all good things must come to an end but
sometimes we really wish they wouldn’t
welcome to watchmojo.com 10th everyday
so be sure to subscribe to our Channel
and ring the bell to get notified about
our latest videos this collection of
interconnected series much like its
big-screen counterpart did something
unprecedented in its own medium whereas
the core MCU continues to dominate the
box office this remarkable chapter in
streaming service history has seemingly
come to an end does that mean with the
entire slate of shows now officially
cancelled we wanted to take this
opportunity to review and celebrate its
successes while also taking a deeper
look into where it all went wrong as
Jessica Jones season 3 scheduled for
release in 2019 is the last offering of
Netflix’s gritty corner of the MCU
depending on its exact release date that
means that from birth to death the
Netflix Marvel television universe
lasted just five years in that time
Netflix subscribers were treated to a
staggering 13 seasons worth of
television consisting of 161 one-hour
episodes of gritty grounded and
relatable super heroics despite its
short lifespan all those involved should
be incredibly proud of what they
collectively accomplished and yet almost
as impressive as the super heroic feat
of putting the Marvel Netflix television
universe together is the speed at which
it declined apparently a system that can
pump out high-quality television at an
unprecedented rate and volume can
implode just as quickly as recently as
summer 2018 people were still talking
about the possibility of a moon night
series among other potential candidates
for the Netflix model there is more to
the moon than childish stories just a
few months later in October
iron fist was canceled followed by Luke
Cage just a few days later this was the
beginning of the end but how did it all
go so wrong so quickly let’s go back to
the beginning
Netflix’s first offering of marble
original content was daredevil season 1
really
on April 10th 2015 there was little
doubt that the character had fans but
considering the bad taste left in the
mouth of the general public by the Ben
Affleck version of Matt Murdock
it was also risky in the movie I’m sure
it’s a funny joke but I see it
thankfully with showrunner Steven s
tonight at the helm the series succeeded
in redeeming the devil of Hell’s Kitchen
daredevil was more than a solid showing
it was a bold declaration that Marvel
characters could equally thrive on the
small screen perhaps even more
importantly it showed that Marvel was
willing to deviate from the established
tone of their films by doing something
more grounded gritty and dramatic thus
expanding their demographic while
capitalizing on their existing fan base
with nearly perfect scores on Rotten
Tomatoes daredevil season 1 resonated
with critics and viewers alike daredevil
was excellent but a single property does
not a shared universe make in this
regard much rested on the shoulders of
Marvel’s second series Jessica Jones
what are you doing in my apartment this
is my apartment it’s performance and
reception would decide whether daredevil
was a one-off success or if Netflix and
Marvel had a clear vision and replicable
model on their hands Jessica Jones
landed on November 20th 2015 to rave
reviews the series did more than
compliment daredevil it broke new ground
in terms of both its treatment of a
female heroine and in tackling difficult
social issues it was a game changer and
with its release Marvel and Netflix
earned a newfound level of respect from
viewers and critics alike the fledgling
Marvel television universe had
officially arrived 2016 second season of
daredevil was a slight decline in
quality but it was still well received
and successfully laid the groundwork for
the Punisher to carry his own series
with the release of Luke Cage later that
year the university yet another big win
with its socially conscious and engaging
narrative rock solid cast and the way it
embraced and celebrated its Harlem
sadly this narrative of constant forward
momentum was bound to falter eventually
much like the first phase of MCU movies
built towards a massive event film in
the form of the Avengers the Marvel
Netflix universe was similarly laying
the groundwork for an epic crossover of
its own the defenders who should not be
invited after introducing daredevil
Jessica Jones and Luke Cage only one key
player remained iron fist
he was the piece of the puzzle that had
people most concerned from the outset
and unfortunately as predicted the
creative team struggled to bring him to
the small screen in a satisfying way
drugs make me feel like I’m underwater
iron fist was the universe’s first real
misstep for acts in a universe that
until then seemed invincible replace it
with energy abundance trust iron fists
as a white martial artist espousing
Eastern mysticism wasn’t a good fit for
2017 generating a lot of negative
conversation even before the show
debuted when it was released things only
got worse hero Danny Rand was deemed
bland and the overarching story failed
to really draw viewers in perhaps most
egregious for a series centered around
martial arts the fight scenes were
notably lackluster missteps are
inevitable for any franchise you learn
from the mistake and adjust it would
seem however that for Marvel and Netflix
the failure of iron fist had a far more
insidious impact than anyone could have
predicted or foreseen the only reason
anybody is interested in me is because
of the fist Netflix remains relatively
tight lipped about exact viewing numbers
but the general consensus seems to be
that viewership lagged for all series
from that point on following the logic
of the Avengers the defenders should
have been a huge draw but it arrived too
surprisingly little fanfare
it did well with binge Watchers but
Variety reported that at the time of
release it was the least viewed Netflix
Marvel series within its first month in
terms of reviews it was generally
well-received but most were quick to
point out its flaws and call it less
than the sum of its parts the Netflix
Marvel Universe was losing steam
and at the most unlikely of times
subsequent seasons of daredevil Jessica
Jones and Luke Cage all performed well
critically speaking even Iron Fist
season 2 showed improvement but the buzz
around all of the above notably declined
in the absence of clear viewership
numbers journalists turned to social
media to gauge subscriber engagement and
the numbers paint a picture of
diminishing returns a definitive cause
for this is hard to pin down
perhaps the novelty of these heroes
simply wore off many people prefer their
superheroes more lighthearted like in
the Marvel films others have suggested
that the television universe
self-destructed by over saturating the
market literally giving people too much
interconnected content to watch whatever
the case I earn fists and the defenders
stand out together as a notable turning
point though interconnected universes
can create a rabid and engaged fanbase
by the same token a misstep within one
arguably carries greater stakes fans
invest far more time in a shared
universe than a contained franchise you
naturally want to see the whole picture
but if that necessitates sitting through
10 to 13 hours of content you don’t care
about well
maybe the universe isn’t worth the
effort anymore when one piece of an
interconnected universe disappoints you
risk turning people off of the whole
thing including the elements they
previously enjoyed even with diminished
viewership you think that Netflix and
Marvel would endeavor to save this once
great project be it through the
introduction of new series or by
doubling down on the ones that did work
the thing is marvel of Netflix are not
one in the same they collaborated on
this venture yes but their overall goals
don’t always align and while the Marvel
Netflix universe was already on the
decline in terms of viewership there are
two developments that truly sealed its
fate a changing approach to content at
Netflix and the development of Disney’s
very own streaming service Disney Plus
Netflix has long been seen as the
champion of canceled shows giving many a
popular series and extended lease on
life after their networks gave them the
ax but of late Netflix has been the one
swinging the hatchet it all comes down
to numbers shows that Netflix produces
in-house are more lucrative for the
streaming service those that are
produced by outside studios and only
distributed by Netflix come with more
strings attached and limited profits now
that it’s an entertainment juggernaut in
its own right one that more and more
creators are interested in working with
directly Netflix appears to be
prioritizing in-house programming the
result shows produced by other studios
like American vandal seven seconds and
the various Marvel shows become more
vulnerable to cancellation considering
the cost of Marvel shows the declining
viewership and thus keep licensing fees
that Netflix pays for them the numbers
no longer add up you can’t just go and
you have a life of course even if
Netflix wasn’t changing its priorities
the announcement of Disney Plus throws a
serious wrench into things to be clear
Disney did not pull the plug on the
Netflix Marvel shows as Netflix is chief
content officer ted serrano has stated
it’s Netflix who controls of these
series get renewed or cancelled be that
as it may when your partner announces
its intention to become one of your
biggest competitors it forces you to
reevaluate your strategy the Netflix
Marvel Universe in its own time was
arguably the best live-action Marvel
television being made with Disney Plus
producing direct tie-ins to their movie
universe using their substantial means
massive cast of characters and big-name
stars the Netflix Marvel series gets
severely overshadowed Disney Plus didn’t
need to actively kill the Marvel Netflix
series it guaranteed the demise of the
latter simply by existing it’s really
not that complicated so here’s to the
Marvel Netflix universe and we would
have loved to have seen them adapt even
more of Marvel’s lesser known characters
similarly giving them an opportunity to
shine sadly while streaming services
have created new and exciting
opportunities to experiment with content
it’s still a young fast-paced and
ever-changing environment an innovation
like the Marvel Netflix television
universe can help change the industry
and then in just a few short years cease
to exist though our small screen heroes
may be gone they won’t soon be forgotten
having left their mark on the superhero
genre and television history
then again the competition could always
step in to save the day
do you agree with our picks check out
these other great clips from WatchMojo
and be sure to subscribe and ring the
bell to be notified about our latest videos
sometimes we really wish they wouldn’t
welcome to watchmojo.com 10th everyday
so be sure to subscribe to our Channel
and ring the bell to get notified about
our latest videos this collection of
interconnected series much like its
big-screen counterpart did something
unprecedented in its own medium whereas
the core MCU continues to dominate the
box office this remarkable chapter in
streaming service history has seemingly
come to an end does that mean with the
entire slate of shows now officially
cancelled we wanted to take this
opportunity to review and celebrate its
successes while also taking a deeper
look into where it all went wrong as
Jessica Jones season 3 scheduled for
release in 2019 is the last offering of
Netflix’s gritty corner of the MCU
depending on its exact release date that
means that from birth to death the
Netflix Marvel television universe
lasted just five years in that time
Netflix subscribers were treated to a
staggering 13 seasons worth of
television consisting of 161 one-hour
episodes of gritty grounded and
relatable super heroics despite its
short lifespan all those involved should
be incredibly proud of what they
collectively accomplished and yet almost
as impressive as the super heroic feat
of putting the Marvel Netflix television
universe together is the speed at which
it declined apparently a system that can
pump out high-quality television at an
unprecedented rate and volume can
implode just as quickly as recently as
summer 2018 people were still talking
about the possibility of a moon night
series among other potential candidates
for the Netflix model there is more to
the moon than childish stories just a
few months later in October
iron fist was canceled followed by Luke
Cage just a few days later this was the
beginning of the end but how did it all
go so wrong so quickly let’s go back to
the beginning
Netflix’s first offering of marble
original content was daredevil season 1
really
on April 10th 2015 there was little
doubt that the character had fans but
considering the bad taste left in the
mouth of the general public by the Ben
Affleck version of Matt Murdock
it was also risky in the movie I’m sure
it’s a funny joke but I see it
thankfully with showrunner Steven s
tonight at the helm the series succeeded
in redeeming the devil of Hell’s Kitchen
daredevil was more than a solid showing
it was a bold declaration that Marvel
characters could equally thrive on the
small screen perhaps even more
importantly it showed that Marvel was
willing to deviate from the established
tone of their films by doing something
more grounded gritty and dramatic thus
expanding their demographic while
capitalizing on their existing fan base
with nearly perfect scores on Rotten
Tomatoes daredevil season 1 resonated
with critics and viewers alike daredevil
was excellent but a single property does
not a shared universe make in this
regard much rested on the shoulders of
Marvel’s second series Jessica Jones
what are you doing in my apartment this
is my apartment it’s performance and
reception would decide whether daredevil
was a one-off success or if Netflix and
Marvel had a clear vision and replicable
model on their hands Jessica Jones
landed on November 20th 2015 to rave
reviews the series did more than
compliment daredevil it broke new ground
in terms of both its treatment of a
female heroine and in tackling difficult
social issues it was a game changer and
with its release Marvel and Netflix
earned a newfound level of respect from
viewers and critics alike the fledgling
Marvel television universe had
officially arrived 2016 second season of
daredevil was a slight decline in
quality but it was still well received
and successfully laid the groundwork for
the Punisher to carry his own series
with the release of Luke Cage later that
year the university yet another big win
with its socially conscious and engaging
narrative rock solid cast and the way it
embraced and celebrated its Harlem
sadly this narrative of constant forward
momentum was bound to falter eventually
much like the first phase of MCU movies
built towards a massive event film in
the form of the Avengers the Marvel
Netflix universe was similarly laying
the groundwork for an epic crossover of
its own the defenders who should not be
invited after introducing daredevil
Jessica Jones and Luke Cage only one key
player remained iron fist
he was the piece of the puzzle that had
people most concerned from the outset
and unfortunately as predicted the
creative team struggled to bring him to
the small screen in a satisfying way
drugs make me feel like I’m underwater
iron fist was the universe’s first real
misstep for acts in a universe that
until then seemed invincible replace it
with energy abundance trust iron fists
as a white martial artist espousing
Eastern mysticism wasn’t a good fit for
2017 generating a lot of negative
conversation even before the show
debuted when it was released things only
got worse hero Danny Rand was deemed
bland and the overarching story failed
to really draw viewers in perhaps most
egregious for a series centered around
martial arts the fight scenes were
notably lackluster missteps are
inevitable for any franchise you learn
from the mistake and adjust it would
seem however that for Marvel and Netflix
the failure of iron fist had a far more
insidious impact than anyone could have
predicted or foreseen the only reason
anybody is interested in me is because
of the fist Netflix remains relatively
tight lipped about exact viewing numbers
but the general consensus seems to be
that viewership lagged for all series
from that point on following the logic
of the Avengers the defenders should
have been a huge draw but it arrived too
surprisingly little fanfare
it did well with binge Watchers but
Variety reported that at the time of
release it was the least viewed Netflix
Marvel series within its first month in
terms of reviews it was generally
well-received but most were quick to
point out its flaws and call it less
than the sum of its parts the Netflix
Marvel Universe was losing steam
and at the most unlikely of times
subsequent seasons of daredevil Jessica
Jones and Luke Cage all performed well
critically speaking even Iron Fist
season 2 showed improvement but the buzz
around all of the above notably declined
in the absence of clear viewership
numbers journalists turned to social
media to gauge subscriber engagement and
the numbers paint a picture of
diminishing returns a definitive cause
for this is hard to pin down
perhaps the novelty of these heroes
simply wore off many people prefer their
superheroes more lighthearted like in
the Marvel films others have suggested
that the television universe
self-destructed by over saturating the
market literally giving people too much
interconnected content to watch whatever
the case I earn fists and the defenders
stand out together as a notable turning
point though interconnected universes
can create a rabid and engaged fanbase
by the same token a misstep within one
arguably carries greater stakes fans
invest far more time in a shared
universe than a contained franchise you
naturally want to see the whole picture
but if that necessitates sitting through
10 to 13 hours of content you don’t care
about well
maybe the universe isn’t worth the
effort anymore when one piece of an
interconnected universe disappoints you
risk turning people off of the whole
thing including the elements they
previously enjoyed even with diminished
viewership you think that Netflix and
Marvel would endeavor to save this once
great project be it through the
introduction of new series or by
doubling down on the ones that did work
the thing is marvel of Netflix are not
one in the same they collaborated on
this venture yes but their overall goals
don’t always align and while the Marvel
Netflix universe was already on the
decline in terms of viewership there are
two developments that truly sealed its
fate a changing approach to content at
Netflix and the development of Disney’s
very own streaming service Disney Plus
Netflix has long been seen as the
champion of canceled shows giving many a
popular series and extended lease on
life after their networks gave them the
ax but of late Netflix has been the one
swinging the hatchet it all comes down
to numbers shows that Netflix produces
in-house are more lucrative for the
streaming service those that are
produced by outside studios and only
distributed by Netflix come with more
strings attached and limited profits now
that it’s an entertainment juggernaut in
its own right one that more and more
creators are interested in working with
directly Netflix appears to be
prioritizing in-house programming the
result shows produced by other studios
like American vandal seven seconds and
the various Marvel shows become more
vulnerable to cancellation considering
the cost of Marvel shows the declining
viewership and thus keep licensing fees
that Netflix pays for them the numbers
no longer add up you can’t just go and
you have a life of course even if
Netflix wasn’t changing its priorities
the announcement of Disney Plus throws a
serious wrench into things to be clear
Disney did not pull the plug on the
Netflix Marvel shows as Netflix is chief
content officer ted serrano has stated
it’s Netflix who controls of these
series get renewed or cancelled be that
as it may when your partner announces
its intention to become one of your
biggest competitors it forces you to
reevaluate your strategy the Netflix
Marvel Universe in its own time was
arguably the best live-action Marvel
television being made with Disney Plus
producing direct tie-ins to their movie
universe using their substantial means
massive cast of characters and big-name
stars the Netflix Marvel series gets
severely overshadowed Disney Plus didn’t
need to actively kill the Marvel Netflix
series it guaranteed the demise of the
latter simply by existing it’s really
not that complicated so here’s to the
Marvel Netflix universe and we would
have loved to have seen them adapt even
more of Marvel’s lesser known characters
similarly giving them an opportunity to
shine sadly while streaming services
have created new and exciting
opportunities to experiment with content
it’s still a young fast-paced and
ever-changing environment an innovation
like the Marvel Netflix television
universe can help change the industry
and then in just a few short years cease
to exist though our small screen heroes
may be gone they won’t soon be forgotten
having left their mark on the superhero
genre and television history
then again the competition could always
step in to save the day
do you agree with our picks check out
these other great clips from WatchMojo
and be sure to subscribe and ring the
bell to be notified about our latest videos
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