 14 15 percent I said
could you take this back to the
interpreter and dry it’s more because
it’s to moisten scold so like that was
not a consideration with him what can we
do with what we produce in Canada Oh
Canada produces a product called him not
the marijuana hemp they use the ropes
and they have that you buy as em parks
first for eggs and trishul duck high
omega-6 I am maketh 321 amino acids high
in potassium and antioxidant why not we
put this in the coffee why don’t we put
the two together and have him coffee so
we take a coffee a billion cups of
coffee a day Abreu and who you lose the
biggest drinker of that Connie your
kitchen sink why because people dumb up
more coffee they drink because they grew
more than a drink or they don’t find a
palatable after the first cup or two is
six
it’s too hard on our system and I can go
on think about how that happens just by
virtue of the way we get you coffee
char bucks she’ll deliver guitar box
chocolates is what a home for burying or
coffee because what they do is they buy
a roasting and Dharma and roast healthy
imperfections so anytime you hear about
the dark revolution and dark coffee it’s
because the provider that wants to
reduce the the imperfections and then
sell it as a premium color okay so the
end revolution now this is the Dom area
da Mario’s father Mauricio who run
Cole and he is the person who the coop
doesn’t make any money call this person
was a church in Jana and you’re not so
quick to talk the last 20 years so his
his name now is on our bags of coffee
and we went to the cut the Mexican color
and we considered to be now a grand
reserve because it was handpicked I
brought a container of coffee from
Mexico through Manzanillo up to
Vancouver announced here in our backyard
and I’m telling you it is amazing collie
because they have those lion women under
that picture with all my cohorts they
have 30 long tables
was moving along a table and their
screen okay so this is the game back to
the hemp arena is coffee builder battery
most people are here for dr. st. coffee
is not good for any of her coffee
it shouldn’t drink so much coffee and
large leaves because most people don’t
like drink cup coffee of high quality
it’s got defects in its multi the tops
or there could they have coffee a smoke
and older coffee loses moisture it gets
very dry and if you think about perfect
vacuum the answer you’ll notice the
perfect actor uses coffee beans to soak
up smells and because it’s got all
moisture and and it’s an astringent it
takes yeah so
Coffee is very prone to taking in
everything so is it bad or good for
coffee – knocks brands taken in in a way
as roasted effectively not overlooked
and not burnt coffee is actually very
good
it’s not the coffee that’s bad for you
it’s the burning of the coffee expands
the burning of the coffee takes out the
assets and stomach metal charcoal and
reduces your body to run smoothly
effectively and that’s what caused the
agitation and upset missing
gastrointestinal difficult okay
what’s out too much of anything is that
so actually what we find is when people
have a good experience of coffee one or
two cups Maxson’s only would want and
what would I know you gain that counter
power of tanks is driven by imagination
desire verbs large being constantly
motivated issues does not operate within
tiny place produces a gravitational
asia’s and most of intention not
efficient
one other tab here really quick this is
an example outside of my cup of coffee
is sustainable there’s a Himalayan I say
project they do 200 cataract surgeries a
day cost $25 and now to growing scenario
across third welcome to ITAR
started it’s an amazing project Durga –
I think there – come in the person
foundation and they could be a hundred
million dollars to continue to promote
now that would be is the same okay I
like thank you for taking your time to
listen to the coffee world just a little
bit I’ll see you around at coyotes or
your day-to-day life
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